Bornay
Bornay is a Castalla, Spain-based renewable energy company that manufactures Wind+ small wind turbines and distributes solar modules, inverters, batteries, and EV chargers from brands such as SMA, Victron, Tesla, and Salicru to residential self-consumption customers, off-grid rural projects, and professional installers across Europe and the USA.
- Company typePrivate
- Founded1970
- HeadquartersCastalla, Spain
- Headcount11–50
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What Bornay does
Bornay, legally BORNAY AEROGENERADORES SLU, is a Spanish renewable energy company founded in 1970 and headquartered in Castalla, Alicante. It operates a hybrid business combining proprietary manufacturing of Wind+ small wind turbines (up to 5 kW) with multi-brand distribution of third-party solar modules, inverters, batteries, and EV charging equipment from manufacturers including SMA, Victron Energy, Tesla Energy, Salicru, Pylontech, Sunrise, AmeriSolar, ME Solar, and Zaptec. The company also sells its own Bvisual Monitor cloud platform for remote monitoring of its wind turbines.
The company serves three end markets: residential self-consumption customers, off-grid and rural electrification installations, and professional solar installers and integrators. It reaches these segments through three primary channels: a direct-to-consumer online shop (shop.bornay.com), a B2B portal (b2b.bornay.com) supplying installers and resellers, and localized regional zones for Spain, Portugal, France, the USA, and Rest-of-World markets. Pricing is unit-based for hardware, with consumer list prices (e.g., Bornay Wind 253 turbine at €10,406, Tesla Powerwall 3 at €7,139, Salicru hybrid inverter around €1,295.55 net) and B2B tier discounts.
Bornay is led by CEO Juan de Dios Bornay, operates with 11-50 employees, and has been continuously active for over 50 years. It has received small public grants (INACER 2021 €20,881.25, DIGITALIZA-CV 2017 €10,080, AVALEM JOVES 2019 €10,080) and holds certifications including UN Global Compact participation, Cepyme 500, and 2024 Choose My Company HappyIndex and WeImpact awards. Revenue is not publicly disclosed and no external private equity, venture capital, or institutional investment has been documented.
Bornay firmographics
Firmographics- Name
- Bornay
- Legal name
- BORNAY AEROGENERADORES SLU
- Website
- https://bornay.com
- Company type
- Private
- Founded year
- 1970
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Bornay is a Castalla, Spain-based renewable energy company that manufactures Wind+ small wind turbines and distributes solar modules, inverters, batteries, and EV chargers from brands such as SMA, Victron, Tesla, and Salicru to residential self-consumption customers, off-grid rural projects, and professional installers across Europe and the USA.
- Ownership category
- akta.pro rank
Bornay industry classification
Industry- Product category
- Renewable Energy Equipment
- NAICS
- Turbine and Turbine Generator Set Units Manufacturing (333611), Wind Electric Power Generation (221115), Solar Electric Power Generation (221114)
- SIC
- Engines & Turbines (3510)
- akta.pro primary industry
- Wind Turbine OEMs & System Integration (Nacelle/Generator/Controls) (EUAMACAC)
- akta.pro secondary industries
- Wind Turbine OEM Manufacturing (Nacelles, Drivetrains, Generators) (EUAMAHAD), Renewable Distributed Generation (Rooftop/Onsite Solar, Small Wind, Small Hydro) (EUACALAJ), Wind Turbines & Nacelle Prime Movers (IMAHAFAE)
Keywords
Where Bornay is headquartered
LocationHeadquarters
- HQ city
- Castalla
- HQ country
- Spain
- HQ region
- Europe
Offices1 record
Markets served
Bornay business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Hardware Sales - Wind Turbines: Sale of proprietary Bornay Wind+ small wind turbines ranging up to 5kW capacity for residential, agricultural, and rural electrification applications.
- Hardware Sales - Solar Components: Distribution and sale of solar panels (ME Solar, Sunrise, AmeriSolar, Victron, PinLite), inverters (SMA, Salicru, Victron, SolarEdge), batteries (Victron, BAE, Pylontech, LG RESU, SMA Home Storage, Tesla Powerwall), regulators, and EV chargers (Tesla, Zaptec). Products sold individually and as complete system packages.
- E-commerce Direct Sales: Direct-to-consumer sales through Bornay's online shop (shop.bornay.com) for end customers purchasing renewable energy equipment for self-installation or professional installation.
- B2B Distribution: B2B sales through partner portal (b2b.bornay.com) serving installers, integrators, and resellers in the renewable energy sector across Spain, Portugal, France, and USA.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Salicru EQX2 2001-S Single Phase Inverter |
| Unit Pricing | Pay-as-you-go | Salicru EQX2 8002-SX Single Phase Hybrid |
| Unit Pricing | Pay-as-you-go | Bornay Wind 253 Wind Turbine |
| Unit Pricing | Pay-as-you-go | Tesla Powerwall 3 |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels5 records
Bornay product offering
Product offeringCore offering
Bornay manufactures small wind turbines under its proprietary Wind+ line (up to 5kW capacity) and distributes a multi-brand portfolio of solar modules, inverters, battery storage systems, and EV chargers from established manufacturers including SMA, Victron Energy, Tesla Energy, Salicru, Pylontech, LG, Sunrise, AmeriSolar, ME Solar, BAE, TBB Power, and Zaptec. The company serves residential self-consumption, stand-alone, and rural electrification applications through both direct e-commerce and B2B channels across Spain, Portugal, France, and the USA.
Product overview
Bornay is a renewable energy company specializing in small wind turbines and distributed photovoltaic products. Their portfolio operates as a multi-brand distribution model centered on their proprietary Wind+ small wind turbine line, supplemented by distributed solar modules (Sunrise, AmeriSolar, ME Solar, Victron Energy, PinLite), electronic power management products (Victron Energy Quattro, Multiplus II, SmartSolar MPPT RS, Color Control; SMA Sunny Boy Smart Energy, Sunny Tripower, Home Storage; Salicru Equinox 2 inverters and batteries), battery storage solutions (Victron, BAE, TBB Power, Pylontech, LG RESU, SMA Home Storage, Tesla Powerwall), and electric mobility charging equipment (Tesla Wall Connector, Zaptec). The products serve residential, commercial, and industrial applications for stand-alone systems, self-consumption, and rural electrification.
Differentiator
Problem solved
Functional benefit
Companies that use Bornay
Customer profileNamed customers3 records
Segments4 records
Ideal customer profiles4 records
Bornay technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration7 records
Feature2 records
Bornay partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered minor, core and major.
- APPA RenovablesminorSpanish Renewable Energy Association. Bornay co-hosted the 'I Love the Sun' event with SMA featuring presentation by APPA Renovables representative on the Spanish self-consumption market.
- SMAcoreSMA is a major technology partner providing hybrid inverters (Sunny Boy Smart Energy, Sunny Tripower Smart Energy), battery storage systems (SMA Home Storage), and monitoring solutions that Bornay distributes as part of their product portfolio. Bornay participates in joint events with SMA such as 'I Love the Sun' and offers SMA's home energy solutions.
- Victron EnergycoreVictron Energy is a key supplier providing inverters, chargers, battery monitors, MPPT solar controllers, and related electronics that form a core part of Bornay's product catalog. Products include Quattro, MultiPlus-II, BlueSolar MPPT, and Color Control systems.
- Tesla EnergycoreTesla Energy partnership for distribution of Tesla Powerwall 2, Powerwall 3, and Tesla Gateway battery storage products. Bornay offers Tesla home storage solutions as part of their residential energy storage offerings.
- SalicrucoreSalicru is a supplier of Equinox 2 inverters (single-phase and three-phase) and Equinox 2 hybrid inverters that Bornay distributes. The partnership includes Equinox 2 BATT high-voltage lithium batteries designed for hybrid systems.
- Sunrise (Sunrise Energy Co.)majorSunrise is a photovoltaic brand providing solar modules (SR-M660HLP, SR-54M-HLProD, SR-M672HLP, SR-M72HLProD) that Bornay distributes as part of their solar panel portfolio.
- AmeriSolarmajorAmeriSolar provides polycrystalline and monocrystalline solar modules (AmeriSolar Poly, AmeriSolar Mono, AS-6M144-HC) that Bornay includes in their solar product catalog.
- ME SolarmajorME Solar provides monocrystalline and flexible solar modules (ME Solar Modules, ME Solar Flexible) that Bornay distributes through their product catalog.
- PylontechmajorPylontech is a supplier of lithium batteries (US series, Force H1) that Bornay distributes for residential and commercial energy storage applications.
- ZaptecmajorZaptec provides EV chargers (Zaptec Go, Zaptec Go 2, Zaptec Pro) that Bornay distributes for electric vehicle charging infrastructure.
Scale indicators4 records
Recent moves1 record
Expansion highlights5 records
Bornay competitors and assessment
Company assessmentBroad incumbents
- Enphase Energy: Enphase is a global microinverter and home energy system incumbent with its own installer ecosystem in Europe, competing with Bornay's distributed inverter and storage offerings at the system level.
- Tesla Energy: Tesla Energy sells Powerwall and home energy products globally and is a Bornay distribution partner. Tesla's own direct sales channels in Europe overlap with Bornay's premium storage offering.
- Victron Energy: Victron Energy is a global power electronics incumbent for off-grid and energy storage systems and a Bornay core supplier. Victron's global installer network and direct sales partially overlap with Bornay's B2B value proposition.
- SMA Solar Technology: SMA is a global inverter and home energy management incumbent and a Bornay core-tier partner. Bornay distributes SMA hybrid inverters and storage; SMA's direct-to-consumer and installer channels make it both a supplier and competitive threat.
- SunPower: SunPower is a large-scale residential and commercial solar and storage provider with established dealer/installer networks in Europe and the US, competing for the same end-customer wallet share as Bornay's distributed solutions.
Direct peers
- Primus Wind Power: Primus Wind Power manufactures small wind turbines (Air series, up to ~1.6kW) for off-grid, marine, RV, and rural electrification applications—a directly comparable product category and use case to Bornay's Wind+ small wind turbines.
- Bergey Windpower: Bergey is a US-based small wind turbine manufacturer (Excel and AOC lines) with decades of heritage, serving residential, agricultural, and remote/off-grid customers—directly comparable in product category, customer base, and longevity profile to Bornay.
- Aeolos Wind Turbine: Aeolos manufactures horizontal-axis small wind turbines (300W to 20kW) for residential and commercial customers globally, competing head-to-head with Bornay's Wind+ line in distributed wind generation.
- AutoSolar: AutoSolar is a Spanish e-commerce distributor of solar panels, inverters, batteries, EV chargers, and small wind products, with a near-identical multi-brand catalog and D2C + installer channel model to Bornay.
Emerging players
- Fortis Wind Energy: Fortis Wind Energy produces small and mid-scale wind turbines for distributed and rural applications, overlapping with Bornay's Wind+ niche in distributed wind generation.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Bornay social profiles
Digital presenceBornay financial estimates
Financial estimateRevenue estimate
Valuation estimate
Bornay leadership team
Management profileNumber of profiles
Profiles1 record
Bornay funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Bornay M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Bornay
What does Bornay do?
Bornay manufactures small wind turbines under its proprietary Wind+ line (up to 5kW capacity) and distributes a multi-brand portfolio of solar modules, inverters, battery storage systems, and EV chargers from established manufacturers including SMA, Victron Energy, Tesla Energy, Salicru, Pylontech, LG, Sunrise, AmeriSolar, ME Solar, BAE, TBB Power, and Zaptec. The company serves residential self-consumption, stand-alone, and rural electrification applications through both direct e-commerce and B2B channels across Spain, Portugal, France, and the USA.
Is Bornay a public or private company?
Bornay is a private company. It is classified as family owned and is currently operating.
When was Bornay founded?
Bornay was founded in 1970. It employs 11 to 50 people.
Where is Bornay based?
Bornay is headquartered in Castalla, Spain, in the Europe region.
How does Bornay make money?
Four revenue lines are on record. Hardware Sales - Wind Turbines are the primary driver. The others are hardware Sales - Solar Components, E-commerce Direct Sales and B2B Distribution.
Who are Bornay's main competitors?
Broad incumbents on record are Enphase Energy, Tesla Energy, Victron Energy, SMA Solar Technology and SunPower. Direct peers are Primus Wind Power, Bergey Windpower, Aeolos Wind Turbine and AutoSolar. Fortis Wind Energy is listed as an emerging player.
Does Bornay have an API?
No public API is recorded for Bornay.
What industry is Bornay in?
Bornay's product category is Renewable Energy Equipment. Its primary akta.pro industry code is EUAMACAC, Wind Turbine OEMs & System Integration (Nacelle/Generator/Controls), with a secondary code of EUAMAHAD, Wind Turbine OEM Manufacturing (Nacelles, Drivetrains, Generators). Its NAICS code is 333611 and its SIC code is 3510.