What Uappi does

Uappi (legal entity WStore Tecnologia S.A., CNPJ 10.831.068/0001-76) is a Brazilian enterprise digital commerce platform, headquartered in Birigui and founded in 2005, that supports B2C, B2B, B2B2C, and marketplace operations from a single unified core. The platform is differentiated by its multi-model architecture, which avoids separate licensing per business model, and by native integrations across ERPs, logistics, and payment processors spanning 38+ segments. Complementary modules include Hub de Marketplace (brand-as-hub connecting third-party sellers) and Marketplace In (sellers integrated directly within the brand's e-commerce), and the company offers a structured 4-month onboarding methodology backed by dedicated Solution Architects.

The company sells primarily to mid-market and enterprise Brazilian operations with monthly GMV starting at R$2 million, using a direct enterprise sales motion supplemented by certified implementation partner agencies, ecosystem integrators, and a Collab referral program that pays 10% take rate for 12 months. Pricing is quote-based with annual billing and an explicit positioning of predictable TCO without tier-locked features. Documented customer outcomes include R$6 billion in annual GMV across ~200 customers in 24 segments, R$30 million average annual GMV per customer, +35% average conversion lift post-migration, and individual cases such as Leveros (R$1.6B revenue over 4 years) and Canção Nova (+300% post-migration). An interactive ROI & TCO Calculator is published as a sales-engineering asset.

Uappi operates as a privately held company with 51-100 employees and no disclosed funding history, parent company, or management roster. Distribution channels are domestic-only (Brazil), with social presence on LinkedIn, Instagram, Facebook, and YouTube, and a published FAQ emphasizing multi-model architecture, open product roadmap, and absence of feature tiering as core differentiators. No AI/ML capabilities, patents, awards, or international expansion signals are disclosed in the available material.

Name

Uappi

Legal name

WStore Tecnologia S.A.

Website

https://uappi.com.br

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

101–250 employees

Short description

Uappi is a Brazilian enterprise e-commerce platform, founded in 2005 and based in Birigui, offering a single-core architecture for B2C, B2B, B2B2C, and marketplace operations. It serves roughly 200 mid-market and enterprise customers in Brazil, transacting R$6 billion in annual GMV, via direct sales and partner channels.

Ownership category

akta.pro rank

Headquarters

HQ city

Birigui

HQ country

Brazil

HQ region

Latin America

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Platform/SaaS subscription: Enterprise e-commerce platform with predictable TCO model, no additional licensing per business model, and no tier-locked features
2. Referral take rate: Partners referring projects earn 10% take rate for 12 months on closed deals

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels8 records

Core offering

Uappi provides an enterprise digital commerce platform with a single unified core that natively supports B2C, B2B, and B2B2C business models alongside native marketplace integration (Hub de Marketplace and Marketplace In), without separate licensing fees per model. The offering targets mid-market and enterprise operations with monthly GMV starting at R$2 million and includes a 4-month structured onboarding methodology, an ecosystem of partner agencies and ERP/payment/logistics integrations across 38+ segments.

Product overview

Uappi is an enterprise digital commerce platform offered as a unified core product supporting B2C (direct-to-consumer), B2B (business-to-business distributor/reseller), B2B2C (partner-led consumer sales), and Marketplace (Hub de Marketplace and Marketplace In) models simultaneously from a single codebase without tiered licensing. The platform is complemented by a Partner Referral Program (Uappi Collab), Partner Agency Program, and Ecosystem Partner Program for ERPs, payments, and logistics integrations. A proprietary ROI & TCO Calculator tool supports sales evaluation, and a structured 4-month onboarding methodology (D+0 through Month 4 go-live with hypercare) is included as part of implementation services.

Differentiator

Problem solved

Functional benefit

Products and services

• Uappi Platform (Core E-commerce Platform) Enterprise digital commerce platform delivered as a single unified core that natively supports B2C, B2B, and B2B2C operations, as well as marketplace models (Hub de Marketplace and Marketplace In). It includes native ERP, logistics, and payment integrations across 38+ segments, an open roadmap where customer challenges influence product development, and is sold via annual subscription to mid-market and enterprise operations with monthly GMV starting at R$2 million.
• Structured Onboarding & Implementation Service Phased 4-month implementation and onboarding service for enterprise customers, with a dedicated Solution Architect and Viability Architect assigned from day zero, structured weekly rituals, risk planning, and a hypercare period after go-live. Sold as part of the enterprise platform contract to ensure continuity of complex multi-model operations during migration.

Quantifiable outcome

• +35% average increase in conversion rate after migration and optimization
• +5 more outcomes

Named customers9 records

Segments6 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature4 records

Partnerships

Three partnerships are on record, tiered core and minor.

• Partner Agencies (Implantadoras)coreImplementation/ SI/ Consulting PartnerSpecialized agencies that structure, implement, and deploy Uappi operations. They receive certification, structured support, and participate in weekly rituals with Uappi during implementations. The Collab program offers 12 months of 10% take rate for referral partners who don't participate in implementation.
• Ecosystem Partners (ERPs, Payments, Logistics)coreTechnology or IntegrationPartners integrating payment processing, ERP systems, logistics and other essential operational systems. Over 38 segments covered with integrations configured for high-volume, frictionless operation.
• Referral/Indicator Partners (Collab Program)minorGTM or Marketing PartnerPartners who refer projects and if the deal closes, receive 10% take rate for 12 months without needing to participate in implementation. Focused on agencies and implementers in the ecosystem.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Shopify: Global commerce platform expanding upmarket with Shopify Plus. Comparable in core SaaS commerce offering and growing enterprise push; differs by global scale, broader SMB-to-enterprise continuum, and substantially larger R&D and partner ecosystem.
• Linx: Brazilian enterprise software provider with commerce, OMS, and retail management offerings. Comparable in targeting enterprise retail operations in Brazil and in overlapping e-commerce and omnichannel capabilities; differs by broader retail-tech portfolio (ERP, payments, POS) rather than commerce-platform specialization.
• BigCommerce: Enterprise-grade SaaS commerce platform with headless and B2B capabilities. Comparable in targeting enterprise merchants with multi-storefront and complex catalog needs; differs by U.S. focus, broader developer tooling, and lack of Uappi's B2B2C specialization.
• Salesforce Commerce Cloud: Enterprise commerce platform from Salesforce targeting global enterprise B2C and B2B brands. Comparable in serving large complex commerce operations with multi-channel requirements; differs by global scale, ecosystem breadth, and substantially higher price point and implementation overhead.
• Adobe Commerce (Magento): Enterprise commerce platform from Adobe, serving large B2C and B2B merchants globally. Comparable in enterprise targeting and depth of customization; differs by global install base, deeper Adobe ecosystem integration, and significantly higher implementation complexity and TCO.

Emerging players

• WooCommerce: Open-source WordPress-based commerce platform with extensive extension ecosystem. Comparable as a commerce platform enabling customization and marketplace extensions; differs by open-source / self-hosted model versus Uappi's managed enterprise SaaS, and lighter enterprise governance.
• Yampi: Brazilian commerce and checkout platform targeting SMB and mid-market merchants. Comparable in Brazilian market focus and SaaS delivery model; differs by SMB skew, lighter enterprise workflow tooling, and focus on checkout/upsell rather than full multi-model commerce core.

Direct peers

• Tray: Brazilian e-commerce platform owned by Locaweb, serving SMBs through enterprise with a SaaS commerce offering. Comparable in domestic market focus and platform category; differs by broader SMB orientation and weaker positioning in complex multi-model enterprise deals.
• Nuvemshop: Brazilian/LATAM e-commerce platform serving SMBs and growing brands with SaaS storefronts and marketplace ecosystem. Comparable as a regional commerce platform competing for the same Brazilian merchant wallet; differs by SMB-leaning go-to-market and lighter enterprise tooling than Uappi.
• VTEX: LATAM-headquartered enterprise commerce platform supporting B2C, B2B, and marketplace models. Directly comparable to Uappi in target customer (mid-market/enterprise), geographic focus (Brazil/LATAM), and unified multi-model architecture; differs by being publicly listed, internationally scaled, and substantially better capitalized.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@uappi.plataforma
• Facebookfacebook.com/uappi.plataforma
• LinkedInlinkedin.com/company/uappi
• Instagraminstagram.com/uappi.plataforma

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Uappi