Advanced Simracing

Name

Advanced Simracing

Legal name

Advanced SimRacing

Website

https://advancedsimracing.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Racing Simulators

NAICS

Computer and Peripheral Equipment Manufacturing (33411)

SIC

Games, Toys & Children's Vehicles (No Dolls & Bicycles) (3944), Sporting & Athletic Goods, Nec (3949)

akta.pro industry

PRIMARYHDACANAE

Racing & Flight Simulation Hardware (Wheels, Pedals, HOTAS)

Hardware, Technology & Telecom/Computing Hardware & Peripherals/Gaming Hardware (Consoles & Accessories)

SECONDARYCRACAOAD

Game Controllers & Input Devices (Gamepads, Wheels, Flight Sticks)

Consumer Products & Retail/Consumer Electronics & Appliances Retail/Gaming Hardware (Consoles, Handhelds, Controllers, VR Headsets)

SECONDARYCRACAFAJ

Arcade, Sim Racing & Specialty Controllers Retail (Wheels, Flight Sticks, Fight Sticks)

Consumer Products & Retail/Consumer Electronics & Appliances Retail/Gaming & VR Retail

SECONDARYHDACAFAC

Game Controllers, Joysticks & Flight/Driving Sim Controls

Hardware, Technology & Telecom/Computing Hardware & Peripherals/Input Devices & Accessories (Keyboards, Mice, Controllers)

Keywords

• Racing simulator hardware
• Sim racing chassis
• Direct drive wheelbases
• Motion haptic systems
• Racing pedals

Headquarters

HQ city

Montreal

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Turnkey Racing Simulator Systems: Complete pre-configured simulator packages including Simucube Turnkey line (Sport, Pro, Ultimate), CS Series crate-shipped systems (CS1 SUMMIT, CS2 APEX, CS3 CHICANE), and consultation-based builds (Essential, High-End, Ultra-Premium, Bespoke). Prices range from $15,869.79 to $66,295.00 for complete systems.
2. Racing Chassis and Cockpits: ASR-branded chassis products including Pro, 4, 3, F-Pro, F-Aero, and K series. Sold as standalone products for self-assembly or as part of turnkey systems. Prices from $472.49 to $1,449.99.
3. Premium Peripheral Components: Individual peripherals including wheelbases, steering wheels, pedals, shifters, handbrakes, button boxes, monitor stands, seats, and accessories. Sold through e-commerce catalog with partner brands including Simucube, Heusinkveld, MOZA Racing, Ascher Racing, and others.
4. White-Glove Installation Services: Professional in-person installation service by FIA-licensed ASR Technicians including delivery, assembly, calibration, and introductory training. Included with turnkey purchases, available as service for crate-shipped systems.
5. Enterprise and Bespoke Solutions: Custom-built simulators for enterprise, corporate, and high-net-worth individuals. Includes consultation process, custom branding options, and ultra-premium configurations with 5 DoF motion systems. Quote-based pricing.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

Advanced SimRacing designs, manufactures, and sells professional-grade sim racing hardware including its own ASR-branded aluminum chassis lines (Pro, 4, 3, F-Pro, F-Aero, K), complete turnkey racing simulator systems (Simucube Turnkeys, CS1/CS2/CS3 crate-shipped systems), and a curated catalog of premium peripherals (Simucube direct-drive wheelbases, force-feedback pedals, steering wheels, and D-BOX motion/haptic systems). The company also provides white-glove installation by FIA-licensed technicians, bespoke configuration services for enterprise clients, and simulator rental for events.

Product overview

Advanced SimRacing is a North American specialty retailer and manufacturer of professional-grade racing simulators and simracing peripherals. The product portfolio spans a complete ecosystem from entry-level crate-shipped simulators (CS3, CS2, CS1) through premium turnkey systems featuring Simucube and D-BOX integration, to fully bespoke configurations. Core offerings include ASR-branded chassis (Pro, F-Pro, 4, 3, F-Aero, K) in GT and Formula form factors, premium wheelbases (Simucube 3 Ultimate/Pro/Sport), advanced pedals (Simucube ActivePedal Ultimate/Pro, Co-Pedal), steering wheels (Savu Pro/Sport), and D-BOX motion/haptic systems. The company differentiates through FIA official supplier status since 2025, in-house powder coating and customization, and comprehensive white-glove installation services. Premium partners include Simucube, D-BOX, Sparco, Heusinkveld, MOZA Racing, and Ascher Racing.

Differentiator

Problem solved

Functional benefit

Brands

• ASR: Proprietary chassis brand including ASR Pro, ASR 4, ASR 3, ASR F-Pro, ASR F-Aero, and ASR K chassis lines.
• Gaming Zone
• CS Series

Products and services

• High-End Simulator [Free Consultation] Elite-level turnkey racing simulator targeted at serious individual enthusiasts seeking a pre-configured, professionally installed premium system.
• Essential Simulator [Free Consultation] Entry-level turnkey simulator for individuals new to sim racing who want a complete, professionally installed system.

Quantifiable outcome

• D-BOX G5 4250i delivers up to 45% lower prices on bestselling motion systems
• +3 more outcomes

Named customers2 records

Segments5 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

16 partnerships are on record, tiered core, premium and standard.

• Fédération Internationale de l'Automobile (FIA)coreStrategic or Co-development Partner · 1 January 2025Since 2025, Advanced SimRacing is the Official Supplier for SimRacing Installations by the FIA. This exclusive designation makes ASR the only sim racing retailer with official FIA recognition, enabling use of FIA branding and positioning in the official supplier network.
• D-BOX TechnologiescoreStrategic or Co-development PartnerExclusive North-American retailer of D-BOX motion and haptics products. Joint R&D partnership for Advanced Traction Loss & Sway Platform development. D-BOX is the only motion technology officially licensed by the FIA.
• SimucubecoreTechnology or IntegrationOfficial Simucube partner offering turnkey simulator systems combining ASR chassis with Simucube peripherals (wheelbases, steering wheels, pedals). Montreal-based sim racing experts and official Simucube partners for assembly and tuning.
• SparcocoreTechnology or IntegrationPremium racing seat partner offering Sparco EVO L and Circuit II QRT bucket seats in ASR simulator configurations. Sparco is a leading motorsport equipment manufacturer.
• HeusinkveldpremiumTechnology or IntegrationPremium pedal partner offering Heusinkveld Sim Pedals Ultimate+, Sprint, and RaceCenter pedals integrated into ASR chassis and simulator systems.
• MOZA RacingpremiumTechnology or IntegrationChinese wheelbase manufacturer partner offering MOZA R9, R12, and other direct drive systems compatible with ASR chassis. Featured in CS3 CHICANE crate-shipped systems.
• Ascher RacingpremiumTechnology or IntegrationPremium steering wheel partner offering Ascher Racing products through ASR catalog and bespoke build configurations.
• Gomez Sim IndustriespremiumTechnology or IntegrationPremium peripheral partner offering GSI steering wheels (Hyper SL, X-29) integrated into ASR simulator systems.
• MME MotorsportpremiumTechnology or IntegrationMotorsport peripheral partner offering MME sequential shifters and handbrakes for dirt/drift/rally configurations.
• BavarianSimTecpremiumTechnology or IntegrationPremium sim racing hardware partner featured in ASR product catalog and bespoke configuration options.
• Daniel Newman RacingpremiumTechnology or IntegrationSim racing content creator and peripheral brand partner offering Daniel Newman Racing products.
• Base Performance SimulatorspremiumTechnology or IntegrationPremium chassis partner offering Base Performance Simulators Blade Simulator as featured product in ASR full systems catalog.
• Novus Racing SimulatorspremiumTechnology or IntegrationPremium chassis partner offering Novus X Cage Chassis as featured product in ASR chassis catalog.
• PlaySeatpremiumChannel Partner/ Reseller/ DistributorReseller relationship offering PlaySeat Formula Intelligence and Formula Instinct F1 Edition in ASR chassis catalog.
• LogitechpremiumTechnology or IntegrationGaming peripheral partner with products including Logitech PRO X headset and K400 wireless keyboard included in ASR simulator configurations.
• ThrustmasterstandardTechnology or IntegrationWheelbase and flight simulation peripheral partner with HOTAS Warthog included in flight simulation add-ons.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Fanatec (Endor AG): Leading direct-to-consumer sim racing hardware brand offering wheels, pedals, shifters, and ready-to-race bundles. Directly competes with ASR's turnkey systems, especially in the consumer pro-sumer segment.
• MOZA Racing: Guangdong-based direct drive wheelbase, steering wheel, and pedal manufacturer sold through ASR (and direct). Direct competitor in the wheelbase/peripheral layer that ASR integrates into its turnkey systems.
• Simucube: Finland-based manufacturer of premium direct drive wheelbases (Simucube 3 Sport/Pro/Ultimate). ASR is an official Simucube partner for turnkey assembly, but Simucube increasingly sells direct and competes at the wheelbase layer.
• Trak Racer: Australia-based sim racing chassis and cockpit manufacturer selling direct globally. Competes head-to-head with ASR on GT and Formula-style extruded aluminum chassis in the same price band.
• Sim-Lab: Premium sim racing chassis manufacturer (P1X, P1-X Pro/Ultimate) widely used in pro-level rigs. ASR EVO Wheel Deck is explicitly cross-compatible with Sim-Lab P1X, putting them in the same chassis ecosystem.
• Cube Controls: Italian premium sim racing steering wheel and button box manufacturer. Competes in the upper-end accessory category that ASR bundles into its turnkey systems.
• Playseat: Established consumer racing simulator brand (Trophy, Formula Intelligence) sold through retail. ASR resells Playseat products and competes in the entry-level/consumer chassis category.

Broad incumbents

• Thrustmaster: Long-established sim racing and flight simulation peripherals brand (T300, T818, HOTAS Warthog). ASR carries Thrustmaster in flight simulation bundles and competes in the enthusiast tier.
• Logitech G: Mass-market gaming peripherals giant whose entry-level racing wheels (G923/G29) anchor the consumer side of the market. ASR includes Logitech audio/peripheral SKUs in some bundles and competes indirectly at the entry tier.

Emerging players

• D-BOX Technologies: Canadian motion and haptic technology company whose products ASR exclusively distributes in North America. D-BOX is also a strategic partner (co-developed Traction Loss Platform) and a vertical competitor in motion-enabled simulator sales.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCbtYofDkmeOlhKThFAWg7HA
• Facebookfacebook.com/advancedsimracing
• Instagraminstagram.com/advancedsimracing
• LinkedInlinkedin.com/company/advanced-simracing

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Advanced Simracing