Commerce Tourisme Granby région

What Commerce Tourisme Granby région does

Commerce Tourisme Granby région (CTGR) is a non-profit regional economic and tourism development organization headquartered at 50 rue Dufferin in Granby, Québec, mandated by the Ville de Granby and serving the MRC de La Haute-Yamaska territory. With approximately 10 employees, the organization provides free advisory services to local entrepreneurs and promoters across all commercial sectors — covering business plan validation, site selection, navigation of financial aid programs, permit assistance, and workforce recruitment. It concurrently operates tourism destination promotion through the granbyregion.com portal, the Fièrement Vélo cycling certification program (Prix Azimut Argent 2023), the annual Festival Les Folies gourmandes (6,000 visitors in 2024), and sports tourism development.

CTGR's core technology asset is Profil Cité, a specialized commercial management database covering all eight commercial zones of its territory, refreshed quarterly since 2020 using NAICS-coded commercial activity to track saturation, leakage, and vacancy. The organization also publishes the annual Bottin des entreprises business directory and operates a growing portfolio of branded programs including the Carte Hello Tissés serrés prepaid Visa card (launched August 2025) and Les Passeports expériences themed tourism passports (launched September 2025). Distribution is exclusively direct and in-person, supported by a website, newsletter, Facebook and LinkedIn pages, blog content library, and seasonal publications.

Revenue mechanics are dominated by municipal and MRC grant funding as a non-profit economic development body. Commercial revenue is generated through tourism visibility packages (CAD $175+ per year, including listing on granbyregion.com and tourism guide mention) and multi-year advertising placements in the cycling guide (CAD $495–$1,250) and tourism guide (CAD $1,250–$1,900). Customer segments span local entrepreneurs and SMBs (primary), tourism operators and attractions (primary), downtown stakeholders (Comité action centre-ville), and citizens/local organizations reached through the Tissés serrés buy-local campaign. The organization partners closely with Ville de Granby, MRC de La Haute-Yamaska, Desjardins, Granby Industriel, Immigrant Québec, CAE Haute-Yamaska, and Services Québec to deliver its mandate.

Name

Commerce Tourisme Granby région

Legal name

Commerce Tourisme Granby région

Website

https://commercetourismegranby.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Commerce Tourisme Granby région (CTGR) is a non-profit regional economic and tourism development organization serving the Granby region in Quebec, Canada. It provides free advisory services to local entrepreneurs, maintains a quarterly-updated commercial database across eight zones, and promotes tourism through festivals, cycling certification, and destination marketing.

Ownership category

akta.pro rank

Product category

Regional Economic Development Services

NAICS

Advertising, Public Relations, and Related Services (5418)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Inbound/Local Retail Travel Agencies (Destination Booking Offices) (THAKABAH)

akta.pro secondary industry

Recreation & Activity Services (Hiking, Boating, Climbing, Fishing—Guided/Authorized) (THAAAGAF)

Keywords

• Economic development services
• Tourism promotion services
• Business advisory services
• Commercial data intelligence
• Downtown revitalization services

Headquarters

HQ city

Granby

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Others

Revenue model

1. Tourism and economic development services: The organization is primarily funded through municipal and government grants as a non-profit economic/tourism development organization. Services are offered for free to entrepreneurs and businesses in Granby region.
2. Tourism visibility packages and advertising: Revenue is generated from selling tourism visibility packages (175$+ tx) and advertising placements in the tourism guide and cycling guide to local businesses and tourism operators seeking promotional exposure on granbyregion.com and in printed guides.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Commerce Tourisme Granby région (CTGR) is a regional economic and tourism development organization that provides free business accompaniment, consulting, and market data services to entrepreneurs across Granby and the MRC de La Haute-Yamaska. It maintains the Profil Cité commercial database covering all eight commercial zones, publishes the annual Bottin des entreprises (business directory), and promotes the Granby region as a tourism destination through events, certifications, and partner programs.

Product overview

Commerce Tourisme Granby région (CTGR) is a regional economic development organization serving the Granby region. It is not a unified software product but rather a service-based organization offering multiple programs and initiatives. The core offerings include the Bottin des entreprises (business directory), Profil Cité (commercial database management system), Carte Hello Tissés serrés (local prepaid Visa card), and Les Passeports expériences (tourism experience passports). Supporting sub-brands include the Fièrement Vélo cycling certification program, Festival Les Folies gourmandes, Comité action centre-ville for downtown revitalization, and a sports tourism initiative. The organization also provides entrepreneurial tools (business guides and resources), advisory and support services, downtown dynamization, and a tourism partnership program. Together these services aim to promote, develop, and enhance the commercial and tourism industry of Granby and its territory.

Differentiator

Problem solved

Functional benefit

Products and services

• Bottin des entreprises de Granby Annual business directory that lists all active commercial businesses in the Granby territory across all sectors, serving as a discovery tool for consumers and a visibility tool for local businesses.
• Profil Cité – Banque de données commerciales A specialized commercial management database system that maintains detailed records of commercial activities across all eight commercial zones of Granby, updated quarterly, providing market intelligence on commercial saturation, leakage, and vacancy.
• Carte Hello Tissés serrés Prepaid Visa card and rechargeable local currency card usable exclusively at participating local businesses in Granby, designed to stimulate local purchasing and reduce spending leakage to outside the local economy.
• Les Passeports expériences Tourism experience passports offering 30% discount for daily access to local attractions and businesses, packaged in two themed editions (Adrenaline and Youth) each covering five local enterprises.
• Certification Fièrement Vélo A cyclist-friendly certification program for businesses providing services such as cycling network information, free equipment loans, and facilities access for cyclists touring the region.
• Festival Les Folies gourmandes Annual gourmet food festival celebrating local gastronomic heritage through international food tastings, culinary workshops, and educational conferences; 38th edition in 2025 attracting 6,000 visitors in 2024.
• Accompagnement et soutien entrepreneurial Free advisory services for entrepreneurs covering strategic plan validation, location search, financial aid program navigation, store improvement advice, and permit assistance throughout all business development stages.
• Partenaires touristiques (Tourism Partner Program) Tourism partnership program offering promotional visibility including guide listings, website profiles, advertising options, tourist office referrals, networking activities, familiarization tours, and free consulting services for tourism operators.
• Tourisme sportif Sports tourism initiative developing a comprehensive strategy including a dedicated committee, strategic and marketing plan, and financial partnerships to position Granby as a sports tourism destination.

Quantifiable outcome

• 6,000 visitors to Les Folies gourmandes festival in 2024, strengthening visibility for local food and agri-food entrepreneurs
• +4 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

20 partnerships are on record, tiered core, minor and flagship.

• Motion ParccoreStrategic or Co-development Partner · 30 September 2025Motion Parc (adventure park) is one of five enterprises featured in the Adrénaline passport, offering discounted access as part of CTGR's Les Passeports expériences tourism initiative launched September 30, 2025.
• Lasertag InvasioncoreStrategic or Co-development Partner · 30 September 2025Lasertag Invasion is one of five enterprises featured in the Adrénaline passport, offering discounted access as part of CTGR's Les Passeports expériences tourism initiative.
• O'Bloc EscaladecoreStrategic or Co-development Partner · 30 September 2025O'Bloc Escalade (climbing gym) is one of five enterprises featured in the Adrénaline passport as part of CTGR's Les Passeports expériences tourism initiative.
• Verger ChampêtrecoreStrategic or Co-development Partner · 30 September 2025Verger Champêtre (orchard) is one of five enterprises featured in the Youth passport as part of CTGR's Les Passeports expériences tourism initiative.
• Ô Z'accros SingescoreStrategic or Co-development Partner · 30 September 2025Ô Z'accros Singes (adventure course) is one of five enterprises featured in the Youth passport as part of CTGR's Les Passeports expériences tourism initiative.
• La Fromagerie JuliominorGTM or Marketing Partner · 30 September 2025La Fromagerie Julio hosted the unveiling of CTGR's 2025 annual report on April 7, showcasing local culinary businesses and supporting CTGR's communications.
• Ville de GranbycoreStrategic or Co-development Partner · 26 September 2025The Ville de Granby is a key strategic partner supporting multiple CTGR initiatives including the Festival Les Folies gourmandes, the Carte Hello Tissés serrés local currency prepaid card, experience passports, and downtown revitalization programs. The city provides both funding and mandate authority for CTGR's economic development activities.
• MRC de La Haute-YamaskacoreStrategic or Co-development Partner · 26 September 2025The MRC de La Haute-Yamaska co-organizes the Festival Les Folies gourmandes and is a key regional governance partner supporting CTGR's economic and tourism development mandate across the entire MRC territory.
• Desjardins (Caisse Desjardins de Granby – Haute-Yamaska)flagshipGTM or Marketing Partner · 26 September 2025Desjardins is the presenting sponsor of the 2025 Festival Les Folies gourmandes, contributing financial support and brand visibility to the annual agri-food festival celebrating the Granby region's culinary heritage.
• Dubé LoiselleminorGTM or Marketing Partner · 3 September 2025Dubé Loiselle is a presenting partner for the conferences at the 2025 Festival Les Folies gourmandes.
• Maison Montcalm FleuristeminorGTM or Marketing Partner · 3 September 2025Maison Montcalm Fleuriste is a presenting partner of the 2025 Festival Les Folies gourmandes, providing floral decorations for festival spaces.
• Réseau des Haltes gourmandes en Haute-YamaskacoreStrategic or Co-development PartnerThe Réseau des Haltes gourmandes co-organizes the Festival Les Folies gourmandes, curating the road-trip circuit of gourmet halts and supporting regional agri-food tourism promotion.
• Marché Public de Granby et régioncoreStrategic or Co-development PartnerThe Marché Public de Granby et région is a co-organizer of the Festival Les Folies gourmandes and serves as the host venue at the Place du Marché, while also being listed in CTGR's various tourism promotion materials.
• Granby IndustrielcoreImplementation/ SI/ Consulting PartnerGranby Industriel operates the Immersion Granby program — a free service (100% free) for temporary foreign workers with closed work permits — co-promoted on the CTGR website. The program provides housing assistance, administrative navigation, French-language integration, and community connection services.
• Immigrant QuébeccoreStrategic or Co-development PartnerImmigrant Québec is a partner in the Immersion Granby program through the Canadian government-funded immigrant worker support program, helping integrate temporary foreign workers into the Granby community.
• Centre d'Aide aux Entreprises (CAE) Haute-Yamaska et régioncoreStrategic or Co-development PartnerThe CAE Haute-Yamaska et région runs a mentoring program promoted on CTGR's website, placing experienced mentors with entrepreneurs. CTGR refers entrepreneurs to the CAE's mentoring services as part of its accompaniment offering.
• Entrepreneuriat Haute-YamaskacoreStrategic or Co-development PartnerEntrepreneuriat Haute-Yamaska provides business consulting services to entrepreneurs on the territory, including profitability analysis and business validation. CTGR promotes its services and collaborates on entrepreneur support.
• KéroulminorStrategic or Co-development PartnerKéroul is a non-profit organization dedicated to accessible tourism and culture for people with disabilities. Its blog article on accessibility for businesses is featured on CTGR's website, providing expertise on accessibility standards and financial aid for businesses.
• Services Québec (Bureau de Granby)coreStrategic or Co-development PartnerServices Québec's Granby office offers personalized HR management and workforce development support for SMEs, co-promoted on CTGR's website. CTGR refers businesses needing HR solutions to Services Québec.
• Conseil de l'industrie bioalimentaire de l'Estrie (CIBLE)minorStrategic or Co-development PartnerCIBLE produced the exhibitor catalog for the 2025 Festival Les Folies gourmandes, supporting the new matchmaking zone between local producers, processors, and restaurateurs.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Tourisme Montréal: Municipal DMO for Montréal; substantially larger scale and broader mandate than CTGR but performs the same core function of destination promotion, event programming, partner visibility packages, and tourism intelligence for its territory.
• Destination Canada: National tourism marketing organization for Canada; operates at significantly larger scale and broader scope than CTGR but shares the destination-marketing DNA and pursues comparable objectives of attracting visitors and promoting regional tourism assets.

Direct peers

• Rues principales: Quebec non-profit network dedicated to revitalizing main streets and commercial cores; explicitly cited as the awarding body for CTGR's Prix vitalité commerciale. Highly comparable mandate around downtown animation, merchant support, and commercial corridor vitality in Quebec municipalities.
• ATR Association touristique régionale du Québec: Network association representing Quebec's regional tourism offices (including CTGR's Tourism Granby région function). Directly comparable as the umbrella body organizing regional tourism promotion, training, and policy across Quebec.
• Tourisme Laurentides: Regional DMO for the Laurentides region of Quebec; performs destination marketing, cycling/outdoor tourism promotion, and event programming analogous to CTGR's Tourism Granby région function.
• Tourisme Cantons-de-l'Est: Regional tourism office for the Eastern Townships, the adjacent Quebec region to Granby; performs destination promotion, festival support, cycling tourism, and agritourism programming comparable to CTGR's mandate under the Tourism Granby région brand.
• Granby Industriel: Industrial economic development organization for the same Granby/Haute-Yamaska territory; co-promotes the Immersion Granby program with CTGR and operates a parallel economic development mandate targeting industrial rather than commercial and tourism businesses.
• Tourisme Outaouais: Regional tourism office for the Outaouais region in Quebec; offers destination promotion, partner visibility packages, cycling and outdoor recreation content, and event support mirroring CTGR's combined commercial-and-tourism mandate.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/CommerceTourismeGranbyRegion
• LinkedInlinkedin.com/company/commerce-tourisme-granby-r%C3%A9gion

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Commerce Tourisme Granby région