Family Guidance Center for Behavioral Healthcare

What Family Guidance Center for Behavioral Healthcare does

Family Guidance Center for Behavioral Healthcare is a nonprofit community behavioral health organization headquartered in Saint Joseph, Missouri, that has operated continuously since 1920 and currently serves the residents of 9 counties in northwestern Missouri (Andrew, Atchison, Buchanan, Clinton, DeKalb, Gentry, Holt, Worth, and Nodaway). The organization delivers a comprehensive continuum of mental health and substance use services across the lifespan, including individual and group therapy, adult and pediatric behavioral health, psychiatric medication management, substance use disorder treatment for both adults and adolescents, specialty therapies, supported employment, crisis intervention, and a Healthcare Home model that integrates behavioral health with primary care delivery.

Revenue is generated primarily through fee-for-service billing to insurance, Medicaid, and Medicare, supplemented by a sliding fee scale for uninsured and underinsured patients and federal workforce subsidies via participation in the National Health Service Corps. Distribution is direct-to-consumer through multi-site clinic operations, supplemented by institutional partnerships with hospital emergency rooms (Emergency Room Enhancement) and primary care practices (Healthcare Home), as well as crisis access via the national 988 Suicide and Crisis Lifeline.

The organization operates with a 51-100 employee workforce and no proprietary technology platform disclosed. Its defensible position rests on its designated community mental health center status, NHSC workforce participation, geographic footprint across rural counties where alternative providers are scarce, and embedded relationships with regional hospitals and primary care practices. The customer base is broad and distributed across the general population of the 9-county service area with no named enterprise clients or concentration risk.

Name

Family Guidance Center for Behavioral Healthcare

Legal name

Family Guidance Center

Website

https://familyguidance.org

Company type

Private

Founded year

1920

Operating status

Operating

Headcount range

51–100 employees

Short description

Family Guidance Center for Behavioral Healthcare is a nonprofit community behavioral health provider serving 9 counties in northwestern Missouri, delivering therapy, psychiatry, substance use treatment, crisis intervention, healthcare home integration, and supported employment services billed to Medicaid, Medicare, insurance, and a sliding fee scale.

Ownership category

akta.pro rank

Product category

Community Behavioral Healthcare

NAICS

Outpatient Mental Health and Substance Abuse Centers (621420), Offices of Mental Health Practitioners (except Physicians) (621330), Child and Youth Services (62411)

SIC

Services-Health Services (8000), Services-Offices & Clinics Of Doctors Of Medicine (8011), Services-Social Services (8300)

akta.pro primary industry

Outpatient Mental Health Clinics & Counseling Centers (HLAFACAA)

akta.pro secondary industry

Behavioral Health for Children & Adolescents (Youth Services) (HLAFACAL)

Keywords

• Mental health services
• Substance use treatment
• Crisis intervention
• Psychiatric medication management
• Community behavioral health

Headquarters

HQ city

Saint Joseph

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Others

Revenue model

1. Healthcare Services Revenue: Fee-for-service healthcare revenue generated through billable mental health therapy, psychiatric medication management, substance use disorder treatment, and crisis intervention services. Services are billed to insurance, Medicaid, Medicare, and other payers. Sliding fee scale available for uninsured and underinsured patients based on income.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Family Guidance Center for Behavioral Healthcare is a nonprofit community mental health center delivering outpatient therapy, psychiatric medication management, substance use disorder treatment (adult and adolescent), children and youth services, supported employment, crisis intervention (including 988 lifeline access), Healthcare Home primary care coordination, and Emergency Room Enhancement crisis services across nine counties in northwestern Missouri. Services are billed to insurance, Medicaid, and Medicare, with a sliding fee scale for uninsured and underinsured patients.

Product overview

Family Guidance Center for Behavioral Healthcare offers a comprehensive suite of behavioral health services spanning 9 counties in northwestern Missouri. The organization operates as a multi-service provider offering therapy services, medication management, substance use disorder treatment for both adults and adolescents, children and youth services, and crisis intervention programs. The service portfolio includes specialty therapies, supported employment programs, healthcare home coordination, and emergency room enhancement services—all designed to provide integrated, accessible mental health and substance use care to the community.

Differentiator

Problem solved

Functional benefit

Products and services

• Therapy Services Individual and group therapy services provided by licensed mental health professionals for various behavioral health needs.
• Adult Mental Health Mental health services tailored for adult patients including assessment, diagnosis, and ongoing treatment.
• Children & Youth Services Behavioral health services specifically designed for children and adolescents.
• Substance Use Disorder Services Treatment services for adults struggling with substance use disorders.
• Adolescent Substance Use Disorder Services Specialized substance use treatment programs targeting adolescents and teenagers.
• Specialty Therapies and Providers Specialized therapeutic approaches and provider specialties for complex behavioral health needs.
• Supported Employment Program Vocational support services helping individuals with behavioral health conditions obtain and maintain employment.
• Medication Management Psychiatric medication evaluation, prescribing, and ongoing management services.
• Improving Community Treatment Success Community-based programs aimed at improving treatment outcomes and engagement.
• Healthcare Home Coordinated care model providing comprehensive health services with a primary care focus.
• Emergency Room Enhancement Crisis intervention services delivered in emergency room settings to support patients in mental health crises.
• Crisis Intervention Immediate support services for individuals experiencing behavioral health crises, including the 988 crisis line.

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• National Health Service CorpscoreOthersThe National Health Service Corps (NHSC) is a federal program that places healthcare providers in underserved communities in exchange for scholarship or loan repayment support. Family Guidance Center participates in NHSC, enabling recruitment of providers through loan repayment incentives and demonstrating commitment to underserved populations.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• Preferred Family Healthcare: A regional nonprofit behavioral health organization providing mental health, substance use treatment, and crisis services across rural Missouri and adjoining states — directly comparable in mission, scale, and service portfolio.
• Pine Rest Christian Mental Health Services: A Michigan-based nonprofit behavioral health system offering outpatient mental health, substance use, crisis, and residential services — comparable as a long-established, faith-affiliated community mental health provider with a broad continuum of care.
• Compass Health Network: A Missouri-based, multi-county community mental health center providing outpatient mental health, substance use, crisis, and primary care integration services across a comparable rural geography — directly comparable in scale, service mix, and payor mix.
• Diversus Health (formerly AspenPointe): A Colorado Springs-based community mental health center offering outpatient mental health, substance use, crisis, and primary care integration services — comparable as a multi-county nonprofit CMHC with integrated care partnerships.
• Ozark Center: A community mental health center serving southwest Missouri with outpatient mental health, substance use, and crisis services — directly comparable as a regional nonprofit CMHC operating in a similar rural Missouri footprint.
• Burrell Behavioral Health: A large Missouri-based community behavioral health provider offering therapy, psychiatry, crisis services, and supported employment across multiple counties — closely aligned with Family Guidance Center's full-continuum nonprofit CMHC model.
• Chestnut Health Systems: An Illinois-based nonprofit behavioral health organization providing outpatient mental health, substance use treatment, and crisis services across multiple counties — comparable as a multi-county community behavioral health provider with a similar mission.

Broad incumbents

• Universal Health Services: A large diversified health system operator with a substantial behavioral health hospital segment — broadly comparable as a major behavioral health provider, but operating at much greater scale and through acute inpatient settings.
• Acadia Healthcare: A national behavioral health operator with a broad portfolio of psychiatric hospitals and outpatient programs — comparable as a large-scale behavioral health provider serving similar populations, though focused on facility-based care rather than community CMHC model.

Emerging players

• Charlie Health: A digital-first, intensive outpatient behavioral health provider focused on adolescents and young adults — comparable on youth mental health services but delivers care virtually and serves a national market rather than a defined geography.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@familyguidancecenter5712/videos
• Facebookfacebook.com/FGCBehavioralHealthUrgentCare
• LinkedInlinkedin.com/company/familyguidancecenter
• Instagraminstagram.com/Family_Guidance_Center

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Family Guidance Center for Behavioral Healthcare