Red Meat Industry Services

What Red Meat Industry Services does

Red Meat Industry Services (RMIS) is a South African Non-Profit Company (NPC), registered in 2022 under registration number 2022/473820/08, that serves as the formal industry coordination body for the country's red meat value chain. Headquartered in Pretoria/Faerie Glen and led by CEO Dewald Olivier, RMIS operates the national RMIS Traceability Platform — a cloud-based system that tracks animal movements from farm to abattoir and integrates via standardized APIs with eight or more third-party livestock management systems (Benguelasoft, Logix, AIMS, Datamars, FlexiAuction, Gigalot, Pointr Software, Matrix Software). The platform's Phase 2 release in November 2025 added the public FMD CaseMap and automated WhatsApp alerts within a 10km radius of confirmed Foot-and-Mouth Disease outbreaks, alongside a free RMIS Movement App for producers without existing digital systems. RMIS is funded by industry levies collected via Red Meat Levy Services (administered by Agricultural Levy Services) rather than through disclosed commercial pricing, and it functions as a statutory-style coordinating body rather than a traditional vendor. Its operational scope extends well beyond the platform to include the Field to Future R&D framework (with 9 approved research projects), Mobile Cattle Handling Units deployed to rural communities, accredited training programmes for emerging and smallholder farmers, and direct coordination with the Department of Agriculture, the Ministerial Task Team, and the FMD Industry Coordination Council on national disease response — including the procurement and distribution of over 5 million FMD vaccine doses from suppliers including BVI, Biogénesis Bagó, and Dollvet.

Name

Red Meat Industry Services

Legal name

Red Meat Industry Services NPC

Website

https://rmis.co.za

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

1–10 employees

Short description

Red Meat Industry Services (RMIS) is a South African non-profit industry coordination body that operates the national livestock traceability platform and coordinates FMD response, research, and inclusive growth programmes for the red meat value chain.

Ownership category

akta.pro rank

Product category

Livestock Traceability Platform

NAICS

Cattle Ranching and Farming (1121)

SIC

Agricultural Prod-Livestock & Animal Specialties (200), Agricultural Services (700)

akta.pro primary industry

Herd Management Software & Identification (RFID, EID, Data Platforms) (AFAAAIAH)

akta.pro secondary industries

Livestock Precision Monitoring Software (Herd/Flock Analytics, Health Alerts) (AFAAAFAM), Livestock Weighing, Sorting & Handling Facility Services (AFAEALAG), Animal Disease Surveillance & Reporting Systems (HLAMAJAB), Diagnostics & Laboratory Coordination (Sample Collection, Lab Liaison, Interpretation) (AFACALAE)

Keywords

• Livestock traceability
• Animal disease management
• Red meat industry data
• Agricultural industry coordination
• Veterinary training services

Headquarters

HQ city

Gauteng

HQ country

South Africa

HQ region

Africa

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Others

Revenue model

1. Industry Levies: RMIS is an NPC funded through industry levies collected from the red meat value chain. Red Meat Levy Services (handled by Agricultural Levy Services) collects levies from industry participants.

Go-to-market motion1 record

Distribution channels5 records

Marketing channels8 records

Core offering

RMIS operates a national livestock traceability platform that records and verifies livestock movements across the South African red meat value chain, integrating farmers, feedlots, abattoirs, auctioneers and veterinarians via APIs. Around this platform it provides disease surveillance tools (including an FMD CaseMap), an RMIS Movement mobile app, accredited training, a mobile cattle-handling unit for communal farmers, consumer education, and aggregated industry statistics and reports.

Product overview

RMIS (Red Meat Industry Services) is a South African industry coordination body that operates the RMIS Traceability Platform — a unified national livestock traceability platform connecting farms, auctions, feedlots, and abattoirs. The platform integrates via API with multiple third-party livestock management systems (Benguelasoft, Logix, AIMS, Datamars, FlexiAuction, Gigalot, Pointr Software, Matrix Software) to share standardised animal movement data. The offering is augmented by the free RMIS Movement App for producers without existing digital systems, the RMIS WhatsApp Community for verified alerts, and the public FMD CaseMap for disease incident tracking. Complementing the core platform are practical services including Mobile Cattle Handling Units, Accredited Training, Consumer Education, and the Field to Future R&D programme. RMIS also publishes industry data products including slaughter statistics, price dashboards, animal disease reports, and AMT Trends reports. Together, these products and services form a coordinated ecosystem aimed at disease control, market access, and inclusive growth across South Africa's red meat value chain.

Differentiator

Problem solved

Functional benefit

Products and services

• RMIS Traceability Platform (Phase 2)
• RMIS Movement App
• Accredited Training

Quantifiable outcome

• Phase 2 of Traceability Platform launched with 8+ livestock management system integrations
• +3 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

AI capability2 records

Feature5 records

Partnerships

Twelve partnerships are on record, tiered core.

• Biogénesis BagócoreTechnology or Integration · 21 February 2026Argentina-based animal health company supplying high-potency FMD vaccines. Delivered 1 million doses in February 2026 as part of sustained supply pipeline, with commitment to supply additional 5 million doses by March 2026. Partner in national vaccination campaign.
• DollvetcoreTechnology or Integration · 21 February 2026Turkish animal health company providing FMD vaccine supply. 1.5 million doses delivered as part of multi-source vaccine procurement strategy. Permit secured for import of vaccine from Turkey.
• Agricultural Research Council (ARC)coreStrategic or Co-development Partner · 21 February 2026Government research body committed to producing 20,000 FMD vaccines per week, scaling up to 200,000 per week in 2027. Also supporting OVR laboratory capacity expansion with staff and equipment.
• FMD Industry Coordination CouncilcoreStrategic or Co-development Partner · 21 January 2026Minister-appointed council with RMIS participation for coordinating industry input, aligning operational capacity, and ensuring decisions reflect ground realities in FMD response.
• University of PretoriacoreStrategic or Co-development Partner · 9 December 2025Collaborative research partnership with the Faculty of Veterinary Science on FMD virus persistence studies. Led by Professor Armanda Bastos from the Hans Hoheisen Research Centre. Research focuses on evidence-based risk reduction for FMD virus at slaughter, including Phase 1A (deboning necessity at 15 days), Phase 2 (serological test development), and Phase 3 (vaccination impact assessment).
• Ministerial Task Team (MTT)coreStrategic or Co-development Partner · 11 November 2025Government-appointed task team consisting of 10 government members and 14 private veterinarians focused on FMD control. RMIS supports through OVR capacity expansion, tracing projects, and operational coordination.
• Benguelasoft, Logix, AIMS, DatamarscoreTechnology or Integration · 4 November 2025Farm-level livestock management systems integrated with RMIS Traceability Platform via API. Enables seamless data sharing for animal movement tracking without requiring additional systems or duplicate data entry.
• FlexiAuctioncoreTechnology or Integration · 4 November 2025Auction platform integrated with RMIS Traceability Platform enabling animal movement data sharing at point of sale.
• Gigalot, Pointr SoftwarecoreTechnology or Integration · 4 November 2025Feedlot management systems integrated with RMIS Traceability Platform for movement data sharing and FMD response coordination.
• Matrix SoftwarecoreTechnology or Integration · 4 November 2025Abattoir management system integrated with RMIS Traceability Platform enabling carcass traceability back to origin farms.
• Onderstepoort Biological Products (OBP)coreTechnology or Integration · 24 October 2025Local vaccine storage and distribution facility for BVI-supplied FMD vaccines. Acts as intermediary for vaccine imports and distribution to feedlots and buyers who contributed to procurement.
• Botswana Vaccine Institute (BVI)coreTechnology or Integration · 17 October 2025Only producer of SAT-type FMD vaccines in Southern Africa. Supplied 644,000 doses of SAT-strain vaccine to South Africa in October 2025. Currently the only registered supplier of SAT-type vaccines for the region, with capacity being scaled up based on increased demand.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Emerging players

• AgriWebb: Australian livestock farm management software platform that integrates animal records, movements, and compliance data. Comparable to RMIS's farm-level data integration and is one of the system types RMIS integrates with through its traceability platform.
• FoodLogiQ (now RepositiveFood / AgShift): Food supply-chain traceability and compliance platform with strong livestock-to-fork traceability. Overlaps with RMIS's farm-to-abattoir traceability mandate in technology stack and value-chain coverage.

Direct peers

• AHDB (Agriculture & Horticulture Development Board): UK statutory levy-funded body that delivers research, data, and market development services for livestock and red meat producers. Highly comparable to RMIS in levy funding, data products, and industry-coordination mandate.
• Meat & Livestock Australia (MLA): Australian producer-owned industry body that funds research, marketing, and traceability services for the red meat value chain. Directly comparable to RMIS in mandate (industry services, data, R&D coordination) and funding model (levies), serving a similarly export-oriented livestock sector.
• Canadian Cattle Identification Agency (CCIA / CCIA-tag): Canada's national livestock identification and traceability administrator. Comparable to RMIS's traceability platform and animal movement tracking mandate, with similar regulatory and disease-control responsibilities across the cattle value chain.

Broad incumbents

• National Cattlemen's Beef Association (NCBA): US trade association representing cattle producers, funding research, policy, and marketing for the beef value chain. Comparable to RMIS's industry representation, policy coordination, and producer-funded service delivery mandate.
• Datamars: Global livestock identification and farm management solutions provider (RFID tags, readers, software). Comparable on identification infrastructure that feeds RMIS's traceability platform via API integration.
• Allflex Livestock Intelligence (MSD Animal Health): Global leader in livestock identification (RFID/EID tags, readers) and monitoring technology, now part of MSD Animal Health. Comparable on the hardware/device side of livestock identification that underpins RMIS's traceability data layer.

Regional players

• Botswana Vaccine Institute (BVI): Sole regional producer of SAT-type FMD vaccines for Southern Africa and a direct supplier to RMIS's vaccination programme. Comparable in disease-control domain though not a coordination body — illustrates the regional disease-control ecosystem RMIS operates in.

Others

• Benguelasoft: South African farm-level livestock management software provider integrated with RMIS's traceability platform. An ecosystem/technology partner rather than competitor, but illustrative of the local software landscape RMIS coordinates.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/redmeatsa
• YouTubeyoutube.com/@RMIS_SA/featured
• Facebookfacebook.com/RMIS2030
• LinkedInlinkedin.com/company/red-meat-industry-services-rmis
• Instagraminstagram.com/red_meat_industry_services

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Red Meat Industry Services