Medase
Medase is a Black women-owned premium zero-proof cocktail brand producing six organic non-alcoholic cocktails that replicate classic spirits. Founded in 2023 in Los Angeles, the company sells direct-to-consumer via Shopify and through Erewhon, Amazon, and natural food retailers.
- Company typePrivate
- Founded2023
- HeadquartersLos Angeles, United States
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
What Medase does
Medase Cocktails LLC is a Los Angeles-based, Black women-owned producer of premium zero-proof cocktails, founded in 2023 by Monica Cornitcher and Inga Dyer as a tribute to Dyer while she was fighting breast cancer, and relaunched in June 2025 following her passing. The company produces six signature non-alcoholic cocktails — Moscow Mule, Mojito, Old Fashioned, Margarita, Lemon Drop, and Jamaican Rum Punch — formulated with organic ingredients and premium agave to replicate the flavor profile of traditional spirits. Products are sold as 4-packs at $19.99 and as a 6-pack variety bundle at $29.99, with a monthly subscription option on the Shopify-powered DTC storefront.
The business operates a hybrid distribution model combining direct-to-consumer e-commerce, social commerce via TikTok Shop and Amazon, and a growing premium retail footprint. Following a strategic investment in April 2026, Medase expanded into all 14 Erewhon Southern California locations and continues to grow across regional natural food chains (Akin's, Chamberlin's, Earth Origins), with wholesale fulfillment enabled through Airgoods and Faire. Manufacturing occurs in Los Angeles, CA and Atlanta, GA.
Medase pursues a product-led, community-anchored GTM strategy with experiential marketing at high-profile cultural events (NBA All-Star Gifting Suite, Tyler Perry's Sistas, Martha's Vineyard African American Film Festival, HBCU Week) and a student brand ambassador program. The target customer base spans health-conscious consumers, the sober-curious demographic, and premium lifestyle buyers seeking elevated, organic, low-calorie beverage alternatives for mindful social occasions. The company employs 1–10 people, was previously founder-funded, and secured its first external strategic investment in April 2026, with stated capacity to support $20M+ in annual sales as the next scaling milestone.
Medase firmographics
Firmographics- Name
- Medase
- Legal name
- Medase Cocktails LLC
- Website
- https://medasecocktails.com
- Company type
- Private
- Founded year
- 2023
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Medase is a Black women-owned premium zero-proof cocktail brand producing six organic non-alcoholic cocktails that replicate classic spirits. Founded in 2023 in Los Angeles, the company sells direct-to-consumer via Shopify and through Erewhon, Amazon, and natural food retailers.
- Ownership category
- akta.pro rank
Medase industry classification
Industry- Product category
- Non-alcoholic cocktails
- NAICS
- Soft Drink Manufacturing (312111)
- SIC
- Bottled & Canned Soft Drinks & Carbonated Waters (2086), Beverages (2080)
- akta.pro primary industry
- Alcoholic Beverage Mixers & Cocktail Ingredients Brands (Non-alcoholic) (CRADAIAH)
- akta.pro secondary industries
- Non-Carbonated Soft Drinks (Juice Drinks, Lemonades, Fruit Drinks) (CRADAHAB), Cocktail Mixes & Alcoholic Beverage Bases (non-alcoholic mixers, RTD spirit bases) (AFAFAGAH)
Keywords
Where Medase is headquartered
LocationHeadquarters
- HQ city
- Los Angeles
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
Medase business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D, Others
Revenue model
- Direct Product Sales: Medase generates revenue through direct-to-consumer sales via their e-commerce website (Shopify-powered) and through wholesale distribution to retail partners including premium grocers, natural food stores, and specialty beverage retailers. Products are sold as 4-packs and 6-pack variety bundles at price points of $19.99 and $29.99 respectively.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Individual 4-pack products |
| Unit Pricing | Pay-as-you-go | Variety 6-pack bundle |
| Subscription | Monthly | Subscription option |
Go-to-market motion2 records
Distribution channels7 records
Marketing channels10 records
Medase product offering
Product offeringCore offering
Medase produces and sells premium, organic, zero-proof canned cocktails designed to replicate the taste of classic alcoholic cocktails such as Moscow Mule, Mojito, Old Fashioned, Margarita, Lemon Drop, and Jamaican Rum Punch. Products are sold as 4-packs and 6-pack variety bundles through a direct-to-consumer Shopify website, premium grocers such as Erewhon, natural food retailers, and online marketplaces including Amazon and TikTok Shop.
Product overview
Medase is a premium zero-proof cocktail brand offering organic, alcohol-free cocktails that replicate the taste of classic cocktails. The product portfolio consists of six signature flavors sold as 4-packs ($19.99 each) and curated packs: a Best Sellers 4-Pack featuring four top flavors, and a Variety Pack (6-pack) containing one can of each of the six flavors. All products are organic, vegan, gluten-free, soy-free, caffeine-free, non-GMO, low calorie, and sweetened with organic agave. The brand was co-founded by Monica Cornitcher and Inga Dyer, inspired by their friendship and the vision to create a healthier alternative to traditional cocktails.
Differentiator
Problem solved
Functional benefit
Products and services
- Goodnight Moon Moscow Mule Organic, premium, zero-proof Moscow Mule with natural vodka flavor, spicy ginger beer flavor, zesty lime juice, and organic premium agave; two servings per can. Targeted at consumers seeking alcohol-free alternatives to classic cocktails.
- Heavana Can't Wait Mojito Organic, premium, zero-proof Mojito with tangy lime, sweet organic agave, and smooth white rum flavor; two servings per can. Designed for health-conscious and sober-curious consumers.
- Hey Big Dipper Old Fashioned Organic, premium, zero-proof Old Fashioned featuring premium organic agave and bitters to create a harmonious whiskey-like character without alcohol.
- Hello Sunshine Margarita Organic, premium, zero-proof Margarita with natural tequila flavor, lime juice, natural triple sec extract, and premium agave.
- Golden Hour Jamaican Rum Punch Organic, premium, zero-proof Jamaican Rum Punch with smooth rum flavor, zesty citrus, tropical juices, and premium organic agave.
- Sun Kissed Lemon Drop Organic, premium, zero-proof Lemon Drop combining the tartness of lemon with sweetness of organic premium agave and smoothness of vodka flavor.
- Best Sellers 4-Pack Curated 4-pack bundle featuring Goodnight Moon Moscow Mule, Heavana Can't Wait Mojito, Hey Big Dipper Old Fashioned, and Sun Kissed Lemon Drop.
- Variety Pack (6-Pack) Curated 6-pack containing one can of each of the six signature flavors: Goodnight Moon Moscow Mule, Heavana Can't Wait Mojito, Hey Big Dipper Old Fashioned, Sun Kissed Lemon Drop, Hello Sunshine Margarita, and Golden Hour Jamaican Rum Punch; priced at $29.99.
- Medase Subscription Monthly subscription service available through the Medase Shopify storefront that delivers zero-proof cocktails on a recurring basis with subscriber discounts.
Quantifiable outcome
- Expanded to 14 Erewhon Southern California locations and 32+ retail stores
Companies that use Medase
Customer profileNamed customers6 records
Segments3 records
Ideal customer profiles4 records
Medase technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Medase partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- ErewhoncorePremium zero-proof cocktail brand expanded to all Erewhon Southern California locations following strategic investment in April 2026. The brand was previously available at 32 local retail stores and Martha's Vineyard hotel before this major retail expansion.
Scale indicators5 records
Recent moves7 records
Expansion highlights7 records
Medase competitors and assessment
Company assessmentBroad incumbents
- Seedlip: Pioneering non-alcoholic distilled spirit brand (owned by Diageo) that established the zero-proof category, serving the same customer base as Medase with far broader reach.
- Lyre's: Large, globally distributed non-alcoholic spirits brand offering a broad portfolio of zero-proof alternatives, competing for the same mindful-drinking shelf space as Medase but at greater scale.
Emerging players
- Hiyo: Canned non-alcoholic 'social tonic' RTD beverages targeting mindful drinkers, comparable to Medase in format, price point, and DTC/retail go-to-market.
- Free Spirits Company: Non-alcoholic spirit alternatives engineered to mimic tequila, bourbon and gin, sharing Medase's flavor-replication focus for the zero-proof cocktail occasion.
- Kin Euphorics: Functional non-alcoholic beverages positioned around wellness and social occasions; overlaps with Medase's health-conscious, sober-curious consumer and premium branding.
Direct peers
- Ghia: Non-alcoholic apéritif brand with canned RTD spritzes sold DTC and in premium grocers like Erewhon, sharing Medase's channel strategy and lifestyle branding.
- Mocktail Club: Produces canned, ready-to-drink non-alcoholic craft cocktails sold DTC and in retail, directly overlapping with Medase's zero-proof RTD cocktail format and health-conscious positioning.
- Ritual Zero Proof: Makes zero-proof spirit alternatives (tequila, whiskey, gin) designed to replicate alcohol flavor, closely aligned with Medase's authentic spirit-replication value proposition.
- De Soi: Celebrity-backed canned non-alcoholic apéritifs targeting sober-curious, wellness-oriented consumers; comparable RTD format, premium branding, and retail distribution to Medase.
- Curious Elixirs: Sells premium canned non-alcoholic cocktails replicating classic spirit-forward drinks, mirroring Medase's product category, DTC-plus-retail model, and premium mindful-drinking audience.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Medase social profiles
Digital presenceMedase financial estimates
Financial estimateRevenue estimate
Valuation estimate
Medase leadership team
Management profileNumber of profiles
Profiles1 record
Medase funding detail
Funding detailFunding overview
Funding rounds1 record
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Medase M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Medase
What does Medase do?
Medase produces and sells premium, organic, zero-proof canned cocktails designed to replicate the taste of classic alcoholic cocktails such as Moscow Mule, Mojito, Old Fashioned, Margarita, Lemon Drop, and Jamaican Rum Punch. Products are sold as 4-packs and 6-pack variety bundles through a direct-to-consumer Shopify website, premium grocers such as Erewhon, natural food retailers, and online marketplaces including Amazon and TikTok Shop.
Is Medase a public or private company?
Medase is a private company. It is classified as venture growth investor backed and is currently operating.
When was Medase founded?
Medase was founded in 2023. It employs 1 to 10 people.
Where is Medase based?
Medase is headquartered in Los Angeles, United States, in the North America region.
How does Medase make money?
One revenue line is on record: direct Product Sales.
Who are Medase's main competitors?
Broad incumbents on record are Seedlip and Lyre's. Emerging players are Hiyo, Free Spirits Company and Kin Euphorics. Direct peers are Ghia, Mocktail Club, Ritual Zero Proof, De Soi and Curious Elixirs.
Does Medase have an API?
No public API is recorded for Medase.
What industry is Medase in?
Medase's product category is Non-alcoholic cocktails. Its primary akta.pro industry code is CRADAIAH, Alcoholic Beverage Mixers & Cocktail Ingredients Brands (Non-alcoholic), with a secondary code of CRADAHAB, Non-Carbonated Soft Drinks (Juice Drinks, Lemonades, Fruit Drinks). Its NAICS code is 312111 and its SIC code is 2086.