PayNet

What PayNet does

PayNet is a Pakistan-based digital payment solutions provider that delivers a full-stack payment acceptance platform combining Android smart POS terminals (A90 Pro, A75 Pro), traditional POS hardware (V77 wireless terminal, VM30 mPOS reader), and software solutions including SoftPOS (software-based POS that converts NFC-enabled Android devices into payment terminals) and CAT (an enterprise-grade Card Authorization Terminal with 99.99% uptime that integrates with core banking systems and switches such as 1Link and Visa). The company's products are PCI DSS, PCI PTS 5.x/6.x, and EMV L1/L2 certified and support NFC, magnetic stripe, EMV chip, QR codes, Apple Pay, Samsung Pay, and major Pakistani mobile wallets.

The company serves 1,000+ active merchants across 50+ cities in Pakistan, with a stated focus on retail, restaurant, healthcare, logistics, entertainment, and hospitality verticals, and targets both SMB and enterprise segments. Supporting services include a Terminal Management System (TMS), Device Management System (DMS), Buy Now Pay Later (BNPL), ECR integration, QR code payment solutions, custom POS development, and 24/7 technical support with a stated 15-minute average response time, 1-hour critical-issue resolution, and 98% customer satisfaction. The go-to-market is primarily direct sales ([email protected]) supplemented by a partner/reseller channel program ([email protected]), and PayNet holds strategic partnerships with Visa, Mastercard, UnionPay, PayPal, Bank of Punjab, and Faysal Bank for card and payment network acceptance.

PayNet generates revenue primarily through Merchant Discount Rate (MDR) / transaction fees on processed payments and one-time hardware sales, with additional implied device rental/leasing revenue and BNPL transaction fees. Pricing is quote-based and not publicly disclosed. The company operates as a private, bootstrapped firm — no venture funding, parent company, subsidiaries, or public financial disclosures are present in the available data, and there are no published revenue figures, headcount counts, or incorporation dates.

Name

PayNet

Legal name

PayNet

Website

https://paynet.pk

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

11–50 employees

Short description

PayNet is a Pakistan-based digital payment solutions provider serving 1,000+ merchants across 50+ cities with Android smart POS terminals, traditional POS hardware, SoftPOS software, an enterprise card authorization system, and supporting services including BNPL, TMS, and DMS.

Ownership category

akta.pro rank

Product category

Payment Processing Solutions

NAICS

Custom Computer Programming Services (541511)

SIC

Services-Computer Programming, Data Processing, Etc. (7370), Computer Communications Equipment (3576)

akta.pro primary industry

POS Terminal Hardware (Countertop, Mobile, PIN Pads) (FSAMADAA)

akta.pro secondary industries

Mobile POS (mPOS) Devices & Handheld Terminals (HDACAKAB), POS Payment Software & Middleware (Terminal OS, Apps, Device Management) (FSAMADAC), In-Store Contactless & NFC Acceptance (Tap-to-Pay, EMV Contactless) (FSAMADAF), POS Terminals & All-in-One Retail Computers (HDACAKAA), Marketplace / Multi-Lender POS Financing Aggregators (FSAGAIAJ)

Keywords

• Payment terminal solutions
• POS hardware devices
• Mobile payment processing
• Card authorization systems
• Digital payment acceptance

Headquarters

HQ city

Karachi

HQ country

Pakistan

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Merchant Discount Rate (MDR) / Transaction Fees: PayNet charges merchants competitive Merchant Discount Rates (MDR) on each transaction processed through their POS terminals. This is the primary revenue stream from transaction processing.
2. Hardware Sales: Sale of POS hardware including Smart POS terminals (A90 Pro, A75 Pro), traditional POS (v77), and mPOS readers (VM30). One-time hardware purchase model.
3. POS Device Rental/Leasing: Implied through deployment services - devices are deployed to merchants, suggesting potential rental or leasing revenue models in addition to outright sales.
4. Buy Now Pay Later (BNPL) Services: BNPL solutions offered to merchants allow customers to pay in installments, potentially generating revenue through interest or transaction fees on installment payments.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

PayNet designs, distributes, and supports a complete digital payment ecosystem for Pakistani merchants and financial institutions. Its product portfolio combines Android-based Smart POS terminals (A90 Pro, A75 Pro), traditional POS hardware (V77 wireless terminal, VM30 Bluetooth mPOS reader), and proprietary software platforms (SoftPOS for converting phones into terminals, and CAT for enterprise card authorization). Supporting services include terminal/device fleet management (TMS, DMS), Buy Now Pay Later (BNPL), custom POS development, ECR integration, and 24/7 technical support across 50+ cities.

Product overview

PayNet offers a unified payment ecosystem combining hardware terminals and software solutions. The portfolio includes two Smart POS terminals (A90 Pro and A75 Pro) running Android 10 with advanced features like dual cameras and barcode scanning, two Traditional POS devices (V77 wireless terminal and VM30 Bluetooth mPOS reader), and two software solutions (SoftPOS for turning phones into payment terminals and CAT for enterprise card authorization). Supporting services include TMS for terminal management, DMS for device fleet monitoring, BNPL payment options, custom POS development, and integration services for ECR and third-party systems.

Differentiator

Problem solved

Functional benefit

Products and services

• A90 Pro Smart POS Terminal

Quantifiable outcome

• 1-week deployment from application to going live
• +4 more outcomes

Named customers6 records

Segments7 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature8 records

Partnerships

Four partnerships are on record, tiered core.

• UnionPaycoreTechnology or IntegrationStrategic partnership with UnionPay for payment network integration. PayNet delivers cutting-edge payment acquisition services as a UnionPay partner in Pakistan, enabling UnionPay card acceptance at PayNet terminals.
• PayPalcoreTechnology or IntegrationPartnership with PayPal for payment network integration. PayNet partners with PayPal to deliver payment acquisition services, enabling PayPal acceptance at PayNet merchant terminals.
• VISAcoreTechnology or IntegrationStrategic partnership with VISA as a payment network partner. PayNet delivers cutting-edge payment acquisition services as a VISA partner, enabling VISA card acceptance at PayNet terminals across Pakistan.
• MastercardcoreTechnology or IntegrationPartnership with Mastercard for payment network integration. PayNet partners with Mastercard to deliver payment acquisition services, enabling Mastercard card acceptance at merchant terminals.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• PAX Technology: Global POS terminal manufacturer offering Android smart POS, traditional terminals, and mPIN pads across emerging and developed markets. Directly comparable to PayNet's A90 Pro, A75 Pro, V77, and VM30 hardware portfolio.
• Verifone: Established global provider of countertop, mobile, and unattended POS terminals with EMV/NFC acceptance. Comparable to PayNet's full hardware lineup and enterprise acquiring integrations with Visa/Mastercard.
• Stripe Terminal: Payments platform offering pre-certified POS hardware readers (BBPOS WisePad) and software for in-person payments globally. Comparable to PayNet's SoftPOS + hardware bundles targeting SMB merchants.
• Avanza Innovations: Pakistani payment-acceptance and digital banking solutions provider offering POS terminals, payment gateways, and merchant services. Directly comparable domestic competitor to PayNet in the same vertical.
• Ingenico (Worldline): Major POS terminal vendor (now part of Worldline) supplying countertop and mobile POS hardware plus payment software to acquirers and merchants globally. Direct overlap with PayNet's terminal hardware and payment-acceptance focus.
• SumUp: Global mPOS provider offering Bluetooth card readers and SoftPOS-style solutions to small merchants, with strong presence in Europe and emerging markets. Directly comparable to PayNet's VM30 mPOS and SoftPOS offerings.

Emerging players

• SadaPay: Pakistani fintech providing digital accounts, Mastercard cards, and merchant payment services. Emerging competitor in Pakistan's digital payments space with overlap on card acceptance and SMB acquiring.
• NayaPay: Pakistani fintech offering digital payments, cards, and merchant acquiring services. Partial overlap with PayNet's payment-acceptance and card-based offering in the Pakistani SMB market.
• Safepay: Pakistani payment gateway and merchant services provider enabling online and in-person payment acceptance. Comparable as a domestic competitor building Pakistan's digital payments infrastructure alongside PayNet.

Broad incumbents

• Block (Square): Broader fintech incumbent offering Square hardware POS, mPOS readers, software, and payments processing. Comparable to PayNet's full-stack merchant acquiring model but at vastly greater scale and geographic reach.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/PayNetPvtLtd
• LinkedInlinkedin.com/company/paynet-pvt-ltd

Compliance13 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PayNet