Unified Virginia Chiropractic Association

What Unified Virginia Chiropractic Association does

The Unified Virginia Chiropractic Association (UVCA) is a Virginia-based 501(c)(6) non-profit professional membership association that represents and serves Doctors of Chiropractic (DCs) practicing in the Commonwealth of Virginia. The organization was formed on September 18, 2009, by the merger of the Virginia Chiropractic Association (founded 1925) and the Virginia Society of Chiropractic, consolidating the state's chiropractic advocacy voice into a single unified body. UVCA delivers four interconnected lines of value: (1) legislative and regulatory advocacy through a long-standing lobbying relationship with The Keeney Group in Richmond; (2) continuing education delivered via Spring and Fall conventions, virtual conferences, webinar series, and the CE21-powered online platform; (3) practice-support resources surfaced through the VCA Vault members-only portal (coding, documentation, insurance, Medicare, cash practice, and Workers' Comp guides), the VCAdoctalk peer email list, and the Find-A-Doc public directory; and (4) affinity partnerships with roughly 15 vetted vendors (Foot Levelers, ChiroCode, ChiroHealthUSA, Doctor IT, ACE, Gold Star Medical, Impact Health Share, and others) that provide member discounts and generate referral/contribution revenue back to UVCA.

The underlying technology stack is standard association-management software rather than proprietary IP: the CE21 platform handles membership, event registration, directory listings, and online education; the public WordPress website hosts content marketing and event communications. UVCA does, however, operate several distinct service lines that monetize beyond dues, including a 30-hour online Chiropractic Assistant Training Program ($249 member / $449 non-member), a Rad Tech Ltd. Certification Program delivered with York Technical College and ACRRT, DOT/NRCME certification tracks, and the Impact Health Share cost-sharing program in which UVCA serves as a prime account holder. The Virginia ChiroPAC acts as the association's separate segregated political action committee.

Revenue is generated across five streams: tiered membership dues (Student free up to DC Vendor at $850/year, with a 4th-year-or-more DC at $360/year as a likely anchor tier), paid continuing education programming, convention exhibits and sponsorships paid by supplier members, contributions from affinity partners on member sales, and the new Impact Health Share fee redirection. The customer base is the licensed chiropractic profession in Virginia, segmented into practitioners (by career stage), non-DC staff, supplier/vendor companies, and patients/public who use Find-A-Doc. Membership is concentrated in a single U.S. state and a single profession, which defines both the organization's relevance ceiling and its defensibility against out-of-state competitors.

Name

Unified Virginia Chiropractic Association

Legal name

Virginia Chiropractic Association

Website

https://virginiachiropractic.org

Company type

Private

Founded year

1925

Operating status

Operating

Headcount range

1–10 employees

Short description

The Unified Virginia Chiropractic Association is a Virginia-based 501(c)(6) non-profit membership association that provides legislative advocacy, continuing education, practice-support resources, and affinity-partner discounts exclusively to Doctors of Chiropractic and their staff practicing in the Commonwealth of Virginia, having been formed in 2009 via the merger of the Virginia Chiropractic Association (founded 1925) and the Virginia Society of Chiropractic.

Ownership category

akta.pro rank

Product category

Professional Association Services

NAICS

Professional Organizations (813920), Business Associations (813910)

SIC

Services-Membership Organizations (8600), Services-Misc Health & Allied Services, Nec (8090)

akta.pro primary industry

Public Health & Health Equity Organizations (BPAGACAL)

Keywords

• Professional chiropractic association
• Chiropractor membership services
• Continuing education programs
• Legislative advocacy services
• Chiropractic practice support

Headquarters

HQ city

Alexandria

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others, Infrastructure

Revenue model

1. Membership Dues: The primary revenue stream comes from membership dues paid by DCs at various stages of practice, retired DCs, out-of-state DCs, suppliers, and staff. Dues range from free for students to $850/year for supplier/DC combos, with monthly, quarterly, or annual payment options.
2. Continuing Education Programs: UVCA generates revenue through in-person programs, virtual conferences, webinar series, CA training programs, and Rad Tech certification. Members receive significant discounts on registration fees.
3. Affinity Program Partnerships: Partner companies provide contributions to UVCA on each sale or service provided to members, reducing dependency on dues income. Partners include ChiroCode, ChiroHealthUSA, Foot Levelers, Gold Star Medical, and others.
4. Event Sponsorships and Exhibits: Supplier members pay for exhibit space and sponsorships at UVCA conventions, providing additional revenue stream.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels8 records

Core offering

The Unified Virginia Chiropractic Association provides tiered professional membership to Doctors of Chiropractic in Virginia, delivering legislative advocacy, practice support resources, continuing education programming, peer networking through the VCAdoctalk discussion group, and public provider directory services. Members gain access to specialty certification programs (Chiropractic Assistant training, Rad Tech Ltd., DOT/NRCME), insurance and coding guidance, and discounts through a network of affinity partners.

Product overview

The Unified Virginia Chiropractic Association operates as a professional membership organization offering a portfolio of services to Virginia Doctors of Chiropractic rather than a single unified technology product. The core offering is the UVCA Membership Program, which provides advocacy, legislative representation, and practice resources. Supporting this core are several module-like services: the VCA Vault members-only portal (containing practice support, coding, insurance, and cash practice tools), the Find-A-Doc and Find-A-Supplier public directories, the Event Calendar and CE Programming platform, and the Virginia ChiroPAC political action committee. UVCA also administers specialized training programs including the 30-hour Chiropractic Assistant Training Program, the Rad Tech Ltd. Certification Program, and the DOT/NRCME Training Program. Additional offerings include the Impact Health Share cost-sharing program and the bi-monthly Nuts + Bolts Lunch & Learn free recordings. All services are accessed through the CE21-powered membership platform and the VCA Vault portal.

Differentiator

Problem solved

Functional benefit

Products and services

• UVCA Membership Program Tiered professional association membership for Virginia Doctors of Chiropractic offering advocacy, legislative representation, practice support, CEU programming, insurance/coding guidance, networking, and a Find-A-Doc public directory. Tiers include Student, 0-2 Year DC, 3rd Year DC, 4th Year or More DC, Premier DC, Retired DC, Out of State DC, Supplier Vendor, DC Vendor combo, and Non-DC Staff.
• Chiropractic Assistant Training Program 30-hour online CA certification program covering healthcare terminology, anatomy, physiology, and therapeutic procedures specific to Virginia chiropractic offices; accessible for 10 months after purchase, offered at $249 for UVCA members and $449 for non-members.
• Rad Tech Ltd. Certification Program Limited radiography certification developed jointly by UVCA, ACRRT, and York Technical College, with online training plus 10 hours of hands-on review and monthly online exams with four annual start dates.
• DOT/NRCME Training Program Certification and registration program for Virginia DCs certified by the National Registry of Commercial Medical Examiners and FMCSA to perform DOT commercial driver physical exams; built on UVCA's 2017 legislative success (HB 1688) confirming the scope.
• VCA Vault (Members-Only Resource Portal) Members-only online resource hub providing practice support tools including marketing/PR, compliance and legal resources, the VCAdoctalk email discussion group, coding and documentation guides, insurance resources (reimbursement, Workers Compensation, Medicare), cash practice guides, and neurology articles.
• Find-A-Doc Directory Web-based, searchable online directory enabling the public to locate member Doctors of Chiropractic by name, specialty, or location throughout Virginia.
• Find-A-Supplier Directory Searchable directory connecting chiropractic offices with supplier companies that market products and services to the chiropractic profession in Virginia.
• Event Calendar and Continuing Education Programming Education platform combining in-person conventions, virtual conferences, webinar series, and Zoom meetings to deliver CE programming, including the annual Spring and Fall conventions and bi-monthly Nuts + Bolts Lunch and Learn sessions.
• Impact Health Share Program Not-for-profit, non-insurance health cost-sharing program available to UVCA members and associates as an alternative to traditional health insurance; a portion of fees is redirected back to UVCA.
• Virginia ChiroPAC Voluntary, not-for-profit separate segregated fund political action committee supporting political candidates in Virginia's executive and legislative branches who favor chiropractic healthcare interests.

Quantifiable outcome

• One member reported UVCA helped collect $20K they would not have seen otherwise
• +1 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

14 partnerships are on record, tiered core and minor.

• Assistants for Chiropractic Excellence (ACE)coreGTM or Marketing PartnerACE provides monthly video training, ongoing coaching, forms, scripts, templates and practice growth resources for CAs. Discounts available for UVCA members. UVCA receives affinity contributions from ACE.
• Binary IdeasminorGTM or Marketing PartnerDigital marketing agency providing UVCA members with AI-driven bots, websites, and AI phone support at 20% off standard rates. UVCA receives affinity contributions.
• ChiroCode InstitutecoreGTM or Marketing PartnerProvider of coding, documentation, and reimbursement guides including the ChiroCode DeskBook. UVCA members receive 10% discount. UVCA receives contribution on each sale.
• ChiroHealthUSAcoreGTM or Marketing PartnerProvider-owned network allowing doctors to offer legal, network-based discounts to cash and under-insured patients. No cost to clinic for program. UVCA receives affinity contributions.
• EMBODIminorGTM or Marketing PartnerPatient engagement and revenue growth platform for chiropractors featuring AI-driven home exercise programs, gamification, two-way texting, appointment reminders, and RTM billing integration.
• Foot LevelerscoreGTM or Marketing PartnerWorld's leading provider of individually designed stabilizing custom orthotics and therapeutic products. Provides leading profession speakers, generous sponsorships, and fundraising contributions to UVCA.
• Gold Star Medical Business ServicescoreGTM or Marketing PartnerProvides chiropractic office administration including billing, consulting, staff training, Medicare, and compliance support. Free 30-minute phone consult for UVCA members. Discounts on services. Contributes to UVCA webinars and conventions.
• HIPAA Compliance Services (Dr. Ty Talcott)minorImplementation/ SI/ Consulting PartnerCompliance expert providing assistance with HIPAA, No Surprises Act, OIG/Medicare Documentation, The CURES Act, and other legally required compliance. Direct email/phone access and resources for UVCA members.
• Personal Injury Training InstituteminorGTM or Marketing PartnerOnline certified PI training for chiropractic doctors and attorneys. UVCA members receive 24-hour unlimited access for 6 months for $1599 (discounted rate). Provides content for UVCA conventions.
• The Keeney GroupcoreImplementation/ SI/ Consulting PartnerLegislative and regulatory lobbying firm representing UVCA interests before Virginia General Assembly, Executive Branch, and in regulatory affairs. Bruce B. Keeney, Sr. has been an active lobbyist for over thirty years. Almost every major piece of legislation advocated by the Keeneys since 1975 has been enacted into law.
• Impact Health ShareminorGTM or Marketing PartnerNot-for-profit, non-insurance alternative health share program. UVCA is a prime account holder. New members joining through UVCA have a portion of fees redirected back to UVCA. Benefits the entire UVCA membership.
• Dr. Louis Crivelli, DC, MScoreStrategic or Co-development PartnerLead instructor for UVCA's 30-hour CA Online Training Program. Also developed and coordinates the Maryland Chiropractic Association's CA program. Chairman of Maryland Chiropractic Association and 2016-2017 Chiropractor of the Year. Maryland delegate for American Chiropractic Association.
• York Technical CollegeminorStrategic or Co-development PartnerEducational partner in the UVCA Rad Tech Ltd. certification program, providing curriculum and exam administration in collaboration with ACRRT.
• ACRRTminorStrategic or Co-development PartnerAmerican Clinical Radiologic Technology association collaborating with UVCA and York Technical College on Rad Tech Ltd. certification program.

Scale indicators1 record

Recent moves7 records

Expansion highlights6 records

Regional players

• New York State Chiropractic Association: Professional membership body for New York DCs offering advocacy, CE, and practice resources. Comparable state-level scope and product mix to UVCA's.
• Florida Chiropractic Association: A statewide professional association for Florida chiropractors offering conventions, CE programming, advocacy, and affinity benefits. Operates the same member/advocate playbook as UVCA, scaled to a large DC population.
• Pennsylvania Chiropractic Association: State-level association serving Pennsylvania DCs with advocacy, education, and member services. Operates a near-identical model to UVCA but in a different geographic market.
• North Carolina Chiropractic Association: Statewide professional association for North Carolina DCs providing membership benefits, advocacy, and continuing education. Comparable role and product offering to UVCA in a neighboring state.
• Georgia Chiropractic Association: A state association representing Georgia chiropractors with legislative advocacy and CE programming. Replicates UVCA's professional association model in a neighboring Southeastern market.
• Texas Chiropractic Association: State professional association for Texas DCs delivering continuing education, legislative advocacy, and member services. Functionally analogous to UVCA in another large state market.
• California Chiropractic Association: A large state-level chiropractic association providing CE, advocacy, and member benefits to California DCs. Mirrors UVCA's product offering (tiered dues, conventions, CE, lobbying) but serves a different geography.
• Maryland Chiropractic Association: State-level chiropractic association specifically called out in UVCA's data because Dr. Louis Crivelli (UVCA's CA Training lead) also chairs the Maryland association. Offers the same membership, CA training, and CE structure in an adjacent state.

Broad incumbents

• International Chiropractors Association: A national chiropractic professional association serving DCs across the U.S. with advocacy, education, and practice support. Comparable scope to UVCA's membership-and-advocacy model but at the national level.
• American Chiropractic Association: The largest national professional association for Doctors of Chiropractic, offering advocacy, CE, and practice resources to U.S. DCs. Overlaps with UVCA's advocacy and member-benefit value proposition at a national scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/unifiedvca
• Facebookfacebook.com/137987808230627
• Instagraminstagram.com/vachiropractic
• LinkedInlinkedin.com/company/virginia-chiropractic-association

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about Unified Virginia Chiropractic Association