Vermont Principals’ Association

Name

Vermont Principals’ Association

Legal name

Vermont Principals' Association

Website

https://vpaonline.org

Company type

Private

Founded year

1915

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Educational Association Services

NAICS

Religious, Grantmaking, Civic, Professional, and Similar Organizations (813), Business Associations (813910), Sports and Recreation Instruction (611620)

SIC

Services-Membership Sports & Recreation Clubs (7997), Services-Membership Organizations (8600), Services-Educational Services (8200)

akta.pro primary industry

Collegiate Athletic Conferences & Associations (MPAKACAA)

akta.pro secondary industry

Governance Bodies & Board/Trustee Administration (EDADAKAL)

Keywords

• Interscholastic athletics coordination
• School leadership professional learning
• Coaching certification programs
• Student activities coordination
• Education advocacy services

Headquarters

HQ city

Montpelier

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Membership Dues: Individual and school membership fees supporting over 600 individual members and 270 member schools
2. Sponsorship Revenue: Gold, Silver, and Bronze level sponsorships providing recognition, signage, program advertisements, and championship visibility
3. Tournament Entry Fees: Registration fees for athletic championships including dance championship at $200 per team
4. Professional Learning Programs: Fees for workshops, courses, and leadership programs ranging from $300 to $1,900

Pricing tiers

Distribution channels6 records

Marketing channels8 records

Core offering

Vermont Principals' Association is a 501(c)(3) nonprofit founded in 1915 that serves as the recognized governing body for interscholastic activities in Vermont, coordinating athletics tournaments, student activities, coaching education, professional development, advocacy, and recognition programs for its 270 member schools and 600+ individual members.

Product overview

The Vermont Principals' Association (VPA) is a 501(c)(3) not-for-profit professional organization serving over 600 individual members and 270 member schools. Rather than a technology platform, the VPA provides a portfolio of educational and athletic services including: coordinated high school athletics programs across 30+ sports (VPA Athletics Programs), student activities such as Spelling Bee and GeoBee (VPA Student Activities), professional learning opportunities including the annual VPA Leadership Academy, the Waddington Leadership Initiative for leadership development, the VPA Mentoring Program for new school leaders, the VPA Coaching Program for experienced leaders, digital tools for sports scores and rankings (VPA Scoreboard and Sports Rankings), the Coaches Education Program for certification, the Sports Medicine Advisory Council for health protocols, Hall of Fame and recognition awards, and community service initiatives. The organization supports Vermont school leaders through advocacy, professional development, and coordination of interscholastic athletics and activities.

Differentiator

Problem solved

Functional benefit

Products and services

• VPA Athletics Programs

Named customers3 records

Segments5 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

15 partnerships are on record, tiered core and minor.

• Market 32 and Price ChoppercoreGTM or Marketing PartnerGenerous support for VPA Food Drive State Championships; Sponsors gift cards ($500 per division winner, $1,000 additional for overall highest) and Food Drive State Champs signs for winning schools across four divisions
• NFHS (National Federation of State High School Associations)coreTechnology or IntegrationStreaming partner for championship events; Provides implicit bias course for coaches and officials; Offers Fundamentals of Coaching and First Aid courses through nfhslearn.com
• GoFancoreTechnology or IntegrationOfficial ticketing platform for VPA event tickets; App-based digital ticket distribution for tournaments
• MaxPrepscoreTechnology or IntegrationWidget-based sports rankings provider; Baseball, softball, lacrosse, and soccer score tracking integration
• Northwest Designs InkcoreGTM or Marketing PartnerOfficial merchandise provider for VPA; Partnership announced August 2025 for championship merchandise sales
• Vermont Department of Liquor and Lottery (DLL)minorGTM or Marketing PartnerCollaboration on Responsible Gaming Education Month; Engages Vermont high school athletic community in responsible gaming discussions
• Vermont Agency of EducationcoreStrategic or Co-development PartnerJoint testimony on education legislation; Collaboration on H.650 educational technology products; Partner on Commission for the Future of Public Education
• Vermont Superintendents AssociationcoreStrategic or Co-development PartnerJoint legislative testimony and advocacy; Joint Vermont Education Directory publication; Required partnership for mentoring program under 16 V.S.A. § 245
• Vermont School Boards AssociationcoreStrategic or Co-development PartnerJoint statements on education funding including H.949 Yield Bill; Combined advocacy on education finance transformation
• Center for Creative Leadership (CCL)coreStrategic or Co-development PartnerWaddington Leadership Initiative trust recipient; Customized professional learning program for VPA coaches; Principal churn research collaboration showing 91% retention vs 56%
• Vermont State Athletic Director's Association (VSADA)coreStrategic or Co-development PartnerJoint development of coaches education program requirements; Combined advocacy for athletic programs
• Vermont Department of HealthminorGTM or Marketing PartnerWellness exam promotion for student physicals; Health resources for athletic participation
• Vermont Fish and WildlifeminorGTM or Marketing PartnerRepresentation on VPA Bass Fishing Committee
• Vermont Orthopaedic ClinicminorStrategic or Co-development PartnerSports Medicine Advisory Council membership with Dr. Matt Gammons serving
• UVM College of MedicineminorStrategic or Co-development PartnerSports Medicine Advisory Council with Dr. David Lisle serving

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• National Federation of State High School Associations (NFHS): National umbrella body for state high school athletic associations of which VPA is an affiliate; provides the coaching education courses and streaming (NFHS Network) that VPA delivers to its members—operates one layer above VPA in the same hierarchy.
• National Association of Secondary School Principals (NASSP): National professional association for secondary school principals—VPA is a state affiliate member. NASSP provides the broader advocacy framework and recognition programs (e.g., National Advocacy Champion of the Year) that VPA connects its members to.

Direct peers

• Maine Principals' Association: Maine's analogous state-level professional association for principals that also coordinates interscholastic athletics and student activities—structurally identical to VPA in mission, funding model, and statutory role for a neighboring New England state.
• New Hampshire Interscholastic Athletic Association (NHIAA): The state high school athletic governing body for New Hampshire schools, comparable in size and function to VPA's athletic coordination role—operates member schools, tournaments, and championships across similar sport categories.
• Massachusetts Interscholastic Athletic Association (MIAA): State high school athletic association serving Massachusetts schools; directly comparable function to VPA's athletic coordination, tournament management, and member-school services, though at a larger scale.

Others

• Vermont Superintendents Association: Closest peer governance body for Vermont school system leaders (superintendents rather than principals); VPA partners with VSA on mentoring and legislative testimony, making it a structurally adjacent organization with overlapping membership.
• Vermont School Boards Association (VSBA): Statewide association for Vermont school board members; shares the same education-policy advocacy arena as VPA and is a formal joint-advocacy partner on legislation like H.949.
• Center for Creative Leadership (CCL): Nonprofit leadership development organization that is VPA's strategic training partner behind the Waddington Leadership Initiative and VPA Coaching Program—provides curriculum, executive coaching, and the retention research that validates VPA's leadership offerings.

Regional players

• Connecticut Interscholastic Athletic Conference (CIAC): Connecticut's state interscholastic athletic governing body, providing member-school athletic coordination comparable to VPA's role, but for a different New England state.
• New York State Public High School Athletic Association (NYSPHSAA): Larger-scale state athletic association serving New York schools—comparable in function (athletic coordination, tournaments, member schools) but operates in a different and far larger geography.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/vtprincipals
• Facebookfacebook.com/profile.php

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Vermont Principals’ Association