Health Accelerator

What Health Accelerator does

Health Accelerator GP Ltd is a New Zealand-based innovation hub and joint venture established on 28 July 2025 by four of the country's largest primary care networks — Pegasus, Pinnacle, ProCare, and Tū Ora Compass Health — collectively representing more than 500 general practices and approximately 2 million patients. The company operates as a digital health product and services platform whose core purpose is to identify clinical and administrative pain points in primary care, co-design solutions with practising clinicians, and deploy them at scale across the founding PHO networks. It is owned and governed jointly by the four PHOs with no external institutional investors, and runs a lean operation with three documented leadership figures (Chief Executive Paul Roseman and Co-Chairs Bindi Norwell and Justine Thorpe).

The company's product portfolio spans three pillars. First, Digital Assistants are RPA-style robots that operate unsupervised within Practice Management Systems (currently Indici, with MedTech in development) to perform structured clinical and administrative tasks including cardiovascular risk assessments, ACC claims reconciliation, specialist referral acknowledgement, and screening result management. Second, the Heidi AI Scribe is delivered through a national partnership with Heidi (formerly Heidi Health) and provides real-time AI-generated clinical notes, referral letters, and patient summaries from live consultations; it is offered in Practice Plan, ESU-based, and Pro Plan tiers with exclusive Health Accelerator pricing (up to 43% off standard). Third, PenTest NZ Cyber Security Assessment is delivered through a partnership with PenTest NZ (AlterSec) and offers discounted penetration testing for general practices. The ACC claiming Digital Assistant has already demonstrated NZ$180,000+ in paid claims for practices within four months with a 100% claim validity and payment success rate.

Health Accelerator's revenue model combines recurring subscription (Heidi tiers), usage-based billing (ESU pricing), and one-time assessment fees (cyber security), with pricing in New Zealand Dollars. Distribution is multi-channel: direct sign-up via the Health Accelerator website, channel partnerships through the four founding PHO networks, and co-marketing with Collaborative Aotearoa (webinars) and Hendrix Health (national roadshow). The addressable market is anchored by the NZ$3.7 billion health tech sector growing at 8% annually, with the company's immediate total addressable market defined by the 500+ network practices. No revenue, ARR, or funding figures are disclosed in the available materials.

Name

Health Accelerator

Legal name

Health Accelerator GP Ltd

Website

https://healthaccelerator.co.nz

Company type

Private

Founded year

2025

Operating status

Operating

Headcount range

1–10 employees

Short description

Health Accelerator is a New Zealand joint venture of four PHO networks (Pegasus, Pinnacle, ProCare, Tū Ora Compass Health) that supplies 500+ general practices with AI medical scribes (Heidi), robotic digital assistants for PMS automation, and cyber security assessments.

Ownership category

akta.pro rank

Product category

Primary Care Healthcare Software

NAICS

Software Publishers (513210), Computer Systems Design and Related Services (54151)

SIC

Services-Prepackaged Software (7372), Services-Offices & Clinics Of Doctors Of Medicine (8011)

akta.pro primary industry

Care Navigation, Referral & Digital Front Door Platforms (HLALABAH)

akta.pro secondary industry

Patient Engagement, Education & Messaging Platforms (portal/CRM integrated) (HLALABAJ)

Keywords

• Primary care innovation
• AI medical scribe
• Clinical process automation
• Healthcare cyber security
• General practice digital tools

Headquarters

HQ city

New Zealand

HQ country

New Zealand

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. AI Scribe Subscription (Heidi Practice Plan): Per-user annual subscription for Heidi AI scribe with tiered pricing. Practice Plan requires 80% of doctors/NPs to be signed up. Discounted early-adopter pricing extended to 30 April 2026 at $750/user/year (43% discount, normally $1,299), rising to $960/user/year post-deadline. Includes dedicated onboarding, training, team management, template optimisation, and PMS/EHR integration.
2. ESU-Based AI Scribe Subscription: Usage-based model charging $0.81 per ESU (Effective Staff Unit), covering all clinicians in the practice. Post-30 April 2026 pricing rises to $1.07 per ESU. ESU option is not available to practices providing urgent care, aged care facility services, or haauora services.
3. AI Scribe Pro Plan: Per-user annual subscription at $950/user/year (28% off standard $1,320), with one, two, or three-year subscription terms. Self-service onboarding, individual credit-card billing, community forum support. Includes copy-and-paste workflow and PMS/EHR integration when available.
4. Cyber Security Assessment Packages: Core assessment bundle (external network test, dark web risk assessment, cyber risk self-assessment) at $2,985 (25% discount) until 31 July 2026. Additional add-ons: cloud risk assessment ($2,242.50), phishing simulation ($367.50), firewall security configuration ($1,117.50), internal network pentest ($4,492.50). Delivered through partner PenTest NZ.
5. Digital Assistant Automation: Digital assistants automate clinical/administrative tasks on PMS systems. Time savings per task: CVDRA 5.67 min/file, Specialist Referral Acknowledgement 1 min/file, Screening FIT 3 min/file. ACC claiming assistant generates direct revenue recovery for practices, having secured over $180,000 in paid claims in four months. Revenue model based on practice efficiency and claim recovery value.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels6 records

Core offering

Health Accelerator is a New Zealand-based innovation hub that develops and deploys digital solutions for primary healthcare providers, including AI-powered medical scribes (Heidi) that generate clinical documentation from consultations, robotic process automation digital assistants that handle repetitive clinical and administrative tasks within practice management systems, and cyber security assessment services delivered through PenTest NZ.

Product overview

Health Accelerator is an innovation hub offering a portfolio of digital health products for primary care practices in New Zealand. The portfolio spans three core areas: Digital Assistants (robotic automation tools that operate within practice management systems to handle structured administrative and clinical tasks such as ACC claims reconciliation, screening result management, and cardiovascular risk assessments); AI Scribes (offered via a national partnership with Heidi, providing real-time clinical documentation during consultations); and Cyber Security services (delivered through a PenTest NZ partnership to assess and mitigate cyber risk). Products are available to the network of more than 500 general practices represented by the four founding PHOs.

Differentiator

Problem solved

Functional benefit

Products and services

• Digital Assistants A suite of robotic digital assistants that operate as virtual employees within practice management systems (PMS), performing structured but repetitive clinical and administrative tasks unsupervised and on schedule. Available assistants include Cardiovascular Risk Assessments (CVDRA), ACC claims reconciliation, Specialist Referral acknowledgement filing, Screening FIT normal result filing, and Cervical Screening result management. Designed for general practices in New Zealand.
• Heidi AI Scribe An AI-powered medical scribe offered through a national partnership with Heidi that listens to clinical consultations and automatically generates accurate, structured clinical notes, referral letters, and patient summaries. Available in Practice Plan, ESU-Based Pricing, and Pro Plan tiers for general practices via exclusive Health Accelerator pricing.
• PenTest NZ Cyber Security Assessment Package Independent cyber security testing services for general practices delivered through a partnership with PenTest NZ (a brand of Altersec). Core bundle includes external network testing, dark web risk assessment, and cyber risk self-assessment, with optional add-ons such as cloud risk assessment (Microsoft 365), phishing simulation, firewall security configuration, and internal network penetration testing.

Quantifiable outcome

• 5.67 minutes saved per CVDRA file automated
• +5 more outcomes

Named customers1 record

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

AI capability6 records

Feature3 records

Partnerships

Nine partnerships are on record, tiered core, major and flagship.

• PenTest NZ (AlterSec)coreChannel Partner/ Reseller/ Distributor · 21 April 2026Health Accelerator partnered with PenTest NZ to offer general practices a discounted, independent cyber security assessment service. The partnership addresses growing cyber risk in primary care following incidents at ManageMyHealth and MediMap. PenTest NZ (a brand of AlterSec, a managed security service provider) delivers external network tests, dark web risk assessments, phishing simulations, and other security testing. A 25% discount (approximately $1,000 off base assessment) is available until 31 July 2026.
• Collaborative AotearoamajorGTM or Marketing Partner · 3 November 2025Health Accelerator and Collaborative Aotearoa co-presented 'Heidi in Practice', a four-part webinar series designed to help practices optimise, automate, and evolve consults using Heidi's AI scribing tool. Sessions covered consult style, workflow optimisation, bilingual documentation, and advanced features. Collaborative Aotearoa brought experts and super-users from its network to co-deliver the sessions.
• Heidi (formerly Heidi Health)coreStrategic or Co-development Partner · 14 October 2025Health Accelerator secured a national partnership with Heidi to bring AI-powered medical scribe technology to general practices across Aotearoa New Zealand. Heidi uses AI to generate real-time consultation notes, referral letters, and patient summaries, reducing administrative burden and improving patient care. Health Accelerator negotiated exclusive, discounted pricing for its network of 500+ practices. The partnership is part of Health Accelerator's commitment to supporting innovation and efficiency in primary care. Heidi was formerly known as Heidi Health.
• Hendrix HealthmajorChannel Partner/ Reseller/ DistributorHendrix Health is Heidi's local New Zealand partner, responsible for conducting the national roadshow sessions across New Zealand (Auckland, Hamilton, Tauranga, Lower Hutt, Wellington, Christchurch) and hosting free virtual Practice Manager sessions. Hendrix Health provides local support, implementation guidance, and clinical expertise for Heidi adoption in Aotearoa.
• Pegasus (Founding Partner)flagshipStrategic or Co-development PartnerPegasus is one of four founding primary care networks that established Health Accelerator as a joint venture. Pegasus represents a portion of the 500+ general practices and ~2 million patients served by the Health Accelerator network. Pegasus contributes practices, insights, and operational infrastructure to the collaboration.
• Pinnacle (Founding Partner)flagshipStrategic or Co-development PartnerPinnacle is one of four founding primary care networks that established Health Accelerator as a joint venture. Pinnacle contributes to the collective network of 500+ general practices and approximately 2 million patients across New Zealand.
• ProCare (Founding Partner)flagshipStrategic or Co-development PartnerProCare is one of four founding primary care networks that established Health Accelerator as a joint venture. ProCare contributes to the collective network and has been actively involved in communications and promotional activities including the official launch announcement. Represents a significant portion of the 500+ practices in the network.
• Tū Ora Compass Health (Founding Partner)flagshipStrategic or Co-development PartnerTū Ora Compass Health is one of four founding primary care networks that established Health Accelerator as a joint venture. Tū Ora contributes to the collective network of 500+ general practices and approximately 2 million patients served by the Health Accelerator collaboration.
• Indici (PMS Platform)coreTechnology or IntegrationThe ACC digital assistant currently operates with Indici-based practices. Health Accelerator is actively working with MedTech to develop similar solutions for MedTech-based practices. The digital assistants integrate with practice management systems (PMS) to automate clinical and administrative tasks.

Scale indicators7 records

Recent moves7 records

Expansion highlights5 records

Emerging players

• Notable: Healthcare workflow automation platform that uses AI to automate administrative and clinical tasks across health systems. Closest emerging competitor to Health Accelerator's digital-assistant / RPA offering inside PMS environments.
• Qventus: AI-based operations platform that automates healthcare workflows and administrative tasks. Comparable as an automation layer across provider organisations, though focused on hospital systems rather than primary care.

Direct peers

• Heidi Health: AI scribe vendor whose product Health Accelerator resells. Heidi is simultaneously a partner and a direct competitor in the NZ primary-care AI scribe market, and any direct Heidi sales motion in NZ would undercut Health Accelerator's discount-led value proposition.
• Suki AI: AI-powered medical scribe and clinical documentation assistant for physicians. Direct competitor to the Heidi AI scribe product that Health Accelerator distributes, serving ambulatory care with similar ambient documentation workflows.
• Nabla: Ambient AI assistant for clinicians that produces structured clinical notes and integrates with EHRs. Competes directly with Heidi in the AI scribe category.
• Abridge: AI medical scribe that generates clinical notes from patient-clinician conversations, integrated with major EHRs. Competes head-to-head with the Heidi product family in ambient clinical documentation.
• DeepScribe: AI medical scribe platform that automates clinical documentation for ambulatory practices, with native EHR integration. Competes on the same documentation automation axis as Heidi.
• Tali AI: AI medical scribe and virtual assistant specifically built for primary care and family physicians, with EHR integration. Closest direct competitor in the same primary-care AI scribe segment.

Regional players

• Medtech Global: One of New Zealand's leading practice management system (PMS) vendors. MedTech is both a key integration partner for Health Accelerator's digital assistants and a competitive chokepoint — if MedTech accelerates native AI features, it could squeeze third-party automation players.
• Indici: New Zealand PMS platform that currently hosts Health Accelerator's digital-assistant suite. Indici is both the primary distribution substrate and a potential future competitor if it embeds equivalent automation natively into the PMS.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/HealthAcceleratorNZ

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Health Accelerator