Wigglitz By Zb Designs
Wigglitz by ZB Designs is a Utah-based private company that designs and sells 3D-printed collectible figurines with proprietary wiggly loose-link joints across nine themed collections, serving collectors, fidget-toy enthusiasts, and gift buyers through DTC e-commerce, wholesale, and monthly subscription.
- Company typePrivate
- Founded2023
- HeadquartersOgden, United States
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
What Wigglitz By Zb Designs does
Wigglitz by ZB Designs is a privately-held collectible toy company headquartered in Ogden, Utah, operating under the DBA "Wigglitz" through its parent entity ZB Designs (legal name: zbdesigns). The business was founded approximately three and a half years ago, originally as a two-person operation in a small apartment bedroom producing custom knives and keychains, before pivoting into the toy category and developing the Wigglitz character line. The company is founder-owned with no disclosed external institutional investment, no parent company, and no subsidiaries.
The core product is a line of 3D-printed collectible figurines built on a proprietary wiggly loose-link joint architecture that connects 1 to 8 body segments per character with 1 to 24+ joints, enabling poseable, fidget-friendly play. The catalog spans nine themed collections — Original, Dino, Ocean, Foodz, Farm, Puppy, Fantasy, Stars & Stripes, and Kids' Monsters — totaling over 200 unique character designs, plus the Winky brand mascot (a cyclops alien). A separate "Real-Time Collectibles" line ties new drops to current events and viral subjects, including Neil the Seal (based on a viral Tasmanian seal), Punch the Monkey (a Japanese macaque born at Ichikawa City Zoo in July 2025), the Artemis Launch tube (NASA Artemis lunar program), and the Global Goal Pack (international football). Complementary products include the Wigglitz Pouch storage case, Collector's Guides, themed posters, the Winky Plush, and ZB Hoodie merchandise.
The business model is predominantly direct-to-consumer e-commerce on Shopify, with prices ranging from $1 (Collector's Guides) to $60 (ZB Hoodie), tiered bundle pricing up to 50+ characters ($74.99+), a $55/month Monthly Box subscription with first-dibs access on new releases, e-gift cards in $25–$100 denominations, and a wholesale channel serving physical retailers (with a customer-facing store locator). Marketing is anchored on Instagram (@wigglitz.zb), an email newsletter ("Wigglitz Insiders Club"), free downloadable PDF collector's guides, and event-driven drops. The primary customer segments are collectors and fidget-toy enthusiasts (children and adults) with gift buyers as a secondary audience, and the company ships worldwide. Reported review volumes are modest — 679 on the lead Build Your Bundle product versus 46–78 on newer lines — and the team is described as having grown from two founders to a small group, indicating an early-stage consumer brand rather than an at-scale enterprise.
Wigglitz By Zb Designs firmographics
Firmographics- Name
- Wigglitz By Zb Designs
- Legal name
- zbdesigns
- Website
- https://wigglitz.com
- Company type
- Private
- Founded year
- 2023
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Wigglitz by ZB Designs is a Utah-based private company that designs and sells 3D-printed collectible figurines with proprietary wiggly loose-link joints across nine themed collections, serving collectors, fidget-toy enthusiasts, and gift buyers through DTC e-commerce, wholesale, and monthly subscription.
- Ownership category
- akta.pro rank
Wigglitz By Zb Designs industry classification
Industry- Product category
- Collectible Toys & Figurines
- NAICS
- Hobby, Toy, and Game Retailers (459120), Gift, Novelty, and Souvenir Retailers (459420)
- SIC
- Games, Toys & Children's Vehicles (No Dolls & Bicycles) (3944), Dolls & Stuffed Toys (3942), Retail-Miscellaneous Shopping Goods Stores (5940)
- akta.pro primary industry
- Miniatures & Figurines (Display/Collectible) (CRALAKAB)
- akta.pro secondary industries
- Toy Rentals & Subscription Boxes (CRALAFAK), Traditional Toy Stores (CRALAFAA), 3D-Printed Miniatures & STL Files (Digital/Physical) (CRALAKAJ)
Keywords
Where Wigglitz By Zb Designs is headquartered
LocationHeadquarters
- HQ city
- Ogden
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Wigglitz By Zb Designs business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Direct Product Sales: One-time purchases of individual characters, themed bundles, and accessory products. Primary revenue stream through e-commerce store. Products include Build Your Bundle, Tubes, Collector's Guides, Pouches, Plush toys, and limited edition collectibles.
- Monthly Subscription Box: $55 monthly subscription delivering newest Wigglitz products, exclusive items, and first access to new releases. Subscribers get first dibs on newest products and color options.
- Gift Cards: E-gift cards sold in $25, $50, $75, and $100 denominations, allowing recipients to choose their own products.
- Wholesale/B2B: Wholesale channel for retailers and buyers interested in selling Wigglitz products in physical stores.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Build Your Bundle - Starter 6 Wigglitz |
| Unit Pricing | Pay-as-you-go | Build Your Bundle - 15 Wigglitz (Most Popular) |
| Unit Pricing | Pay-as-you-go | Build Your Bundle - 36 Wigglitz (Best Value) |
| Unit Pricing | Pay-as-you-go | Build Your Bundle - 50+ Wigglitz |
| Unit Pricing | Pay-as-you-go | Punch the Monkey Collectible |
| Unit Pricing | Pay-as-you-go | Artemis Launch Tube |
| Unit Pricing | Pay-as-you-go | Global Goal Pack |
| Unit Pricing | Pay-as-you-go | Neil the Seal |
| Unit Pricing | Pay-as-you-go | Wigglitz Tubes |
| Unit Pricing | Pay-as-you-go | Collector's Guides |
| Subscription | Monthly | Monthly Box Subscription |
| Unit Pricing | Pay-as-you-go | Winky Plush |
| Unit Pricing | Pay-as-you-go | Wigglitz Pouch |
| Unit Pricing | Pay-as-you-go | ZB Hoodie |
| Unit Pricing | Pay-as-you-go | Gift Cards |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels4 records
Wigglitz By Zb Designs product offering
Product offeringCore offering
Wigglitz By Zb Designs designs, manufactures, and sells collectible fidget-friendly figurines with wiggly loose-link joints under the Wigglitz brand. Customers build customizable bundles from themed collections (Original, Dino, Ocean, Foodz, Farm, Puppy, Fantasy, Stars & Stripes, and Real-Time Collectibles) or purchase mystery tubes, plus a $55/month subscription box delivering new releases and exclusive items.
Product overview
Wigglitz By Zb Designs is a collectible toy company offering wiggly, fidget-friendly 3D-printed characters with loose-link joints. The core product is the customizable Build Your Bundle system, supplemented by mystery Wigglitz Tubes in 7 themed series. The company operates a Monthly Box subscription service for exclusive access to new products. Additional offerings include the Wigglitz Pouch storage case, Collector's Guides (physical and free printable PDFs), plush merchandise, and merchandise like the ZB Hoodie. The Real Time Collectibles line creates characters inspired by real viral animals (Neil the Seal, Punch the Monkey), news events (Artemis Launch space mission), and cultural moments (Global Goal Pack football theme). Gift cards and themed posters complete the portfolio. The brand mascot is Winky, a cyclops alien.
Differentiator
Problem solved
Functional benefit
Products and services
- Build Your Bundle Customizable bundle builder letting customers select individual Wigglitz characters across themed collections. Offered in 4 size tiers (6 for $14.99, 15 for $24.99, 36 for $59.99, 50+ from $74.99). 50+ bundle includes a guaranteed Shiny Wigglitz exclusive.
- Wigglitz Tubes Mystery collectible packs containing random Wigglitz characters from themed series (Farm, Ocean, Fantasy, Foodz, Puppy, Original, Stars & Stripes). Available in 5-pack ($20) or 12-pack configurations. Made in the USA.
- Monthly Box Subscription Monthly subscription box ($55/month) delivering newest Wigglitz products, exclusive items, and first access to new releases and color options. Subscribers get first dibs and hints via Instagram.
- Neil the Seal Real-Time Collectible Real-Time Collectible ($9.99) inspired by Neil, a real viral seal from Tasmania known for causing property damage. Includes interactive miniature environment and 3 fidgety removable pieces.
- Punch the Monkey Real-Time Collectible Real-Time Collectible ($6) based on Punch, a real Japanese macaque born at Ichikawa City Zoo in July 2025. Set includes Punch and Friend characters with multiple wiggly loose-link joints.
- Global Goal Pack Limited football/soccer-themed collectible set ($25) featuring 12 characters including players from multiple national teams, match ball character, Yellow and Red Card Wigglitz, and Winky the Ref. Limited drop.
- Artemis Launch Tube Space-themed collectible tube ($15) containing 6 unique Wigglitz characters celebrating NASA's Artemis program and the mission to return astronauts to the Moon.
- Wigglitz Pouch Crystal-clear carry case holding up to 30 Wigglitz characters. Includes two exclusive characters: Bamboo (Panda) and Cinnamon (Red Panda).
- Winky Plush Plush toy version of Wigglitz mascot character Winky (a cyclops alien). Soft and cuddly brand merchandise ($10).
- Wigglitz Gift Card E-gift cards available in $25, $50, $75, and $100 denominations, redeemable for any Wigglitz products on the website.
- Collector's Guides Printed tracking guides ($1 each) for 9 themed series: Ocean, Puppy, Fantasy, Original, Foodz, Farm, Stars & Stripes, Dino, and Kids' Monsters. Also available as free downloadable PDFs.
- ZB Hoodie Aquamarine-colored branded hoodie ($60) for ZB Designs fans. Features soft feel and bold color. Available in XS through 2XL.
- Collector's Guide Poster 18x24 inch collector's guide poster featuring four themes: Puppy, Fantasy, Ocean, and Original series. Phase 1 collectible poster for display and collection tracking.
Quantifiable outcome
- 679 reviews on Build Your Bundle product
- +3 more outcomes
Companies that use Wigglitz By Zb Designs
Customer profileSegments2 records
Ideal customer profiles2 records
Wigglitz By Zb Designs technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Wigglitz By Zb Designs partnerships and signals
Strategic signalScale indicators3 records
Recent moves1 record
Expansion highlights6 records
Wigglitz By Zb Designs competitors and assessment
Company assessmentDirect peers
- Pop Mart: Chinese-listed leader in blind-box designer collectible figurines with themed series and surprise packaging; the closest direct competitor to Wigglitz's themed, mystery-pack collectible model.
- Loot Crate: Subscription box for collectibles and pop-culture goods; the closest comparable to Wigglitz's $55/month Monthly Box in business model and target collector.
- Squishmallows (Jazwares): Plush collectibles with named characters and broad themed drops; overlaps Wigglitz's collectibility, gifting, and plush (Winky Plush) categories with materially larger distribution.
- Funko: Vinyl collectible figurine maker (Pop!, Mystery Minis) with themed IP tie-ins and broad retail distribution — directly comparable in mystery collectible mechanics, licensing, and shelf-based retail.
- Kidrobot: Designer/artisan collectible toys and art figures with themed series and limited drops; comparable niche collectible positioning and DTC + specialty retail mix.
- Crazy Aaron's: Fidget/play product maker (Thinking Putty, fidget toys); competes directly for the fidget toy and adult/child collector spend that Wigglitz also targets.
Others
- Toy Tokyo: Specialty collectible toy retailer and distributor; relevant as a potential wholesale/retail partner and a comparable collectible retail channel for Wigglitz's niche brands.
Emerging players
- Tokidoki: Designer character lifestyle brand with collectible figurines, plush, and accessories; overlaps Wigglitz's themed-character, collectible, and lifestyle merchandise play at a similar scale.
Broad incumbents
- Moose Toys: Global toy company behind collectible lines (e.g., Treasure X); competes in the same surprise/collectible toy shelf category with significantly broader distribution.
- MGA Entertainment (Miniverse): Large toy maker behind Miniverse and other mini collectible lines; competes on shelf for the same collector/gift consumer with much deeper retail and capital resources.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Wigglitz By Zb Designs social profiles
Digital presenceWigglitz By Zb Designs financial estimates
Financial estimateRevenue estimate
Valuation estimate
Wigglitz By Zb Designs leadership team
Management profileNumber of profiles
Wigglitz By Zb Designs funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Wigglitz By Zb Designs M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Wigglitz By Zb Designs
What does Wigglitz By Zb Designs do?
Wigglitz By Zb Designs designs, manufactures, and sells collectible fidget-friendly figurines with wiggly loose-link joints under the Wigglitz brand. Customers build customizable bundles from themed collections (Original, Dino, Ocean, Foodz, Farm, Puppy, Fantasy, Stars & Stripes, and Real-Time Collectibles) or purchase mystery tubes, plus a $55/month subscription box delivering new releases and exclusive items.
Is Wigglitz By Zb Designs a public or private company?
Wigglitz By Zb Designs is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Wigglitz By Zb Designs founded?
Wigglitz By Zb Designs was founded in 2023. It employs 1 to 10 people.
Where is Wigglitz By Zb Designs based?
Wigglitz By Zb Designs is headquartered in Ogden, United States, in the North America region.
How does Wigglitz By Zb Designs make money?
Four revenue lines are on record. Direct Product Sales are the primary driver. The others are monthly Subscription Box, gift Cards and wholesale/B2B.
Who are Wigglitz By Zb Designs's main competitors?
Direct peers on record are Pop Mart, Loot Crate, Squishmallows (Jazwares), Funko, Kidrobot and Crazy Aaron's. Toy Tokyo is listed as an others. Tokidoki is listed as an emerging player. Broad incumbents are Moose Toys and MGA Entertainment (Miniverse).
Does Wigglitz By Zb Designs have an API?
No public API is recorded for Wigglitz By Zb Designs.
What industry is Wigglitz By Zb Designs in?
Wigglitz By Zb Designs's product category is Collectible Toys & Figurines. Its primary akta.pro industry code is CRALAKAB, Miniatures & Figurines (Display/Collectible), with a secondary code of CRALAFAK, Toy Rentals & Subscription Boxes. Its NAICS code is 459120 and its SIC code is 3944.