What mathilda does

mathilda® is a cloud-based interview engagement and hiring automation platform developed and operated by Astarel Pte Ltd, a Singapore-incorporated private limited company headquartered at 350 Orchard Road #16-03 Shaw House, Singapore. The platform targets recruiters, hiring managers, recruitment agencies, and job candidates, with the functional objective of reducing coordination overhead in hiring through automated scheduling, structured feedback collection, and candidate experience management. Core features include self-service timezone-aware scheduling synced with Google Calendar and Microsoft Outlook, smart feedback scoring aggregated across interviewers on role-specific objectives, a Red Flag anomaly-detection system for overdue actions, candidate experience scoring, My Day task-prioritization dashboard, Hiring Leaderboard, Custom Workflow templates, Time-to-Hire reporting, Headcount Requisition, Offer Management with digital signatures, and a "Last Mile" candidate engagement module. Integrations are limited to Google and Outlook calendar sync, LinkedIn single sign-on, and Skype as a supported interview mode; no public API, SDK, or MCP server is documented.

The product is delivered through three per-seat subscription tiers: Standard at $49 USD per user per month, Enterprise at $60 USD per user per month, and Custom pricing for teams exceeding 200 users or with bespoke feature requirements. Add-on modules include blocks of 100 CV storage and individual Job Slot purchases; professional services (implementation, technical and application consultancy, customer-specific training, data import) are billed on a time-and-materials basis. The company operates a hybrid go-to-market combining product-led growth (14-day free trial, self-serve signup at mathilda.io/signup), sales-led engagement (20-minute live demos with experience officers), and a channel program (mathilda Accredited Partner, or MAP, targeting recruitment agencies, plus a separate referral program paying commissions for non-agency referrals). Marketing channels include a content blog, organic social campaigns anchored on the #SociallyResponsibleHiring movement, demo events, and partner referrals.

The company was founded in 2017, employs between 1 and 10 people, and discloses no funding rounds, parent company, subsidiaries, M&A activity, or named institutional investors, consistent with a founder-led and closely held private software business. The disclosed management and customer-facing team comprises three named "Experience Officers" (Wiley Olaño, Tricia Kim, Jo) handling demos, blog authoring, and partner relations. Service geography is documented as Asia Pacific, with a Singapore phone number (+65 8856 4850), WhatsApp contact line (+65 8403 8457), and a global signup flow that does not restrict by geography.

Name

mathilda

Legal name

Astarel Pte Ltd

Website

https://mathilda.io

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Short description

Singapore-based mathilda® is a cloud-based hiring automation platform that streamlines interview scheduling, structured feedback collection, candidate experience scoring, and offer management for in-house recruiters, hiring managers, and recruitment agencies via per-seat subscription.

Ownership category

akta.pro rank

Headquarters

HQ city

Singapore

HQ country

Singapore

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Subscription - Standard Plan: Per user per month subscription at $49.00 USD for teams up to 200 users with individual features available separately. Includes base features like automated interview management, advanced scheduling, smart feedback, and candidate experience scoring.
2. Subscription - Enterprise Plan: Per user per month subscription at $60.00 USD for teams up to 200 users with all power-packed features loaded into one plan including Time-To-Hire Reporting, Leaderboard, Custom Workflow, Feedback Reminders, and Last Mile.
3. Subscription - Custom Plan: Custom pricing for teams with more than 200 users and custom feature requirements. Quote-based pricing through direct contact.
4. Add-on Features: Additional purchasable features including Time-To-Hire Reporting, Leaderboard, Custom Workflow, Feedback Reminders, Last Mile, CVs addon (block of 100 CVs), and Job Slot addon (block of 1 Job) available for Standard and Enterprise plans.
5. Professional Services: Implementation, project consultancy, technical consultancy, application consultancy, and customer-specific training provided on a time and materials basis. Data import services also available as chargeable professional services.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels5 records

Core offering

mathilda® is a cloud-based Interview Experience and Hiring Automation SaaS platform that helps recruiters, hiring managers, and recruitment agencies coordinate interviews, collect structured feedback, automate offer management, and improve the candidate experience. Core capabilities include timezone-aware self-service scheduling, Smart Feedback scoring, Red Flag anomaly detection, Candidate Experience Scoring, Custom Workflows, Time-to-Hire reporting, Hiring Leaderboard, and Last Mile candidate engagement, sold via per-seat subscriptions.

Product overview

mathilda® is a cloud-based Interview Experience and Hiring Automation platform owned by Astarel Pte Ltd, designed to enhance candidate experience and streamline recruitment workflows. The product portfolio comprises three subscription tiers (Standard at $49/user/month, Enterprise at $60/user/month, and Custom plans for larger teams), supported by an optional partner program with MAP accreditation and referral options. Core platform modules include Self-Service Timezone Scheduling (integrating with Outlook/Gmail calendars), Smart Feedback with interview objective scoring, Red Flag Reporting for anomaly detection, My Day Dashboard for task prioritization, Candidate Experience Scoring, Hiring Leaderboard, Custom Workflow templates, Time-to-Hire Reporting, Last Mile candidate engagement, Headcount Requisition, Offer Management, and Feedback Reminders. The Standard and Enterprise plans differentiate on bundling of add-on features with Enterprise including all modules, while Standard offers à la carte selection. A 14-day free trial is available. The platform targets recruiters, hiring managers, agencies, and candidates with a focus on socially responsible hiring practices.

Differentiator

Problem solved

Functional benefit

Products and services

• mathilda® Interview Experience Platform
• Professional Services

Quantifiable outcome

• Candidates become brand ambassadors when rejected properly, potentially becoming customers or candidates for future roles
• +2 more outcomes

Segments5 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

AI capability5 records

Feature13 records

Partnerships

Two partnerships are on record, tiered minor.

• Stackr.nzminorStrategic or Co-development PartnerPartner Spotlight featured company. Stackr.nz provides advisory and consultancy to save recruitment spend through utilization of technology on hiring goals.
• Talent.comminorChannel Partner/ Reseller/ DistributorPartner Spotlight featured company. Talent.com connects the world to work with over 75 million job seekers visiting monthly and 30 million jobs in 79 countries. One of the largest candidate pools online.

Recent moves6 records

Expansion highlights6 records

Regional players

• JobAdder: APAC-headquartered recruitment platform with strong presence in Australia and Singapore. JobAdder is a regional peer because it competes with mathilda® in the same APAC geography with a comparable ATS-and-agency-management product.

Direct peers

• Lever: Applicant Tracking + CRM platform focused on collaborative hiring and structured feedback. Lever is a direct peer because it competes head-to-head on the same interview-automation, feedback-scoring, and hiring-analytics use cases that mathilda® addresses.
• Workable: Globally-distributed SMB-to-mid-market ATS with built-in sourcing, interview scheduling, and HRIS features. Workable is a direct peer because it sells a comparable per-seat subscription to the same recruiter and hiring-manager personas at similar price points.
• SmartRecruiters: Enterprise talent acquisition suite covering requisition, interview scheduling, feedback, and offer management. SmartRecruiters is a direct peer because its core workflow modules overlap almost entirely with mathilda®'s scheduling, smart feedback, and offer management capabilities.
• GoodTime: Specialist interview-scheduling and hiring-operations platform used by enterprises. GoodTime is a direct peer because it overlaps with mathilda®'s Self-Service Timezone Scheduling and hiring analytics in the same mid-market and enterprise segments.
• Breezy HR: SMB-focused ATS with built-in interview scheduling, candidate scoring, and offer tools. Breezy is a direct peer because it competes for the same SMB recruiter and hiring-manager buyer with a similar per-seat pricing and feature bundle.
• Recruiterflow: Recruitment CRM and ATS targeting staffing agencies and in-house teams. Recruiterflow is a direct peer because it serves the same recruitment-agency and internal-recruiter segments with similar workflow automation, candidate tracking, and pipeline reporting.
• Greenhouse: One of the leading structured-hiring and ATS platforms for mid-market and enterprise. Greenhouse is a direct competitor because mathilda® targets the same recruiter, hiring manager, and agency workflows with comparable scheduling, feedback, and reporting features.

Broad incumbents

• BambooHR: SMB-focused HRIS with built-in applicant tracking and hiring workflows. BambooHR is a broad incumbent because it bundles hiring functionality (job posts, interview scheduling, offer management) into a broader HR platform, competing with mathilda® for the same SMB HR buyer.
• iCIMS: Large enterprise talent acquisition platform spanning ATS, CRM, onboarding, and candidate experience. iCIMS is a broad incumbent because it offers overlapping scheduling, assessment, and offer capabilities as part of a much larger portfolio aimed at the enterprise segment.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/astarel

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about mathilda