Amarok Capital

What Amarok Capital does

Amarok Capital, LLC is a privately held commercial real estate investment, advisory, and operating company headquartered in the San Francisco Bay Area. The firm invests in and operates office, industrial, R&D, and multi-family real estate across the Western United States — including the San Francisco Bay Area, Sacramento, Southern California, the Pacific Northwest, Denver, and Salt Lake City — targeting projects with $10-100M+ in total capitalization and employing leverage up to 65% loan-to-cost. Core activities include direct equity investment through joint ventures with institutional capital partners and syndicated high-net-worth equity, value creation via physical repositioning, re-leasing, and active asset management, plus a fee-based advisory practice covering underwriting, due diligence, capital formation, construction management, asset management, leasing, and disposition.

The firm is led by three principals — Michel Seifer, Andrew Friedman, and Matthew Friedman — whose collective backgrounds span institutional real estate investments, asset management, capital markets, development management, architecture, and construction, with operating experience dating to the late 1980s. Notable transactions include the acquisition and repositioning of 8410 Amelia Street and 401 Grand Avenue in Oakland (2016) and 333 Valencia Street in San Francisco (2018), the latter involving a $15 million seismic retrofit and full building system modernization followed by a 75% anchor lease to the City and County of San Francisco in 2020. Both stabilized assets were recapitalized in 2021.

Amarok generates revenue from two streams: real estate investment returns (property appreciation, rental income, and value creation through repositioning with typical hold periods of 2-10 years) and advisory service fees for owners, investors, and lenders. Deal sourcing is relationship-driven through the brokerage community, with named leasing partnerships with Newmark (Oakland) and Colliers International (San Francisco). The firm has no proprietary technology platform, no app, no API, and operates as a lean principal-led shop with a three-person leadership team and no disclosed external funding rounds.

Name

Amarok Capital

Legal name

Amarok Capital, LLC

Website

https://amarokcap.com

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

1–10 employees

Short description

Amarok Capital is a privately held commercial real estate investment, advisory, and operating company that acquires and repositions office, industrial, R&D, and multi-family assets across the Western United States for institutional and high-net-worth equity partners, with supplemental fee-based advisory services.

Ownership category

akta.pro rank

Product category

Commercial Real Estate Investment

NAICS

Lessors of Other Real Estate Property (53119), Offices of Real Estate Agents and Brokers (531210), Portfolio Management and Investment Advice (52394)

SIC

Investors, Nec (6799), Real Estate Agents & Managers (For Others) (6531), Real Estate Dealers (For Their Own Account) (6532)

akta.pro primary industry

Real Estate Investment Advisory (Acquisitions/Dispositions, Capital Allocation) (BPAJANAA)

akta.pro secondary industries

Real Estate Strategy & Portfolio Consulting (Corporate/Institutional) (BPAJANAB), Real Estate Capital Markets Advisory (Debt/Equity Placement, Refinancing) (BPAJANAE), Office Real Estate Asset Management (BPAJAMAG)

Keywords

• Commercial real estate investment
• Real estate advisory services
• Value-add real estate
• Asset management services
• Equity capital formation

Headquarters

HQ city

San Francisco

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Real Estate Investment Returns: The firm generates returns through property appreciation, rental income, and value creation via asset repositioning, re-leasing, and active asset management. Revenue is derived from equity investments in office, industrial, R&D, and multi-family properties with typical hold periods of 2-10 years.
2. Advisory Services Fees: The firm provides advisory services to owners, investors, and lenders including underwriting, due diligence, capital formation, construction management, asset management, leasing, and disposition services for a fee.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels2 records

Core offering

Amarok Capital is a commercial real estate investment, advisory, and operating company that invests and operates in office, industrial, R&D, and multi-family real estate across the Western United States. The firm provides equity through direct acquisitions, joint ventures with institutional capital partners, and syndicated equity from high-net-worth investors targeting $10–100+ million total project capitalization. It also delivers advisory services covering underwriting, due diligence, capital formation, construction management, asset management, leasing, and disposition for property owners, investors, and lenders.

Product overview

Amarok Capital is a commercial real estate investment, advisory and operating company that offers a unified suite of real estate services rather than a technology product. Their core offerings include direct property investment in office, industrial, R&D, and multi-family properties across the Western United States, supplemented by advisory services covering underwriting and financial analysis, due diligence and transaction management, equity and debt capital formation, development and construction management, and asset management and leasing. The firm is led by three principals (Michel Seifer, Andrew Friedman, and Matthew Friedman) who bring decades of institutional real estate experience. As a real estate investment firm rather than a technology company, Amarok Capital does not offer separate software products, modules, or platform offerings.

Differentiator

Problem solved

Functional benefit

Products and services

• Commercial Real Estate Investment Direct equity investments, joint venture partnerships with institutional capital partners, and syndicated equity from high-net-worth investors in office, industrial, R&D, and multi-family commercial real estate in the Western US, with typical leverage up to 65% LTC and hold periods of 2–10 years.
• Real Estate Advisory Services Customized advisory solutions for owners, investors, and lenders across six expertise areas: underwriting and financial analysis; due diligence and transaction management; equity and debt capital formation and relationship management; development and construction management; asset management and leasing; and disposition.

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered core.

• Cannabis Cultivation and Manufacturing Tenant (8410 Amelia Street)coreOthersLong-term master lease tenant for 8410 Amelia Street industrial property in Oakland, CA. Tenant executed lease in 2017 following property renovation and power service upgrades.
• City and County of San FranciscocoreOthersGovernment tenant that executed a long-term lease for 75% of 333 Valencia Street building in San Francisco in 2020. This represents a significant anchor tenancy for the property.
• NewmarkcoreChannel Partner/ Reseller/ DistributorCommercial real estate brokerage firm acting as leasing agent for 401 Grand Avenue property in Oakland. Contacts: Ari Rokeach (510-923-6206) and Conor Ranahan (510-923-6204).
• Colliers InternationalcoreChannel Partner/ Reseller/ DistributorCommercial real estate brokerage firm acting as leasing broker for 333 Valencia Street property in San Francisco. Contact: John Jensen, Executive Vice President (415-867-1178).

Scale indicators7 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• JLL Capital Markets: Global CRE investment banking and capital markets advisory business. Comparable in advisory service lines (underwriting, debt/equity placement, asset management) but at much larger scale and global reach than the boutique Amarok.
• Eastdil Secured: Private, employee-owned real estate investment bank serving institutional investors with capital markets advisory and investment sales. Comparable to Amarok's investment advisory and capital formation functions at the high end of the market.
• Newmark Group: Global CRE services firm offering leasing, capital markets, and investment sales — and currently leasing agent on Amarok's 401 Grand asset. Comparable in commercial leasing and capital markets advisory capabilities but at vastly greater scale.
• CBRE Capital Markets: Investment sales, debt placement, and advisory arm of the world's largest CRE services firm. Comparable in advisory capability (capital formation, debt/equity placement, underwriting) but at vastly greater scale and breadth than Amarok.

Direct peers

• Crow Holdings Capital: Private real estate investment manager pursuing value-add and opportunistic strategies in commercial real estate. Comparable in fund structure, asset-management intensity, and emphasis on equity partnerships with institutional capital.
• Rialto Capital Management: Private real estate investment and asset management firm investing across commercial property sectors in the US. Comparable to Amarok in its combination of equity investing, lending, and asset management capabilities across mid-market deals.
• Rockpoint Group: Private real estate investment management firm focused on value-add and opportunistic commercial real estate across the US. Directly comparable in deal size range ($10M-$100M+ equity checks) and active asset management approach.
• Stockbridge Capital Group: Private, employee-owned real estate investment management firm investing across office, industrial, multifamily, and retail. Directly comparable to Amarok as a boutique CRE investment manager pursuing value-add and core-plus strategies on behalf of institutional capital.

Emerging players

• Walker & Dunlop: Commercial real estate finance company specializing in debt origination, brokerage, and investment sales. Comparable in advisory/transaction execution role within the CRE capital stack, though larger and more debt-focused than Amarok.
• Pretium Partners: Private real estate investment firm focused primarily on single-family rental housing but operating with the same direct-acquisition, value-add discipline Amarok applies to commercial assets — useful comparison for asset management intensity.

Market position

Strengths5 records

Weaknesses3 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/amarok-capital-llc

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Amarok Capital