Aiming For Zero
- Company typePrivate
- Founded-
- HeadquartersDunbarton, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
Aiming For Zero firmographics
Firmographics- Name
- Aiming For Zero
- Website
- https://aimingforzero.org
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Aiming For Zero industry classification
Industry- Product category
- Veteran Suicide Prevention Nonprofit
- NAICS
- Social Advocacy Organizations (8133)
- SIC
- Services-Membership Sports & Recreation Clubs (7997)
- akta.pro primary industry
- Sports Fundraising & Development Services (Foundations, NIL Collectives Support) (MPAKAKAK)
Keywords
Where Aiming For Zero is headquartered
LocationHeadquarters
- HQ city
- Dunbarton
- HQ country
- United States
- HQ region
- North America
Markets served
Aiming For Zero business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Operations, Marketing or Sales, Personnel, Others
Revenue model
- Charitable Event Proceeds: The initiative raises funds through competitive shooting match event entries, donations, and product contributions from partners like SIG SAUER. The approximately $30,000 raised from the 2026 Charity Falling Steel Match was directed to veteran suicide prevention organizations including Ruck Up, Easter Seals NH Military and Veterans Campus, and the Travis Mills Foundation.
Go-to-market motion1 record
Marketing channels1 record
Aiming For Zero product offering
Product offeringCore offering
Aiming For Zero is a charitable initiative that organizes the annual Charity Falling Steel Match, a six-stage pistol-caliber competitive shooting event hosted by SIG SAUER, to raise funds and awareness for veteran suicide prevention. Proceeds from event entries, donations, and partner contributions are distributed to veteran support organizations including Ruck Up, Easter Seals NH Military and Veterans Campus, and the Travis Mills Foundation. The initiative uses the shared culture of military, law enforcement, and shooting sports participants to foster community connection and direct resources to veteran mental health.
Product overview
Aiming For Zero is a charitable initiative focused on veteran suicide prevention, not a technology product company. The initiative organizes the 'Aiming For Zero Charity Falling Steel Match,' a competitive shooting event hosted by SIG SAUER that brings together military members, law enforcement, and the shooting community to raise awareness and funds for veteran support organizations including Ruck Up, Easter Seals NH Military and Veterans Campus, and the Travis Mills Foundation.
Differentiator
Problem solved
Functional benefit
Quantifiable outcome
- Raised approximately $30,000 for veteran suicide prevention organizations from a single three-day event
Companies that use Aiming For Zero
Customer profileSegments2 records
Ideal customer profiles2 records
Aiming For Zero technology and API
TechnologyAPI detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Aiming For Zero partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and minor.
- SIG SAUERcoreSIG SAUER serves as the primary host and supporter of the Aiming For Zero Charity Falling Steel Match. The company provides venue access at its Academy in Epping, NH, firearms, product donations, and event assistance through the SIG SAUER Charitable Foundation. SIG SAUER's workforce is approximately one-third veteran, reflecting deep organizational commitment to the veteran community.
- Ruck UpminorRuck Up is one of the veteran suicide prevention organizations that receives proceeds from the Aiming For Zero Charity Falling Steel Match. The organization supports veterans and their families through various programs aimed at suicide prevention.
- Easter Seals NH Military and Veterans CampusminorEaster Seals NH Military and Veterans Campus is a beneficiary organization of the Aiming For Zero initiative, receiving proceeds from the charity event to support programs serving military members and veterans.
- Travis Mills FoundationminorThe Travis Mills Foundation is a nonprofit benefiting from the Aiming For Zero Charity Falling Steel Match, supporting wounded veterans through various programs and resources.
Scale indicators2 records
Recent moves3 records
Expansion highlights3 records
Aiming For Zero competitors and assessment
Company assessmentDirect peers
- Travis Mills Foundation: Nonprofit supporting recalibrated wounded veterans and their families through retreats and programs. It is a current beneficiary of Aiming For Zero's Charity Falling Steel Match, making it a direct peer in mission and an indirect partner in the fundraising chain.
- Gary Sinise Foundation: Foundation supporting veterans, first responders, and their families through entertainment events, retreats, and programs. Comparable because it raises awareness and funds for the veteran community via high-profile events and corporate partnerships, similar to Aiming For Zero's event-driven model.
- Team Rubicon: Veteran-led disaster response nonprofit that mobilizes military and veteran volunteers around shared mission-driven activity. Comparable to Aiming For Zero in the way it channels a high-engagement veteran/military community into a structured program with measurable outcomes.
- Wounded Warrior Project: Large veteran-service nonprofit supporting wounded, ill, and injured veterans through programs, events, and advocacy. Comparable as a fellow veteran-support organization, but operating at vastly greater scale and through a multi-program model rather than a single fundraising event.
- Boot Campaign: Veteran-support nonprofit that uses awareness events, apparel, and community engagement to fund programs for military families and post-9/11 veterans. Comparable to Aiming For Zero in its reliance on event-based and community-driven fundraising to support veteran causes.
- Honored American Veterans Afield (HAVA): Veteran-focused nonprofit that uses shooting sports events and outings to support wounded and disabled veterans. Highly comparable to Aiming For Zero because it combines a firearms/shooting-sports community with veteran welfare outcomes and corporate sponsorships.
- The Mission Continues: Veteran service organization that engages veterans in volunteer-led community impact programs. Comparable as a fellow nonprofit channeling the military/veteran community into structured, mission-driven activity, though it focuses on community service rather than shooting sports.
Others
- SIG SAUER: Major firearms manufacturer and operator of the SIG SAUER Academy, which is the host venue and primary corporate backer of Aiming For Zero's Charity Falling Steel Match. Included as an enabling/ecosystem participant rather than a direct mission peer, given its role as host, product donor, and foundation underwriter.
Market position
Strengths3 records
Weaknesses3 records
Competitive moat2 records
Key risks5 records
Key highlights4 records
Customer concentration
Aiming For Zero social profiles
Digital presenceAiming For Zero financial estimates
Financial estimateRevenue estimate
Valuation estimate
Aiming For Zero leadership team
Management profileNumber of profiles
Aiming For Zero funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Aiming For Zero M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Aiming For Zero
What does Aiming For Zero do?
Aiming For Zero is a charitable initiative that organizes the annual Charity Falling Steel Match, a six-stage pistol-caliber competitive shooting event hosted by SIG SAUER, to raise funds and awareness for veteran suicide prevention. Proceeds from event entries, donations, and partner contributions are distributed to veteran support organizations including Ruck Up, Easter Seals NH Military and Veterans Campus, and the Travis Mills Foundation. The initiative uses the shared culture of military, law enforcement, and shooting sports participants to foster community connection and direct resources to veteran mental health.
Is Aiming For Zero a public or private company?
Aiming For Zero is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Aiming For Zero founded?
Aiming For Zero was founded in -1. It employs 1 to 10 people.
Where is Aiming For Zero based?
Aiming For Zero is headquartered in Dunbarton, United States, in the North America region.
How does Aiming For Zero make money?
One revenue line is on record: charitable Event Proceeds.
Who are Aiming For Zero's main competitors?
Direct peers on record are Travis Mills Foundation, Gary Sinise Foundation, Team Rubicon, Wounded Warrior Project, Boot Campaign, Honored American Veterans Afield (HAVA) and The Mission Continues. SIG SAUER is listed as an others.
Does Aiming For Zero have an API?
No public API is recorded for Aiming For Zero.
What industry is Aiming For Zero in?
Aiming For Zero's product category is Veteran Suicide Prevention Nonprofit. Its primary akta.pro industry code is MPAKAKAK, Sports Fundraising & Development Services (Foundations, NIL Collectives Support). Its NAICS code is 8133 and its SIC code is 7997.