FLS Company

What FLS Company does

FLS Company is an independent Dutch liquor company founded in 1996 and headquartered in Capelle aan den IJssel, Netherlands. It develops, markets, and distributes a portfolio of branded liqueurs and party shots including Flügel (red vodka shot, 1996), Boswandeling (cream liqueur, 1998), Fireman (herbal vodka drink, 2008), Rocketshot (2013), Dutch Drop (salty liquorice liqueur, 2015), KOEKIE (caramel liqueur), Devilshot (spicy shot, 2021, co-developed with Dutch rapper Jebroer), and the multi-brand Shotstarz bundle, plus additional brands Cavöda Vodka and Liquorccini. Flügel and Boswandeling have achieved A-brand status in the Netherlands, and Flügel carries a fan-devised consumption ritual. The company operates through three legal entities — FLS Company Nederland N.V., FLS Company Belgium N.V., and FLS Company International N.V. — and reaches dozens of international markets via partnerships with international wholesalers.

The company's core capability is not technology in the conventional sense but proprietary brand-building and creative execution. FLS owns and operates an in-house Media & Graphic Design department (with a Manager Design plus multiple designers and content creators) that produces POS materials, social media content, and tailormade brand activations across per-brand social channels with tens of thousands of followers. It also fields a dedicated ~8-person events/promoteam for festival and on-premise activations, and maintains direct relationships with major Dutch event organizers and agencies. Distribution is anchored by a large Dutch network of wholesalers, retailers, liquor stores, and horeca wholesalers.

The business model is B2B sales of branded alcoholic beverages across three channels: horeca (bars, cafés, clubs, restaurants), events (festival and corporate partnerships with sampling and promoteams), and retail/wholesale (distributors, liquor stores, self-service wholesalers, horeca wholesalers). Pricing is not publicly disclosed; revenue is generated through one-time product sales to wholesale and event partners. The go-to-market is sales-led and event-driven, supplemented by owned brand activations and social media community management.

Name

FLS Company

Legal name

FLS Company Nederland N.V.

Website

https://flscompany.com

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

11–50 employees

Short description

FLS Company is an independent Dutch liquor company founded in 1996 that develops, markets, and distributes branded liqueurs and party shots including Flügel and Boswandeling through horeca, events, and retail/wholesale channels across the Netherlands and dozens of international markets.

Ownership category

akta.pro rank

Product category

Liqueurs and Spirits

NAICS

Beverage Manufacturing (3121)

SIC

Beverages (2080), Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180)

akta.pro primary industry

Alcoholic Beverage Brand Owners & Holding Companies (Multi-category Portfolios) (CRADAIAL)

Keywords

• Liqueur manufacturing
• Party shots
• Vodka beverages
• Horeca distribution
• Alcoholic brands

Headquarters

HQ city

Capelle Aan Den Ijssel

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Marketing or Sales, Supply Chain, Operations

Revenue model

1. Alcoholic beverage product sales: FLS Company generates revenue through the sale of proprietary alcoholic beverage brands including Flügel, Boswandeling, Fireman, Rocketshot, Dutch Drop, Koekie, Devilshot, and Shotstarz. Products are sold through three main channels: horeca (bars, cafés, clubs, restaurants), events (festivals, corporate events), and retail (wholesalers, liquor stores, self-service wholesalers). The company operates as a 100% independent liquor company since 1996.

Go-to-market motion3 records

Distribution channels3 records

Marketing channels5 records

Core offering

FLS Company develops, markets, and distributes a portfolio of own-brand liqueurs and vodka-based party shots under brand names such as Flügel, Boswandeling, Fireman, Rocketshot, Dutch Drop, KOEKIE, Devilshot, Cavöda Vodka, and Liquorccini. Its products are sold through three commercial channels — horeca (bars, cafés, clubs, restaurants), events & festivals, and retail/wholesale — with internal teams dedicated to brand activation, design, social media, sampling, and on-trade sales.

Product overview

FLS Company is a 100% independent liquor company in the Netherlands, operating since 1996. The company sells an experience in a festive and celebrating world through a portfolio of shot and liqueur products. The core product portfolio includes Flügel (red vodka shot, 1996), Boswandeling/Boswandeling Pink (cream liqueurs, 1998), Fireman (herbal vodka drink, 2008), Rocketshot and variants including Pink, Sour, and Orange Star (2013 onwards), Dutch Drop (salty liquorice liqueur, 2015), KOEKIE (caramel liqueur), and Devilshot (spicy shot in collaboration with rapper Jebroer, 2021). Additional brands include Cavôda Vodka and Liquorccini. Products are available through horeca (food service), events, and retail channels. The company also offers brand experiences and activations, with a dedicated Media & Graphic Design department for marketing support.

Differentiator

Problem solved

Functional benefit

Brands

• Cavôda Vodka: Vodka brand under FLS Company Nederland N.V.
• Liquorccini
• Boswandeling Pink
• Boswandeling Limited Scroppino
• Rocketshot Pink
• Rocketshot Sour
• Rocketshot Orange Star

Products and services

• Flügel Iconic red vodka-based shot drink from FLS's portfolio, sold across horeca, events, and retail/wholesale channels in the Netherlands; also offered in PET format for events and festivals.
• Boswandeling Cream liqueur brand from FLS's portfolio, sold across horeca, events, and retail/wholesale channels in the Netherlands.
• Boswandeling Pink Pink variant of FLS's Boswandeling cream liqueur brand, sold through the same horeca, events, and wholesale channels.
• Fireman Vodka-based herbal drink from FLS's portfolio, sold through horeca, events, and retail/wholesale channels.
• Rocketshot Vodka-based shot brand in FLS's portfolio, sold across horeca, events, and retail/wholesale channels.
• Rocketshot Pink Pink variant of FLS's Rocketshot vodka-based shot brand, sold through horeca, events, and wholesale channels.
• Rocketshot Sour Sour-flavoured variant of FLS's Rocketshot vodka-based shot brand, distributed across horeca, events, and wholesale.
• Rocketshot Orange Star Orange Star variant of FLS's Rocketshot vodka-based shot brand, sold through horeca, events, and wholesale channels.
• Dutch Drop Salty liquorice-flavoured liqueur in FLS's portfolio, sold through horeca, events, and retail/wholesale channels.
• KOEKIE Caramel liqueur brand from FLS's portfolio, sold through horeca, events, and retail/wholesale channels.
• Devilshot Spicy shot drink in FLS's portfolio, sold through horeca, events, and retail/wholesale channels.
• Shotstarz Ten-pack bundle of FLS's party shot brands, offered across horeca, events, and retail/wholesale channels.
• Cavöda Vodka Vodka product in FLS's portfolio, sold through horeca, events, and retail/wholesale channels.
• Liquorccini Branded liqueur in FLS's portfolio, sold through horeca, events, and retail/wholesale channels.
• Flügel PET PET-format packaging of the Flügel brand used for activations at events and festivals, distributed through the events channel.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Jebroer (Tim Kimman) / For The Win NutritioncoreStrategic or Co-development Partner · 1 January 2021Tim Kimman, known as Dutch rapper Jebroer, partnered with FLS Company to create Devilshot. The collaboration began with POS materials in Jebroer's café 'Café Het Duiveltje' and evolved into event collaborations and social media presence. In 2021, FLS Company and Jebroer launched Devilshot as a co-developed vodka-based spicy shot with blackberry, raspberry, lime, and chilli pepper flavours.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Mast-Jägermeister SE: Privately-held German maker of Jägermeister, the global herbal shot. Comparable to FLS as a privately-owned shot/liqueur brand owner built on a distinctive flavor ritual and on-premise/festival-led GTM.
• Diageo: Global premium spirits multinational with a deep liqueur and shot portfolio (e.g., Baileys, Smirnoff). Comparable as the dominant broad-incumbent buyer, distributor and competitor in the same Dutch and European horeca/retail channels.
• Campari Group: Italian-listed spirits group owning Aperol, Campari and other liqueur/apertivo brands. Comparable to FLS as a multi-brand liqueur owner leveraging aperitivo and on-premise consumption occasions across European markets.
• E & J Gallo Winery (Liqueurs Division): US-based global wine and spirits company with cream liqueurs and flavored spirits lines. Comparable as a broad-incumbent that competes in cream liqueur and shot-adjacent formats similar to Boswandeling and Dutch Drop.
• Pernod Ricard: Global spirits group with Malibu, Kahlúa, Beefeater and Havana Club. Comparable as a broad-incumbent owner of cream liqueurs and shot-friendly spirits that competes for the same on-premise occasions and shelf space.

Direct peers

• Marie Brizard Wine & Spirits: French liqueur and spirits producer with a multi-brand portfolio targeting horeca and retail. Comparable to FLS as a multi-category liqueur brand owner competing for similar on-premise and European export occasions.
• Lucas Bols: Amsterdam-headquartered global spirits and liqueur company with a heritage portfolio including Bols liqueurs and shots. Closely comparable to FLS as a Dutch origin liqueur/shot brand owner serving on-premise and export markets.
• De Kuyper Royal Distillers: Dutch family-owned liqueur manufacturer with a broad portfolio of cocktail liqueurs and party-serve formats. Directly comparable to FLS as a Netherlands-based multi-brand liqueur/shot producer targeting horeca and retail with branded activations.

Regional players

• Stock Spirits Group: Central European branded spirits company with a broad liqueur and flavored-spirits portfolio. Comparable to FLS as a privately-oriented regional liqueur brand owner with multi-country distribution and on-premise focus.
• Berentzen-Gruppe AG: German-listed spirits company known for shot formats (e.g., Puschkin, Doornkaat) and party-serve liqueurs. Comparable as a regional European shot/liqueur competitor with overlapping horeca and retail distribution dynamics.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/FLSCompany
• LinkedInlinkedin.com/company/fls-company

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about FLS Company