Program 11

Name

Program 11

Legal name

Program 11

Website

https://program11.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Headquarters

HQ city

Los Angeles

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Research Services: Primary revenue stream from conducting customer experience research, quantitative and qualitative studies, brand tracking, and market research for enterprise clients. Services include desk research, surveys, focus groups, workshops, and landscape analyses.
2. Content & Creative Services: Revenue from producing content campaigns, branded content, video production, webinars, toolkits, and creative campaigns for clients across healthcare, technology, government, and consumer sectors.
3. Branding & Positioning Services: Brand strategy engagements including identity workshops, positioning frameworks, messaging architecture, logo design, brand guides, and brand training services.
4. Strategy & Consulting Services: Content strategies, editorial planning, audience journey mapping, governance frameworks, and KPI measurement services for enterprise clients.

Go-to-market motion2 records

Distribution channels2 records

Marketing channels6 records

Core offering

Program 11 is a research-first content and creative agency that provides customer-experience research, brand strategy and positioning, content strategy, and creative production services to enterprise brands, healthcare systems, and government agencies. Its offering combines journalist-led research methodologies, proprietary Instructional Marketing™ frameworks, and full-service content and campaign development to help clients articulate authentic brand narratives.

Product overview

Program 11 is a research-first content and creative agency offering a unified suite of marketing services. The core portfolio centers on Research, Branding & Positioning, Strategy, and Creative/Content services, supported by their proprietary Instructional Marketing™ methodology. They provide specialized offerings including an AI Search Visibility Guide (GEO/AEO guidance), Everboarding resources, CMAS-approved government services for California agencies, and Healthcare marketing specialization. The agency works across industries including healthcare, technology, education, government, and consumer brands, delivering research-led creative campaigns, brand strategy, and content solutions.

Differentiator

Problem solved

Functional benefit

Products and services

• Research Services
• Branding & Positioning
• Strategy
• Creative & Content

Quantifiable outcome

• TriNet website traffic doubled (200% increase) within 60 days of content strategy implementation
• +3 more outcomes

Named customers23 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• 19YorkcoreOthersProgram 11 is part of the 19York family of agencies. 19York is described as a company that Program 11 belongs to, providing shared resources, referrals, and network benefits across the agency group.

Scale indicators1 record

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Edelman: Global communications and brand-strategy firm whose research, content, and brand-marketing offerings overlap directly with Program 11's core services at significantly greater scale across healthcare, tech, and consumer verticals.
• Huge: Large digital experience agency combining brand strategy, research, content, and CX design. Competes with Program 11 for enterprise engagements that span positioning, content production, and customer experience.
• R/GA: Large digital creative and innovation agency offering brand strategy, content, and customer experience work for enterprise technology and consumer clients (including Microsoft historically). A scaled alternative Program 11 competes against on enterprise pitches.
• Droga5: Acclaimed creative agency producing brand strategy and integrated campaigns for enterprise clients. Represents a scaled competitor for the kind of brand-evolution and campaign work Program 11 does for clients like GetOut and AZEK.
• Wieden+Kennedy: Independent creative agency with deep enterprise brand and content expertise. The leading independent agency benchmark for the brand-led, storytelling-driven approach that differentiates Program 11 from network holding-company shops.
• TBWA\Chiat\Day: Global creative network known for brand-disruption work. Overlaps with Program 11 on enterprise brand strategy and campaign production for large consumer and technology clients.

Direct peers

• GALE: Data-driven creative agency pairing customer research with brand and content production. Closely comparable in the research-first, customer-insight-led approach that defines Program 11's service model.
• Mekanism: Independent creative agency with a research-led, storytelling-forward culture and an enterprise client roster across consumer and tech. Comparable in size, mid-market positioning, and emphasis on emotional brand narrative over polished ad production.
• Sterling Rice Group: Boutique brand strategy and research firm with a comparable research-first creative model. Similar size and a similarly tight roster of enterprise clients in CPG, healthcare, and consumer brands make Sterling Rice one of the closest analogs to Program 11's positioning and delivery approach.
• Real Chemistry: Healthcare-focused communications and data agency serving pharma, biotech, and health systems — directly overlapping Program 11's healthcare and life sciences specialization (Providence, Banner MD Anderson, GRAIL, GoodRx). Both compete for enterprise health-brand budgets with research-driven creative.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/program11

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Program 11