Adventurous Women

What Adventurous Women does

Adventurous Women is a women-only adventure travel company that organizes small-group active tours, hikes, and cultural experiences across Australia and a growing portfolio of international destinations including Sri Lanka, Turkey, Morocco, Cambodia, Bhutan, Nepal, Greece, and Vietnam. Founded approximately 13 years ago and operating as The Spark of Adventure Pty Ltd (ABN 93 673 779 783), the company targets women solo travelers and active women seeking adventure experiences without the need to be highly athletic, positioning its tours as an antidote to burnout and isolation; the company states that three-quarters of participants join solo and leave with new friends. The business is owner-operated by Marie P., headquartered at P.O. Box 5073, Kenmore East, Queensland, with a team of 1-10 employees.

The product portfolio is organized into five tour styles: Active Adventures (multi-activity cultural tours blending hiking, cycling, paddling, cooking classes, and wildlife), Pack-Free Hikes (supported multi-day hiking with comfortable nightly accommodation and transported luggage), Women's Treks (challenging remote multi-day journeys), Water-Based Adventures (kayaking and sailing), and Day Trips (single-day Australian experiences). Group sizes are capped at 12-16 participants and tour prices range from AU$44 for day trips to AU$6,590 for international multi-day tours, with a typical A$500 deposit and final payment. The underlying technology stack is a website-based booking platform at adventurouswomen.com.au built on HubSpot CMS, with YouLi handling bookings and Stripe processing payments, supplemented by email marketing and CRM tools; there is no mobile app, no public API, and no disclosed AI/ML capability.

Revenue is generated through three streams: one-time tour package sales, an annual AW Membership (Adventure Club) subscription offering A$100 booking discounts and pre-sale access, and a 10% affiliate commission on travel insurance premiums referred through Go Insurance. Distribution is fully direct-to-consumer via the website, phone (+61 1300 388 419), email, and a Calendly-powered scheduling tool, with marketing concentrated on the blog, email newsletter, the Sri Lanka Unpacked podcast, and word-of-mouth referrals. The company holds Quality Tourism and Sustainable Tourism accreditations and has earned TripAdvisor Travellers' Choice awards in 2023, 2024, and 2026, supported by 1,932 verified customer reviews averaging 4.89/5.

Name

Adventurous Women

Legal name

The Spark of Adventure Pty Ltd

Website

https://adventurouswomen.com.au

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

1–10 employees

Short description

Adventurous Women is an Australian women-only adventure travel company offering small-group active tours, hikes, and cultural experiences domestically and across 8+ international destinations, serving solo and active women travelers through direct-to-consumer bookings, an annual membership program, and an insurance referral partnership.

Ownership category

akta.pro rank

Product category

Adventure Travel Tours

NAICS

Tour Operators (561520), Tour Operators (56152), Travel Agencies (561510)

SIC

Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Multi-Activity & Expedition Packages (Guided Adventure Trips) (THAJABAL)

akta.pro secondary industries

Multi-Activity Adventure Tour Operators (Mixed itineraries) (THAAADAJ), Hiking, Trekking & Backpacking Tour Operators (THAAADAA), Adventure & Expedition Travel Agencies (THAKAFAB)

Keywords

• Women-only adventure tours
• Small-group hiking trips
• Female solo travel
• Active travel experiences
• Guided pack-free treks

Headquarters

HQ city

Perth

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Tour Package Sales: One-time tour package sales where customers pay a deposit (typically A$500) to secure their booking, followed by final payment. Tour prices range from AU$44 (day trips) to AU$6,590 (international multi-day adventures). Revenue is generated per booking with pricing varying by destination, duration, and tour type.
2. AW Membership Program: Annual membership program offering benefits such as A$100 discount on bookings and early access to trips. Members receive exclusive deals and pre-sale invitations.
3. Insurance Referral Commission: Partnership with Go Insurance where Adventurous Women receives referral commissions when customers purchase travel insurance through their referral link, earning 10% commission on insurance premiums.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Adventurous Women is an Australian tour operator that sells small-group, women-only active travel experiences including day trips, multi-day hikes, treks, water-based adventures, and cultural-immersion journeys within Australia and internationally. Tours are led by all-female AW tour leaders with local guides, accommodation, transport, and most meals bundled into per-person package pricing. The company also runs an annual AW Membership program that provides booking discounts and early tour access.

Product overview

Adventurous Women is a tour operator offering small-group active travel experiences exclusively for women. The company provides a portfolio of tour styles including Active Adventures (multi-activity cultural tours), Pack-Free Hikes (supported multi-day hiking with accommodation each night), Women's Treks (challenging remote adventures), Water-Based Adventures (kayaking and sailing), and Day Trips. Tours span both international destinations (Sri Lanka, Morocco, Greece, Turkey, Cambodia, Bhutan, Nepal, Vietnam) and Australian locations (Top End, Tasmania, Larapinta). The company also operates an AW Membership (Adventure Club) program. All tours feature small groups, experienced AW Tour Leaders, local guides, and accommodation ranging from hotels to camping.

Differentiator

Problem solved

Functional benefit

Products and services

• Sri Lanka Adventure 14-day cultural immersion and soft adventure tour through Sri Lanka including Pekoe Trail hiking, safari at Yala National Park, Sigiriya fortress, tea plantations, and local cooking experiences; from AU$4,990.
• Morocco Active Adventure 16-day journey across Morocco from mountains to Sahara Desert, exploring ancient kasbahs, blue cities, and coastal towns with cultural immersion experiences; from AU$4,890 twin share.
• Greece: Athens & Crete Pack-Free Hiking 10-day journey combining Athens history with Western Crete coastal hiking, including Acropolis visit, Aradena Gorge trek, ancient ruins, and Cretan cooking experiences; from AU$5,990.
• Top End Explorer 7-day expedition through Australia's Northern Territory covering Kakadu National Park, Arnhem Land, Nitmiluk National Park, and Litchfield National Park with hiking, cultural experiences, and camping.
• Cambodia Island Extension 3-night tropical extension to Koh Rong Sanloem island offering beach relaxation, swimming, and island exploration after the main Cambodia Active Adventure tour.
• Larapinta Pack-Free Hiking 8-day pack-free hiking adventure along Australia's iconic Larapinta Trail in the Northern Territory, with comfortable accommodation and fully supported experience; from AU$5,390.
• AW Membership Annual Adventure Club membership offering A$100 discount on tour bookings, pre-sale access to new tours, and exclusive member-only content.

Quantifiable outcome

• 4.89/5 average rating from 1932 reviews
• +2 more outcomes

Named customers13 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• Go InsuranceminorGTM or Marketing PartnerReferral partnership offering travel insurance to Adventurous Women customers. AW receives 10% commission on insurance premiums when customers use the AW referral link. Insurance is mandatory for international tours and recommended for domestic tours. AW is not a broker and does not handle claims.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• G Adventures: G Adventures is a large global tour operator offering small-group adventure travel tours across all continents and demographics. Overlaps with AW on multi-day active tours and international destinations but serves a much broader customer base and offers far greater scale.
• Intrepid Travel: Intrepid Travel is a global adventure tour operator offering small-group active trips worldwide, with strong Asia-Pacific and Australia/NZ presence. Comparable to AW on tour style, group size, and many of the same international destinations (Sri Lanka, Nepal, Morocco, Vietnam), but operates as a much larger, publicly-listed incumbent.
• REI Adventures: REI Adventures is the guided travel arm of US outdoor co-op REI, offering active outdoor trips including hiking, trekking, and water-based adventures worldwide. Comparable to AW on active outdoor tour portfolio, though REI's customer base is mixed-gender and significantly larger.
• Backroads: Backroads is a leading active travel operator offering hiking, biking, and multi-activity small-group trips worldwide at premium price points. Comparable to AW on active small-group model and hiking focus, but serves mixed-gender customers at a higher price tier and at much greater scale.

Others

• TourRadar: TourRadar is a global online marketplace for multi-day guided tours and adventure packages. Comparable as an industry channel where AW's tours could be distributed; not a direct competitor but a relevant ecosystem participant.

Direct peers

• Wildland Trekking: Wildland Trekking is a US-based guided hiking and trekking tour operator offering multi-day hiking trips in US and international destinations. Comparable to AW's Pack-Free Hike and Trek products in service model, though mixed-gender.
• Wild Women Expeditions: Wild Women Expeditions is a Canada-based women-only adventure travel operator offering small-group hiking, kayaking, and cultural tours worldwide. It is the closest international analogue to Adventurous Women in terms of niche positioning, target customer, and product structure.
• AdventureWomen: AdventureWomen is a US-based tour operator offering active small-group trips exclusively for women, including hiking, trekking, and cultural immersion across international destinations. Directly comparable to AW in customer niche, group size, and trip style portfolio.
• Women's Travel Club: Women's Travel Club is a women-focused travel community and tour operator offering group trips worldwide. Comparable to AW on the women-only target market and group travel model, though with a less active/adventure emphasis.

Emerging players

• Small World Journeys: Small World Journeys is an Australian small-group tour operator specializing in wildlife, nature, and cultural tours. Comparable to AW as a domestic Australian boutique tour operator with similar group sizes and active/ecotourism focus, though mixed-gender.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/adventurous-women

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Adventurous Women