United Way of Greater St. Joseph

What United Way of Greater St. Joseph does

United Way of Greater St. Joseph is a 501(c)(3) nonprofit charitable organization headquartered in St. Joseph, Missouri, founded in 1916, that mobilizes resources across Northwest Missouri and Northeast Kansas. It coordinates programs in three impact areas — education, health, and financial stability — through a network of 68 partner agencies and a small professional staff of 1-10 employees. Branded programs include Profit in Education, Reading Adventure (operating at 19 sites), Success By 6, Caring Connection, Housing Stability Program, Volunteer Center, PACE, STUFF THE BUS!, TEAM PLAYER Award, Extra Base Club, and Fan Distribution. The organization reports that more than 90 cents of every dollar goes directly to programs and serves more than 10,000 neighbors annually.

The organization's business model is donation-driven: it runs an annual fundraising campaign that has generated $2.4M+ in pledges, operates the 365 Business Circle (100+ business members contributing $365 or more annually), and conducts workplace giving campaigns through regional employers including Altec Industries, Mosaic Life Care, Centerstone, and Family Guidance Center. Revenue mechanics combine unrestricted annual campaign pledges, recurring business membership dues, designated workplace gifts, and grant pass-through funding directed to partner agencies such as Second Harvest Community Food Bank, CAPSTJOE, and AFL-CIO Community Services. Strategic partnerships with the St. Joseph Mustangs and Altec Industries have produced the Extra Base Club, a sports-tied recurring giving channel tied to the 2026 season.

Operationally, the organization functions as a community impact intermediary: it raises funds, aggregates volunteers, distributes grants to partner agencies, and in some cases delivers direct services (e.g., Housing Stability Program providing $140,000+ in rental and utility assistance; emergency meal-kit distribution of 6,600+ units in 2025 in response to SNAP disruption). Governance and direction are shaped by the Imagine 2040 long-term community vision process, which aligns regional partners on multi-decade outcomes in education, health, and financial stability.

Name

United Way of Greater St. Joseph

Legal name

United Way of Greater St. Joseph

Website

https://stjosephunitedway.org

Company type

Private

Founded year

1916

Operating status

Operating

Headcount range

1–10 employees

Short description

United Way of Greater St. Joseph is a 501(c)(3) nonprofit founded in 1916 that mobilizes donations and volunteers across Northwest Missouri and Northeast Kansas, coordinating 68 partner agencies to deliver education, health, and financial stability programs serving more than 10,000 neighbors annually.

Ownership category

akta.pro rank

Product category

Community Nonprofit Services

NAICS

Civic and Social Organizations (8134), Grantmaking and Giving Services (81321)

SIC

Services-Social Services (8300), Services-Membership Organizations (8600)

akta.pro primary industry

Community Centers & Neighborhood Support Services (BPAGAEAL)

Keywords

• Community fundraising
• Charitable giving
• Volunteer coordination
• Nonprofit programs
• Community services

Headquarters

HQ city

Missouri City

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Others

Revenue model

1. Charitable Donations and Workplace Campaigns: The organization raises funds through annual workplace giving campaigns, individual donations, and corporate sponsorships. More than 90 cents of every dollar donated directly supports local programs and services.
2. Corporate Membership (365 Business Circle): Local businesses commit to annual gifts of $365 or more to become members of the 365 Business Circle, receiving recognition benefits in return.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

United Way of Greater St. Joseph is an independent 501(c)(3) nonprofit that coordinates community programs in education, health, and financial stability across Northwest Missouri and Northeast Kansas. The organization raises charitable donations through workplace campaigns and individual giving, mobilizes volunteers, and distributes funds to 68 partner agencies that deliver direct services in the region.

Product overview

United Way of Greater St. Joseph is a charitable nonprofit organization operating a portfolio of community programs organized around three impact areas: Education (Profit in Education, Reading Adventure, Success By 6® with scholarships), Health, and Financial Stability (Housing Stability Program). Key programs include the Volunteer Center (connecting volunteers since 2009), Caring Connection (meal kit assembly), STUFF THE BUS! (school supply drive), TEAM PLAYER Award (volunteer recognition partnered with St. Joseph Mustangs), United Way PACE (agency training sessions), 365 Business Circle (business membership), Extra Base Club (sports fundraising), and Fan Distribution (summer cooling assistance). The organization does not offer a technology product or software platform.

Differentiator

Problem solved

Functional benefit

Brands

• United Way Success By 6: Early childhood development and school readiness initiative supporting families in the region.
• Profit in Education
• United Way Volunteer Center
• 365 Business Circle
• PACE
• Caring Connection
• TEAM PLAYER Award
• United Way Reading Adventure
• United Way Extra Base Club

Products and services

• 365 Business Circle
• Volunteer Center
• Success By 6
• Success By 6 Scholarships
• United Way Reading Adventure
• Profit in Education
• Caring Connection
• STUFF THE BUS!
• Housing Stability Program
• United Way PACE
• Fan Distribution

Quantifiable outcome

• 139 households received approved housing assistance; $140,000+ committed to support families
• +3 more outcomes

Named customers4 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Ten partnerships are on record, tiered core and minor.

• St. Joseph MustangscoreGTM or Marketing PartnerSt. Joseph Mustangs is a key GTM partner for the TEAM PLAYER Award recognition program. Award recipients are honored during Friday night home games, with the partnership celebrating outstanding community volunteers through on-field recognition.
• Altec Industries, Inc.coreGTM or Marketing PartnerAltec Industries presents the United Way Extra Base Club. Supporters pledge $10 per double, triple, and home run (up to $500) during St. Joseph Mustangs season, creating a fun fundraising mechanism tied to local baseball.
• Mosaic Life CareminorGTM or Marketing PartnerMosaic Life Care presents the STUFF THE BUS! school supply drive and provided special financial support during SNAP benefits disruption to help assemble meal kits for food-insecure families.
• 68 Partner AgenciescoreStrategic or Co-development PartnerNetwork of local nonprofit agencies receiving United Way funding to deliver programs in education, health, and financial stability across Northwest Missouri and Northeast Kansas.
• 365 Business Circle MembersminorGTM or Marketing PartnerOver 100 local businesses pledge $365+ annually to support United Way campaigns, receiving recognition and demonstrating commitment to community improvement.
• CenterstoneminorStrategic or Co-development PartnerPresents PACE sessions including Emotional CPR Workshop, providing professional development content for partner agency staff on trauma-informed care.
• Family Guidance CenterminorStrategic or Co-development PartnerPresents Emerging Substances and Trends PACE session, offering educational content on substance abuse awareness for partner agency staff.
• Second Harvest Community Food BankminorStrategic or Co-development PartnerPartnership for Take A Book Tuesday program, distributing children's books alongside food bank services to support literacy and food security.
• Community Action Partnership of Greater St. Joseph (CAPSTJOE)minorStrategic or Co-development PartnerNominated TEAM PLAYER Award recipient Penny Graeff for her dedicated service and advocacy for children and families through the organization's Head Start program.
• AFL-CIO Community ServicesminorStrategic or Co-development PartnerNominated Barb Loubey for TEAM PLAYER Award recognition, highlighting her volunteer work with the Adopt-A-Family Christmas program.

Scale indicators13 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• United Way of Greater Kansas City: A larger United Way affiliate serving the Kansas City metro area with the same workplace campaign model, three-pillar Education/Health/Financial Stability framework, and partner agency network. Most directly comparable due to shared United Way brand, mission, and operating model in the same regional geography.
• United Way of Central Missouri: A regional United Way chapter serving central Missouri with a comparable community investment model and workplace giving campaigns. Directly comparable as a same-brand affiliate operating in a similar mid-sized Missouri market.
• Second Harvest Community Food Bank: A regional food bank serving Northwest Missouri and Northeast Kansas. Already a United Way partner, it is directly comparable as a community-based nonprofit addressing food insecurity in the same service territory.
• St. Joseph Community Foundation: A community foundation serving the St. Joseph region with grantmaking, donor-advised funds, and charitable giving services. Comparable as a regional philanthropic organization operating in the same Northwest Missouri market.
• Community Action Partnership of Greater St. Joseph: A local community action agency in St. Joseph delivering anti-poverty programs including Head Start. Already a United Way partner, it operates as a peer in the same service area addressing overlapping community needs in housing, education, and family stability.

Broad incumbents

• United Way Worldwide: The national umbrella organization for the United Way network. Comparable as the parent brand and support infrastructure under which United Way of Greater St. Joseph operates, providing shared brand recognition, fundraising tools, and program frameworks.
• American Red Cross - Central and Northern Missouri Chapter: A national humanitarian organization with a regional chapter serving Missouri. Comparable as a large, established nonprofit delivering community-based services and disaster response in the same region.
• Salvation Army of St. Joseph: A national faith-based nonprofit with a local St. Joseph presence delivering emergency assistance, housing support, and social services. Comparable as a peer social services nonprofit with overlapping programs in housing stability and emergency relief.

Emerging players

• Mosaic Life Care Foundation: The philanthropic arm of Mosaic Life Care, a major regional health system and current United Way partner. Comparable as a health-focused community funding organization addressing overlapping health and social determinants priorities in the same region.

Regional players

• Heartland Foundation: A community foundation serving Northwest Missouri with grantmaking and community development programs. Comparable as a peer grantmaking and community support organization operating in adjacent regional markets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/UnitedWayStJoe
• Facebookfacebook.com/UnitedWayofGreaterStJoseph
• LinkedInlinkedin.com/company/unitedwaystjoe

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about United Way of Greater St. Joseph