24 ICE | FROZEN COCKTAILS

What 24 ICE | FROZEN COCKTAILS does

24 ICE B.V. is a Netherlands-based producer of frozen cocktail and mocktail ice pops ('poptails') founded in 2014 and headquartered in Lelystad. The company's core technology is a proprietary formulation that allows alcoholic beverages containing 5% ABV to freeze solid at standard home freezer temperatures of -18°C, packaged as liquid sticks in innovative film packaging that transforms into ready-to-eat frozen cocktail ice lollies after 24 hours of freezing. The product portfolio includes approximately nine frozen cocktail flavors (Margarita, Mojito, Pornstar Martini, Watermelon Mojito, Strawberry Daiquiri, Gin & Tonic, Limoncello, Vodka Energy, plus co-branded SKUs with Flügel, Boswandeling, Malibu, STËLZ, and Kesbeke), a 0.0% alcohol-free mocktail line at 42 calories per stick, and a higher-strength slush cocktail range at 10% ABV (Scroppino, Strawberry Daiquiri, Passion Fruit Martini).

The company operates a hybrid B2C/B2B business model. Direct-to-consumer sales flow through the 24ice.com webshop with same-day shipping, tiered pack sizing (5-pack at €7.49, 50-pack at €59.95, ~20% volume discount), and a €35 free-shipping threshold in the Netherlands. Wholesale revenue is generated through physical retail (liquor stores, supermarkets, delicatessens) and an international distributor network covering 20 countries, including named partners Boozoom (Australia), Almashreq (Egypt), Best Noah (China), Food Leader (Israel), Enjoy Drinks (UK), Kelly Hunter (Ireland), and Vinkooperativet (Norway). Festival and event sales—including the company's own 24 ICE Beach Events (beach volleyball and soccer tournaments)—and merchandise (mobile freezers, apparel, accessories) supplement the core product revenue. Distribution markets include the Netherlands, Ireland, Norway, Germany, France, the UK, Australia, China, Taiwan, Israel, and Egypt, with US expansion announced as forthcoming.

The company is private, founder-operated, and bootstrapped—no institutional investors, venture capital, or private equity backing is disclosed. Co-branding partnerships with major beverage brands (Pernod Ricard, FLS Company, STËLZ, Kesbeke) constitute the primary form of strategic alliance, and the company also runs a dedicated reseller recruitment program. Reported customer satisfaction is 9/10 across 266 website reviews. No public revenue figures are disclosed; the only quantitative growth signal in the data is a 65% revenue increase from retail distribution channels in Taiwan during the 2020 pandemic year despite the absence of festival sales.

Name

24 ICE | FROZEN COCKTAILS

Legal name

24 ICE B.V.

Website

https://24ice.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

24 ICE B.V. is a Dutch producer of frozen cocktail and mocktail ice pops ('poptails') serving party hosts, festival-goers, and retail distributors across 20 countries through its webshop, liquor and supermarket channels, and festival sales.

Ownership category

akta.pro rank

Product category

Frozen Cocktails

NAICS

Beverage Manufacturing (3121)

SIC

Beverages (2080)

akta.pro primary industry

Ready-to-Drink (RTD) Alcoholic Beverage Production (Canned Cocktails, Hard Seltzer) (AFAFAAAE)

akta.pro secondary industries

RTD Iced Tea Production (AFAFABAD), Alcoholic Beverage Mixers & Cocktail Ingredients Brands (Non-alcoholic) (CRADAIAH)

Keywords

• Frozen cocktails
• Alcoholic ice pops
• Ready-to-freeze beverages
• Pre-mixed cocktail sticks
• Novelty party drinks

Headquarters

HQ city

Lelystad

HQ country

Netherlands

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Others

Revenue model

1. E-commerce Direct Sales: Direct-to-consumer sales through the company's own webshop (24ice.com), selling frozen cocktails, slush cocktails, and merchandise directly to consumers in the Netherlands and internationally.
2. Retail and Wholesale Distribution: Products sold through liquor stores, supermarkets, and delicatessen shops in physical retail locations. Also distributed internationally through a network of country-specific distributors.
3. Event and Festival Sales: Direct sales of frozen cocktails at festivals, events, and the company's own beach volleyball tournaments (24 ICE Beach Events).
4. Merchandise: Sale of branded merchandise including apparel (shirts, beanies), accessories (tote bags, water bottles, festival fans, beach towels), and the mobile freezer unit.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels7 records

Core offering

24 ICE B.V. produces and sells pre-mixed, ready-to-freeze liquid cocktail sticks that consumers place in a standard home freezer (-18°C) for 24 hours, after which they become frozen cocktail ice pops (poptails). The line spans alcoholic frozen cocktails (5% ABV, 56 calories), alcohol-free mocktails (0.0%, 42 calories), higher-strength slush cocktails (10% ABV), co-branded flavors with brand partners (Flügel, Boswandeling, STËLZ, Malibu, Kesbeke), and branded merchandise.

Product overview

24 ICE is a Dutch company specializing in frozen cocktail ice popsicles (poptails) that launched in 2014. The core product line consists of Frozen Cocktails in nine flavors (Boswandeling ICE, Flügel ICE, Watermelon Mojito, Pornstar Martini, Gin & Tonic, Mojito, Strawberry Daiquiri, Limoncello, and Vodka Energy) available with 5% alcohol (56 calories each) or as 0.0% alcohol-free Mocktails (42 calories each). The company also offers Slush Cocktails (Scroppino, Strawberry Daiquiri, Passion Fruit Martini) with 10% alcohol content. Products require freezing at -18°C for 24 hours before consumption. Co-branding collaborations include STËLZ Iced Tea Lemon, Pickletini with Kesbeke, Boswandeling ICE and Flügel ICE with FLS Company, and Malibu Watermelon Mojito with Pernod Ricard. The product line extends to merchandise items and the company sells through distributors across 20+ countries including retail stores, liquor shops, supermarkets, and direct-to-consumer via their webshop.

Differentiator

Problem solved

Functional benefit

Brands

• STËLZ Iced Tea: Iced tea lemon frozen cocktail (4.5% alcohol) launched in collaboration with STËLZ brand
• Slush Cocktails
• 24Pops
• VIVA
• Flügel ICE
• Boswandeling ICE

Products and services

• Frozen Cocktails Flagship frozen cocktail ice popsicle line in flavors including Watermelon Mojito, Passion Fruit Martini, Margarita, Gin & Tonic, Mojito, Strawberry Daiquiri, Limoncello, and Vodka Energy. Each stick contains 5% alcohol and 56 calories. Available in 5-pack and 50-pack sizes. For adult consumers seeking convenient, portion-controlled party beverages.
• Frozen Mocktails 0.0% Alcohol-free frozen ice pops in Passion Fruit Martini, Mojito, and Strawberry Daiquiri flavors. Each contains only 42 calories. For non-drinkers, designated drivers, and inclusive entertaining.
• Slush Scroppino Ready-to-freeze slush cocktail combining prosecco, vodka, and lemon with 10% alcohol. Requires minimum 8 hours of freezing. Priced at €3.49 per unit.
• Slush Strawberry Daiquiri Ready-to-freeze slush cocktail with strawberry flavor and rum, 10% alcohol content. Requires minimum 8 hours of freezing. Priced at €3.49 per unit.
• Slush Passion Fruit Martini Ready-to-freeze slush cocktail with passion fruit flavor, 10% alcohol content. Requires minimum 8 hours of freezing. Priced at €3.49 per unit.
• STËLZ Iced Tea Lemon Co-branded frozen iced tea cocktail with 4.5% alcohol, vegan and gluten-free. Priced at €7.49 for a 5-pack.
• Flügel ICE Co-branded frozen cocktail featuring the Dutch liqueur Flügel, produced in partnership with FLS Company.
• Boswandeling ICE Co-branded frozen cocktail with FLS Company featuring the popular Dutch liqueur Boswandeling.
• Pickletini Co-branded frozen cocktail with pickle juice and vodka, produced in collaboration with Kesbeke.
• Mix Package Curated variety pack containing five flavors: Watermelon Mojito, Margarita, Passion Fruit Martini, Strawberry Daiquiri, and Mojito. Available in 5-pack, 10-pack, and 50-pack sizes from €7.49.
• Mobile Freezer Portable commercial-grade freezer unit for keeping frozen cocktails cold at events and parties. Priced at €349.95.
• Festival Waaier (Festival Fan) Branded festival fan offered as a free promotional gift with orders over €15.
• Beach Towel Branded 24 ICE beach towel available as a free gift with orders over €100.
• Water Bottle Branded 24 ICE water bottle available as a free gift with orders over €50.
• Beach Racket Set Branded beach racket set available as a free gift with orders over €25.
• 24 ICE Sport Socks Branded one-size sport socks priced at €6.95.
• Beanie (Green/Beige/Black) Branded 24 ICE beanies available in green, beige, and black colors. Priced at €18.95.
• Totebag Branded 24 ICE tote bags available in purple, black, and pink colors. Priced at €11.95.
• Kesbeke Oranje Bom Shot Orange-flavored shots by Kesbeke (Augurkenkoning) at 14.9% alcohol, available in 8-pack (20ml each), 30-pack, and 500ml bottle.

Quantifiable outcome

• 56 calories per frozen cocktail with 5% alcohol
• +2 more outcomes

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

13 partnerships are on record, tiered core, minor and regional.

• Boozoom (Australia)coreChannel Partner/ Reseller/ Distributor · 2 April 2024Australian distribution partner bringing 24 ICE products to Australia. Products available through 24ice.com.au.
• Kesbeke (Augurkenkoning)minorStrategic or Co-development Partner · 5 March 2023Collaboration with Amsterdam family business Kesbeke (known from RTL reality TV 'De Augurkenkoning') to launch Pickletini - a frozen cocktail with pickle juice and vodka.
• Almashreq Gardens For Import & Trading (Egypt)regionalChannel Partner/ Reseller/ Distributor · 3 August 2022Egyptian distributor for 24 ICE products. Announced as part of 24 ICE's expansion from Amsterdam to Cairo.
• Enjoy Drinks (UK)regionalChannel Partner/ Reseller/ Distributor · 27 May 2022UK distributor. Placed first orders for Pornstar Martini flavor, reported as UK's most popular cocktail.
• FLS Company (Boswandeling)coreStrategic or Co-development Partner · 13 May 2022Co-branding expansion with Boswandeling ICE frozen cocktail. Boswandeling is a popular Dutch liqueur created in 1998, now available as frozen cocktail.
• Best Noah Supply Chain Management (China)regionalChannel Partner/ Reseller/ Distributor · 15 April 2022Chinese market distributor. Partnership initiated following Anuga food trade show, representing 24 ICE's expansion into Shenzhen/China market.
• Pernod Ricard (Malibu)coreStrategic or Co-development Partner · 15 July 2021Limited edition co-branded Malibu Watermelon Mojito frozen cocktail celebrating Malibu's Watermelon flavor launch. Following watermelon flavor trend growing nearly 40% year-over-year.
• Food Leader (Israel)regionalChannel Partner/ Reseller/ Distributor · 23 June 2021Israeli distributor. Required kosher certification for products, involving recipe adjustments, packaging changes, and rabbinical observation of production process.
• Kelly Hunter (Ireland)regionalChannel Partner/ Reseller/ Distributor · 19 March 2021Irish distributor. Products gained huge interest for home consumption despite Ireland's strong pub culture.
• Vinkooperativet (Norway)regionalChannel Partner/ Reseller/ Distributor · 27 January 2021Norwegian distribution partner. Expansion story described as 'adventure in the cold, icy North'.
• Taiwan DistributorregionalChannel Partner/ Reseller/ Distributor · 3 December 2020Taiwanese market partner. Despite no festivals during 2020 lockdowns, company achieved 65% revenue increase from retail distribution channels and launched three new products.
• FLS Company (Flügel)coreStrategic or Co-development Partner · 1 February 2019Co-branding partnership resulting in Flügel ICE frozen cocktail. FLS Company is the brand behind Flügel, Boswandeling, and Rocket Shot liqueurs. This was the first co-branding collaboration in FLS's 25-year history, launched in 2019.
• STËLZcoreStrategic or Co-development PartnerCollaboration with STËLZ, known for fresh ready-to-drink hard seltzers, to create STËLZ Frozen Iced Tea Lemon - a frozen cocktail with 4.5% alcohol, vegan, gluten-free.

Scale indicators4 records

Recent moves13 records

Expansion highlights5 records

Emerging players

• Sub Zero Ice Cream: Franchise concept using liquid nitrogen to freeze custom ice cream including alcoholic options on-demand. Adjacent competitor in the experience-driven frozen alcoholic beverage space, with a more foodservice-led model.

Broad incumbents

• High Noon Hard Seltzer: E&J Gallo vodka-based hard seltzer competing for the same casual, summer, party occasions as 24 ICE. Comparable as a mass-market alcoholic beverage targeting outdoor and festival consumption, though in ambient canned format.
• Cutwater Spirits: Premium RTD cocktail brand owned by Anheuser-Busch InBev offering canned cocktails like Margaritas and Espresso Martinis. Represents the broader premium RTD cocktail category that 24 ICE's frozen poptails compete against for consumer occasions.
• Malibu: Pernod Ricard-owned coconut rum brand that has partnered with 24 ICE for co-branded frozen products (Watermelon Mojito). As a major RTD and bottled cocktail brand, it is both a partner and a potential competitive threat that could develop its own frozen format.
• Häagen-Dazs: Global premium ice cream brand owned by General Mills that has launched limited-edition alcoholic and cocktail-inspired flavors (e.g., Spirits Collection). Represents the incumbent that 24 ICE must compete against for premium freezer shelf space.

Direct peers

• Boozy Ice: Alcohol-infused ice pop brand sold through retail and D2C. Directly competes with 24 ICE on the same frozen alcoholic poptail concept, typically with higher ABV per serving.
• Vice Cream: Boozy ice cream brand offering pints with 5-7% ABV in cocktail-inspired flavors. Adjacent format to 24 ICE (frozen alcoholic novelty) but in ice cream versus popsicle format; shares similar target occasions of parties, festivals, and at-home indulgence.
• Tipsy Scoop: New York-based alcoholic ice cream and frozen dessert brand selling boozy pints and bars at retail and direct-to-consumer. Closest direct comparable to 24 ICE's frozen alcoholic novelty positioning, though focused on ice cream rather than poptail format.
• Buzz Pop Cocktails: US-based alcohol-infused ice pops brand sold in liquor stores and supermarkets with 9% ABV. Directly competes with 24 ICE on the frozen alcoholic poptail concept with similar D2C, retail, and festival distribution strategies.
• Frozen Peaks: Alcohol-infused frozen ice pop brand with cocktail-flavored varieties. Competes in the same frozen alcoholic poptail category with similar retail placement and bar/restaurant channel exposure.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/24ICEAmsterdam
• Instagraminstagram.com/24ice_official
• LinkedInlinkedin.com/company/24-ice

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about 24 ICE | FROZEN COCKTAILS