horizoom GmbH

What horizoom GmbH does

horizoom GmbH is a Berlin-based B2B online access panel provider founded in early 2023 that supplies participant recruitment, survey programming and hosting, and data preparation for digital market, opinion, and social research. The firm maintains actively curated online panels in Germany and Austria and augments geographic reach through a network of carefully selected international partner panels, enabling B2B customers to launch cross-border studies without operating proprietary panel infrastructure. Its operating technology centers on the third-party Keyingress survey and panel platform (Ingress GmbH), Zammad for customer support ticket management, and 1&1 IONOS for cookie-free web analytics and reach measurement.

The company sells three coordinated service lines. Sample & Services is the core, covering conception, technical implementation, and data preparation of online studies, plus recruitment of engaged respondents from in-house and partner panels. Partner-Panel is an advisory offering that helps clients who already operate — or wish to build — their own panel, covering conception, setup, operations, go-to-market, and joint business case calculation. Data Solutions, delivered by a Connected Data team, covers movement data, internet/app usage data, cookie/campaign contacts, identifier data (netID, ID5, utiq), and campaign simulation or pre-testing in CTV and digital environments. The organization is ISO 20252:2019 certified as an Access Panel Service Provider (March 2024, surveillance re-audit April 2026), a credential relevant to enterprise research procurement.

Revenue mechanics are project-based: sample work is priced per complete response, with adjustments triggered by incidence rate, screening time, LOI, quota complexity, invalids rate, device compatibility, survey languages, and field time; programming fees scale with technical complexity and time; Data Solutions are custom-quoted. Customers pay 50% on order placement and 50% on completion, indicating a transactional B2B service motion rather than a SaaS subscription model. The customer base skews to large enterprises in German-speaking markets — media/publishing (Axel Springer, Spiegel, Burda, RTL, Ad Alliance), telecommunications (Vodafone, freenet), retail (ROSSMANN), insurance (LVM), lottery (Lotto24), and sports (Eintracht Frankfurt) — alongside research institutes (Sinus, Integral, GapFish, Intervista, Trendence, ADM) and academia (HHU Düsseldorf). Sales is field-led with managers based in Berlin, Köln, or remote; offices are operated from co-working spaces in Berlin (Scaling Spaces) and Cologne (OMESO), with a newer dedicated Berlin headquarters near Zoologischer Garten. The firm is led by three Managing Directors — Jonathan Heinemann, Rahel Bonhommet (Chief People Officer; co-founder of Berlin-based GapFish GmbH), and Thomas Karstens — and operates an employee profit-sharing program.

Name

horizoom GmbH

Legal name

horizoom GmbH

Website

https://horizoom.de

Company type

Private

Founded year

2023

Operating status

Operating

Headcount range

11–50 employees

Short description

horizoom GmbH is a Berlin-based B2B online access panel provider founded in 2023 that recruits and surveys participants for digital market, opinion, and social research across Germany, Austria, and via international partner networks, with ISO 20252:2019 certification.

Ownership category

akta.pro rank

Product category

Online Market Research Panels

NAICS

Marketing Research and Public Opinion Polling (541910), Marketing Research and Public Opinion Polling (54191)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Fieldwork & Data Collection (Online Panels, CATI/CAPI, Fieldwork) (MPAAALAD)

akta.pro secondary industry

Survey, Panel & Fieldwork Services (BPAHALAJ)

Keywords

• Market research panels
• Online survey sampling
• Consumer research data
• Panel management services
• Research data solutions

Headquarters

HQ city

Berlin-müggelheim

HQ country

Germany

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales

Revenue model

1. Sample & Participant Recruitment: Pricing based on number of complete responses (Completes). Key pricing criteria include incidence rate, screening time, LOI (length of interview), quotas, invalids rate, device compatibility, survey language, and field time duration. 50% payment upon order placement, 50% upon completion.
2. Questionnaire Programming & Hosting: Fees based on technical complexity and time required. Factors include LOI, quota plan complexity, number of survey languages, special programming requirements (excluding conjoint/MaxDiff), and delivery scope (raw data in Excel/SPSS format).
3. Data Solutions: Additional services including movement data, internet/app usage data, cookie/campaign contacts, identifier data, and campaign simulation or pre-testing in CTV/digital environments.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels5 records

Core offering

horizoom GmbH operates an online access panel and provides sampling services for digital market research, supplying qualified respondents to research institutes, agencies, brands, and media companies. Its offering spans three product lines: Sample & Services for direct sample procurement, Partner-Panel for aggregated panel access across cooperating providers, and Data Solutions that bundle sample delivery with analytics and data processing.

Product overview

horizoom GmbH is a B2B online access panel provider for digital market research, founded in early 2023 in Berlin. Its core product is the Sample & Services offering, which provides participant recruitment, survey programming, and data hosting for online market research studies via its actively maintained online panels in Germany, Austria, and an international partner network. This core is supplemented by two additional service modules: the Partner-Panel offering for clients seeking to build or operate their own panels, and the Data Solutions module (Connected Data team) for advanced data needs such as movement data, identifier-based targeting, and campaign pre-testing in CTV and digital environments. The three offerings are complementary — the core panel services handle standard study execution, Partner-Panel extends panel infrastructure to partners, and Data Solutions provides enriched data and media measurement capabilities.

Differentiator

Problem solved

Functional benefit

Products and services

• Sample & Services

Named customers18 records

Segments5 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature4 records

Partnerships

One partnership is on record.

• BehavixcoreTechnology or Integration · 25 June 2026Strategic partnership with Behavix, a measurement technology partner. The partnership was announced in June 2026, with horizoom describing Behavix as a strategic partner for measurement technology solutions.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Attest: UK-based consumer research platform with a global B2B panel for brand and market research buyers. Direct competitor to horizoom's panel-based Sample & Services for brands, agencies, and media companies.
• Norstat Group: Norwegian-headquartered data collection company with owned panels across multiple European markets including DACH. Competes directly with horizoom for panel-based sample work for research agencies and brands.
• Prolific: UK-based online participant pool focused on academic and commercial research. Competes with horizoom for B2B survey sample, particularly for academic and research-institute buyers across Europe.
• Netquest: Iberian-headquartered online panel and digital research data company with growing European footprint. Comparable B2B panel model and sample delivery business to horizoom.
• Toloka (Toloka AI): Global crowd/panel platform providing on-demand human data collection for research and AI training. Comparable to horizoom in offering scalable B2B sample and data labeling services through a digital panel model.
• Bilendi: European panel and data services company headquartered in France with operations across DACH. Closely comparable business model: B2B online panel recruitment, sample delivery, and data solutions for market research buyers.
• Cint Group: Global panel exchange and marketplace connecting buyers and panel suppliers. Direct competitor to horizoom's Sample & Services, especially for cross-border B2B research studies where Cint aggregates panel supply.
• GapFish GmbH: Berlin-based online access panel provider for market research. Direct peer to horizoom in DACH panel-based sampling; notably co-founded by horizoom's current CPO Rahel Bonhommet, and is also a horizoom customer.

Broad incumbents

• Dynata: One of the world's largest first-party data and research data companies, offering panels, sampling, and full-service research at global scale. Overlaps with horizoom on panel-based sample but operates much broader data and services portfolio.

Emerging players

• Appinio: Hamburg-headquartered mobile-first consumer insights platform running its own consumer panel. Emerging peer with partial overlap to horizoom's B2B panel and research services for brands and agencies.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks2 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/horizoom-gmbh

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about horizoom GmbH