Winnen & Co
Winnen & Co is an Amsterdam-based, founder-led project realization bureau that has specialized since 2002 in the legal and architectural splitting of real estate and small-scale urban housing development, serving investors, portfolio investors, co-investment participants, and private property owners.
- Company typePrivate
- Founded2002
- HeadquartersAmsterdam, Netherlands
- Headcount1–10
- GTM typeB2B and B2C
- OfferingServices
What Winnen & Co does
Winnen & Co B.V. is a privately held Amsterdam-based project realization bureau founded in 2002 that specializes in the legal and architectural splitting (stratification) of real estate and small-scale urban housing development. The firm has stratified more than 500 buildings, predominantly in Amsterdam, handling full trajectories including split drawings, building permits, tenant negotiations, municipal coordination, construction supervision, and notary arrangements. Its core offerings cover three pillars: project development (acquiring existing real estate on its own initiative and executing commissioned developments of 4-25 units), real estate development advisory (value improvement via splitting, huurpunt (rental point) improvements, energy label upgrades, and sustainable investment planning), and stratification services delivered on a modular fixed-price basis.
The firm serves four distinct customer segments: participants who co-invest in small-scale Amsterdam projects, investors seeking end-to-end development support, portfolio investors (beleggers) using fiduciary assignment and 'no cure no pay' arrangements, and private owners and residents needing permit and renovation advice. Go-to-market is direct enterprise field sales anchored by a free half-hour consultation at the firm's Stadhouderskade 60 office, supplemented by an investor network used to source capital for acquired properties. The pricing model combines modular component-based fixed pricing for stratification with project-level fees for development; a partial 'no cure no pay' structure is offered to portfolio clients. Marketing relies on a bilingual Dutch/English website and modest social media presence (Facebook, LinkedIn, Instagram), with no digital advertising or formal partnerships disclosed. The business is essentially founder-led, with Martijn Winnen as the publicly identified contact for project development and investor relations.
Winnen & Co firmographics
Firmographics- Name
- Winnen & Co
- Legal name
- Winnen & Co B.V.
- Website
- https://winnenenco.nl
- Company type
- Private
- Founded year
- 2002
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Winnen & Co is an Amsterdam-based, founder-led project realization bureau that has specialized since 2002 in the legal and architectural splitting of real estate and small-scale urban housing development, serving investors, portfolio investors, co-investment participants, and private property owners.
- Ownership category
- akta.pro rank
Winnen & Co industry classification
Industry- Product category
- Real Estate Development Services
- NAICS
- Offices of Real Estate Agents and Brokers (5312), Real Estate Property Managers (53131), Residential Remodelers (236118)
- SIC
- Real Estate Dealers (For Their Own Account) (6532), Real Estate Agents & Managers (For Others) (6531)
- akta.pro primary industry
- Real Estate Development Asset Management (Project/Construction-to-Stabilization) (BPAJAMAL)
- akta.pro secondary industry
- Real Estate Investment Management (Acquisitions & Dispositions) (BPAJAMAK)
Keywords
Where Winnen & Co is headquartered
LocationHeadquarters
- HQ city
- Amsterdam
- HQ country
- Netherlands
- HQ region
- Europe
Offices2 records
Markets served
Winnen & Co business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Others
Revenue model
- Stratification Services: Full-service splitting of buildings and homes, taking over the entire process or parts of it. They offer fixed prices for different components with transparent modular structure of work and corresponding compensation.
- Project Development: Acquires existing real estate for investors ranging from rijksmonumenten (national monuments) to vacant office buildings. Develops 4 to approximately 25 units per development. Focus on housing with preference for mixed-use functions.
- Portfolio Investment Services: Services for portfolio investors including arranging permits, drawing work. Also offers 'fiduciaire opdrachtverlening' (fiduciary assignment) with partial 'no cure no pay' payment structure.
- Real Estate Advisory: Advice and guidance for improving real estate value through rental point improvements, energy label improvements, cost calculations, investment decisions, drawing work, permits, and sustainable investments.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Multi-year contract | Modular stratification service components |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels6 records
Winnen & Co product offering
Product offeringCore offering
Winnen & Co is a project realization bureau in Amsterdam that specializes in the legal and architectural splitting (stratification) of real estate, project development for investors, and advisory services for property value enhancement. They acquire existing real estate on their own initiative for investors, perform quickscans, feasibility studies and development calculations, and arrange the full development trajectory from permits through sale or rental.
Product overview
Winnen & Co is a project realization bureau in Amsterdam offering a suite of real estate services focused on property value enhancement. The core portfolio comprises three main offerings: Projectontwikkeling (Project Development) - acquiring existing real estate for investors with feasibility studies and development calculations; Vastgoedontwikkeling (Real Estate Development) - advisory services for improving property value; and Splitsen (Stratification) - legal and architectural property splitting services with over 500 buildings completed. Additional services target specific client segments: Participatie vastgoed for investor participation in small-scale projects, Investeren in vastgoed for full investment cycle support, Beleggen in vastgoed for portfolio investment services, and Particulier eigenaar en bewoner for private property owners. The company operates with a people-planet-profit philosophy focusing on sustainable urban development with complex regulations.
Differentiator
Problem solved
Functional benefit
Products and services
- Projectontwikkeling (Project Development)
Quantifiable outcome
- More than 500 buildings split since 2002
- +1 more outcomes
Companies that use Winnen & Co
Customer profileNamed customers3 records
Segments4 records
Ideal customer profiles4 records
Winnen & Co technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Winnen & Co partnerships and signals
Strategic signalScale indicators5 records
Recent moves4 records
Expansion highlights3 records
Winnen & Co competitors and assessment
Company assessmentBroad incumbents
- Cushman & Wakefield Netherlands: Global commercial real estate advisory and services firm with Netherlands presence. Comparable to Winnen & Co in real estate advisory and transaction support, but covering commercial property at much broader institutional scale.
- BPD (Bouwfonds Property Development): Largest Dutch residential property developer, focused on for-sale housing development. Comparable to Winnen & Co in the residential project development category, but at much larger scale and broader geographic footprint across the Netherlands.
- Heijmans Vastgoed: Major Dutch construction and real estate development group with a sizable residential development portfolio. Comparable in residential Dutch development activity, but operates as a broad incumbent across multiple geographies and product types.
- Ballast Nedam Development: Dutch construction and development company with significant residential and area development operations. Comparable in Dutch urban development execution, though at considerably larger scale and broader scope.
- JLL (Jones Lang LaSalle) Netherlands: Global real estate investment and advisory firm with Netherlands operations. Comparable in advisory, valuation, and transaction services supporting Dutch real estate, but operating globally with broader service coverage.
Emerging players
- KCAP Architects & Planners: Dutch architecture and urban planning firm working on complex urban developments. Comparable to Winnen & Co in tackling urban development projects with regulatory complexity in the Netherlands, particularly in Amsterdam and Rotterdam.
- Mei architects: Dutch architecture firm focused on urban redevelopment and sustainable housing projects. Comparable in architectural and urban development expertise targeting Dutch complex-site regeneration, similar in scale and Amsterdam-centric orientation.
Direct peers
- Blauwhoed: Dutch area and project developer focused on urban residential and mixed-use developments. Directly comparable to Winnen & Co in targeting urban regeneration and complex Dutch development sites, though Blauwhoed operates at a larger scale.
- MRP (Metroprop Real Estate): Dutch project developer focused on residential real estate in the Netherlands. Comparable to Winnen & Co in residential development pipeline and investor relationships, with similar project-scale profile.
- Amvest: Dutch residential developer and investor combining development, investment, and asset management of Dutch housing. Overlaps with Winnen & Co in residential development and investor matching, particularly in Amsterdam-area projects.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Winnen & Co social profiles
Digital presenceWinnen & Co financial estimates
Financial estimateRevenue estimate
Valuation estimate
Winnen & Co leadership team
Management profileNumber of profiles
Profiles1 record
Winnen & Co funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Winnen & Co M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Winnen & Co
What does Winnen & Co do?
Winnen & Co is a project realization bureau in Amsterdam that specializes in the legal and architectural splitting (stratification) of real estate, project development for investors, and advisory services for property value enhancement. They acquire existing real estate on their own initiative for investors, perform quickscans, feasibility studies and development calculations, and arrange the full development trajectory from permits through sale or rental.
Is Winnen & Co a public or private company?
Winnen & Co is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Winnen & Co founded?
Winnen & Co was founded in 2002. It employs 1 to 10 people.
Where is Winnen & Co based?
Winnen & Co is headquartered in Amsterdam, Netherlands, in the Europe region.
How does Winnen & Co make money?
Four revenue lines are on record. Stratification Services are the primary driver. The others are project Development, portfolio Investment Services and real Estate Advisory.
Who are Winnen & Co's main competitors?
Broad incumbents on record are Cushman & Wakefield Netherlands, BPD (Bouwfonds Property Development), Heijmans Vastgoed, Ballast Nedam Development and JLL (Jones Lang LaSalle) Netherlands. Emerging players are KCAP Architects & Planners and Mei architects. Direct peers are Blauwhoed, MRP (Metroprop Real Estate) and Amvest.
Does Winnen & Co have an API?
No public API is recorded for Winnen & Co.
What industry is Winnen & Co in?
Winnen & Co's product category is Real Estate Development Services. Its primary akta.pro industry code is BPAJAMAL, Real Estate Development Asset Management (Project/Construction-to-Stabilization), with a secondary code of BPAJAMAK, Real Estate Investment Management (Acquisitions & Dispositions). Its NAICS code is 5312 and its SIC code is 6532.