The Organic Wine Company

What The Organic Wine Company does

The Organic Wine Company is a privately held, family-owned importer and direct-to-consumer retailer of certified organic, biodynamic, and vegan wines, founded in 1980 by Veronique Raskin in San Francisco and currently operating from a mailing address at 369 Third St., Suite #700B, San Rafael, California. The company curates and sells a catalog sourced from international organic producers including Château Bousquette (Languedoc, France; Raskin's ancestral estate), Terroirs Vivants/Jacques Frelin (France), Guy Chaumont (Burgundy), Bodegas Navarrsotillo (Rioja, Spain), Casina di Cornia (Chianti, Italy), and Perlage (Italy), with additional Argentine production. All wines are positioned as vegan, gluten-free, and GMO-free, with third-party certifications from ECOCERT, AIAB, Argencert, and Biogro.

The product surface comprises (i) individual bottle sales from a catalog of reds, whites, sparkling, rosé, biodynamic, and no-sulfites-added wines; (ii) themed Sampler Packs (Sparkling, Véronique's Favorites, Biodynamic, No Sulfites Added) as discovery vehicles; and (iii) a monthly Wine Club subscription. The company has no proprietary technology, no app, no public API, and no AI capabilities; its technology footprint is a standard e-commerce storefront plus phone ordering (415-256-8888). Pricing is unit-based at approximately $14-16 per bottle, with free shipping within the continental US on orders of three or more bottles and a money-back satisfaction guarantee.

The business model is direct-to-consumer only, with revenue generated from one-time bottle and pack sales plus recurring wine-club memberships; marketing is content-led via the company blog, email newsletter, an affiliate program, and in-person wine tasting events, supported by PETA endorsement and Dr. Weil advocacy in the health-and-wellness segment. Headcount is 1-10 and the firm has no external investors, parent company, subsidiaries, or acquisition history.

Name

The Organic Wine Company

Legal name

The Organic Wine Company

Website

https://theorganicwinecompany.com

Company type

Private

Founded year

1980

Operating status

Operating

Headcount range

1–10 employees

Short description

The Organic Wine Company is a family-owned, direct-to-consumer importer and online retailer of certified organic, biodynamic, and vegan wines founded in 1980 by Veronique Raskin, sourcing from France, Italy, Spain, and Argentina for US customers via its e-commerce site and monthly wine club.

Ownership category

akta.pro rank

Product category

Organic Wine Retail

NAICS

Beer, Wine, and Liquor Retailers (44532), Wine and Distilled Alcoholic Beverage Merchant Wholesalers (424820)

SIC

Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180)

akta.pro primary industry

Wine Retail (Bottle Shops & Wine Merchants) (CRANABAB)

akta.pro secondary industries

Alcohol Subscription & Wine Clubs (Retail) (CRANABAF), Alcohol Importers & Brand Owners (Wholesale) (CRAOAIAB)

Keywords

• Organic wine retail
• Vegan wine sales
• Wine club subscription
• Biodynamic wine import
• Natural wine distribution

Headquarters

HQ city

San Rafael

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Others

Revenue model

1. Direct wine sales: The company sells organic wines directly to consumers through its own e-commerce storefront and wine club subscriptions. Revenue is generated through per-bottle sales and recurring wine club memberships. Free shipping is offered on orders of 3+ bottles within the continental US.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

The Organic Wine Company imports and resells certified organic, biodynamic, vegan, gluten-free, and GMO-free wines direct to consumers via its own e-commerce store, phone orders, and a monthly wine club subscription. Its portfolio is curated from third-party-certified organic partner wineries in France, Italy, Spain, Argentina, and the US, and is sold at unit prices typically between $14 and $16 per bottle with free shipping on 3+ bottle orders within the continental US.

Product overview

The Organic Wine Company is a family-owned organic wine importer and retailer founded in 1980 by Veronique Raskin in San Francisco. They offer a curated portfolio of organic wines sourced from certified international partner wineries, distributed through their e-commerce platform. The core offerings include: (1) Sampler Packs - themed wine discovery packs (Sparkling, Véronique's Favorites, Biodynamic, No Sulfites Added); (2) Wine Clubs - monthly subscription wine delivery service; (3) Catalogue of Wines - individual bottle sales from partner organic/biodynamic wineries worldwide. All wines are certified organic, vegan, gluten-free, and GMO-free.

Differentiator

Problem solved

Functional benefit

Products and services

• Sampler Packs Themed curated wine bundles (Sparkling, Véroniques Favorites, Biodynamic Wines, No Sulfites Added Wines) that allow customers to explore different organic wine styles as a single purchase. Sold directly to consumers via the company's online store.
• Wine Club Subscription Monthly subscription service delivering curated selections of organic wines directly to members' doorsteps on a recurring schedule. Targeted at individual consumers who want ongoing discovery of certified organic, vegan, and biodynamic wines.
• Catalogue of Wines (individual bottles) Individual-bottle sales of certified organic, biodynamic, and vegan wines from partner wineries in France, Italy, Spain, Argentina, and the US, with per-bottle pricing typically $14–$16 and free shipping on orders of 3+ bottles within the continental US.
• Biodynamic Wines Specialty line of wines produced using biodynamic farming methods that create a self-sustaining vineyard ecosystem and aim to enhance terroir expression. Sold to consumers seeking certified organic wines with biodynamic credentials.
• No Sulfites Added (NSA) Wines Organic wines produced without added sulfur dioxide preservatives, targeted at consumers with sulfite sensitivities. Available as a standalone product category on the online store and as part of the No Sulfites Added Sampler Pack.

Quantifiable outcome

• PETA recommends The Organic Wine Company as a reliable source for vegan wines.
• +2 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Ten partnerships are on record, tiered minor and core.

• Chartrand ImportsminorChannel Partner/ Reseller/ DistributorChartrand Imports is listed as a partner winery/supplier on The Organic Wine Company's Organic Wineries & Partners page.
• Château BousquettecoreChannel Partner/ Reseller/ DistributorChâteau Bousquette is a winery in Languedoc, France, and the ancestral family estate of founder Veronique Raskin. The company sources and sells Château Bousquette wines, including the rosé and other varietals.
• Terroirs Vivants Jacques FrelincoreChannel Partner/ Reseller/ DistributorTerroirs Vivants (Jacques Frelin) is a leading producer of organic wines in the Languedoc region of France. Jacques Frelin is also noted as the first president of AIVB (Association Interprofessionnelle des Vins Biologiques) and works with 35 individual producers. The company supplies La Marouette wines among others.
• Guy ChaumontminorChannel Partner/ Reseller/ DistributorGuy Chaumont is a winery in Bourgogne, France, listed as a partner supplier on The Organic Wine Company's Organic Wineries & Partners page.
• Bodegas NavarrsotillominorChannel Partner/ Reseller/ DistributorBodegas Navarrsotillo is a winery in Rioja, Spain, listed as a partner supplier on The Organic Wine Company's Organic Wineries & Partners page.
• Casina di CorniaminorChannel Partner/ Reseller/ DistributorCasina di Cornia is a winery in Chianti, Italy, listed as a partner supplier on The Organic Wine Company's Organic Wineries & Partners page.
• PerlageminorChannel Partner/ Reseller/ DistributorPerlage is a winery in Italy producing Pinot Grigio, listed as a partner supplier on The Organic Wine Company's Organic Wineries & Partners page. Perlage Rosé 2019 is featured in wine pairing guides.
• SudVinBiominorStrategic or Co-development PartnerSudVinBio organizes the Millésime Bio trade fair, the world's largest gathering of organic wineries. The Organic Wine Company participates in Millésime Bio and Veronique Raskin's family was instrumental in seeding the organic wine movement that led to this event. SudVinBio also provides educational information about organic wine.
• Dr. WeilminorOthersDr. Weil, a world-renowned health specialist, has written about and discussed organic wines and their health benefits after conversations with Veronique Raskin, founder of The Organic Wine Company.
• ECOCERTminorOthersECOCERT is a French third-party organic certification company referenced by The Organic Wine Company as one of the reputable certification agencies that certifies their wines.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Usual Wines: Single-serve, sustainably sourced premium wine brand sold DTC and through select retail. Comparable as a DTC wine brand focused on quality and clean-production credentials, though smaller and positioned as single-serve rather than organic.
• Vivino: Online wine marketplace and scanning app that helps consumers buy wine through its platform. Comparable as a digital discovery and purchase channel for wine, though Vivino is a broader marketplace rather than an organic-only retailer.
• Wine.com: Largest U.S. online wine retailer selling individual bottles, mixed cases, and subscriptions. Comparable as a DTC wine e-commerce merchant targeting U.S. consumers, though Wine.com's catalog is broad rather than organic-only.
• Winc: Tech-forward DTC wine subscription company delivering personalized bottles to consumers. Comparable in DTC model and subscription mechanic, though Winc leans broader on varietals while OWC is strictly organic/vegan.
• Naked Wines: Online wine marketplace connecting consumers with independent winemakers via an angel-funded subscription model. Comparable as a DTC wine e-commerce subscription business, though broader and not organic-specialized.
• Bright Cellars: DTC wine subscription club using a taste-based quiz to match customers to bottles. Overlap with OWC in monthly wine club mechanic and DTC e-commerce, but Bright Cellars does not specialize in organic/vegan wines.
• Dry Farm Wines: Direct-to-consumer organic and natural wine merchant selling curated bottles via subscription and one-off purchase. Closest peer: shares organic/natural positioning, DTC e-commerce model, wine club, and health-and-purity messaging with The Organic Wine Company.
• Bounty Hunter Wine & Spirits: Online wine and spirits retailer offering curated selections and direct shipping. Comparable as a curated DTC wine merchant, though with an additional physical showroom presence and broader spirits focus.

Broad incumbents

• Trader Joe's: U.S. grocery chain with a sizable own-brand organic and vegan wine selection sold at accessible price points. Comparable as a high-volume off-premise channel for organic/vegan wine buyers, though not a direct DTC competitor.
• Total Wine & More: Largest U.S. independent retailer of wine, beer, and spirits with deep online catalog. Comparable as an established multi-channel wine retailer whose organic/biodynamic sub-assortment overlaps OWC's niche from within a much broader inventory.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/playlist?list=PLcNXJMTRWTY98bBJnWgPE0hd91lNb9TZ2
• Xx.com/organicwineco
• Facebookfacebook.com/organicwinecompany

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Organic Wine Company