Man in Green

What Man in Green does

Man in Green, Inc. is a North Carolina-based, founder-owned reseller (Independent Account Representative) of three business services: VoIP business telephone systems delivered through a partnership with Carolina Digital Phones, merchant credit card processing delivered through a partnership with Total Merchant Services, and high-speed business internet. The company was founded in 2012 by Dick O'Donnell and operates primarily from Greensboro, North Carolina, with a stated service reach extending to businesses 'across the country' but with operational depth concentrated in NC.

The technology stack is built entirely on partner platforms rather than proprietary infrastructure. VoIP service is anchored on Yealink T54W Prime Business Phone hardware with a companion smartphone application for mobile/hybrid work, voicemail-to-email transcription, auto-attendant, and HIPAA-compliant online digital faxing. Merchant processing is delivered through a multi-vendor stack including Clover, Square Reader, and Verifone terminals, with integrations into Shopify, PayPal Zettle, and PDCflow for e-commerce and recurring billing, plus NFC contactless acceptance (Apple Pay, Google Pay, Samsung Pay) and a cash discount program. Business internet is sold starting at 300 Mbps with no contracts.

Revenue mechanics are a mix of recurring monthly subscriptions (VoIP, internet) and transaction-fee economics (merchant processing). The go-to-market is sales-led and relationship-driven, leveraging direct outreach by the founder, Rotary Club and Alamance Leads Group networks, NCCA convention sponsorship for the chiropractic vertical, and word-of-mouth referrals supported by a 97% reported customer retention rate. Customer segments skew SMB with a deliberate vertical concentration in chiropractic practices; additional verticals (retail, restaurants, healthcare, contractors, hospitality) are served primarily through the merchant processing line. Pricing is quote-based and not publicly disclosed.

Name

Man in Green

Legal name

Man in Green, Inc.

Website

https://maningreen.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

1–10 employees

Short description

Man in Green is a North Carolina-based independent reseller of VoIP business telephone systems, merchant credit card processing, and high-speed business internet, serving small and mid-sized businesses with a focused vertical in chiropractic practices through founder-led direct sales and local customer service.

Ownership category

akta.pro rank

Product category

Business Telecommunications & Payment Processing

NAICS

Telecommunications Resellers and Agents for Wireless Telecommunication Services (51712), All Other Telecommunications (5178)

SIC

Telephone Communications (No Radiotelephone) (4813), Services-Telephone Interconnect Systems (7385)

akta.pro primary industry

Voice Calling (VoIP) Apps (BPAMACAC)

Keywords

• Business VoIP services
• Merchant card processing
• Business internet services
• Telecom channel reselling
• SMB telecommunications

Headquarters

HQ city

Whitsett

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Supply Chain, Infrastructure

Revenue model

1. VoIP Phone Service: Monthly subscription service for business VoIP telephone systems and service. Includes unlimited domestic calls, international calling at 5 cents per minute, and features like voicemail to email, visual voicemail, auto-attendant, and virtual phones. Revenue is recurring monthly from service fees.
2. Merchant Credit Card Processing: Transaction-based processing fees charged to merchants for accepting credit and debit card payments. Includes equipment provision (free terminals), PCI compliance support, and payment gateway services. Revenue is primarily transaction-fee based.
3. Business High-Speed Internet: High-speed internet service starting at 300 Mbps for businesses. Sold as a bundled offering with VoIP phone service or as standalone. Monthly recurring revenue.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

Man in Green is an independent account representative that sells and supports three bundled services to small and mid-sized businesses: VoIP business telephone systems (via Carolina Digital Phones), merchant credit card processing (via Total Merchant Services), and high-speed business internet starting at 300 Mbps. The company positions itself around local, personal customer service with no 1-800 numbers, no long-term contracts, and free equipment for merchant processing.

Product overview

Man in Green is an independent service provider offering three core bundled services: VoIP Business Telephone Systems (via Carolina Digital Phones), Merchant Credit Card Processing (via Total Merchant Services), and High-Speed Business Internet. Their VoIP offering centers on the Yealink T54W Prime Business Phone hardware combined with a SmartPhone app for mobile VoIP access, featuring voicemail-to-email transcription, auto-attendant, and unlimited domestic calling. Their merchant services include countertop, mobile, and handheld payment terminals from brands like Clover and Square Reader, supporting EMV chip cards, NFC contactless payments (Apple Pay, Google Pay, Samsung Pay), and e-commerce integration with Shopify and PayPal Zettle. Business internet is provided at 300 Mbps minimum. All services are bundled with local customer support and no 1-800 number requirements.

Differentiator

Problem solved

Functional benefit

Products and services

• VoIP Business Telephone Systems Internet-based voice over IP phone systems for businesses, including voicemail-to-email transcription, conference calling, call forwarding, automated attendants, custom music on hold, virtual phones, and unlimited domestic calling; delivered via Carolina Digital Phones partnership.
• Merchant Credit Card Processing Payment processing service enabling businesses to accept credit and debit cards, including countertop, mobile, and handheld terminals, contactless payments (Apple Pay, Google Pay, Samsung Pay), PCI compliance support, and fraud prevention; delivered via Total Merchant Services partnership.
• High-Speed Business Internet Reliable broadband internet service for businesses starting at 300 Mbps with no contracts, no hidden fees, and 24/7 customer service; sold bundled with VoIP or standalone.

Quantifiable outcome

• Saves approximately $150 monthly on phone and fax lines compared to Vonage (per customer testimonial)
• +2 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration10 records

AI capability5 records

Feature5 records

Partnerships

Four partnerships are on record, tiered core.

• Carolina Digital PhonescoreChannel Partner/ Reseller/ DistributorMan in Green operates as an independent account representative for Carolina Digital Phones, offering their VoIP telephone systems and service to small and mid-sized businesses. Carolina Digital provides the underlying VoIP technology platform while Man in Green handles local sales, installation, and customer service. This is a core channel partnership for Man in Green's telephone service offerings.
• Total Merchant ServicescoreChannel Partner/ Reseller/ DistributorMan in Green operates as an independent account representative for Total Merchant Services, offering their merchant credit card processing solutions to small and mid-sized businesses. Total Merchant Services provides the payment processing infrastructure, terminals, and backend services while Man in Green handles local sales, installation, and customer support.
• YealinkcoreTechnology or IntegrationMan in Green features Yealink T54W Prime Business Phone as the primary VoIP hardware device offered to customers. The T54W includes a 4.3-inch color LCD screen, Bluetooth and WiFi connectivity, and AcousticShield noise reduction technology. Man in Green provides these devices pre-programmed and ready to use, backed by their customer service.
• North Carolina Chiropractors Association (NCCA)coreGTM or Marketing PartnerMan in Green is a member of the NCCA and regular sponsor of the spring and fall annual conventions. Dick O'Donnell has attended over 20 NCCA conventions. This partnership provides access to the chiropractic vertical market segment and builds credibility through association with the professional organization.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Nextiva: Nextiva is a national UCaaS/VoIP and contact-center provider that competes for the same SMB customer that Man in Green serves, often through partner agents and direct sales.
• RingCentral: RingCentral is a leading UCaaS/VoIP provider whose products (via partner channel) are sometimes resold by SMB-focused agents like Man in Green. It is comparable as the upstream platform category competitor.
• Telarus: Telarus is a master agent/distributor of UCaaS, CCaaS, SD-WAN, and security solutions that recruits sub-agents (similar to Man in Green's model with Carolina Digital). It is highly comparable as a telecom agency/reseller organization, though significantly larger and operating nationally.
• Microtel (MicroAge): Microtel/MicroAge is a national master agency and IT services reseller that signs up independent reps to sell UCaaS and managed services, analogous to Man in Green's channel sales motion. Both rely on independent agents reselling carrier-provided solutions to SMBs.

Direct peers

• PaymentCloud: PaymentCloud is an Independent Sales Organization (ISO) that resells merchant credit card processing to SMBs through partner agents and resellers — the same merchant-processing channel model Man in Green operates under Total Merchant Services.
• TCG (Tele-Communications Group): TCG is an independent telecom/UCaaS master agency pairing reps with carrier partners to deliver VoIP and contact-center solutions to SMB and mid-market customers. It mirrors Man in Green's core business model of being a rep agency rather than a carrier.

Emerging players

• ClearlyIP: ClearlyIP provides wholesale UCaaS and VoIP infrastructure that resellers (including agent partners) rebrand and sell to SMB customers, comparable to Man in Green's relationship with Carolina Digital Phones on the supply side.

Regional players

• North American Communications Inc: NACI is a regional telecom agent/reseller serving SMBs with VoIP and managed services, comparable in operating model (agent-based reseller, regional focus, SMB target) but with somewhat broader geography than Man in Green.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/yourmaningreen
• LinkedInlinkedin.com/company/maningreen

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Man in Green