AlmaneaCo

What AlmaneaCo does

AlmaneaCo (legal name: Hamad Abdullah AlManea Trading Company / شركة حمد عبدالله المنيع للتجارة) is a Saudi Arabia-based, family-owned multi-brand retailer of consumer electronics, home appliances, and air conditioning units, in continuous operation since 1984. Founded by the AlManea family as a single small electrical appliances shop in Haraj Bin Qasim, Riyadh, the company has grown to more than 40 physical showrooms spanning all major Saudi cities, including Riyadh, Jeddah, Dammam, Al-Khobar, Al-Ahsa, Mecca, Medina, Jazan, and Abha, plus distribution warehouses in Khamis Mushait and Tabuk. It serves individual Saudi consumers through a horizontally-segmented approach spanning budget to premium price tiers, complemented by a corporate sales division for business buyers.

The product portfolio spans smartphones (Apple iPhone, Samsung Galaxy, Honor, Infinix), tablets (Apple iPad), laptops (MacBook, HP, ASUS, Lenovo), smart TVs (Samsung, LG, TCL, MTC, Haam), air conditioners (MTC, Haam, LG, Kelvinator, Gree), large and small home appliances (refrigerators, washing machines, dishwashers, microwaves, irons, vacuum cleaners), gaming products (Sony PlayStation 5), smart watches, portable audio, and smart home devices. Underlying technology consists of a bilingual (Arabic/English) e-commerce platform at almanea.sa, native iOS and Android mobile applications, an integrated customer service portal, and a branch locator system. No proprietary features, AI/ML capabilities, APIs, or third-party integrations beyond standard retail are disclosed.

AlmaneaCo monetizes through direct hardware sales denominated in Saudi Riyals across physical showrooms and online channels. Pricing is transactional (one-time/perpetual) with regular promotional discounts, flash deals (10-65% off), an AC trade-in program (500 SAR), and instant vouchers (e.g., 250 SAR on select Samsung TVs). Value-added services include free installation on select split ACs (MTC, LG) and same-day delivery in Riyadh, Jeddah, and Dammam for orders placed before 4 PM. The company holds Saudi commercial registration number 1010129038, an e-commerce authentication certificate, a promotional license, and a VAT certificate. Revenue is not publicly disclosed, and the company is a privately held family-owned trading partnership with no external institutional investors, parent company, subsidiaries, funding rounds, or M&A activity identified.

Name

AlmaneaCo

Legal name

Hamad Abdullah AlManea Trading Company (شركة حمد عبدالله المنيع للتجارة)

Website

https://almanea.sa

Company type

Private

Founded year

1984

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

AlmaneaCo is a Saudi Arabia-based, family-owned multi-brand retailer of consumer electronics, home appliances, and air conditioning units, operating 40+ showrooms and an e-commerce platform serving individual consumers and corporate buyers across the Kingdom.

Ownership category

akta.pro rank

Product category

Consumer Electronics and Home Appliances Retail

NAICS

Furniture, Home Furnishings, Electronics, and Appliance Retailers (449), Electronics and Appliance Retailers (449210)

SIC

Retail-Radio, Tv & Consumer Electronics Stores (5731), Retail-Home Furniture, Furnishings & Equipment Stores (5700)

akta.pro primary industry

Big-Box Electronics + Wearables & Personal Tech Retail (CRACAAAJ)

akta.pro secondary industry

Big-Box Electronics + Smart Home/IoT Retail (CRACAAAH)

Keywords

• Consumer electronics retail
• Home appliances sales
• Air conditioning units
• Smartphone retailing
• Electronics e-commerce

Headquarters

HQ city

Ar Riyadh

HQ country

Saudi Arabia

HQ region

Middle East

Offices11 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Retail Sales of Electronics and Appliances: The company generates revenue through direct retail sales of consumer electronics, home appliances, air conditioners, smartphones, tablets, computers, gaming products, and kitchen appliances. Sales occur through physical showrooms and e-commerce channels (website and mobile app).

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels4 records

Core offering

AlmaneaCo is a multi-brand retailer that sells consumer electronics, smartphones, tablets, laptops, gaming products, smart TVs, air conditioners, large and small home appliances, kitchen appliances, and smart home devices through 40+ physical showrooms and an e-commerce platform/mobile apps in Saudi Arabia. The company also provides home delivery (including same-day in major cities) and professional installation services, particularly for air conditioners.

Product overview

AlmaneaCo (Hamad Abdullah AlManea Trading Company) is a multi-brand e-commerce retailer and distributor of consumer electronics and home appliances in Saudi Arabia. The company operates both an e-commerce website and mobile application alongside physical retail branches. The product portfolio encompasses smartphones (Apple iPhone, Samsung Galaxy, Honor), tablets (Apple iPad), computers/laptops (MacBook, HP, ASUS, Lenovo), gaming products (PlayStation 5, accessories), smart TVs (MTC, Haam, Samsung, LG, TCL with Google TV or webOS), air conditioners (MTC, Haam, LG, Kelvinator), large home appliances (refrigerators, washing machines, dishwashers), small appliances (irons, vacuum cleaners, water dispensers), kitchen appliances (microwaves, ovens, air fryers), smart watches, portable audio, and smart home devices. The company also provides delivery and installation services including same-day delivery in major cities.

Differentiator

Problem solved

Functional benefit

Products and services

• Smart TVs (MTC, Haam, Samsung, LG, TCL)
• Mobile Phones (Apple iPhone, Samsung Galaxy, Honor, Infinix) Smartphones including Apple iPhone 17 series, Samsung Galaxy S25 and A-series, Honor 600 series, and Infinix Note Edge with 5G connectivity, sold to individual consumers.
• Air Conditioners (MTC, Haam, Kelvinator, LG, Gree) Split and window air conditioners ranging from 12,000 to 36,000 BTU, featuring inverter technology, Wi-Fi connectivity, and golden fin coatings, with free installation on select MTC and LG split units.
• Laptops (Apple MacBook, HP, ASUS, Lenovo) Laptop computers including Apple MacBook Air and MacBook Pro with M-series chips, HP OmniBook, ASUS Vivobook and Zenbook, and Lenovo IdeaPad with various processor options.
• Home Appliances (Refrigerators, Washing Machines, Dishwashers) Large home appliances including refrigerators, washing machines (front-load and top-load), dishwashers, and freezers from Samsung, LG, Haam, and Xper brands.
• Gaming Products (PlayStation 5, Controllers, Gaming Accessories) Gaming products including Sony PlayStation 5 Digital Edition, DualSense controllers, gaming chairs, simulators, electric scooters, and gaming monitors.
• Tablets (Apple iPad) Apple iPad tablets including iPad A16 2025 with 11-inch display, 128GB storage, and Wi-Fi connectivity.
• Smart Watches (Apple Watch) Smart watches including Apple Watch Ultra 3 with GPS and cellular options, Apple Watch Series 11, and smart watch accessories.
• Portable Audio (AirPods, Headphones) Portable audio devices including Apple AirPods 4th generation, wireless headphones, and portable speakers.
• Small Appliances (Irons, Vacuum Cleaners, Water Dispensers) Small home appliances including steam irons, vacuum cleaners, water dispensers, and garment steamers from Philips, Hitachi, and Haam brands.
• Kitchen Appliances (Microwaves, Ovens, Air Fryers) Kitchen appliances including microwaves, electric ovens, air fryers, blenders, mixers, and coffee makers from Philips, Moulinex, Kenwood, Ariston, and Haam.
• Cookers and Gas Stoves (Haam, Xper) Gas cookers and stoves with multiple burners, featuring stainless steel construction and safety features, from Haam and Xper brands.
• Smart Home Devices and Cameras Smart home devices and security cameras for home automation and monitoring, sold to individual consumers.
• Delivery and Installation Services Home delivery services including same-day delivery in select cities (Riyadh, Jeddah, Dammam for orders before 4 PM), standard delivery, and professional air conditioner installation (free for MTC and LG split ACs).

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves7 records

Expansion highlights6 records

Direct peers

• Emax: UAE-headquartered multi-brand electronics and home appliances retailer operating across the Middle East. Comparable assortment (smartphones, laptops, home appliances) and omni-channel retail model to Almanea.
• Jarir Marketing: Saudi Arabia's largest multi-brand retailer of consumer electronics, office supplies, and books, operating showrooms across the Kingdom. Directly comparable to Almanea in category mix (electronics, smartphones, laptops) and omni-channel Saudi footprint.
• Sharaf DG: UAE-based consumer electronics big-box retailer with stores across the Gulf and India. Directly comparable to Almanea in product mix across smartphones, laptops, TVs, gaming, and home appliances.
• Axiom Telecom: UAE-based multi-brand retailer of smartphones, tablets, wearables, and consumer electronics with regional Gulf presence. Comparable to Almanea as a premium electronics reseller (Apple, Samsung) with physical retail and same-day delivery.
• Extra Stores (United Electronics Company): Saudi-headquartered multi-brand consumer electronics and home appliances retailer with showrooms across Saudi Arabia and the Gulf. Directly competes with Almanea on smartphones, TVs, home appliances, and AC categories.

Broad incumbents

• Noon: Middle East e-commerce platform with deep Saudi operations across electronics and home appliances. Comparable assortment with strong delivery infrastructure and direct brand partnerships.
• Lulu Hypermarket Electronics: GCC-wide hypermarket operator with a substantial electronics and home appliances section. Comparable broad assortment and multi-country Gulf reach, though electronics is one department within a wider retail portfolio.
• Carrefour Saudi Arabia: Majid Al Futtaim-operated hypermarket with strong Saudi presence selling electronics, smartphones, and home appliances alongside groceries. Comparable electronics categories with broader retail scale and well-capitalized parent.
• Amazon Saudi Arabia (amazon.sa): Saudi e-commerce marketplace carrying the full consumer electronics and home appliances categories that Almanea sells. Comparable product set with deeper catalog, aggressive pricing, and marketplace dynamics.

Regional players

• iStyle Apple Premium Reseller: Authorized Apple Premium Reseller in the Middle East focused on iPhone, Mac, iPad, Apple Watch, and AirPods. Comparable premium electronics assortment to Almanea's Apple lineup, though operating primarily in UAE rather than Saudi Arabia.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/almaneaCo
• YouTubeyoutube.com/almaneaCo
• Facebookfacebook.com/halmanea
• Instagraminstagram.com/almaneaCo
• TikToktiktok.com/@almanea.co
• LinkedInlinkedin.com/company/almaneaco

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about AlmaneaCo