Mocktail Club
Mocktail Club is a Washington, DC-based DTC producer (founded 2017) of premium non-alcoholic canned cocktails inspired by global destinations, selling via own e-commerce, a Recharge-powered subscription, and corporate event orders to health-conscious and sober-curious consumers.
- Company typePrivate
- Founded2017
- HeadquartersWashington, United States
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
What Mocktail Club does
Mocktail Club is a Washington, DC-based private company (founded 2017) that produces premium non-alcoholic cocktails — canned, ready-to-drink beverages inspired by global travel destinations such as Manhattan, Havana, Capri, Bali, Bombay, and Jalisco. Its core technology and IP revolve around flavor formulation rather than software: caffeine-free tea infusions combined with spices such as cardamom and chili pepper are used to build tannins and complexity without alcohol, and the clean-label platform uses organic agave and monkfruit sweeteners, is Non-GMO, gluten-free, vegan, and calorie-controlled (25-90 calories per can). The current SKU set comprises six travel-inspired single flavors plus curated bundles (Variety Pack, Global Sips Collection) with a Holiday Sips Collection also referenced.
The business model is direct-to-consumer-led, with revenue coming from one-time e-commerce purchases (4/12/24-can packs), a Recharge-Payments-powered subscription offering with a 10% discount and 14/30-day cadences, and a separate corporate/B2B order channel for Fortune 500, non-profit, and group events. Marketing is concentrated on earned media (Refinery29, BuzzFeed, Marie Claire, Rolling Stone, NPR), email capture, and recipe-driven content, while a 1%-of-sales partnership with Water for People supports social-impact brand positioning. The company operates with a 1-10 employee team, has no disclosed funding rounds with material dollar amounts, and has participated in retail-acceleration programs (SKU, 2022; Target Takeoff, 2023) as signals of broader go-to-market intent.
Mocktail Club firmographics
Firmographics- Name
- Mocktail Club
- Legal name
- Mocktail Club
- Website
- https://mocktailclub.com
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Mocktail Club is a Washington, DC-based DTC producer (founded 2017) of premium non-alcoholic canned cocktails inspired by global destinations, selling via own e-commerce, a Recharge-powered subscription, and corporate event orders to health-conscious and sober-curious consumers.
- Ownership category
- akta.pro rank
Mocktail Club industry classification
Industry- Product category
- Non-Alcoholic Beverages
- NAICS
- Beverage Manufacturing (3121)
- SIC
- Beverages (2080), Bottled & Canned Soft Drinks & Carbonated Waters (2086)
- akta.pro primary industry
- Alcoholic Beverage Mixers & Cocktail Ingredients Brands (Non-alcoholic) (CRADAIAH)
Keywords
Where Mocktail Club is headquartered
LocationHeadquarters
- HQ city
- Washington
- HQ country
- United States
- HQ region
- North America
Markets served
Mocktail Club business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D, Others
Revenue model
- Direct Product Sales: One-time purchase of individual products or variety packs through e-commerce storefront. Products sold in 4-can, 12-can, and 24-can configurations with per-can pricing.
- Subscription: Recurring subscription model with 10% discount on all orders. Members receive automatic deliveries every 14 or 30 days with first access to new and seasonal flavors and periodic recipes.
- Corporate Orders: B2B sales to fortune 500 companies, non-profit organizations, and groups for events such as happy hours, corporate events, baby showers, reunions, and virtual events.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Global Sips Collection - All 5 Signature Flavors 24-Pack |
| Unit Pricing | Pay-as-you-go | 4-CAN Single Flavor Pack |
| Unit Pricing | Pay-as-you-go | 12-CAN Single Flavor Pack |
| Unit Pricing | Pay-as-you-go | 24-CAN Single Flavor Pack |
| Subscription | Monthly | Subscription Membership |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels3 records
Mocktail Club product offering
Product offeringCore offering
Mocktail Club crafts and sells premium non-alcoholic cocktails inspired by global travel destinations. The company offers individual canned mocktails, variety packs, subscription boxes, and bulk corporate orders, positioning itself in the growing sober-curious and health-conscious beverage category.
Product overview
Mocktail Club offers a portfolio of seven premium non-alcoholic cocktail products inspired by global travel destinations: Jalisco Passionfruit (Mexico), Bali Breeze (Indonesia), Manhattan Berry (USA), Havana Twist (Cuba), Capri Spritz (Italy), Bombay Fire (India), plus the recently launched Holiday Sips Collection. These core products are complemented by curated bundles (Variety Pack, Global Sips Collection) and value-added services including subscription-based recurring delivery with member discounts and corporate bulk ordering for events. The entire product line features low-calorie formulations (25-90 calories per can), natural ingredients with superfoods (pomegranates, cranberries, blackberries), caffeine-free tea infusions, and sweeteners derived from agave and monkfruit, with no refined sugar, artificial flavors, or preservatives. Products are Non-GMO certified, gluten-free, and vegan.
Differentiator
Problem solved
Functional benefit
Products and services
- Jalisco Passionfruit
- Bali Breeze
- Manhattan Berry
- Havana Twist
- Capri Spritz
- Bombay Fire
- Variety Pack
- Global Sips Collection
- Mocktail Subscription
- Corporate Orders
Companies that use Mocktail Club
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles2 records
Mocktail Club technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Feature3 records
Mocktail Club partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Water for PeoplecoreFor every can purchased, Mocktail Club partners with Water for People to provide clean water access across the globe. The partnership addresses the global water crisis where 663 million people drink dirty water and 2.4 billion lack access to lavatories. The collaboration helps women, children, and communities improve health through lifetime solutions to safe water and sanitation. 1% of Mocktail Club sales goes to supporting this clean water mission globally.
Scale indicators1 record
Recent moves6 records
Expansion highlights6 records
Mocktail Club competitors and assessment
Company assessmentDirect peers
- Ghia: Premium non-alcoholic aperitif brand sold DTC in bottles and cans, targeting the same sober-curious / moderation consumer with bold, globally-inspired flavor profiles — directly comparable positioning, channels, and price architecture.
- Kin Euphorics: Non-alcoholic, adaptogen-forward functional 'social tonics' sold DTC and in retail; competes for the same elevated non-alcoholic occasion with sophisticated branding and comparable price points.
- De Soi: Non-alcoholic sparkling aperitifs positioned as a sophisticated alcohol alternative with clean-label ingredients — directly comparable consumer, premium DTC positioning, and storytelling-driven brand.
- Three Spirit Drinks: Functional, plant-based non-alcoholic 'social elixirs' sold DTC with elevated branding and adaptogen/ingredient storytelling; targets the same sober-curious, design-conscious shopper.
Broad incumbents
- Athletic Brewing Company: Largest scaled non-alcoholic beverage brand in the U.S. (NA beer), with deep retail penetration, big marketing budgets and a credible mass-market non-alc mission — defining the broader category in which Mocktail Club operates.
Emerging players
- Recess: Non-alcoholic functional beverages (CBD/hemp-infused sparkling drinks) sold DTC with lifestyle branding — overlaps with Mocktail Club's wellness-positioned, non-alcoholic, premium DTC approach for sober-curious adult consumers.
- Surely (non-alcoholic wine): Premium non-alcoholic wine DTC brand with similar clean-label positioning and adult moderation occasion; competes for the same consumer wallet and gifting/event occasions.
- Töst Beverages: Premium non-alcoholic sparkling tonic brand sold DTC and in selective retail — overlapping with Mocktail Club's canned, low-calorie, alcohol-occasion positioning.
- Boisson: Curated multi-brand non-alcoholic beverage retailer (DTC + store locations) — not a direct mocktail competitor but addresses the same consumer need set and competes on occasion/awareness.
- Figlia: Female-founded non-alcoholic aperitif brand sold DTC with similar premium, storytelling-led branding — competing for the same events, hosting, and moderation occasions.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Mocktail Club social profiles
Digital presenceMocktail Club financial estimates
Financial estimateRevenue estimate
Valuation estimate
Mocktail Club leadership team
Management profileNumber of profiles
Profiles1 record
Mocktail Club funding detail
Funding detailFunding overview
Funding rounds4 records
Investors3 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Mocktail Club M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Mocktail Club
What does Mocktail Club do?
Mocktail Club crafts and sells premium non-alcoholic cocktails inspired by global travel destinations. The company offers individual canned mocktails, variety packs, subscription boxes, and bulk corporate orders, positioning itself in the growing sober-curious and health-conscious beverage category.
Is Mocktail Club a public or private company?
Mocktail Club is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Mocktail Club founded?
Mocktail Club was founded in 2017. It employs 1 to 10 people.
Where is Mocktail Club based?
Mocktail Club is headquartered in Washington, United States, in the North America region.
How does Mocktail Club make money?
Three revenue lines are on record. Direct Product Sales are the primary driver. The others are subscription and corporate Orders.
Who are Mocktail Club's main competitors?
Direct peers on record are Ghia, Kin Euphorics, De Soi and Three Spirit Drinks. Athletic Brewing Company is listed as a broad incumbent. Emerging players are Recess, Surely (non-alcoholic wine), Töst Beverages, Boisson and Figlia.
Does Mocktail Club have an API?
No public API is recorded for Mocktail Club.
What industry is Mocktail Club in?
Mocktail Club's product category is Non-Alcoholic Beverages. Its primary akta.pro industry code is CRADAIAH, Alcoholic Beverage Mixers & Cocktail Ingredients Brands (Non-alcoholic). Its NAICS code is 3121 and its SIC code is 2080.