TẬP ĐOÀN DOJI

What TẬP ĐOÀN DOJI does

DOJI Group (Tập đoàn Vàng bạc Đá quý DOJI) is a privately-held Vietnamese conglomerate founded in 1994 and headquartered in Hanoi. The group operates across six core business lines: gold bullion trading (24K, 18K, 14K gold bars and coins including Ngân Bảo silver products), jewelry and diamond retail (with proprietary Shining Heart 8 Hearts & 8 Arrows and 99-facet diamond cuts), luxury real estate development through subsidiary DOJILAND (Diamond Crown Hai Phong, Golden Crown Hai Phong, The Sapphire Mansions, Emerald Symphony), finance and banking via a significant TPBank stake, hospitality (Sofitel Diamond Crown Hai Phong, Best Western Premier Sapphire Hạ Long), and F&B operations (HANU Korean BBQ, ATTIKO rooftop lounge). The group operates Vietnam's largest jewelry retail network with 600+ distribution centers, 200+ jewelry showrooms, and 100+ Diamond World (Thế Giới Kim Cương) stores.

DOJI serves Vietnamese retail consumers across multiple segments — wedding and bridal buyers, gold and precious metal investors, general fashion jewelry consumers, corporate gifting clients, and high-net-worth real estate buyers. Its go-to-market combines physical retail dominance with event-driven experiential marketing (Lễ hội Vàng/Gold Festival during Thần Tài holiday, Shining Show jewelry exhibitions, Wedding Fair events across multiple cities) and digital channels including e-commerce (trangsuc.doji.vn), unified gold/silver pricing portal (banggia.doji.vn), and a new-customer acquisition platform. Revenue mechanics span one-time retail sales across all price tiers (entry-level 14K gold to ultra-luxury diamonds), project-based real estate sales, and recurring financial services via TPBank. The group holds Vietnam National Brand status for 14 consecutive years and ranks among the Top 5 largest private enterprises in Vietnam. Underlying technology platforms include 3D/5D jewelry casting, Diagrid structural architecture (one of few buildings in Asia), GIA/IGI-certified diamond grading pipelines, and digital try-on/immersive retail technologies deployed at flagship showrooms and exhibitions.

Name

TẬP ĐOÀN DOJI

Legal name

Công ty Cổ phần Tập Đoàn Vàng Bạc Đá Quý DOJI

Website

https://doji.vn

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

DOJI Group is a Vietnamese private conglomerate founded in 1994 operating jewelry and gold retail (600+ centers), luxury real estate (DOJILAND), gold/silver bullion trading, hospitality, and finance via TPBank. It serves retail consumers, wedding buyers, gold investors, and HNW real estate clients across Vietnam.

Ownership category

akta.pro rank

Product category

Luxury Jewelry and Gold Retail

SIC

Wholesale-Jewelry, Watches, Precious Stones & Metals (5094), Jewelry, Precious Metal (3911)

akta.pro primary industry

Precious Metals Bullion & Concentrates Trading (Gold, Silver, PGM) (IMAKAJAD)

Keywords

• Fine jewelry retail
• Precious metals trading
• Luxury real estate development
• Gold investment products
• Consumer jewelry retail

Headquarters

HQ city

Hanoi

HQ country

Vietnam

HQ region

Asia

Offices10 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Jewelry & Precious Metals Retail: DOJI's primary revenue stream from retail sale of gold jewelry (24K, 18K, 14K), diamond jewelry, gemstone jewelry, pearls, and watches through 600+ showrooms nationwide and online store.
2. Gold Bullion Trading: DOJI operates as a major gold bar and bullion trader, selling gold ingots and coins to retail and investment customers, including the Ngân Bảo silver product line.
3. Real Estate Development (DOJILAND): DOJILAND, a subsidiary, develops luxury residential, commercial, and resort properties across Vietnam including DOJI Tower, Diamond Crown, Golden Crown, The Sapphire, Emerald Symphony projects.
4. Finance & Banking: DOJI holds significant stakes in TPBank (Top 20 bank by tax contribution) and provides financial services, contributing to the group's diversified revenue base.
5. Hospitality Services: Revenue from hotel and restaurant operations including Sofitel Diamond Crown Hai Phong, Best Western Premier Sapphire Hạ Long, and F&B partnerships (HANU and ATTIKO restaurants).
6. Corporate & Event Gift Gold: DOJI manufactures and sells custom gold gift items for corporate clients and special occasions (weddings, birthdays, housewarmings, anniversaries).

Pricing tiers

Go-to-market motion2 records

Distribution channels7 records

Marketing channels9 records

Core offering

DOJI Group manufactures, trades, and retails gold bars, diamonds, and jewelry through 600+ distribution centers and 200+ showrooms across Vietnam. The group also develops luxury real estate (DOJILAND), operates hotels and restaurants, and holds a strategic stake in TPBank. Primary revenue drivers are jewelry retail, gold bullion trading, and luxury real estate development, with the group positioned as one of Vietnam's top 5 largest private enterprises.

Differentiator

Problem solved

Functional benefit

Brands

• DOJILAND: Real estate development subsidiary specializing in luxury residential and commercial properties under the 'Kim Địa Ốc' (Jewelry Real Estate) concept
• Trang sức DOJI
• Thế Giới Kim Cương
• TrenD
• Diamond Crown
• Kim Tỵ
• Shining Heart
• 8 Hearts & 8 Arrows
• Ngân Bảo DOJI
• Kim Bảo Phúc

Products and services

• Gold Bar and Bullion Trading (Mua bán Vàng miếng) DOJI's gold trading business offering gold bars, ingots, and coins for investment and savings purposes. Operates through 600+ distribution centers including gold trading counters across Vietnam, with real-time gold price tracking at banggia.doji.vn.
• Diamond Jewelry (Thế Giới Kim Cương) Diamond retail brand with 100+ stores nationwide and 800+ staff, offering natural diamonds certified by GIA and IGI. Includes proprietary diamond cuts such as the 8 Hearts & 8 Arrows (58-facet) and 99-facet cuts.
• TrenD by DOJI Fashion Jewelry Youth-oriented fashion jewelry brand targeting Gen Z consumers with contemporary designs. Includes sub-collections Lady Boss, Darling Girl, The Muse, and Highlight Me for casual and trendy jewelry buyers.
• 24K Gold Jewelry Collection Premium 24K gold jewelry collection using 3D/5D manufacturing techniques for modern designs serving both daily wear and investment purposes.
• Ngân Bảo Silver Investment Products Silver investment product line offered through DOJI's 600+ distribution network and eGold digital platform. Includes Ngân Bảo Hà (1 tael, 37.5g) and Ngân Bảo Lâm (5 taels, 187.5g) silver ingots targeted at investors and savers.
• Wedding Rings and Bridal Jewelry DOJI's wedding jewelry collection including diamond rings, wedding bands, and bridal sets. Features 8 Hearts & 8 Arrows diamond cuts and 99-facet cut diamonds; promoted through large-scale wedding fairs across Hanoi, Da Nang, HCMC, Thanh Hoa, and Hue.
• Premium Gold Jewelry (Trang sức DOJI) DOJI's premium jewelry retail offering gold jewelry (24K, 18K, 14K) and gemstone jewelry across 200+ showrooms nationwide, plus e-commerce platform at trangsuc.doji.vn. Companion brand to Thế Giới Kim Cương for the broader jewelry retail business.
• Gold Gifts (Quà tặng vàng) Custom and standard gold gift products for corporate clients and individuals for weddings, birthdays, housewarmings, and anniversaries. Includes the Kim Bảo Phúc gold gift and decorative products brand.
• DOJILAND Luxury Real Estate Development DOJI's real estate subsidiary developing luxury residential, commercial, and resort properties across Vietnam. Flagship projects include Diamond Crown Hai Phong (45-floor hotel + 39-floor luxury apartments), Golden Crown Hai Phong, The Sapphire Mansions (47 seaside villas in Hạ Long), The Sapphire Residence, and Emerald Symphony township. Uses proprietary Diagrid structural system and LEED Silver-certified designs.
• Luxury Hotel Operations DOJI's luxury hotel operations including Sofitel Diamond Crown Hai Phong (Hai Phong's tallest building at 186m, 45 floors) and Best Western Premier Sapphire Hạ Long (5-star certified, 31 floors). Operated through partnerships with Accor, Best Western, and The Ascott Limited.
• Restaurant Services (HANU and ATTIKO) Premium dining operations at Sofitel Diamond Crown Hai Phong, including HANU Korean BBQ restaurant and ATTIKO rooftop Pan-Asian lounge, managed in partnership with UAE-based Sunset Hospitality Group.

Quantifiable outcome

• DOJI held Vietnam National Brand status for 14 consecutive years
• +3 more outcomes

Named customers4 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature6 records

Partnerships

Ten partnerships are on record, tiered major and core.

• Sunset Hospitality GroupmajorStrategic or Co-development Partner · 31 October 2025DOJI Group signed a strategic partnership with UAE-based Sunset Hospitality Group on October 31, 2025 at DOJI Tower, Hanoi. Sunset Hospitality will manage premium F&B outlets HANU (Korean BBQ) and ATTIKO (rooftop Pan-Asian lounge) at Sofitel Diamond Crown Hai Phong, marking the first Vietnam presence for both brands.
• AccormajorStrategic or Co-development PartnerDOJILAND partners with Accor (Sofitel brand) for hotel management at Sofitel Diamond Crown Hai Phong. This marked the first time the Sofitel brand was present in Hải Phòng.
• The Ascott LimitedmajorStrategic or Co-development PartnerDOJILAND partners with The Ascott Limited to bring The Crest Collection brand to Vietnam for the first time, expanding luxury hospitality offerings in the country.
• Best WesterncoreStrategic or Co-development PartnerBest Western Premier Sapphire Hạ Long is operated under Best Western management. DOJILAND partnered with the international hotel brand for the resort property. The hotel achieved 5-star certification from Vietnam's National Administration of Tourism.
• Mercurio Design Lab (Italy)coreTechnology or IntegrationDOJILAND partnered with renowned Italian architect Massimo Mercurio (Top 31 architect globally per DAC) for the design of Diamond Crown Hai Phong and Golden Crown Hai Phong projects. Mercurio Design Lab served as both architectural and interior design consultant.
• Tange Associates (Japan)majorTechnology or IntegrationTange Associates, along with LJ-ASIA (Brazil) and West Green Design (Canada), served as design consultants for The Sapphire Residence and Best Western Premier Sapphire Hạ Long projects.
• CotecconsmajorTechnology or IntegrationCoteccons is the main contractor for several DOJILAND projects including The Sapphire Mansions and The Sapphire Residence, ensuring high-quality construction standards.
• CBREmajorImplementation/ SI/ Consulting PartnerCBRE serves as the property management and operations company for The Sapphire Residence, providing international-standard property management services.
• GIA (Gemological Institute of America)coreTechnology or IntegrationDOJI's Thế Giới Kim Cương (Diamond World) uses GIA certification for its natural diamonds, providing third-party quality assurance and authenticity verification for customers.
• IGI (International Gemological Institute)coreTechnology or IntegrationThế Giới Kim Cương (Diamond World) also uses IGI certification alongside GIA for diamond grading and authentication, ensuring transparency and consumer protection.

Scale indicators13 records

Recent moves9 records

Expansion highlights5 records

Direct peers

• Bảo Tín Minh Châu: Long-established Vietnamese gold and jewelry brand with nationwide retail presence. Competes directly with DOJI in gold bars and gold jewelry, particularly in the traditional gifting and wedding segments.
• Phú Nhuận Jewelry (PNJ): Vietnam's largest listed jewelry retailer, operating over 400 stores nationwide. Direct competitor to DOJI in gold, diamond, and gemstone jewelry retail, with similar wedding and bridal segment exposure. Comparable brand positioning and product mix make it the closest peer for DOJI's core jewelry business.
• 777 Gold (Vàng 777): Vietnamese gold bullion and jewelry retailer with growing store network. Directly comparable to DOJI's gold trading and retail operations, particularly in the precious metals investment segment.
• Saigon Jewelry Company (SJC): State-owned gold and jewelry trader that historically dominated Vietnam's branded gold bar market. Overlaps with DOJI's gold bullion trading and retail jewelry, though smaller and more focused on gold bars than full jewelry assortment.

Regional players

• Novaland Group: Large Vietnamese residential real estate developer with national footprint. Comparable to DOJILAND on mid-to-high-end residential developments, though currently under financial stress, providing a useful comp for DOJILAND's risk profile.
• Hung Thinh Land: Vietnamese real estate developer with broad residential and commercial portfolio. Comparable to DOJILAND on residential project development and the broader Vietnamese property cycle exposure.

Broad incumbents

• Sun Group: Vietnamese conglomerate focused on resort, hospitality, and high-end real estate developments (e.g., InterContinental, Sun World). Comparable to DOJILAND's luxury resort and mixed-use real estate strategy, particularly in destination locations like Hạ Long.
• Chow Tai Fook Jewellery Group: Hong Kong-listed, Greater China-focused jewelry giant with multi-thousand store retail network and gold/diamond product mix. Comparable to DOJI in business model (gold + diamond vertically integrated retail), brand-led positioning, and reliance on wedding/gifting demand.
• Luk Fook Holdings: Hong Kong-listed jewelry retailer with extensive Asia-wide store network focused on gold and gem-set jewelry. Comparable to DOJI's product mix and wedding-driven demand, with relevant benchmarks on store productivity and gold SKU management.
• Vinhomes (Vingroup): Vietnam's largest residential real estate developer and a broader conglomerate with luxury residential, hospitality, and retail operations. Comparable to DOJILAND on premium residential and mixed-use developments, though operating at far larger scale across more verticals.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/doji.trangsuc

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Subsidiaries5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about TẬP ĐOÀN DOJI