Alaska Pure Sea Salt Co.
Alaska Pure Sea Salt Co., founded in 2007 in Sitka, Alaska, is a privately-held artisan producer of handmade flake sea salts and bath salts sold direct-to-consumer through a single retail storefront and e-commerce site, serving food enthusiasts, gift buyers, and Alaska tourists.
- Company typePrivate
- Founded2007
- HeadquartersSitka, United States
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
What Alaska Pure Sea Salt Co. does
Alaska Pure Sea Salt Company, founded in 2007 and headquartered in Sitka, Alaska, produces handmade flake sea salts harvested from the pristine waters of Southeast Alaska. The product line centers on a flagship Original Sitka Flake Sea Salt and roughly ten flavored and infused variants (alder smoked, wild blueberry, Sitka spruce tip, lemon-lime, spicy hot pepper, rosemary, coffee bean, vanilla bean, plus limited editions), sold in 4oz bottles typically priced at $16-$19. The company has extended into adjacent categories including bath salts (Citrus Mint, Lavender Eucalyptus), 6-flavor tasting sets, and curated gift sets such as a $99 Made in Alaska Gift Box that bundles complementary artisan products from partner Alaska makers like Barnacle Foods, Birdwings Fine Chocolate, and Forty-Nine and Pine.
The business operates a pure direct-to-consumer model through two channels: a physical retail storefront at 388 Lincoln Street in Sitka that captures cruise-ship and local foot traffic, and an e-commerce site shipping to the continental US. Pricing is pay-as-you-go unit pricing with free shipping over $75; no subscription or wholesale model is in evidence. The company is privately held, founder/owner-operated, with 1-10 employees, no disclosed outside funding, and 688+ store reviews averaging 4.85-4.95 stars across individual SKUs.
The customer base is fragmented across three primary segments: food enthusiasts and home cooks seeking premium culinary ingredients, gift buyers purchasing for special occasions, and Alaska tourists/cruise passengers seeking authentic local souvenirs. Marketing is executed through organic Instagram content, an email newsletter, recipe blog content, and in-store sampling experiences. Operations, product development, and distribution are entirely bootstrapped with no enterprise or B2B channel disclosed.
Alaska Pure Sea Salt Co. firmographics
Firmographics- Name
- Alaska Pure Sea Salt Co.
- Legal name
- Alaska Pure Sea Salt Company
- Website
- https://alaskapureseasalt.com
- Company type
- Private
- Founded year
- 2007
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Alaska Pure Sea Salt Co., founded in 2007 in Sitka, Alaska, is a privately-held artisan producer of handmade flake sea salts and bath salts sold direct-to-consumer through a single retail storefront and e-commerce site, serving food enthusiasts, gift buyers, and Alaska tourists.
- Ownership category
- akta.pro rank
Alaska Pure Sea Salt Co. industry classification
Industry- Product category
- Artisan Sea Salt
- akta.pro primary industry
- Salt & Salt-Based Seasonings (Sea Salt, Flake, Seasoned Salts) (AFAJANAE)
Keywords
Where Alaska Pure Sea Salt Co. is headquartered
LocationHeadquarters
- HQ city
- Sitka
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Alaska Pure Sea Salt Co. business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales
Revenue model
- Direct Product Sales: Direct-to-consumer sales of handmade flake sea salt products through e-commerce website and physical retail location in Sitka, Alaska. Products include flavored salts, gift sets, and complementary artisan goods from partner Alaska makers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Individual 4oz Flake Sea Salt bottles - $16-$19 |
| Unit Pricing | Pay-as-you-go | Gift Set Duo with Pinch Bowls - $41.00 |
| Unit Pricing | Pay-as-you-go | Gift Set Trio with Bamboo Tray - $53.00 |
| Unit Pricing | Pay-as-you-go | Made in Alaska Gift Box - $99.00 |
| Unit Pricing | Pay-as-you-go | Barnacle Foods Kelp Seasoning - $10.50 |
| Unit Pricing | Pay-as-you-go | Sitka Spruce Candle by Forty-Nine and Pine - $15.00 |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
Alaska Pure Sea Salt Co. product offering
Product offeringCore offering
Alaska Pure Sea Salt Co. produces handmade flake sea salt from the pristine waters of Southeast Alaska, sold in 4oz bottles under multiple flavored varieties and limited editions. The company also sells bath salts, tasting sets, and curated gift sets (including duo, trio, and a premium Made in Alaska Gift Box featuring partner Alaska-made items).
Product overview
Alaska Pure Sea Salt Company is an artisan sea salt producer established in 2007, offering North America's premier handmade flake sea salt harvested from the pristine waters of Southeast Alaska. The core product portfolio centers on Original Sitka Flake Sea Salt as the flagship offering, supplemented by ten flavored and infused varieties including Alder Smoked, Wild Blueberry, Sitka Spruce Tip, Fresh Lemon & Lime, Spicy Hot Pepper, Rosemary, Coffee Bean, and Vanilla Bean (each in 4oz packaging), plus two limited editions (Hot Smoked and Chive Talkin'). The company has expanded into complementary product lines including bath salts (Citrus Mint and Lavender Eucalyptus), tasting sets (6-Flavor and Large 6-Flavor), and curated gift sets (Duo with Pinch Bowls, Trio with Bamboo Tray, and Made in Alaska Gift Box). Additionally, the company resells complementary Alaska-made products including Sitka Spruce Candles by Forty-Nine and Pine and Barnacle Foods kelp seasonings. Products are available through their physical store in Sitka, Alaska and their e-commerce website.
Differentiator
Problem solved
Functional benefit
Products and services
- Original Sitka Flake Sea Salt, 4oz.
Quantifiable outcome
- Product ratings consistently 4.85-4.95 stars across individual products
Companies that use Alaska Pure Sea Salt Co.
Customer profileNamed customers4 records
Segments3 records
Ideal customer profiles3 records
Alaska Pure Sea Salt Co. technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Alaska Pure Sea Salt Co. partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered minor.
- Barnacle FoodsminorAlaska Pure Sea Salt features and sells Barnacle Foods products including Furikake Kelp Seasoning, Bullwhip Kelp Hot Sauce, and Spruce Tip Jelly in their store and through their Made in Alaska Gift Box, providing cross-promotion of complementary Alaska-made food products.
- Birdwings Fine ChocolateminorBirdwings Fine Chocolate Salted Caramel Truffle Bar is included in the Made in Alaska Gift Box sold by Alaska Pure Sea Salt, featuring premium chocolate alongside their sea salt products.
- Forty-Nine and PineminorAlaska Pure Sea Salt sells Sitka Spruce Candles made by Forty-Nine and Pine, a local Sitka artisan company specializing in handmade soy wax candles scented with local Alaskan notes.
- Little Sitka KitchenminorLocal Sitka food creator featured on Alaska Pure Sea Salt's Instagram for recipe collaborations and food pairings using their sea salt products.
Scale indicators1 record
Recent moves5 records
Expansion highlights5 records
Alaska Pure Sea Salt Co. competitors and assessment
Company assessmentBroad incumbents
- SaltWorks: Large U.S. salt company offering an extensive portfolio of gourmet, kosher, and sea salts across consumer and food service channels. A much broader incumbent that competes on range and scale rather than purely artisanal positioning.
- Redmond Real Salt: Utah-based natural sea salt brand with a wide product line spanning culinary salt, mineral supplements, and bath/body. Provides a more diversified, larger-scale counterpoint to Alaska Pure Sea Salt's narrow product focus.
Direct peers
- Maldon Salt: Iconic UK-based producer of premium flake sea salt and a benchmark for the artisan flake category globally. Competes head-to-head on shelf in premium retail and gifting channels.
- Maine Sea Salt Company: Maine-based artisanal sea salt producer with a portfolio of flavored finishing salts sold D2C and through specialty retail. Closely comparable in scale, coastal provenance, and product line.
- Salish Sea Salt: Pacific Northwest small-batch sea salt maker producing hand-harvested flake and smoked salts with regional flavor infusions. Comparable in regional provenance and artisanal production model.
- Bitterman Salt Co. Premium finishing salt brand founded by chef Mark Bitterman, focusing on flake and specialty salts for culinary enthusiasts. Directly comparable in product format, customer base, and premium positioning.
- Amagansett Sea Salt Co. Small-batch sea salt producer on Long Island, NY, with a similar handmade, small-batch approach and D2C gifting-oriented product line. A direct small-scale peer in the coastal artisan salt category.
- Jacobsen Salt Co. Oregon-based premium hand-harvested flake sea salt producer offering a similar line of infused and finishing salts to home cooks and chefs. The closest direct competitor in the U.S. artisan flake sea salt category, with broader wholesale distribution.
Regional players
- Hawaii Kai Sea Salt Co. Hawaii-based premium sea salt producer (originally part of Hawaii Kai Water) marketing Hawaiian-sourced salts in consumer and gift channels. Comparable in provenance-driven branding but serves a different U.S. region.
Emerging players
- True Sea Salt: Small-batch sea salt brand emphasizing sustainable production and mineral-rich profiles, with a curated product line targeted at health-conscious consumers and home chefs. Comparable in premium D2C positioning and category niche.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights7 records
Customer concentration
Alaska Pure Sea Salt Co. social profiles
Digital presenceAlaska Pure Sea Salt Co. financial estimates
Financial estimateRevenue estimate
Valuation estimate
Alaska Pure Sea Salt Co. leadership team
Management profileNumber of profiles
Alaska Pure Sea Salt Co. funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Alaska Pure Sea Salt Co. M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Alaska Pure Sea Salt Co.
What does Alaska Pure Sea Salt Co. do?
Alaska Pure Sea Salt Co. produces handmade flake sea salt from the pristine waters of Southeast Alaska, sold in 4oz bottles under multiple flavored varieties and limited editions. The company also sells bath salts, tasting sets, and curated gift sets (including duo, trio, and a premium Made in Alaska Gift Box featuring partner Alaska-made items).
Is Alaska Pure Sea Salt Co. a public or private company?
Alaska Pure Sea Salt Co. is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Alaska Pure Sea Salt Co. founded?
Alaska Pure Sea Salt Co. was founded in 2007. It employs 1 to 10 people.
Where is Alaska Pure Sea Salt Co. based?
Alaska Pure Sea Salt Co. is headquartered in Sitka, United States, in the North America region.
How does Alaska Pure Sea Salt Co. make money?
One revenue line is on record: direct Product Sales.
Who are Alaska Pure Sea Salt Co.'s main competitors?
Broad incumbents on record are SaltWorks and Redmond Real Salt. Direct peers are Maldon Salt, Maine Sea Salt Company, Salish Sea Salt, Bitterman Salt Co., Amagansett Sea Salt Co. and Jacobsen Salt Co.. Hawaii Kai Sea Salt Co. is listed as a regional player. True Sea Salt is listed as an emerging player.
Does Alaska Pure Sea Salt Co. have an API?
No public API is recorded for Alaska Pure Sea Salt Co..
What industry is Alaska Pure Sea Salt Co. in?
Alaska Pure Sea Salt Co.'s product category is Artisan Sea Salt. Its primary akta.pro industry code is AFAJANAE, Salt & Salt-Based Seasonings (Sea Salt, Flake, Seasoned Salts).