Al Masaood Power

What Al Masaood Power does

Al Masaood Power Division is the power solutions arm of Al Masaood Group, a diversified Abu Dhabi-based conglomerate founded in the late 1960s. Operating as an authorized distributor for mtu (a Rolls-Royce Solution), Volvo Penta, and Leroy Somer, the division holds territorial distribution rights across the UAE, Iraq, and Bahrain. Its portfolio spans five product segments: Marine propulsion (mtu and Volvo Penta engines for leisure, commercial, and governmental/naval vessels), Power Generation (diesel and gas generator sets, Dynamic UPS / DRUPS systems, mtu Kinetic PowerPack, and Gendrive engines), Industrial Power (diesel engines and alternators), Renewables (battery energy storage systems and off-grid EV charging), and Projects (end-to-end marine and power project integration). Headcount is reported at 51–100 employees across headquarters in Abu Dhabi, an ICAD II workshop facility, and a Dubai office (the first mtu sales and after-sales facility in the emirate).

The business operates a hybrid revenue model combining one-time equipment sales (generator sets, marine propulsion systems, gas boosters), recurring after-sales services (commissioning, overhauls, diagnostics, yacht servicing, training), and consumables (genuine spare parts, engine repowering/refurbishment). Pricing is project-based and quote-driven with no public disclosure; contracts are typically multi-year enterprise engagements. Go-to-market relies on factory-trained direct enterprise sales, a regional authorized service network across three countries, an in-house workshop facility in Abu Dhabi (ICAD II), and active participation in major regional exhibitions (Middle East Energy, NAVDEX, Seatrade Offshore Marine, Dubai International Boat Show). The customer base spans oil and gas (e.g., Kuwait Oil Company), governmental/naval authorities (patrol boats), commercial marine operators, leisure yacht owners, data centres, and industrial facilities requiring standby or prime power.

Recent strategic activity signals deliberate expansion into adjacent verticals: a 2025 partnership with Sauer Compressors for high-pressure gas boosters, a 2025 launch of the Volvo Penta BESS for energy storage and decarbonization applications, and a 2025 expansion of the mtu Series 199 military diesel engine family with a new 10-cylinder variant. The company holds ISO 9001:2015, ISO 14001:2015, and OHSAS 18001:2007 certifications, and has won multiple OEM partner-of-the-year awards — Volvo Penta Importer of the Year (2023), mtu Partner of the Year (2023), Leroy-Somer Service Partner of the Year (2023), and Rolls-Royce Best in Class – Stationary (2025).

Name

Al Masaood Power

Legal name

Al Masaood LLC

Website

https://masaoodpower.com

Company type

Private

Founded year

1972

Operating status

Operating

Headcount range

51–100 employees

Short description

Al Masaood Power Division is an Abu Dhabi-based authorized distributor of mtu (Rolls-Royce), Volvo Penta, and Leroy Somer power and marine propulsion systems across the UAE, Iraq, and Bahrain, serving oil & gas, governmental/naval, commercial marine, and industrial customers with equipment sales, after-sales services, and training.

Ownership category

akta.pro rank

Product category

Power Generation Equipment

NAICS

Engine, Turbine, and Power Transmission Equipment Manufacturing (33361), Electrical Equipment Manufacturing (33531), Search, Detection, Navigation, Guidance, Aeronautical, and Nautical System and Instrument Manufacturing (334511)

SIC

Motors & Generators (3621), Engines & Turbines (3510)

akta.pro primary industry

Engine Generator & Microgrid Power Plant EPC (Diesel/Gas Recip) (EUAEAAAJ)

akta.pro secondary industries

Propulsion Integration, Commissioning & Testing (Factory/sea trials, alignment) (IMAJAHAM), Marine Power Generation & Energy Storage (Generators, Batteries, UPS) (IMAJAJAB), Marine MRO Parts & Consumables Distribution (TLAKAOAJ), Propulsion Control, Monitoring & Automation (ECS, PMS interface) (IMAJAHAH)

Keywords

• Power generation systems
• Marine propulsion engines
• Industrial diesel generators
• Dynamic UPS solutions
• Engine maintenance services

Headquarters

HQ city

Abu Dhabi

HQ country

United Arab Emirates

HQ region

Middle East

Offices3 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Power Generation Equipment Sales: Sale of diesel and gas generator sets, Dynamic UPS systems, and related power generation equipment from mtu, Volvo Penta, and Leroy Somer brands
2. Marine Propulsion Systems: Sales and integration of marine engines and complete propulsion systems for leisure, commercial, and governmental marine applications
3. After-Sales Services and Maintenance: Full-service support including commissioning, installation, overhauls, diagnostics, and ongoing maintenance for all engine types across marine, industrial, and commercial applications
4. Genuine Spare Parts: Supply of authentic replacement parts specifically designed, tested, and approved for mtu and Volvo Penta engines and systems
5. Technical Training Programs: mtu engine and system training programs covering preventive maintenance, diagnostics, and repair with hands-on learning approach
6. Engine Repowering and Refurbishment: Engine replacement and upgrade solutions for existing vessels and equipment, extending operational life with modern propulsion systems

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels5 records

Core offering

Al Masaood Power is an authorised multi-brand distributor and service partner that supplies marine propulsion engines, diesel and gas generator sets, dynamic UPS systems, industrial alternators, and battery energy storage systems for marine, power generation, industrial, governmental, and renewable energy applications. It distributes and integrates products from mtu (Rolls-Royce), Volvo Penta, and Leroy Somer across the UAE, Iraq, and Bahrain, complemented by installation, commissioning, maintenance, spare parts, and factory training services.

Product overview

Al Masaood Power Division is a multi-brand power solutions provider acting as an authorised distributor of mtu (a Rolls-Royce solution), Volvo Penta, and Leroy Somer, with operations in the UAE, Iraq, and Bahrain. Its product portfolio spans five segments: Marine (propulsion engines and integrated systems for leisure, commercial, governmental, and defence vessels), Power Generation (diesel and gas generator sets, dynamic UPS/DRUPS, mtu Kinetic PowerPack, and Gendrive engines), Industrial Power (diesel engines and alternators), Projects (end-to-end project integration from planning through commissioning and maintenance), and Renewables (battery energy storage systems and off-grid smart EV charging). The offering is structured as a platform of globally sourced engine brands complemented by proprietary and partner-built subsystems (mtu NautIQ ship control, Blue Vision monitoring, SAUER Tornado gas boosters) and a full suite of services (marine project integration, yacht servicing, genuine spare parts, and mtu factory training).

Differentiator

Problem solved

Functional benefit

Products and services

• mtu Marine Diesel Engines Marine propulsion engines distributed under the mtu (Rolls-Royce) brand covering Series 4000 and Series 8000 for high-speed leisure craft to heavy-duty commercial and naval vessels.
• mtu Diesel Generator Sets Diesel-fired generator sets for stationary power generation covering standby, prime, and continuous power applications using mtu Series 4000 and Series 2000 engines.
• mtu Gas Generator Sets Gas-fired generator sets for power generation applications distributed under the mtu brand through Al Masaood Power's Rolls-Royce partnership.
• Dynamic UPS (DRUPS) Systems Rotary UPS systems combining a diesel engine, synchronous generator, and flywheel-based kinetic energy storage in a single integrated unit for uninterrupted power with instant load support during grid disturbances, targeting data centres, airports, hospitals, and industrial facilities.
• Volvo Penta Marine Engines Volvo Penta marine diesel and petrol engines, generators, and fully integrated propulsion systems distributed in the UAE and Bahrain, including the D6-440, D13-700, D8, and D16 engine ranges for commercial and leisure marine applications.
• Volvo Penta Industrial Diesel Engines Industrial diesel engines for power generation applications including the D8 (200–326 kVA), D16 (up to 800 kVA), and D17 genset engines, distributed with low fuel consumption, low emissions, and low noise levels.
• Leroy Somer Alternators Leroy Somer alternators and generating sets providing power generation and electrical rotating equipment solutions for industrial power applications.
• Volvo Penta Battery Energy Storage System (BESS) Modular, scalable battery energy storage subsystems with high-energy-density cells, integrated battery management system (BMS), rapid charge/discharge cycling, and compatibility with grid-tied and off-grid hybrid energy configurations for industrial and commercial applications.
• SAUER Tornado WP3325 B3-5 BasBooster Air-cooled high-pressure gas booster with vertical compact design (under 0.5 sqm footprint), multi-stage compression up to 350 bar outlet pressure, volumetric flow up to 25 m³/h at 1,780 rpm, targeting marine defence and industrial high-pressure air applications.
• mtu Series 199 Military Diesel Engines Military diesel engine family with power outputs from 260 to 1,100 kW, proven in land defence programmes across more than 15 countries and all extreme climatic conditions, including 6, 8, and 10-cylinder variants with modular component architecture.
• Marine Projects & Integration Services End-to-end marine power project services covering project planning, project management from offer to handover, installation and commissioning management, maintenance, and spare parts solutions for marine propulsion systems.
• Yacht Servicing & Maintenance Specialised maintenance and support services for leisure and yacht marine vessels covering preventive maintenance, diagnostics, repairs, and ongoing upkeep by factory-trained technicians.
• Genuine Spare Parts (mtu and Volvo Penta) Genuine replacement parts specifically designed, tested, and approved for mtu and Volvo Penta engines and systems, engineered to optimise performance, extend engine life, and meet the latest industry standards.
• mtu Engine and System Training Factory-led training programmes covering mtu engine and system maintenance, diagnostics, and repair with emphasis on hands-on learning, ranging from preventive maintenance to advanced diagnostics and led by seasoned mtu-certified experts.

Quantifiable outcome

• 33,000 hours operational life between major overhauls for mtu 16V4000M63 engines
• +2 more outcomes

Named customers2 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability2 records

Feature6 records

Partnerships

Four partnerships are on record, tiered core and flagship.

• Sauer CompressorscoreStrategic or Co-development Partner · 1 July 2025Strategic partnership for high-pressure gas boosters including SAUER Tornado WP3325 B3-5 BasBooster. Partnership serves industrial and marine defense sectors with compact, high-performance compressor solutions.
• mtu (Rolls-Royce Solution)flagshipChannel Partner/ Reseller/ DistributorAuthorized distributor of mtu products, a Rolls-Royce Solution, in UAE, Iraq, and Bahrain. Partnership covers full range of mtu diesel and gas engines, generator sets, marine propulsion systems, and Dynamic UPS solutions for power generation and marine applications.
• Volvo PentaflagshipChannel Partner/ Reseller/ DistributorAuthorized distributor of Volvo Penta marine and industrial engines in UAE and Bahrain. Partnership since 1972 provides marine diesel and petrol engines, generators, and fully integrated propulsion systems for commercial and recreational marine applications.
• Leroy SomercoreChannel Partner/ Reseller/ DistributorAuthorized distributor of Leroy Somer products including alternators for industrial power applications in UAE and Bahrain. Partnership provides complementary power generation solutions.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Emerging players

• Enerwhere: UAE-based distributed solar and hybrid energy solutions provider serving industrial, commercial, and oil & gas customers. Represents the emerging competitive frontier in the region as the market shifts from diesel-only power to hybrid solar-storage-diesel systems that Al Masaood Power is also beginning to address via BESS.
• Tristar Group: UAE-headquartered group operating across energy, logistics, and maritime services including fuel supply, power solutions, and marine services to oil & gas customers. Overlaps with Al Masaood Power on industrial power and marine service offerings for similar enterprise customers in the region.

Broad incumbents

• Wartsila: Finnish global major in marine propulsion and energy systems, directly overlapping Al Masaood Power's marine engine and power generation portfolio categories. Operates as a manufacturer and lifecycle service provider across ship power, offshore, and grid balancing, competing for the same end customers while bypassing traditional distributors on large accounts.
• Aggreko: Global leader in temporary and rental power generation with strong Middle East presence serving oil & gas, events, and grid support customers. Adjacent to Al Masaood Power's power generation segment but emphasizes rental/temporary models rather than permanent installations, making it both a complement and competitor for standby power projects.
• MAN Energy Solutions: German-based global manufacturer of large-bore diesel and gas engines for marine propulsion, power generation, and turbomachinery. Competes with mtu and Volvo Penta in the marine propulsion and stationary power segments where Al Masaood Power operates, serving similar naval, commercial marine, and utility customers.
• Caterpillar (Cat Marine and Electric Power): Global manufacturer of diesel and gas generator sets, marine propulsion systems, and industrial engines that competes head-on with mtu and Volvo Penta products that Al Masaood Power distributes. Operates its own dealer network in the Middle East and increasingly sells directly to large data center, oil & gas, and marine customers.
• Cummins: Global manufacturer of diesel and gas generator sets, marine engines, and power generation systems with established distribution across the Middle East. Competes directly with the genset and industrial engine products that Al Masaood Power integrates, especially in standby power for data centers, hospitals, and industrial facilities.

Regional players

• Elsewedy Electric: Egypt-headquartered integrated energy and electrical solutions provider with significant MENA presence in cables, transformers, power generation, and electrical infrastructure. Operates across overlapping geographies and serves similar utility, industrial, and infrastructure customers, though with a portfolio weighted toward electrical equipment rather than engine-driven power.

Direct peers

• Yusuf Bin Ahmed Kanoo Group (Kanoo Industrial & Energy): Bahrain-headquartered diversified conglomerate with an Industrial & Energy division that distributes power generation, industrial, and marine equipment (including Perkins, FG Wilson/Caterpillar, Atlas Copco) across the GCC under a similar authorized-distributor-plus-service model to Al Masaood Power. Operates in overlapping Gulf geographies and serves similar B2B enterprise, oil & gas, and marine customers.
• Bin Quraya Est. for Industrial Services: Saudi Arabia-based power solutions provider that distributes and integrates generator sets, industrial engines, and marine equipment across the Kingdom under authorized partnerships with global OEMs. Comparable distribution-plus-integration business model, similar focus on standby/prime power and marine propulsion, and directly overlapping enterprise and government customer base in the Gulf.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

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Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Al Masaood Power