New Hampshire Interscholastic Athletic Association

Name

New Hampshire Interscholastic Athletic Association

Legal name

New Hampshire Interscholastic Athletic Association

Website

https://nhiaa.org

Company type

Private

Founded year

1946

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Interscholastic Athletic Governance

NAICS

Spectator Sports (71121)

SIC

Services-Membership Organizations (8600)

akta.pro primary industry

University/School Sport Governing Bodies (Collegiate/Scholastic Associations) (MPAKAFAG)

akta.pro secondary industry

Interscholastic Athletics (Varsity/JV Teams) (EDAJAJAA)

Keywords

• High school athletics governance
• Interscholastic sports association
• Student athletic programs
• State championship competitions
• Student-athlete development

Headquarters

HQ city

Concord

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others

Revenue model

1. Tournament Operations: Revenue generated from tournament ticket sales via GoFan digital ticketing platform, championship merchandise sales through Northwest Designs, and merchandise partnerships.
2. Corporate Sponsorships: Partnership revenue from corporate sponsors including Chick-fil-A, Eastern Propane & Oil, Bank of New Hampshire, Heritage Home Service, Jewett Construction, GameChanger, and others across various categories.
3. Championship Partnerships: Revenue from official championship partners including Champro Sports (lacrosse balls), Northwest Designs (merchandise), and others providing official products for tournaments.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels6 records

Core offering

NHIAA is the governing body for high school athletics in New Hampshire, sanctioning and organizing competitive athletic programs across 30+ sports in three seasons for 89 member high schools. The association runs state championship events, provides student-athlete wellness and leadership training through the Life of an Athlete program, and facilitates digital ticketing, live streaming, and official championship merchandise distribution for member schools and fans.

Product overview

The New Hampshire Interscholastic Athletic Association (NHIAA) offers a comprehensive suite of services centered around organizing and sanctioning high school athletic competitions across 30+ sports in New Hampshire. The core product is the NHIAA Sports Championships program, which manages competitions across fall, winter, and spring seasons with multiple divisions. Supporting this core are the Life of an Athlete Program (providing student wellness and leadership training), Tournament Central (a portal for championship information), and Digital Ticketing via GoFan. Additional offerings include NFHS Network Streaming for live championship coverage, Championship Merchandise through Northwest Designs, and various scholarship programs including the Trades Scholarship (Jewett Construction) and Granite State Dairy Promotion Scholarships. The organization also operates a 31-committee system for sport-specific oversight, hosts annual Student Leadership Conferences, and maintains a Hall of Fame honoring contributions to NH high school athletics.

Differentiator

Problem solved

Functional benefit

Products and services

• NHIAA Sports Championships
• Life of an Athlete Program
• Tournament Central
• Digital Championship Programs
• Digital Ticketing
• NFHS Network Streaming
• Championship Merchandise
• NHIAA Hall of Fame
• Student Leadership Conferences
• Trades Scholarship
• Granite State Dairy Promotion Scholarships

Quantifiable outcome

• 455,000 pounds of food collected equating to 380,000 meals for NH families through NH Tackles Hunger program
• +2 more outcomes

Named customers7 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Partnerships

26 partnerships are on record, tiered core and minor.

• Choose To Be NicecoreStrategic or Co-development Partner · 30 March 2022Choose To Be Nice (CTBN) is the Official Kindness Partner of the NHIAA. This first-of-its-kind partnership amplifies the message that sports and kindness are intricately connected, both on and off the field.
• GameChangercoreTechnology or Integration · 1 September 2021GameChanger is the exclusive scorekeeping app and pitch count technology partner of NHIAA. The partnership helps NHIAA schools and fans score games and manage teams while ensuring youth pitcher arm safety through pitch count technology. GameChanger tracks pitching data and syncs to ensure teams adhere to school requirements.
• GameChanger (DICK'S Sporting Goods)coreTechnology or Integration · 1 September 2021GameChanger is the #1 rated youth sports app for team management and scorekeeping. Now partners with 20 state athletic associations and covers more games in a Spring month than the entire history of Major League Baseball.
• GoFancoreTechnology or IntegrationGoFan is the official digital ticketing solution for NHIAA championship events. Fans can purchase tickets in advance of select NHIAA tournament events, allowing them to skip the line when arriving. GoFan is a Huddle Tickets company.
• NFHS NetworkcoreStrategic or Co-development PartnerNFHS Network is a joint venture among the National Federation of State High School Associations (NFHS), its member state associations, and PlayOn! Sports. The network live streams select NHIAA Championship events each year including baseball, softball, lacrosse, basketball, football, wrestling, and spirit championships.
• Northwest Designs InkcoreStrategic or Co-development PartnerNorthwest Designs is the official championship merchandise provider of the NHIAA, providing a wide selection of products and allowing athletes, parents, and fans to customize commemorative garments on demand.
• Champro SportsminorGTM or Marketing PartnerChampro Sports is the Official Lacrosse Ball of NHIAA Lacrosse Tournaments. Champro has been manufacturing sporting goods in America for over 25 years.
• Granite State Dairy PromotioncoreStrategic or Co-development PartnerGranite State Dairy Promotion (GSDP) has supported NHIAA for more than 10 years. GSDP shares nutrition education and facts about NH's dairy industry at NHIAA Championships and via social media. Also awards $1,000 student-athlete scholarships.
• Community College System of New Hampshire (CCSNH)coreStrategic or Co-development PartnerCCSNH informs student-athletes about affordable, accessible, quality education through its statewide system of colleges. Representatives attend state championships to engage prospective students and families.
• Ephesus Sports LightingminorGTM or Marketing PartnerEphesus Sports Lighting is the Official Sports Lighting Provider of the NHIAA, providing illumination for championship events and facilities.
• New England Yard GreetingsminorGTM or Marketing PartnerNew England Yard Greetings is the premier yard greeting partner of NHIAA, supporting championships statewide through 2024. They provide commemorative signage at state championships for schools, families, and fans.
• Jewett ConstructionminorGTM or Marketing PartnerJewett Construction, in partnership with NHIAA, offers a Trades Scholarship supporting students pursuing careers in the trades. Application deadline extended to April 30, 2026.
• Eastern Propane & OilminorGTM or Marketing PartnerEastern Propane & Oil powers recognition of community service of high school sports teams. Each month, one school/team that enters a community service initiative receives a $100 prize.
• Bank of New HampshireminorGTM or Marketing PartnerBank of New Hampshire is the Official Banking Partner, sponsoring Banking on Kindness & Sportsmanship initiatives for student-athletes.
• Chick-fil-AminorGTM or Marketing PartnerChick-fil-A sponsors the Student Section of the Week & Mascot Mondays recognition program for NHIAA member schools.
• Dartmouth Health Children'sminorGTM or Marketing PartnerDartmouth Health Children's partners with NHIAA to provide health resources and support for student-athletes.
• ConvenientMDminorStrategic or Co-development PartnerConvenientMD offers $25 youth physicals at all locations seven days a week to help meet school immunization and participation requirements.
• Service Credit UnionminorGTM or Marketing PartnerService Credit Union presents NHIAA Baseball Championships, providing sponsorship support for the tournament.
• Aroma Joe's of NHminorGTM or Marketing PartnerAroma Joe's of NH offers a $1,000 Student-Athlete Scholarship for NHIAA members.
• National Federation of State High School Associations (NFHS)coreStrategic or Co-development PartnerNFHS is the national governing body that NHIAA is affiliated with. Provides NFHS Learning Center for coach education, NFHS Network for streaming, and national campaigns like #MyReasonWhy.
• Operation Hat TrickminorStrategic or Co-development PartnerOperation Hat Trick supports wounded service members and veterans through sale of OHT branded merchandise. 61 NH high schools participated in 2016-17, projected to raise $180,000.
• Hammond LumberminorGTM or Marketing PartnerHammond Lumber is a corporate sponsor of NHIAA events and programs.
• Heritage Home ServiceminorGTM or Marketing PartnerHeritage Home Service sponsors Game Day Ready program for NHIAA member schools.
• Coca-ColaminorGTM or Marketing PartnerCoca-Cola is a corporate sponsor of NHIAA events and championships.
• WilsonminorGTM or Marketing PartnerWilson is a corporate sponsor and official equipment provider for select NHIAA sports.
• NH Liquor EnforcementminorGTM or Marketing PartnerNH Liquor Enforcement is a corporate sponsor of NHIAA programs.

Scale indicators9 records

Recent moves6 records

Expansion highlights5 records

Others

• NFHS Network: The official streaming partner and joint venture (NFHS + state associations + PlayOn! Sports) through which NHIAA distributes live championship content. Functionally a media-enablement platform and partial channel partner rather than a competing governing body.

Direct peers

• California Interscholastic Federation (CIF): California's state interscholastic athletic governing body, the largest direct peer to NHIAA. Operates the same championship-sanctioning and member-school model, providing a useful scale benchmark for sponsorship and streaming revenue potential.
• New York State Public High School Athletic Association (NYSPHSAA): New York's state interscholastic athletic association, a larger but structurally identical peer to NHIAA operating under NFHS guidelines with championship sanctioning, sponsorship programs, and digital streaming through the NFHS Network.
• Vermont Principals' Association (VPA): Vermont's school-leader association that sanctions interscholastic athletics across the state's high schools, a direct neighboring-state peer to NHIAA operating an analogous governance and championship model at smaller scale.
• Pennsylvania Interscholastic Athletic Association (PIAA): Pennsylvania's interscholastic athletic governing body, a direct peer operating the same NFHS-affiliated championship model across a mid-sized state footprint with comparable sport portfolio and sponsorship patterns.
• Massachusetts Interscholastic Athletic Association (MIAA): Governing body for interscholastic athletics in Massachusetts, the closest geographic and structural analog to NHIAA. Both sanction high school sports, organize state championships, and operate under the NFHS umbrella with similar membership and revenue models.
• Rhode Island Interscholastic League (RIIL): Rhode Island's state interscholastic athletic governing body, a regional peer to NHIAA operating the same school-membership championship model at similar small-state scale.
• Connecticut Interscholastic Athletic Conference (CIAC): Connecticut's state interscholastic athletic governing body, a direct peer operating the same membership-of-schools, championship-sanctioning model for New England high school athletics with comparable revenue and sponsorship structures.
• Maine Principals' Association (MPA): Maine's interscholastic athletics governing body, a New England peer to NHIAA with the same membership-based, championship-sanctioning model serving a comparable small-state footprint.

Broad incumbents

• National Federation of State High School Associations (NFHS): The national umbrella organization for all 50+ state interscholastic associations including NHIAA. NFHS sets rules, provides the NFHS Learning Center for coach education, and operates the NFHS Network streaming joint venture — making it both an affiliate and a broader market participant.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/NHIAA_LOA
• LinkedInlinkedin.com/company/new-hampshire-interscholastic-athletic-association-inc.

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about New Hampshire Interscholastic Athletic Association