Into Action Recovery

What Into Action Recovery does

Into Action Recovery is a privately held, for-profit men's addiction treatment provider founded in 2012 by Chris Burwash. The company operates a men-only residential and intensive outpatient treatment platform organized around 12-step principles, clinical therapy, dual-diagnosis care, and a "brotherhood" model of peer accountability. Core programs include Residential Inpatient Treatment and Drug/Alcohol Rehab in Laveen Village (Arizona), an Intensive Outpatient Program (IOP) in Scottsdale, and Dual Diagnosis treatment covering co-occurring mental health conditions such as depression, anxiety, PTSD, ADHD, bipolar disorder, OCD, and schizoaffective disorder. The company reports more than 120 beds across multiple campuses and claims to have served thousands of men, with additional historical operations in British Columbia, Canada.

The provider holds Joint Commission accreditation, Arizona Department of Health approval, LegitScript certification, and is HIPAA and 42 CFR Part 2 compliant. It accepts most major U.S. health insurers (Blue Cross Blue Shield, Aetna, Cigna, Humana) and runs a 24/7 direct-admissions phone line with in-house insurance verification. Pricing is not publicly disclosed; residential durations are clinically driven at typically 30-90 days or longer, and the IOP runs 9-15 hours per week over 8-12 weeks. Marketing relies on a multi-channel mix of content/SEO, paid Google Ads with dynamic call-tracking, organic social (Instagram, Facebook, X, YouTube), and earned media via A&E's Intervention.

Revenue mechanics are insurance-funded, episodic stays billed per treatment episode. There is no disclosed parent company, no external funding, and no headcount or revenue figures are publicly reported. The company is founder-led with a CEO/founder in long-term recovery, a board-certified Addiction Medicine Medical Director (Dr. Paul Flatley, DO), a Clinical Director (Tara Harvell, LPC), and a Program Director (David Cummings). Channel mix is local/regional (Phoenix metro and Maricopa County service area in the U.S., with a Canadian legacy footprint).

Name

Into Action Recovery

Legal name

Into Action Recovery

Website

https://intoactionrecovery.us

Company type

Private

Founded year

2012

Operating status

Operating

Short description

Into Action Recovery is a privately held men's residential and intensive outpatient addiction treatment provider operating more than 120 beds across multiple campuses, primarily serving adult men with substance use and co-occurring mental health disorders through insurance-funded programs in Arizona.

Ownership category

akta.pro rank

Product category

Addiction Treatment Services

NAICS

Residential Mental Health and Substance Abuse Facilities (623220), Outpatient Mental Health and Substance Abuse Centers (621420)

SIC

Services-Nursing & Personal Care Facilities (8050), Services-Skilled Nursing Care Facilities (8051), Services-Specialty Outpatient Facilities, Nec (8093)

akta.pro primary industry

Residential Substance Use Rehabilitation (Inpatient Rehab) (HLAFACAE)

akta.pro secondary industry

Peer Support, Recovery Coaching & Sober Living Services (HLAFACAN)

Keywords

• Men's addiction treatment
• Residential drug rehab
• Alcohol rehabilitation
• Intensive outpatient program
• Dual diagnosis treatment

Headquarters

HQ city

Arizona

HQ country

Mexico

HQ region

Latin America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Residential Treatment Services: Revenue generated from residential addiction treatment programs for men, including drug rehab, alcohol rehab, and inpatient treatment. Services are primarily billed through insurance with the admissions team handling insurance verification to determine benefits and minimize out-of-pocket costs.
2. Intensive Outpatient Program (IOP): Outpatient treatment services in Scottsdale providing continued care for men who need accountability while maintaining work and home life. Step-down from residential or a starting point for those with moderate symptoms.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Into Action Recovery operates men-only residential and outpatient addiction treatment programs, including drug rehab, alcohol rehab, inpatient rehab, an Intensive Outpatient Program (IOP), and dual diagnosis treatment for co-occurring mental health conditions. Programs combine 24/7 clinical therapy, 12-step work, and a brotherhood accountability model delivered at campuses in Laveen Village and Scottsdale, Arizona, with services billed primarily through major health insurance plans.

Product overview

Into Action Recovery offers a men-only addiction treatment platform comprising multiple interconnected programs. The core offerings include Residential Inpatient Treatment in Phoenix for 24/7 structured care, Drug Rehab and Alcohol Rehab programs built on clinical therapy and 12-step principles, and an Intensive Outpatient Program (IOP) in Scottsdale for continued accountability while maintaining daily responsibilities. The company also provides specialized Dual Diagnosis Treatment addressing co-occurring mental health conditions alongside substance use, and comprehensive Substance Abuse Treatment covering opioids (fentanyl, heroin), stimulants (cocaine, meth), benzodiazepines, and alcohol. All programs emphasize the same structured recovery model centered on brotherhood, accountability, and discipline that was established in 2012.

Differentiator

Problem solved

Functional benefit

Products and services

• Residential Inpatient Treatment Program

Quantifiable outcome

• Thousands of men have reclaimed their lives through the program
• +1 more outcomes

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators4 records

Recent moves7 records

Expansion highlights6 records

Regional players

• Desert Hope Treatment Center: Las Vegas-based residential and outpatient addiction treatment facility operated by a national network. Comparable in service mix and Southwest geographic positioning, though Nevada-licensed rather than Arizona-licensed.
• Scottsdale Recovery Center: Local Arizona-based addiction treatment provider offering residential and outpatient services in the same Phoenix/Scottsdale market as Into Action. Direct regional competitor for the same patient population.
• Fountain Hills Recovery: Arizona residential and outpatient addiction treatment center operating in the Phoenix metro area. Comparable in service offering, payer mix, and target demographic to Into Action's Arizona facilities.
• Decision Point Center: Arizona-based residential addiction treatment provider in the Phoenix metro area offering inpatient and outpatient programs. Direct regional competitor to Into Action's Arizona operations.

Broad incumbents

• Hazelden Betty Ford Foundation: One of the largest and most established nonprofit addiction treatment organizations in the US. Comparable in 12-step foundation, residential programming, and clinical rigor, but operates at vastly greater scale with broader demographics.
• American Addiction Centers (AAC): Large publicly-traded multi-state operator of residential and outpatient addiction treatment facilities. Comparable business model (insurance-billed residential + IOP) but significantly larger scale and broader gender inclusion.

Direct peers

• Cirque Lodge: Premier men's-only residential addiction treatment center based in Sundance, Utah. Directly comparable to Into Action in gender-specific positioning, 12-step foundation, and high-acuity inpatient programming for men.
• The Ranch / The Recovery Village: Multi-state residential addiction treatment operator offering gender-specific tracks, inpatient and IOP services. Comparable to Into Action in service mix (residential + outpatient + dual diagnosis) and insurance-billed model.

Emerging players

• Workit Health: Digital-first outpatient addiction treatment provider offering telehealth IOP and medication-assisted treatment. Represents the emerging lower-cost alternative that competes with Into Action's IOP segment.
• Eleanor Health: Outpatient addiction and mental health provider with a tech-enabled care model combining in-person and virtual services. Comparable to Into Action's IOP offering but with a digitally-integrated, value-based care delivery model.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/into_action_rec
• YouTubeyoutube.com/@IntoActionMenOnlyRehab
• Facebookfacebook.com/intoactionbc
• Instagraminstagram.com/intoactionrecoverycentre

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Into Action Recovery