Work of Art Holdings

What Work of Art Holdings does

Work of Art Holdings (WOAH) is a female-founded cultural investment and consulting firm headquartered in New York. The firm operates a multi-division structure that combines strategic consulting services with owned cultural ventures: a strategic partnerships and placemaking practice, a bespoke digital storytelling service, and a public art stewardship offering, alongside wholly-owned franchise platforms (Artist's Table, Art Arena) and a boutique hospitality property (The Rockaway Hotel).

WOAH targets enterprise clients — primarily large corporations, fashion and lifestyle brands, real estate developers, and cultural institutions — that seek to integrate art and culture into their business models or physical developments. The firm positions itself as a 'cultural choreographer', acting as a liaison between artists, corporations, and communities to deliver place-specific cultural strategies, public art commissions, and branded storytelling projects. Named engagements include a partnership with Marc Jacobs on the JOY Campaign, bespoke digital storytelling for Another Tomorrow, an experiential design project for Moss, and a public art mural commission with Sonia Louise Davis and Breanna Stewart.

WOAH has no proprietary technology platform; its capabilities are human-centered and service-based. Revenue is generated through professional consulting fees for strategic and placemaking engagements, project-based commissions for public art and exhibitions, ongoing operations of the Rockaway Hotel hospitality asset, and recurring/transactional activity from its franchise platforms. The company is privately held, founder-controlled, materially bootstrapped (no funding rounds disclosed), and operates with a headcount of 11-50.

Name

Work of Art Holdings

Legal name

WOAH LLC

Website

https://woah.world

Company type

Private

Founded year

2024

Operating status

Operating

Headcount range

11–50 employees

Short description

Work of Art Holdings (WOAH) is a female-founded, New York-based cultural investment and consulting firm that integrates art and culture into corporate, real estate, and hospitality projects, operating franchise platforms (Artist's Table, Art Arena) and the Rockaway Hotel.

Ownership category

akta.pro rank

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Strategic Consulting Services: The company provides consulting services for integrating art into large-scale developments and crafts cultural strategies for corporate and real estate clients. Revenue is generated through professional consulting fees, likely project-based or retainer arrangements.
2. Cultural Ventures & Franchises: WOAH builds and operates franchise platforms and enterprises (such as Artist's Table and Art Arena) that invest in art and culture. These ventures generate revenue through curated events, platform participation, and cross-industry bridge-building.
3. Hospitality & Placemaking Venues: The company owns and operates places including The Rockaway Hotel, a hospitality property that serves as a cultural hub. Revenue is generated through hospitality operations including lodging, events, and curated programming.
4. Public Art & Exhibition Commissions: WOAH champions public art commissions and exhibitions for clients, generating project-based fees for the design, curation, and execution of murals, installations, and cultural programming in commercial and public spaces.
5. Bespoke Digital Storytelling: The company offers digital storytelling services that capture and expand the reach of clients' missions for the digital world, providing content creation services for corporate and brand clients.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Work of Art Holdings is a New York-based cultural investment and consulting firm that delivers cultural placemaking, bespoke digital storytelling, strategic partnership consulting, and public art stewardship to brands, real estate developers, hospitality operators, and cultural institutions. It also operates owned experiential franchises (Artist's Table and Art Arena) and a hospitality asset (The Rockaway Hotel), integrating advisory services with owned cultural and hospitality ventures.

Product overview

Work of Art Holdings is a female-founded cultural investment and consulting firm based in New York. The company operates as a multi-division enterprise structure comprising franchise platforms (Artist's Table and Art Arena), hospitality properties (The Rockaway Hotel), and professional services (Cultural Placemaking, Bespoke Digital Storytelling, Strategic Partnership Consulting, and Public Art Stewardship). The franchise platforms create enterprises that invest in art and culture, while the services division provides cross-integrated consulting that ideates, develops, and executes cultural strategies for clients and partners.

Differentiator

Problem solved

Functional benefit

Brands

• Artist's Table: Culinary arts platform featuring artist-hosted dining experiences.
• Art Arena
• The Rockaway Hotel

Products and services

• Cultural Placemaking Consulting Strategic consulting service that helps brands, real estate developers, hospitality operators, and cultural institutions embed culture, art, and community into physical and brand environments, including The Rockaway Hotel and similar venues.
• Bespoke Digital Storytelling Custom digital content and narrative service that produces branded cultural storytelling for enterprise clients, with execution supported by in-house social media and content production staff.
• Strategic Partnership Consulting Advisory service that designs and brokers strategic cultural partnerships between brands, artists, and institutions, exemplified by collaborations such as Sonia Louise Davis x Breanna Stewart.
• Public Art Stewardship

Named customers5 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core and minor.

• Marc JacobscoreStrategic or Co-development PartnerWOAH partnered with Marc Jacobs on the JOY Campaign, delivering cultural storytelling and artistic integration for the brand's marketing initiative. This project exemplifies WOAH's ability to bridge fashion brands with authentic cultural narratives.
• Another TomorrowminorStrategic or Co-development PartnerWOAH collaborated with Another Tomorrow on a bespoke digital storytelling project, producing cultural content that expanded the fashion brand's reach and communicated its mission-driven ethos.
• The Rockaway HotelcoreStrategic or Co-development PartnerWOAH has a deep partnership with The Rockaway Hotel, a boutique hospitality venue in Rockaway Beach, NY. The hotel serves as a cultural hub for artist residencies, public art installations, and curated programming, demonstrating WOAH's placemaking capabilities in a real-world hospitality setting.

Recent moves6 records

Expansion highlights4 records

Direct peers

• The Standard Hotels: The Standard is a boutique lifestyle hotel brand recognized for cultural programming, art-forward interiors, and unconventional guest experiences. It mirrors WOAH's intersection of boutique hospitality with curatorial cultural content.
• Spring Place: Spring Place is a members' club and cultural workspace that integrates art, hospitality, and creative community. Its model of a culturally programmed physical space parallels WOAH's Artist's Table and The Rockaway Hotel.
• Ace Hotel: Ace Hotel is a boutique hotel group known for programming cultural events, residencies, and artist collaborations within its properties. It is directly comparable to the hospitality and cultural-programming side of WOAH's Rockaway Hotel operation.
• Roman and Williams: Roman and Williams is a design and architecture firm that builds branded environments, hotels, and restaurants with a strong art and craft sensibility. It is directly comparable to WOAH's placemaking and branded-environment engagements for clients like Moss and Marc Jacobs.
• Soho House: Soho House operates members' clubs and hotels that combine hospitality, cultural programming, and creative community. It overlaps with WOAH's positioning of The Rockaway Hotel and Artist's Table as cultural hubs.
• Faena: Faena is a culture-led hospitality and real estate brand that integrates art, performance, and design into luxury hotel and residential projects. Like WOAH, it blurs the line between art curation, placemaking, and hospitality, and serves as a reference model for art-driven placemaking at scale.

Emerging players

• Artsy: Artsy is an online art marketplace and editorial platform that connects collectors, galleries, and artists. It is comparable to WOAH's Art Arena franchise in serving as a platform that bridges artists with broader audiences, though Artsy is digital-first.

Broad incumbents

• Pentagram: Pentagram is a large independent design consultancy serving brand, identity, and cultural clients. It is comparable to WOAH's branding and cultural-strategy consulting work but serves a broader and more commercial client base.
• Snøhetta: Snøhetta is a global architecture and design practice known for cultural, civic, and public-realm projects that integrate art into the built environment. Like WOAH, it operates at the intersection of cultural strategy and physical placemaking, but at a much larger scale.

Regional players

• CulturalDC: CulturalDC is a nonprofit arts organization that produces cultural programming, public art, and placemaking projects in Washington, D.C. Its mission to embed art and culture into urban development mirrors WOAH's consulting and stewardship work, though it operates regionally and as a nonprofit.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@workofartholdings
• LinkedInlinkedin.com/company/woah-work-of-art-holdings
• Instagraminstagram.com/workofartholdings

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Work of Art Holdings