Sportaid
Sportaid is a privately held e-commerce retailer founded in 1987 that sells wheelchairs, handcycles, scooters, and medical supplies to individual consumers with mobility needs, headquartered in Loganville, Georgia.
- Company typePrivate
- Founded1987
- HeadquartersLoganville, United States
- Headcount1–10
- GTM typeB2C
- OfferingDigital Commerce or Content
What Sportaid does
Sportaid is a privately held e-commerce retailer of mobility equipment and medical supplies headquartered in Loganville, Georgia, founded in 1987 by a champion wheelchair athlete. The company sells wheelchairs (everyday, youth, all-terrain, sports, power, and pediatric), handcycles, scooters, replacement parts, accessories, bathroom safety products, and daily living aids sourced from established specialty brands including Motion Composites, Top End, Colours, ROHO, Spinergy, and Quickie. Its catalog spans entry-level components priced around $417 up to premium powered wheelchairs near $4,999, positioning it across both adaptive sports enthusiasts and broader mobility/medical supply customers.
The business operates as a direct-to-consumer online storefront complemented by phone-based ordering, with international shipping available alongside U.S. delivery and a $199 free-shipping threshold. The team is sub-10 employees and runs an active multi-channel presence on Facebook, X, Instagram, and LinkedIn, supported by an email newsletter. Sportaid holds BBB Accredited Business status, which functions as a trust signal in a category where buyers rely on specialist retailers for technical guidance.
Sportaid generates revenue through unit sales across its multi-brand catalog, with no disclosed subscription, rental, or service-revenue lines and no enterprise or institutional customers referenced. There is no mobile app, no proprietary technology platform, and no AI-driven features described in the available data; the operating model is a focused specialty e-commerce retailer serving a long-tail individual buyer base.
Sportaid firmographics
Firmographics- Name
- Sportaid
- Legal name
- Sportaid
- Website
- https://sportaid.com
- Company type
- Private
- Founded year
- 1987
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Sportaid is a privately held e-commerce retailer founded in 1987 that sells wheelchairs, handcycles, scooters, and medical supplies to individual consumers with mobility needs, headquartered in Loganville, Georgia.
- Ownership category
- akta.pro rank
Sportaid industry classification
Industry- Product category
- Mobility Equipment and Medical Supplies Retail
- NAICS
- Sporting Goods Retailers (45911), Sporting Goods Retailers (459110)
- akta.pro primary industry
- Team Sports Equipment & Uniforms Retail (CRAMABAE)
- akta.pro secondary industry
- Team Sports Training Aids & Coaching Equipment Retail (CRAMAEAL)
Keywords
Where Sportaid is headquartered
LocationHeadquarters
- HQ city
- Loganville
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Sportaid business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Supply Chain, Operations, Marketing or Sales, Technology or R&D, Personnel
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Standard product pricing with wholesale and retail options |
Distribution channels3 records
Marketing channels5 records
Sportaid product offering
Product offeringCore offering
Sportaid is an online retailer that sells wheelchairs, scooters, handcycles, wheelchair parts, cushions, bathroom safety equipment, medical supplies, and daily living aids for people with disabilities and adaptive sports athletes. The company retails and resells products from third-party manufacturers (Motion Composites, Top End, Colours, ROHO, Spinergy, Quickie) as well as its own Sportaid-branded lines. Customers purchase through the Sportaid.com e-commerce site or by phone, with both retail and cost/wholesale pricing tiers and free shipping on orders $199 and above.
Product overview
Sportaid is a mobility equipment and medical supplies retailer founded by a champion wheelchair athlete. The company operates as a multi-category e-commerce platform offering a comprehensive portfolio of wheelchairs and mobility products. The product lineup includes everyday ultra-lightweight and sports wheelchairs, youth wheelchairs, all-terrain wheelchairs, power wheelchairs, handcycles, and accessories including wheels, tires, parts, cushions, medical supplies, and bathroom safety equipment. The portfolio features both Sportaid's own branded products and products from established manufacturers including Motion Composites (Apex wheelchairs), Top End, Colours, ROHO, Spinergy, Quickie, and others.
Differentiator
Problem solved
Functional benefit
Products and services
- Apex Ultra Lightweight Rigid Wheelchair An ultra-lightweight rigid wheelchair by Motion Composites with carbon fiber or aluminum frame options, transport weight of 9.2-9.8 lbs, full adjustability, and capacity up to 265 lbs; priced at $2,595.00 retail / $2,076.00 cost.
- Colours Little Dipper Youth Wheelchair A youth wheelchair designed for children that grows with the child, featuring full adjustability and an optional growth package for affordable sizing as the child develops; priced at $2,800.00 retail / $2,240.00 cost.
- Colours Saber Jr. Youth Wheelchair A stylish and highly adjustable youth wheelchair for younger users with comprehensive customization options.
- Top End Crossfire All Terrain Wheelchair A rugged all-terrain wheelchair built with 6061T6 aluminum, featuring 25-inch rear wheels, 8-inch front casters, and mega ground clearance for outdoor activities like hiking, fishing, and camping; priced at $4,999.00.
- Helio A7 Lightweight Folding Wheelchair A lightweight folding wheelchair priced at $1,916.00, designed for everyday use with portability features.
- Quickie Q50 R Carbon Folding Power Wheelchair A carbon folding power wheelchair priced at $3,055.00, offering electric mobility with compact portability.
- ROHO Quadtro Select High Profile Wheelchair Cushion A high-profile pressure relief cushion priced at $417.00, designed for skin protection and positioning.
- Spinergy LX Wheelchair Wheels Lightweight wheelchair wheels available in 22-26 inch sizes with multiple spoke colors, priced at $958.50.
Companies that use Sportaid
Customer profileSegments3 records
Ideal customer profiles2 records
Sportaid technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Sportaid partnerships and signals
Strategic signalRecent moves5 records
Expansion highlights4 records
Sportaid competitors and assessment
Company assessmentDirect peers
- ActiveForever: ActiveForever is an online retailer of mobility, daily living, and accessibility products, directly competing with Sportaid in wheelchair-adjacent categories such as bathroom safety, daily living aids, and mobility equipment.
- Rehab Medical: Rehab Medical is a complex rehab technology supplier that provides custom wheelchairs and mobility equipment, competing with Sportaid in the manual and power wheelchair retail market.
- 1800wheelchair.com: 1800wheelchair.com is an e-commerce retailer of manual and power wheelchairs, mobility scooters, and accessibility products, directly competing with Sportaid for end-user wheelchair buyers online.
- Hoveround: Hoveround sells power wheelchairs and mobility products directly to consumers via its own website and call centers, overlapping with Sportaid's power wheelchair and mobility aid categories.
- SpinLife: SpinLife is a direct-to-consumer online retailer of wheelchairs, mobility scooters, power chairs, and daily living aids, making it the closest online retail peer to Sportaid across both product mix and customer segment.
Broad incumbents
- Sunrise Medical (Quickie): Sunrise Medical manufactures and sells the Quickie line of manual and power wheelchairs direct to consumers, representing both a key supplier and a manufacturer-direct competitor to Sportaid.
- Numotion: Numotion is a large U.S. complex rehab technology supplier of wheelchairs and mobility equipment, serving a substantially overlapping customer base to Sportaid but at much greater scale and with clinical/insurance-driven sales motions.
- Motion Composites: Motion Composites manufactures the Apex ultra-lightweight rigid wheelchairs sold by Sportaid and operates its own direct-to-consumer channel, making it both a marquee supplier and a competitor for premium rigid wheelchair buyers.
- National Seating & Mobility: National Seating & Mobility is a national complex rehab provider offering custom wheelchairs and mobility equipment, operating at significantly broader scale than Sportaid across similar product categories.
- Top End (a division of Invacare): Top End, part of Invacare, manufactures the all-terrain and sports wheelchairs Sportaid resells and also sells direct to consumers, positioning it as both supplier and competitor in the adaptive sports equipment category.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Sportaid social profiles
Digital presenceSportaid financial estimates
Financial estimateRevenue estimate
Valuation estimate
Sportaid leadership team
Management profileNumber of profiles
Sportaid funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Sportaid M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Sportaid
What does Sportaid do?
Sportaid is an online retailer that sells wheelchairs, scooters, handcycles, wheelchair parts, cushions, bathroom safety equipment, medical supplies, and daily living aids for people with disabilities and adaptive sports athletes. The company retails and resells products from third-party manufacturers (Motion Composites, Top End, Colours, ROHO, Spinergy, Quickie) as well as its own Sportaid-branded lines. Customers purchase through the Sportaid.com e-commerce site or by phone, with both retail and cost/wholesale pricing tiers and free shipping on orders $199 and above.
Is Sportaid a public or private company?
Sportaid is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Sportaid founded?
Sportaid was founded in 1987. It employs 1 to 10 people.
Where is Sportaid based?
Sportaid is headquartered in Loganville, United States, in the North America region.
Who are Sportaid's main competitors?
Direct peers on record are ActiveForever, Rehab Medical, 1800wheelchair.com, Hoveround and SpinLife. Broad incumbents are Sunrise Medical (Quickie), Numotion, Motion Composites, National Seating & Mobility and Top End (a division of Invacare).
Does Sportaid have an API?
No public API is recorded for Sportaid.
What industry is Sportaid in?
Sportaid's product category is Mobility Equipment and Medical Supplies Retail. Its primary akta.pro industry code is CRAMABAE, Team Sports Equipment & Uniforms Retail, with a secondary code of CRAMAEAL, Team Sports Training Aids & Coaching Equipment Retail. Its NAICS code is 45911.