Vie culturelle et communautaire de Granby

What Vie culturelle et communautaire de Granby does

Vie culturelle et communautaire de Granby (VCC Granby) is a non-profit organization mandated by the Ville de Granby, Quebec, Canada to deliver cultural, recreational, and community services to Granby residents. Established January 1, 2011 via a spin-off from 'Les Loisirs de Granby,' VCC Granby operates as the city's delegated arm for leisure, arts, culture, and community development under a formal partnership that includes two city-appointed board members and city observers at board meetings. The organization runs multiple sub-brands and product lines: Club Vacances Jeunesse (CVJ) day camps across 8 park locations serving children ages 5-12 with an integration program for children with special needs; Boréart, a free-admission visual arts exhibition center; CND Granby, presenting theatre, circus, and music performances with accessible tiered ticketing; Centre culturel France-Arbour and three other venues available for rental; and the Carte-loisirs leisure card providing discounts at Zoo de Granby, Club de golf Miner, Centre aquatique Desjardins, and other partners.

The organization's technology stack is standard non-profit SaaS, with no disclosed AI/ML capabilities. Core systems include a Wix-hosted website (vccgranby.org), Cyberimpact for email newsletters, Weezevent for CND ticketing, Square for Boréart membership payments, Google Forms for volunteer intake, and the external métaPRISME evaluation portal for the CVJ integration program. Day-camp counselors complete 50+ hours of animation and first-aid training before camp deployment, and CVJ holds the 'camp de jour conforme municipal' certification from the Association des camps du Québec covering 50 mandatory safety and quality benchmarks.

Revenue is generated through a diversified mix of streams rather than a single product: a recurring municipal funding partnership with Ville de Granby, transaction-based day-camp registration fees, tiered venue rental fees across four facilities, ticket sales for CND performances with accessible pricing tiers, annual Boréart artist memberships, and event sponsorships supporting major programming such as the Christmas Parade (~25,000 attendees), Fête nationale du Québec, Couleurs urbaines (70+ artists), and Oasis de la rue Principale. Customer segments span Granby families with school-age children, Quebec visual artists, local community organizations seeking venue access, and resident sponsors/partners.

Name

Vie culturelle et communautaire de Granby

Legal name

Vie culturelle et communautaire de Granby

Website

https://vccgranby.org

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

11–50 employees

Short description

Vie culturelle et communautaire de Granby is a Ville de Granby-mandated non-profit delivering cultural programming, day camps, visual arts exhibitions, performing arts, community events, and venue rentals to Granby, Quebec residents. It operates sub-brands including Club Vacances Jeunesse, Boréart, CND Granby, and the Carte-loisirs leisure program.

Ownership category

akta.pro rank

Headquarters

HQ city

Granby

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Municipal Funding: Core operational funding from partnership agreement with Ville de Granby, which commits to providing mandates and adequate financing for cultural, recreational, and community services.
2. Day Camp (CVJ) Fees: Registration fees for the Club Vacances Jeunesse day camp serving children aged 5-12, including summer camp and spring break programming.
3. Venue Rental: Rental fees for multiple venues including Centre culturel France-Arbour, Centre Notre-Dame, Ferme Héritage Miner, and L'Escale, with tiered pricing for organizations, families, and private businesses.
4. Cultural Programming Revenue: Ticket sales for CND spectacles (theatre, circus, music performances) with tiered pricing including regular, contributor (+$5), and accessible (-$5) rates. Cultural courses and workshops fees.
5. Boréart Membership: Annual membership fees for artists supporting the Boréart visual arts exhibition center.
6. Sponsorships and Partnerships: Partnership opportunities with businesses providing visibility at major events including the Christmas Parade (~25,000 attendees), National Holiday, Couleurs urbaines, and other cultural events.

Pricing tiers

Go-to-market motion1 record

Distribution channels8 records

Marketing channels8 records

Core offering

VCC Granby is a non-profit organization mandated by the City of Granby to manage cultural programming, community events, youth day camps (Club Vacances Jeunesse), and operate multiple cultural venues. It delivers visual arts exhibitions through Boréart, performing arts via CND Granby, cultural courses and workshops, venue rentals, and major regional events such as the Christmas Parade and Couleurs urbaines.

Product overview

Vie culturelle et communautaire de Granby (VCC Granby) is a non-profit organization mandated by the City of Granby to organize cultural and community events. The organization operates as a multi-product service provider with several core programs: Club Vacances Jeunesse (CVJ) day camp serving children aged 5-12, Boréart visual arts exhibition center with free admission, Centre culturel France-Arbour as the central cultural hub, CND Granby cultural performances featuring theater/circus/music, cultural courses and workshops including two dance schools, and venue rental services across four facilities. Additional services include the Carte-loisirs discount program, public pianos, and various annual events including Couleurs urbaines, Défilé de Noël, and the Fête nationale du Québec.

Differentiator

Problem solved

Functional benefit

Brands

• Club Vacances Jeunesse (CVJ): Day camp program for children aged 5-12, offering diverse recreational experiences in a safe, accessible, and enriching environment.
• Boréart
• Centre culturel France-Arbour
• CND Granby
• Comité CODE

Products and services

• Club Vacances Jeunesse (CVJ) Municipal day camp program for children aged 5 to 12 in Granby, offering diverse recreational activities in a safe, accessible, and enriching environment across 8 park locations, certified compliant with 50 mandatory safety and quality benchmarks.
• Boréart Visual Arts Exhibition Centre Visual arts exhibition center dedicated to stimulating and supporting artistic creation, showcasing works by Quebec visual artists with free admission to the public. Located within the Centre culturel France-Arbour.
• CND Granby - Spectacles et programmation culturelle Accessible and innovative performing arts programming featuring theater, circus, music performances and participatory activities at the Centre Notre-Dame venue, with tiered ticketing including regular, contributor, and accessible rates.
• Location de salles (Venue Rental Service) Venue rental service offering multiple facilities including Centre culturel France-Arbour, Centre Notre-Dame, Ferme Héritage Miner, and L'Escale for conferences, meetings, exhibitions, performances, and community events with tiered pricing for organizations, families, and private businesses.
• Cours et ateliers culturels (Cultural Courses and Workshops) Cultural courses and workshops offering arts and creativity classes (painting, drawing, watercolor, pottery), movement and expression (dance, improvisation), and savoir-faire and wellness activities, including two dance schools.
• Carte-loisirs de Granby (Leisure Card) Annual leisure card issued to Granby residents providing discounts and access to partner services including 50% off Zoo de Granby, 20% off Miner Golf Club, free access to CINLB trails, preferential rates at Desjardins aquatic centre, free library services, and taxibus access.
• Programme d'intégration CVJ Integration program providing adapted support for children with special needs or disabilities aged 5 to 12 to participate in Club Vacances Jeunesse day camp activities, using the métaPRISME online evaluation tool for capability assessments.
• Semaine de relâche CVJ (March Break Day Camp) March break camp program for children from kindergarten to 6th grade featuring diversified themed activities and before/after care services during school break.
• Pianos publics (Public Pianos) Public piano installation program placing decorated pianos at 5 locations throughout Granby from June to September, with poetry boxes and colored sheet music for non-pianists.

Quantifiable outcome

• Christmas Parade attracts approximately 25,000 attendees annually
• +4 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Partnerships

25 partnerships are on record, tiered core, major and minor.

• Ville de GranbycoreStrategic or Co-development Partner · 1 January 2011Formal municipal partnership established January 1, 2011 following restructuring from 'Les Loisirs de Granby'. The city commits to providing mandates aligned with VCC's mission and adequate funding to execute them. Two city-appointed members serve on the Board of Directors (Marie-Hélix Apollon and Philip Paquin). City representatives (Cédrick Beauregard, cultural advisor, and Éric Goudreault, Director of Leisure, Culture and Social Development) serve as observers at board meetings.
• Association des camps du Québec (ACQ)coreOthersProfessional association that certifies and supports day camps in Quebec. Provides the certification framework (50 mandatory benchmarks) that validates Club Vacances Jeunesse as a 'camp de jour conforme municipal'. Regular inspections ensure quality and safety standards.
• Commerce Tourisme Granby régionmajorGTM or Marketing PartnerCollaborative partnership for the Summer Magazine 2026 publication. Commerce Tourisme Granby région is the regional commerce and tourism organization working with VCC to promote summer activities and events in Granby.
• Palace de GranbyminorStrategic or Co-development PartnerTheatre venue partner that collaborates with VCC for performing arts programming. Mentioned as presenting partner for dance school performances and special events like the JuntaSamba performance at Oasis de la rue Principale.
• L'Harmonie de GranbymajorStrategic or Co-development PartnerLocal music ensemble presenting multiple performances through CND Granby programming including concerts, quintet performances, stage band shows, and senior harmony concerts. Regular artistic collaborator for community music events.
• Granby ExpressminorGTM or Marketing PartnerLocal media partner presenting various CND performances and providing press coverage for cultural events including the Rendez-vous culturels series.
• SOGOminorGTM or Marketing PartnerEvent sponsor partner mentioned on CND programming materials, providing visibility at cultural events.
• Zoo de GranbyminorOthersPartner in the Carte-loisirs program providing 50% discount on admission for cardholders.
• Club de golf MinerminorOthersPartner in the Carte-loisirs program providing 20% reduction on green fees for cardholders.
• Centre aquatique Desjardins de GranbyminorOthersPartner in the Carte-loisirs program offering preferential rates for cardholders. Also serves as a card distribution point.
• Bibliothèque Paul-O.-TrépanierminorOthersPartner in the Carte-loisirs program offering free access to library services (loans, online resources, computer equipment) for cardholders. Also serves as distribution point for leisure cards and piano public sheet music.
• CINLB (Centre d'initiatives en loisir de Borée)minorOthersPartner in the Carte-loisirs program offering free access to trails and Granby Challenger qualifications for cardholders.
• 360 Auto WrapminorGTM or Marketing PartnerEvent sponsor for the Microbrasseries d'ici component of Oasis de la rue Principale, hosting microbrewery tastings and vendor interactions.
• Jeunesses Musicales CanadaminorStrategic or Co-development PartnerNational music organization providing youth-oriented programming. Their Bal de l'Halloween performance is presented through CND Granby.
• NRC IndustriesminorGTM or Marketing PartnerSponsor for the family zone at Fête nationale du Québec 2026, providing bouncy castles and climbing wall activities.
• PrinothminorGTM or Marketing PartnerFireworks presenting sponsor for Fête nationale du Québec 2026, delivering the closing fireworks show.
• RapidGazminorGTM or Marketing PartnerStage presenting sponsor for the main performance stage at Fête nationale du Québec 2026.
• Québecor (scène Québecor)minorGTM or Marketing PartnerStage sponsor at Oasis de la rue Principale for the Justin Legacy concert.
• Galeries de GranbyminorOthersShopping centre partner providing free shuttle service (entrée #3) from the mall to Fête nationale du Québec venue (14h-midnight).
• métaPRISMEcoreTechnology or IntegrationOnline evaluation tool used by Club Vacances Jeunesse's integration program (Programme d'intégration) to assess children's capabilities and interests for participation in camp activities. Parents use the métaPRISME portal for service requests and offers.
• Atelier 19minorStrategic or Co-development PartnerMural artist collective whose works are featured at the exterior of Centre culturel France-Arbour. Creates outdoor murals that enhance the cultural atmosphere of the venue.
• Cégep de GranbyminorStrategic or Co-development PartnerLocal college whose Arts, Letters and Communication (Visual Arts profile) students exhibit their finissante cohort exhibition annually at Boréart. Third year of this partnership.
• École de ballet L'EscaleminorStrategic or Co-development PartnerDance school teaching Cecchetti method plus contemporary dance and hip hop. Students perform annually at Palace de Granby. Hosts classes at L'Escale venue.
• Ensemble folklorique Les MariniersminorStrategic or Co-development PartnerTraditional dance school led by Isabelle Vézina offering diverse folk dance styles (Quebec jigging, African percussion, gumboots, bollywood, baladi). Students perform annually at Palace de Granby.
• Fly StudiominorOthersDigital arts studio where Gervais Deschênes serves as artistic director and partner. Featured artist at Boréart exhibition 'L'indescriptible raison d'être'.

Scale indicators7 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Culture Sherbrooke: Municipal cultural development organization serving Sherbrooke, Quebec with comparable community cultural programming, events, and municipal mandate — the closest functional analog to VCC Granby in a different Quebec city.
• Maison de la culture de Drummondville: Municipal cultural venue and programming organization in Drummondville delivering exhibitions, performances, and community cultural services comparable to VCC Granby's multi-venue operations.
• Culture Trois-Rivières: Municipal cultural services organization for Trois-Rivières delivering cultural programming, exhibitions, and community events under a city-mandated structure similar to VCC Granby's relationship with Ville de Granby.
• Loisirs Boucherville: Municipal recreation services organization serving Boucherville with comparable community-based leisure programming and municipal mandate structure to VCC Granby.
• Événements culturels de Joliette: Municipal cultural events organization in Joliette, Quebec delivering community festivals and cultural programming analogous to VCC Granby's annual event portfolio (Couleurs urbaines, Défilé de Noël, Fête nationale).
• Loisirs Saint-Hyacinthe: Municipal recreation and leisure organization for Saint-Hyacinthe offering community programming, events, and recreation services directly comparable to VCC Granby's day camps and community events mandate.
• Culture Longueuil: Municipal cultural services arm of Longueuil providing community cultural programming, events, and venue operations under a municipal mandate structurally comparable to VCC Granby's role in Granby.
• Corporation culturelle de Shawinigan: Cultural non-profit serving Shawinigan, Quebec with municipal-mandated cultural and community programming structurally similar to VCC Granby.
• Culture Mont-Royal (Town of Mount Royal): Municipal cultural services arm of Town of Mount Royal providing community cultural programming, events, and cultural facility operations under a municipal mandate similar to VCC Granby.
• Diffusions culturelles de Lévis: Cultural diffusion organization in Lévis, Quebec presenting performing arts programming (theatre, music, circus) comparable to VCC Granby's CND programming at Centre Notre-Dame.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@vieculturelleetcommunautai6473
• Facebookfacebook.com/vccgranby
• Instagraminstagram.com/vccgranby
• LinkedInlinkedin.com/company/vie-culturelle-et-communautaire-de-granby

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles16 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Vie culturelle et communautaire de Granby