A Music Company

What A Music Company does

A Music Company Inc. is a privately held, founder-operated live music promotion agency founded in 2006 by George and Amy Whitesell and headquartered in Colorado Springs, Colorado. The company provides talent buying, concert and festival production, booking agency services, and consulting for nonprofit fundraising events throughout the Pikes Peak region of Colorado. Its service portfolio ranges from solo performers for background music at private events to multi-act festivals featuring national touring artists booked through major talent agencies including William Morris Agency and Monterey International.

The business operates three revenue streams as a professional services firm: live event production, talent booking and agent services, and consulting for nonprofit organizations. Pricing is custom and quote-based, billed against multi-year contracts, with no publicly disclosed pricing. Distribution is exclusively regional and direct, anchored by owned festival properties (Blues On The Mesa, Boots On The Mesa, Rock'n On The Mesa at Gold Hill Mesa) and recurring programming at partner venues such as Coyote's Coffee Den. The company maintains more than 200 partner relationships with venues, hotels, radio stations, community foundations, and blues societies.

A Music Company is not a technology business: it has no app, no API, no proprietary software platform, and no AI capabilities. It is a bootstrapped lifestyle operation staffed by the two co-founders (1-10 employees total), with no external funding, no parent company, and no institutional investors. Geographic reach is intentionally narrow at the Pikes Peak regional level, and the flagship Blues On The Mesa festival was concluded in 2026, indicating a contraction of owned event IP rather than expansion.

Name

A Music Company

Legal name

A Music Company Inc.

Website

https://amusiccompanyinc.com

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

1–10 employees

Short description

A Music Company Inc. is a Colorado Springs-based live music promotion agency founded in 2006 that provides talent booking, concert and festival production, and nonprofit fundraising consulting throughout the Pikes Peak region of Colorado.

Ownership category

akta.pro rank

Product category

Live Music Promotion Services

NAICS

Agents and Managers for Artists, Athletes, Entertainers, and Other Public Figures (7114)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Talent Booking Agencies (Live Performance) (MPAIAGAB)

akta.pro secondary industries

Music Festival Organizers & Promoters (MPAGAAAB), Artist Booking, Talent Buying & Agency Services (MPAGAAAF)

Keywords

• Live music promotion
• Talent booking services
• Concert production
• Festival organization
• Event entertainment

Headquarters

HQ city

Colorado Springs

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Live Event Production: Revenue generated from producing concerts and festivals featuring local and national artists. Services include talent buying, booking, and event management.
2. Talent Booking and Agent Services: Booking fees for negotiating and securing performers ranging from solo acts to major entertainment for events and festivals.
3. Consulting Services: Fundraising consultation and event planning for non-profit organizations seeking to incorporate live music into their fundraising efforts.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

A Music Company Inc. is a full-service live music promotion agency offering talent buying, booking, concert and festival production, and fundraising event services for clients ranging from solo performers for intimate settings to national touring artists for large festivals. The company produces owned festival properties including Blues On The Mesa, Boots On The Mesa, and Rock'n On The Mesa, and runs recurring performance series at partner venues such as Coyote's Coffee Den and Gold Hill Mesa in Colorado's Pikes Peak region.

Product overview

A Music Company Inc. is a full-service live music promotion agency offering talent booking, concert and festival production, consulting, and fundraising event services. The company operates primarily in the Pikes Peak region of Colorado, providing live music for events ranging from intimate solo performances to large multi-act festivals. Their product portfolio includes owned event properties such as the Blues On The Mesa festival, Gold Hill Mesa concert series, and various genre-specific festivals (BOOTS ON THE MESA, ROCK'N ON THE MESA), along with recurring performance series at partner venues like Coyote's Coffee Den. The company does not offer DJ services, positioning itself exclusively around live music experiences.

Differentiator

Problem solved

Functional benefit

Brands

• Blues On The Mesa: A blues music festival in Colorado Springs, founded by A Music Company Inc. The festival has concluded its run with a curtain closure announcement.

Products and services

• Talent Booking Services Booking and management of musical talent for events, ranging from solo performers for intimate settings to national touring artists for large festivals, leveraging partnerships with agencies such as William Morris Agency, Monterey International, The Rosebud Agency, Intrepid Artists, and Blue Mountain Artists.
• Concert and Festival Production Full-service concert and festival production including venue coordination, artist contracts, scheduling, and event logistics for clients seeking live music events in the Pikes Peak region.
• Consulting Services Advisory services for event planning, fundraising efforts, and live music strategy for clients ranging from nonprofits to corporations.
• Fundraising Event Services Specialized live music fundraising solutions for nonprofit organizations, partnering with local nonprofits to benefit community causes including arts preservation, public radio, and music education for students.
• Blues On The Mesa A blues music festival founded by A Music Company Inc., held in Colorado Springs area, featuring national and regional blues artists.
• Gold Hill Mesa Concert Series Free outdoor concert series at Gold Hill Mesa venue in Colorado Springs featuring various genre performers including funk, jazz, rock, and blues acts such as FUNKOLOGY, PEAK BIG BAND, SOAPDISH, and THE TONY LUKE BAND.
• Boots On The Mesa Country music festival featuring top Colorado country bands at Gold Hill Mesa in Colorado Springs.
• Rock'n On The Mesa Rock music festival featuring top Colorado rock bands at Gold Hill Mesa in Colorado Springs.
• Coyote's Coffee Den Performance Series Sunday morning live music performances at Coyote's Coffee Den in Penrose, Colorado, featuring various local and regional artists including Jeff Wilson, The Mitguards, Michael Reese, and George Whitesell.

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

23 partnerships are on record, tiered core and minor.

• The Blues FoundationcoreStrategic or Co-development PartnerNational blues music organization partnership supporting blues preservation and community music events in the Pikes Peak region
• William Morris AgencycoreChannel Partner/ Reseller/ DistributorMajor talent agency for booking national entertainment acts and major names in show business
• Monterey InternationalcoreChannel Partner/ Reseller/ DistributorInternational talent booking agency for securing performers for regional events and festivals
• Coyote's Coffee DencoreChannel Partner/ Reseller/ DistributorRegular venue for Sunday morning live music programming including performers like Jeff Wilson, The Mitguards, Michael Reese, and George Whitesell
• Gold Hill MesacoreChannel Partner/ Reseller/ DistributorPrimary outdoor concert venue for free festival events including Funkology, PEAK BIG BAND, SOAPDISH, Tony Luke Band, Boots On The Mesa, and Rock'n On The Mesa
• Colorado Blues SocietycoreStrategic or Co-development PartnerLocal blues music nonprofit organization supporting preservation of American roots music in Colorado
• Pikes Peak Blues CommunitycoreStrategic or Co-development PartnerLocal nonprofit founded by Amy Whitesell in 2003 dedicated to preserving American roots music - foundational partnership for the company's mission
• Jazz 93.5 FMminorGTM or Marketing PartnerColorado public radio jazz station partnership for event promotion and community engagement
• KGNUminorGTM or Marketing PartnerCommunity radio station partnership supporting local music events and programming
• KRCC-FMminorGTM or Marketing PartnerColorado College public radio station partnership for event promotion
• Rocky Mountain PBSminorGTM or Marketing PartnerRegional public television partnership for event coverage and promotion
• The Eagle 103.9 FMminorGTM or Marketing PartnerLocal radio station partnership for music event promotion
• Pikes Peak Community FoundationminorStrategic or Co-development PartnerLocal community foundation supporting arts and music preservation initiatives
• Pikes Peak Library DistrictminorStrategic or Co-development PartnerPublic library partnership supporting community music education and arts programming
• Hilton HotelsminorChannel Partner/ Reseller/ DistributorHotel partnership for corporate event and conference entertainment
• Cheyenne Mountain ResortminorChannel Partner/ Reseller/ DistributorUpscale resort venue partnership for live music events
• Blue Grass In The PinesminorStrategic or Co-development PartnerRegional bluegrass music festival partnership in the Colorado music festival ecosystem
• MeadowGrass Music FestivalminorStrategic or Co-development PartnerRegional music festival partnership in the Colorado festival circuit
• Grand County Blues SocietyminorStrategic or Co-development PartnerRegional blues society partnership supporting blues music across Colorado
• Greeley Blues JamminorStrategic or Co-development PartnerRegional blues festival partnership connecting Colorado blues music communities
• The Rosebud AgencyminorChannel Partner/ Reseller/ DistributorTalent booking agency partnership for blues and roots music performers
• Intrepid ArtistsminorChannel Partner/ Reseller/ DistributorTalent booking agency for securing performers for regional events
• Blue Mountain ArtistsminorChannel Partner/ Reseller/ DistributorArtist representation and booking agency partnership

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Madison House Inc. Independent talent booking agency and concert promoter focused on the live music and festival circuit, with a similar roots/bluegrass-adjacent cultural orientation. Comparable as a similarly-sized, similarly-positioned independent booking and promotion agency competing for touring acts in the same segment.
• Monterey International: Talent booking agency specializing in booking artists for festivals and concert series. Already listed as a core partner of A Music Company; comparable as a fellow independent agency providing upstream talent access for regional festivals.
• C3 Presents: Concert promotion and festival production company (Austin City Limits Music Festival, Lollapalooza). Directly comparable to A Music Company's owned-festival and concert promotion business at a larger but similarly model-driven scale.
• Intrepid Artists: Independent talent booking agency representing touring musicians for festivals and concerts. Listed as a partner of A Music Company; directly comparable as a similarly-sized independent booking agency competing for the same regional and national festival gigs.

Broad incumbents

• CAA (Creative Artists Agency): Premier global talent and sports agency representing musicians, actors, and brands. Comparable as an upstream supplier of live-performance talent that competes for the same national acts A Music Company books for its festivals.
• AEG Presents: Major global concert promoter and venue operator (Coachella, The O2, etc.). Directly comparable to A Music Company's concert and festival promotion business but operates at national/international scale across many genres.
• WME (William Morris Endeavor): One of the largest global talent agencies representing artists across music, film, and television. Already a core partner of A Music Company for booking national acts; comparable because it controls upstream talent relationships on which the anchor depends.
• Live Nation Entertainment: World's largest live entertainment and concert promotion company. Operates concert promotion, venue operations, and ticketing at global scale; comparable to A Music Company as a concert/festival promoter but with vastly broader portfolio and geographic reach.
• Paradigm Talent Agency: Major talent agency representing artists across music, comedy, and literary categories. Comparable to A Music Company as an upstream supplier of live performance talent and a competitor for festival booking opportunities.
• UTA (United Talent Agency): Global talent and entertainment company representing musicians, actors, and creators. Comparable as an upstream talent agency whose roster of artists competes for slots at the same live events A Music Company produces.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xfacebook.com/bluesonthemesa
• Facebookfacebook.com/thatmusiccompany
• LinkedInlinkedin.com/company/a-music-company-inc-

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about A Music Company