Blixten & Co
Blixten & Co operates All Things Live Sweden AB, a Stockholm-based live entertainment company that books and manages approximately 150 Swedish artists and comedians, produces concerts, festivals, and musicals, and promotes events across Scandinavia and continental Europe.
- Company typePrivate
- Founded2011
- HeadquartersStockholm, Sweden
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Blixten & Co does
Blixten & Co, operating as All Things Live Sweden AB, is a Stockholm-headquartered live entertainment company that produces concerts, shows, festivals, and tours and acts as a booking agency and manager for approximately 150 Swedish artists, comedians, and profiles. Its core activities span four integrated lines: artist and comedian booking, concert and event production (including musicals such as & Juliet and We Will Rock You), festival organization (notably Sweden's Melodifestivalen, WKND in Finland, and Ostend Beach in Belgium), and live podcast touring. The company distributes tickets exclusively through authorized third-party platforms — Ticketmaster, Tickster, Eventim, Tix, Nortic, AXS — and operates regional hubs in Denmark, Norway, Finland, Belgium, Italy, the Netherlands, and the Middle East, with a wholly-owned subsidiary portfolio that includes Latter (Norwegian comedy venue), Busker Artist Agency (Belgium), Musickness, Agents After All (Netherlands), Radar Concerti (Italy), and Till Dawn They Count (Finland metal artist management).
The business model is built on three revenue streams: (1) transaction-fee-based ticket sales and event promotion income, (2) recurring commission income from artist booking and agency representation, and (3) transaction-fee income from festival production and musical co-productions. Go-to-market is event-driven and dual-channel: artists and venues are sourced through long-standing industry relationships cultivated since 1994 in Denmark and consolidated pan-Nordically since December 2018, while consumers are reached via the allthingslive.se website, an email newsletter/customer club offering pre-sale access, social media, and PR coverage. Tickets never sell direct — all purchases are redirected to authorized ticket sellers. A supplementary "Brand Agency" service line offers personal brand development for comedy and entertainment profiles, and the New Things Live initiative (with SJ railways, January 2025) and Cirkulär Live sustainability R&D project (with Chalmers Industriteknik and Rejlers, October 2024) represent newer non-ticket revenue and ESG-oriented extensions.
The company is privately held (organisationsnummer 556680-8381), with no public listing, no venture capital or private equity funding disclosed in the sources, and no parent company identified. Leadership was refreshed in October 2024 with the appointment of Magnus Widell as CEO alongside CFO Niklas Tengvall. Operations span at least 11 wholly-owned subsidiaries across Europe and the Middle East, with stated headcount in the 11–50 range for the Swedish entity and additional regional staff across the broader group.
Blixten & Co firmographics
Firmographics- Name
- Blixten & Co
- Legal name
- All Things Live Sweden AB
- Website
- https://allthingslive.se
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Blixten & Co operates All Things Live Sweden AB, a Stockholm-based live entertainment company that books and manages approximately 150 Swedish artists and comedians, produces concerts, festivals, and musicals, and promotes events across Scandinavia and continental Europe.
- Ownership category
- akta.pro rank
Blixten & Co industry classification
Industry- Product category
- Live Entertainment Production and Artist Booking
- NAICS
- Promoters of Performing Arts, Sports, and Similar Events without Facilities (711320), Agents and Managers for Artists, Athletes, Entertainers, and Other Public Figures (7114), Promoters of Performing Arts, Sports, and Similar Events with Facilities (711310)
- SIC
- Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)
- akta.pro primary industry
- Concert & Tour Promoters (MPAIAFAA)
- akta.pro secondary industries
- Music Festival Organizers & Promoters (MPAGAAAB), Festival & Event Producers/Organizers (MPAIAFAC), Performers & Specialty Acts Booking (Magicians, Comedians, Circus, Variety) (HSACAHAB)
Keywords
Where Blixten & Co is headquartered
LocationHeadquarters
- HQ city
- Stockholm
- HQ country
- Sweden
- HQ region
- Europe
Offices8 records
Markets served
Blixten & Co business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Ticket Sales & Event Promotion: Revenue from promoting and producing concerts, festivals, comedy shows, and theatrical productions. Tickets are sold through authorized third-party platforms with the company receiving promoter fees and potentially revenue share.
- Artist Booking & Agency Fees: The company acts as booking agency and management for approximately 150 Swedish artists and comedians, earning commission on bookings and performances. Also arranges international artists for Scandinavian shows.
- Festival Production: Annual production of festivals including Melodifestivalen, A day at the park, Summer On, Amaze, and co-production of muscials (& Juliet, We Will Rock You).
Go-to-market motion2 records
Distribution channels4 records
Marketing channels5 records
Blixten & Co product offering
Product offeringCore offering
Blixten & Co produces concerts, shows, musicals, stand-up comedy, theater, and dance performances across Scandinavia. It acts as a booking agent representing approximately 150 Swedish artists, comedians, and entertainment profiles, while also bringing international acts to Scandinavian venues. The company organizes annual festivals including A Day at the Park, Summer On, Amaze, and produces Sweden's Melodifestivalen, the national selection for the Eurovision Song Contest.
Product overview
All Things Live operates as a comprehensive live entertainment and artist management platform, not a unified software product. The core offering consists of artist and comedian booking services, concert and event production, and festival organization. The portfolio includes flagship productions like Melodifestivalen, musical co-productions (& Juliet, We Will Rock You), live podcast events, and venue concepts like the mobile Evenew Arena and seasonal Winterviken Live concerts. Additional services include Brand Agency for personal brand development, sustainability initiative Cirkulär Live, and the emerging artist initiative New Things Live partnered with SJ.
Differentiator
Problem solved
Functional benefit
Brands
- Stand Up Norway: Leading provider of comedy in Norway, part of All Things Live Norway
Products and services
- Artist & Comedian Booking Represents approximately 150 Swedish artists, comedians, and entertainment profiles; books and manages their live performances across Scandinavia. Also arranges international artists for Scandinavian shows.
- Concert & Event Production Produces concerts, shows, musicals, stand-up comedy, theater, and dance performances across Scandinavia. Books artists into venues and festivals and operates owned festival properties.
- Festival Organization Organizes annual festivals including A Day at the Park, Summer On, Amaze, WKND (Finland, 45,000+ attendees), Ostend Beach (Belgium), and Öland Rock.
- Melodifestivalen Produces Sweden's national selection for the Eurovision Song Contest annually, one of Sweden's most-watched television and live event properties.
- Musical Productions Co-produces musicals including & Juliet (Max Martin's catalog), We Will Rock You (Queen), and theatrical productions like Kärleksbrev (Love Letters).
- Live Podcast Events Produces live podcast recordings and tours, including Rollspelsklubben, Vafalls Live, and Hör Här! livepod - bringing podcast content to live stage venues.
Quantifiable outcome
- Promoting over 500 concerts and national/international comedy shows annually in Denmark alone
- +3 more outcomes
Companies that use Blixten & Co
Customer profileNamed customers14 records
Segments4 records
Ideal customer profiles3 records
Blixten & Co technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Blixten & Co partnerships and signals
Strategic signalPartnerships
19 partnerships are on record, tiered innovation, core and minor.
- Chalmers IndustriteknikinnovationCo-launched Cirkulär Live - a pioneering research, development and communication project for long-term sustainable live entertainment. Combines All Things Live's entertainment expertise with Chalmers' technical research capabilities and Rejlers' engineering expertise.
- RejlersinnovationCo-launched Cirkulär Live - a pioneering research, development and communication project for long-term sustainable live entertainment. Part of sustainability initiative combining engineering expertise with entertainment operations.
- SJ (Swedish railways)coreJoint initiative 'New Things Live' to promote and 'break' emerging live acts. Aims to bridge the gap between record contracts and live performance success, using rail travel to reduce environmental impact of artist touring.
- SkiStarminorExpanded partnership launching Hemsedal Snowfest (April 25-28) - a ski and music festival combining skiing with music experiences and pool activities.
- Monkfish (Denmark)coreAcquired event agency Monkfish, one of Denmark's leading event agencies providing live entertainment for events, company celebrations and parties.
- Then We Take The World (Denmark)coreArtist management company founded in Copenhagen in 2010 with impressive client list. Deep partnership in artist management operations.
- Latter (Norway)coreNorway's leading comedy venue, part of Stand Up Norway. Combined operations make All Things Live Norway by far the largest provider of comedy and live comedy shows in Norway with 1,900+ annual performances.
- Stageway (Norway)coreBergen-based booking and promotion services across genres for a roster of 30+ artists. Also produces comedy shows and provides management services for Norwegian comedy duo Ylvis.
- WKND Festival (Finland)coreOwned festival - Finland's largest music festival for many years, with over 45,000 attendees. Part of All Things Live Finland's portfolio.
- Till Dawn They Count (Finland)coreOwned artist management company managing leading metal artists including Nightwish, Sonata Arctica, Beast in Black, Turmion Kätilöt and Lähiöbotox.
- Busker Artist Agency (Belgium)coreBelgium's leading local booking agency representing around 60 local music acts including Belgian pop, rock, hip-hop, R&B and soul artists. Involved in around 700 shows annually.
- Musickness (Belgium)coreAntwerp-based music management representing 24 artists including Tamino, dEUS, Balthazar, Eefje De Visser and Tourist LeMC. Expanded into Netherlands with Rotterdam office.
- Ostend Beach (Belgium)minorThree-day festival with 100+ performing artists on 4 stages, capacity exceeding 22,500 visitors. Part of Belgian festival portfolio.
- Radar Concerti (Italy)coreAcquired in July 2022, with over 10 years of experience in musical entertainment (national and international). Integral to Italian operations.
- Agents After All (Netherlands)coreOne of the largest independent companies in Dutch live entertainment market. Strengthens All Things Live's position as a leading European player.
- Concert at SEA (Netherlands)core3-day yearly Pop Festival started in 2006 in Brouwersdam, Zeeland. Over 100,000 visitors total. Top 5 largest festivals in Netherlands.
- HIER Festival (Netherlands)minorNew festival in Rotterdam organized by Concert at SEA.
- APPELSAP (Netherlands)minorAmsterdam Summer Jam festival partnership through Topbillin' collaboration.
- Ticketmaster, Tickster, Eventim, Tix, Nortic, AXScoreAuthorized exclusive ticket sales partners. All ticket purchases redirected to these third-party platforms - no direct sales from All Things Live.
Scale indicators7 records
Recent moves6 records
Expansion highlights5 records
Blixten & Co competitors and assessment
Company assessmentBroad incumbents
- Live Nation Entertainment: World's largest live entertainment company and ticketing operator (Ticketmaster). Operates global concert promotion, venue management, and artist management — directly overlapping with ATL's promoter and agency business but at massive global scale.
- AEG Presents: Second-largest global live entertainment company; operates festivals (Coachella, Goldenvoice), venues, and artist management. Competes with ATL for international artist routing into Scandinavia and Europe.
- Creative Artists Agency (CAA): Global talent and entertainment agency with growing live touring practice. Competes with ATL for premium artist representation and international touring bookings.
- WME (William Morris Endeavor): Global talent agency representing artists, comedians, and performers. Competes with ATL's roster of 150 Swedish artists and is increasingly active in Nordic touring deals.
- CTS Eventim: European ticketing and live entertainment giant; ATL routes tickets through Eventim Nordic. Owns promoters and venues across DACH and beyond; vertical integration risk to ATL as a promoter without owned ticketing.
Direct peers
- MCD Productions: Ireland's largest concert promoter and festival organizer (Electric Picnic, Longitude). Comparable European independent promoter with multi-country festival and concert portfolio like ATL.
- Primary Talent International: UK-based booking agency representing comedians and musicians. Direct competitor to ATL's comedy booking (Stand Up Norway/Latter) and artist management businesses across Europe.
- Luger (Bolidengärdet): Swedish concert promoter, booking agency, and festival organizer (Way Out West, Where is the Plettenberg?). Operates in the same Swedish market with overlapping artist rosters and competing for major venue bookings.
- FKP Scorpio: One of Europe's largest independent concert promoters and festival organizers (Germany), operating Hurricane, Southside, Deichbrand, and Roskilde-like events. Most direct European competitor in size and business mix to ATL.
Regional players
- Roskilde Festival: Iconic Danish non-profit music festival (130,000+ attendees). Adjacent peer in the Nordic festival market where ATL's WKND, Ostend Beach, and Concert at SEA compete for the same touring artists and audiences.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Blixten & Co social profiles
Digital presenceBlixten & Co financial estimates
Financial estimateRevenue estimate
Valuation estimate
Blixten & Co leadership team
Management profileNumber of profiles
Profiles10 records
Blixten & Co subsidiaries and ownership
Company hierarchySubsidiaries15 records
Blixten & Co funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Blixten & Co M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Blixten & Co
What does Blixten & Co do?
Blixten & Co produces concerts, shows, musicals, stand-up comedy, theater, and dance performances across Scandinavia. It acts as a booking agent representing approximately 150 Swedish artists, comedians, and entertainment profiles, while also bringing international acts to Scandinavian venues. The company organizes annual festivals including A Day at the Park, Summer On, Amaze, and produces Sweden's Melodifestivalen, the national selection for the Eurovision Song Contest.
Is Blixten & Co a public or private company?
Blixten & Co is a private company. It is classified as management employee owned and is currently operating.
When was Blixten & Co founded?
Blixten & Co was founded in 2011. It employs 11 to 50 people.
Where is Blixten & Co based?
Blixten & Co is headquartered in Stockholm, Sweden, in the Europe region.
How does Blixten & Co make money?
Three revenue lines are on record. Ticket Sales & Event Promotion is the primary driver. The others are artist Booking & Agency Fees and festival Production.
Who are Blixten & Co's main competitors?
Broad incumbents on record are Live Nation Entertainment, AEG Presents, Creative Artists Agency (CAA), WME (William Morris Endeavor) and CTS Eventim. Direct peers are MCD Productions, Primary Talent International, Luger (Bolidengärdet) and FKP Scorpio. Roskilde Festival is listed as a regional player.
Does Blixten & Co have an API?
No public API is recorded for Blixten & Co.
What industry is Blixten & Co in?
Blixten & Co's product category is Live Entertainment Production and Artist Booking. Its primary akta.pro industry code is MPAIAFAA, Concert & Tour Promoters, with a secondary code of MPAGAAAB, Music Festival Organizers & Promoters. Its NAICS code is 711320 and its SIC code is 7900.