Unique Petz

What Unique Petz does

Unique Petz is a New York-based, privately held manufacturer of pet products and accessories founded in 2010. The company operates a multi-brand model that combines inbound licensing from established consumer brands (Coleman, Best Friends Animal Society, Dearfoams, ICEE, Dippin' Dots, Slush Puppie) with its own proprietary Unique Petz label and a private label custom-manufacturing service for retail partners. Products span apparel, toys, collars and leads, travel and outdoors gear, cooling and warming items, and feeders and waterers. There is no proprietary technology platform disclosed; the company's underlying capabilities center on brand licensing management, product design, sourcing, and logistics rather than software or AI systems. Geographically, operations span U.S. dual-coast warehousing and multiple FOB shipping points in Asia, supporting a direct import supply chain.

Revenue is generated through four streams: licensed pet product manufacturing, proprietary Unique Petz branded sales, private label custom manufacturing for retailers, and direct import supply chain services. Pricing is not publicly disclosed and operates on a B2B quote-based model with retail partners. The company has a sales-led go-to-market targeting retail partners and major retailers, complemented by a channel-partner direct import model. Demand generation relies on presence at major pet industry tradeshows (Superzoo, Global Pet Expo, Midstate Rendezvous) and a content-focused company website. With 11–50 employees and a management team possessing over 25 years of combined hard-line and soft-line product experience, Unique Petz functions as a focused mid-market B2B pet goods manufacturer and licensor rather than a consumer-facing retailer or technology platform.

Name

Unique Petz

Legal name

Unique Petz

Website

https://uniquepetz.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

11–50 employees

Short description

Unique Petz is a privately held, New York-based manufacturer founded in 2010 that designs and sells licensed, proprietary, and private label pet products and accessories to retail partners across the U.S.

Ownership category

akta.pro rank

Product category

Pet Products Manufacturing

akta.pro primary industry

Pet Accessories & Travel Gear Distribution (Collars, Leashes, Carriers) (CRAOAKAF)

akta.pro secondary industry

General Pet Supplies Retail (Multi-category) (CRALAHAA)

Keywords

• Pet product manufacturing
• Licensed pet accessories
• Private label products
• Pet retail supplies
• Pet apparel accessories

Headquarters

HQ city

West New York

HQ country

United States

HQ region

North America

Offices6 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Licensed Pet Product Manufacturing: Manufacturing and selling pet products under license from established brands including Coleman and Best Friends Animal Society. Revenue generated through the production and distribution of licensed pet product lines to retail partners.
2. Proprietary Brand Sales (Unique Petz): Sales of proprietary Unique Petz branded pet products including seasonal, holiday, and year-round product lines.
3. Private Label Manufacturing: Custom private label pet product manufacturing services for retail partners, creating bespoke products under retailer brands.
4. Direct Import Services: Direct import supply chain services for retail partners, shipping from multiple FOB points in Asia, providing cost-efficient sourcing and logistics.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels3 records

Core offering

Unique Petz designs and manufactures pet products and accessories under licensed brands (Coleman, Best Friends Animal Society, Dearfoams, ICEE, Dippin' Dots, Slush Puppie), its own proprietary Unique Petz brand, and custom private label programs for retail partners. The company manages the full supply chain from R&D and design in the U.S. and Asia through direct import from multiple Asian FOB points, dual-coast U.S. warehousing, and distribution to retail partners across the country.

Product overview

Unique Petz is a pet product manufacturer and distributor operating since 2010, offering a multi-brand portfolio that includes licensed brands (Coleman, Best Friends Animal Society, Dearfoams, ICEE, Dippin' Dots, Slush Puppie), proprietary Unique Petz brand products, and private label custom branding services. The company provides products across seven core categories: apparel, toys, collars/leads, travel/outdoors gear, cooling/warming items, and feeders/waterers. Unique Petz serves retail partners with a direct import model, shipping from East and West Coast warehouses and multiple FOB points in Asia.

Differentiator

Problem solved

Functional benefit

Brands

• Coleman for Pets: Built for adventure, offers rugged, durable gear designed for outdoor-loving pets who love to explore and relax.
• Dearfoams for Pets
• Best Friends Pet Collection
• ICEE for Pets
• Dippin' Dots for Pets
• Slush Puppie for Pets
• Unique Petz Brand

Products and services

• Coleman Pet Products A full line of rugged, durable outdoor pet products designed for active, adventure-loving pets including apparel, toys, collars/leads, travel/outdoors gear, cooling/warming items, and feeders/waterers. Features the Coleman brand's 94% consumer awareness for retail sell-through.
• Best Friends Animal Society Pet Collection Pet products designed to support Best Friends Animal Society's mission, featuring bright, fun, and friendly designs across apparel, toys, collars/leads, travel/outdoors, cooling/warming, and feeders/waterers categories.
• Unique Petz Brand Products The company's proprietary pet product line featuring seasonal product collections including 'Slice of Happy' and holiday-themed items, year-round pet toys and accessories.
• Private Label Manufacturing Services Custom branding services allowing retail partners to create their own private label pet products through collaboration with Unique Petz, including bespoke design, manufacturing, and packaging under retailer brands.
• Dearfoams for Pets Soft, plush pet product collection inspired by Dearfoams comfort and coziness, designed to pamper pets in style.
• ICEE for Pets Bold, bright pet product designs featuring the iconic ICEE brand aesthetic, delivering cool and playful style for pets.
• Dippin' Dots for Pets Colorful, fun pet products bringing energetic Dippin' Dots branding to pet playtime with vibrant designs.
• Slush Puppie for Pets Retro-themed pet products blending nostalgic Slush Puppie vibes with playful fun for pets.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Seven partnerships are on record, tiered core and minor.

• ColemancoreOEM/ Whitelabel/ Licensing PartnerLicensed manufacturing partnership for Coleman branded pet products. Unique Petz manufactures and distributes a full line of outdoor pet products under the Coleman brand, leveraging the brand's 94% consumer awareness.
• Best Friends Animal SocietycoreOEM/ Whitelabel/ Licensing PartnerLicensed partnership to manufacture and distribute Best Friends Animal Society branded pet products. Product categories include apparel, toys, collars/leads, travel/outdoors, cooling/warming, and feeders/waterers.
• DearfoamsminorOEM/ Whitelabel/ Licensing PartnerLicensed partnership to create Dearfoams branded pet products, bringing soft, plush designs to the pet market inspired by the comfort of the Dearfoams brand.
• ICEEminorOEM/ Whitelabel/ Licensing PartnerLicensed partnership for ICEE branded pet products featuring bold, bright designs for pets.
• Dippin' DotsminorOEM/ Whitelabel/ Licensing PartnerLicensed partnership for Dippin' Dots branded pet products featuring colorful, fun designs for pets.
• Slush PuppieminorOEM/ Whitelabel/ Licensing PartnerLicensed partnership for Slush Puppie branded pet products blending retro vibes and playful fun.
• Top Retail PartnerscoreChannel Partner/ Reseller/ DistributorStrategic retail partnerships for private label pet product manufacturing. These partners work with Unique Petz to create custom branded pet products for retail sale.

Scale indicators5 records

Recent moves5 records

Expansion highlights4 records

Emerging players

• Ethical Products: Pet toy manufacturer with both branded lines and private label capabilities for retailers. Comparable in private label manufacturing plus proprietary toy brands for retail partners.
• MidWest Homes for Pets: Manufacturer of crates, containment, and pet lifestyle products for major retailers. Comparable in B2B manufacturing model and category breadth, though more concentrated in containment.
• Hyper Pet: Pet toy and outdoor play product manufacturer selling through major retail channels. Comparable in B2B model and pet toys/travel category overlap.
• Quaker Pet Group: Pet products manufacturer offering collars, leashes, toys, and accessories through pet specialty and mass retailers. Comparable in collars/leashes/apparel categories and B2B distribution model.

Broad incumbents

• K&H Pet Products: Manufacturer of pet bedding, heating/cooling products, and travel gear sold through pet specialty and mass retailers. Direct overlap with Unique Petz's cooling/warming and travel/outdoors categories.
• PetSafe (Radio Systems Corporation): Large pet product manufacturer offering training, containment, and lifestyle products. Comparable as a broad pet products manufacturer but skewed toward technology-based solutions rather than accessories/apparel.
• Outward Hound: Established pet product company with a broad portfolio of toys, games, and outdoor gear for dogs, sold through major retailers. Comparable in outdoor/adventure-themed pet accessories but operates at significantly larger scale.

Direct peers

• Petmate: Major pet product manufacturer offering a broad portfolio across categories (beds, toys, travel, feeders) with private label and branded product lines. Highly comparable B2B manufacturer model with overlapping product categories and retail distribution.
• Worldwise: Pet products manufacturer with multiple owned brands (Petlinks, SmartyKat, FurHaven) plus private label capabilities, serving major retailers. Closely comparable in combining proprietary brands with private label manufacturing across pet categories.
• Bond Manufacturing: Manufacturer of pet and outdoor lifestyle products supplying mass and specialty retailers with both branded and licensed product lines. Comparable in combining outdoor-brand licensing with multi-category pet product manufacturing.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/unique-petz-inc

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Unique Petz