Vice Versa Wines
- Company typePrivate
- Founded2003
- HeadquartersCalistoga, United States
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
Vice Versa Wines firmographics
Firmographics- Name
- Vice Versa Wines
- Legal name
- Vice Versa Wines
- Website
- https://viceversawine.com
- Company type
- Private
- Founded year
- 2003
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Vice Versa Wines industry classification
Industry- Product category
- Premium Winery
- NAICS
- Wineries (312130), Grape Vineyards (111332), Beer, Wine, and Liquor Retailers (4453)
- SIC
- Beverages (2080), Retail-Eating & Drinking Places (5810)
- akta.pro primary industry
- Wine Production & Winemaking (AFAFAAAB)
- akta.pro secondary industries
- Wine & Sparkling Wine Wineries & Brands (CRADAIAB), Wineries & Vineyards (Tasting Rooms) (THAFALAE)
Keywords
Where Vice Versa Wines is headquartered
LocationHeadquarters
- HQ city
- Calistoga
- HQ country
- United States
- HQ region
- North America
Offices4 records
Markets served
Vice Versa Wines business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Direct-to-Consumer Wine Sales: Premium wine sales through their e-commerce platform with direct shipment to customers. They offer private tastings by appointment and operate a wine club membership. Customers purchase wines directly from the winery.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Direct-to-consumer wine sales with private tasting experiences |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
Vice Versa Wines product offering
Product offeringCore offering
Vice Versa Wines produces a portfolio of ultra-premium single-vineyard and limited-production wines from historic Napa Valley, Sonoma Coast, and Paso Robles vineyards, including flagship Cabernet Sauvignons (Magnificent Seven, Mysterons, Beckstoffer Dr. Crane, To Kalon, Las Piedras, GIII, Steltzner Old Vines), the Beatrix Cabernet Franc blend, the Napa Valley appellation blend Spinning Plates, the Les Cousins collaborative cuvée with L'Aventure, and Platt Vineyard Pinot Noir and Chardonnay. Sales are direct-to-consumer through the members.viceversawine.com e-commerce platform with shipment to permitted US states, supplemented by private, appointment-only tastings at the Calistoga winery and a wine club membership.
Product overview
Vice Versa Wines is a Napa Valley winery producing a portfolio of ultra-premium single-vineyard wines from historic, revered vineyards. The portfolio consists of twelve distinct wines: The Magnificent Seven as the flagship barrel-selection Cabernet Sauvignon, Mysterons as the most feminine Cabernet Sauvignon expression, six Beckstoffer single-vineyard Cabernets (Dr. Crane, To Kalon, Las Piedras, GIII), a Beatrix Cabernet Franc from To Kalon, Steltzner Old Vines from Stags Leap District, Spinning Plates as the appellation-blend Napa Valley Cabernet, Les Cousins as a collaboration with Paso Robles' L'Aventure, and Platt Vineyard Pinot Noir and Chardonnay from Sonoma Coast. All wines are crafted to allow the essence of each vineyard to shine through, emphasizing terroir expression, purity, and balance.
Differentiator
Problem solved
Functional benefit
Products and services
- The Magnificent Seven Cabernet Sauvignon An annual barrel selection of the winery's finest Cabernet Sauvignon, blended from three Napa Valley gravelly alluvial fan vineyards in Oakville and St. Helena. The most refined and complex wine in the portfolio, produced in limited quantities of 25-75 cases.
- Mysterons Cabernet Sauvignon A feminine, quietly luminous expression of Cabernet Sauvignon made primarily from Ecotone Vineyard at the base of Howell Mountain, displaying pure aromatics of red and blue fruit, exotic florals, spicy chocolate notes, and minerality with gossamer tannins.
- Beckstoffer Dr. Crane Vineyard Cabernet Sauvignon A single-vineyard Cabernet Sauvignon from the Grand-Cru-level Beckstoffer Dr. Crane Vineyard on the south side of St. Helena, representing the best barrels from this gravelly alluvial site, with intense floral aromas, fresh and dried red and black fruit, and wet-stone minerality.
- Beckstoffer To Kalon Vineyard Cabernet Sauvignon A powerful single-vineyard Cabernet Sauvignon from the legendary Beckstoffer To Kalon Vineyard in Oakville, planted since 1868, with pronounced cassis, turned soil, and graphite aromas and a luxuriant texture, representing what Château Latour is to Pauillac.
- Beckstoffer To Kalon Vineyard 'Beatrix' Cabernet Franc A tiny-production blend of 50% Cabernet Franc and 50% Cabernet Sauvignon from Beckstoffer To Kalon Vineyard, named in homage to Patrice Breton's granddaughter Beatrice, capturing violets, graphite, blue fruit, blackcurrants, and dried rose petals.
- Beckstoffer Las Piedras Vineyard Cabernet Sauvignon A mineral-driven Cabernet Sauvignon from Beckstoffer Las Piedras Vineyard at the foothills meeting the valley floor in St. Helena, known for the most minerality in the portfolio, with gravelly character and wet-stone profile.
- Steltzner Vineyard Old Vines Cabernet Sauvignon A Cabernet Sauvignon sourced exclusively from Dick Steltzner's 50-year-old vines in Stags Leap District, including F block which contributed to the 1972 Clos du Val Cabernet Sauvignon at the 1976 Judgment of Paris tasting, representing the Stags Leap District profile of pliancy and delicacy with striking power.
- Beckstoffer GIII Vineyard Cabernet Sauvignon A Rutherford valley floor benchmark Cabernet Sauvignon from Beckstoffer Georges III Vineyard, sourced from both younger and older blocks with vines at least 20 years old, featuring quintessentially Rutherford loamy-dusty red and black fruit with a pliant, fresh personality.
- Spinning Plates Cabernet Sauvignon The winery's Napa Valley Cabernet Sauvignon, primarily Cabernet Sauvignon complemented by Merlot, Petit Verdot, and Cabernet Franc, a blend of fruit from Oakville, Rutherford, Stags Leap District, and Calistoga, designed as a multifaceted, complete wine showcasing exceptional balance.
- Les Cousins Cabernet Sauvignon A collaborative cuvée between Vice Versa and L'Aventure in Paso Robles, blending Napa Valley Cabernet Sauvignon with Cabernet Sauvignon from Paso Robles limestone terroir, a 100-case cuvée sold as a two-bottle pack, representing Old World philosophy and New World sunshine.
- Platt Vineyard Pinot Noir A Pinot Noir from Platt Vineyard on the Sonoma Coast, one of the few true Grand Cru sites in California. At 800 feet elevation with Goldridge soils near the Pacific, it features exceptional depth with Bing and sour cherries, lavender, violets, and asian spices, with up to 25% whole cluster fermentation.
- Platt Vineyard Chardonnay A Chardonnay from Platt Vineyard on the Sonoma Coast, planted in 2003 to the prized Wente clone, grown in a south-facing slope of Goldridge soils at 800 feet elevation, offering Meursault-like weight and texture with lemon cream, quince, pineapple, and flint notes.
Quantifiable outcome
- Each wine limited to 50-2,500 cases depending on the cuvée
- +1 more outcomes
Companies that use Vice Versa Wines
Customer profileNamed customers1 record
Segments1 record
Ideal customer profiles2 records
Vice Versa Wines technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Vice Versa Wines partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and minor.
- Beckstoffer VineyardscoreVice Versa sources fruit from multiple Beckstoffer vineyards including To Kalon (Oakville), Dr. Crane (St. Helena), Las Piedras (St. Helena), and Georges III (Rutherford). These are among Napa Valley's most prestigious vineyard sources.
- L'Aventure (Stephan Asseo)coreCollaboration on the 'Les Cousins' cuvée - a 100-case blend combining Napa gravels with Paso Robles limestone. Stephan Asseo is owner and founder of L'Aventure in Paso Robles' Willow Creek District.
- Atelier Melka (Philippe Melka & Maayan Koschitzky)corePhilippe Melka (trained at Château Haut Brion, former consultant for Dominus and Petrus) and Maayan Koschitzky (formerly at Dalla Valle and Screaming Eagle) serve as winemaking consultants. Began working with Vice Versa in 2014.
- David AbreuminorViticulturist who planted and meticulously farms Ecotone Vineyard (30-year-old vineyard on white volcanic tufa), the source for Vice Versa's Mysterons cuvée.
- Jim BarbourminorExpert viticulturist who provides meticulous farming at Steltzner Vineyard, where Vice Versa sources from F Block, E Block, and J Block for their Steltzner Old Vines cuvée.
Scale indicators3 records
Recent moves8 records
Expansion highlights4 records
Vice Versa Wines competitors and assessment
Company assessmentBroad incumbents
- Opus One: Joint venture between Robert Mondavi and Château Mouton Rothschild producing a single flagship Napa Bordeaux blend. Comparable as a luxury Napa wine house with Bordeaux consulting heritage, but at substantially larger scale and broader distribution than Vice Versa.
- Harlan Estate: Oakville hillside estate producing Harlan Estate and The Maiden — arguably the defining Napa cult Cabernet. Comparable in ultra-premium positioning and mailing-list allocation model, though at meaningfully larger scale and longer track record.
Direct peers
- Fantesca Estate & Winery: Spring Mountain District boutique producer of limited Chardonnay, Pinot Noir, and Cabernet. Comparable as a small-volume Napa luxury producer with a hospitality-driven DTC model — Vice Versa's Director of Sales & Hospitality Jeffrey Geil previously spent seven years at Fantesca.
- Dominus Estate: Christian Moueix-led Yountville estate producing Dominus and Napanook from the historic Napanook Vineyard. Comparable ultra-premium single-vineyard Bordeaux-influenced Napa producer — Vice Versa's Philippe Melka previously consulted for Dominus Estate.
- Dalla Valle Vineyards: Oakville-based cult producer famous for its Maya blend and Cabernet Sauvignon from estate vineyards above the valley floor. Comparable as a small-production luxury Napa house with strong vineyard-designation focus — Vice Versa's Maayan Koschitzky previously worked at Dalla Valle.
- Steltzner Vineyards: Stags Leap District grower-producer with historic old-vine Cabernet blocks (including F Block, famous from the 1976 Judgment of Paris). Directly comparable as a vineyard source Vice Versa uses for its Steltzner Old Vines cuvée, and as a small-production Stags Leap District specialist.
- Screaming Eagle: Iconic cult Napa Valley Cabernet Sauvignon producer with an allocation-based mailing list and ultra-premium pricing. Directly comparable as a single-vineyard, limited-production luxury Napa Cabernet — and Vice Versa's consultant Maayan Koschitzky previously worked at Screaming Eagle.
- Colgin Cellars: Ultra-premium Napa cult producer of Tychson Hill, IX Estate, Cariad, and Jubilation. Comparable as a single-vineyard-focused luxury Cabernet house — Vice Versa's new Winemaker Spencer Kelly previously worked at Colgin Cellars.
- Eisele Vineyard: Historic Calistoga estate producing a single flagship Cabernet Sauvignon from a renowned 19th-century vineyard site. Directly comparable in single-vineyard luxury positioning and Calistoga terroir — Vice Versa's Spencer Kelly spent eight years at Eisele Vineyard before joining.
- L'Aventure: Paso Robles Willow Creek District producer founded by Stephan Asseo, focused on Rhône-style blends and limited Cabernet. Directly comparable as a collaborator on Vice Versa's 'Les Cousins' cuvée and as a small-volume, terroir-driven luxury producer.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Vice Versa Wines social profiles
Digital presenceVice Versa Wines financial estimates
Financial estimateRevenue estimate
Valuation estimate
Vice Versa Wines leadership team
Management profileNumber of profiles
Profiles7 records
Vice Versa Wines funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Vice Versa Wines M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Vice Versa Wines
What does Vice Versa Wines do?
Vice Versa Wines produces a portfolio of ultra-premium single-vineyard and limited-production wines from historic Napa Valley, Sonoma Coast, and Paso Robles vineyards, including flagship Cabernet Sauvignons (Magnificent Seven, Mysterons, Beckstoffer Dr. Crane, To Kalon, Las Piedras, GIII, Steltzner Old Vines), the Beatrix Cabernet Franc blend, the Napa Valley appellation blend Spinning Plates, the Les Cousins collaborative cuvée with L'Aventure, and Platt Vineyard Pinot Noir and Chardonnay. Sales are direct-to-consumer through the members.viceversawine.com e-commerce platform with shipment to permitted US states, supplemented by private, appointment-only tastings at the Calistoga winery and a wine club membership.
Is Vice Versa Wines a public or private company?
Vice Versa Wines is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Vice Versa Wines founded?
Vice Versa Wines was founded in 2003. It employs 1 to 10 people.
Where is Vice Versa Wines based?
Vice Versa Wines is headquartered in Calistoga, United States, in the North America region.
How does Vice Versa Wines make money?
One revenue line is on record: direct-to-Consumer Wine Sales.
Who are Vice Versa Wines's main competitors?
Broad incumbents on record are Opus One and Harlan Estate. Direct peers are Fantesca Estate & Winery, Dominus Estate, Dalla Valle Vineyards, Steltzner Vineyards, Screaming Eagle, Colgin Cellars, Eisele Vineyard and L'Aventure.
Does Vice Versa Wines have an API?
No public API is recorded for Vice Versa Wines.
What industry is Vice Versa Wines in?
Vice Versa Wines's product category is Premium Winery. Its primary akta.pro industry code is AFAFAAAB, Wine Production & Winemaking, with a secondary code of CRADAIAB, Wine & Sparkling Wine Wineries & Brands. Its NAICS code is 312130 and its SIC code is 2080.