Situ

What Situ does

Situ is a global serviced accommodation agency headquartered in Exeter, United Kingdom, that books serviced apartments on behalf of corporate clients and Travel Management Companies (TMCs). The company was founded in 2008 and operates across 144+ countries through a managed network of 500+ accommodation partner properties, serving five primary client segments: Travel Management Companies, Global Mobility and Relocation, Corporate and Business Travel, Construction and Contractors, and Production and Entertainment. Situ maintains wholly-owned regional subsidiaries, including Situ Americas Inc. (Delaware, established February 2026) and Situ APAC Pte. Ltd. (Singapore, established April 2026 with a secondary hub in Bangalore), alongside its UK parent entity (Situ Living Ltd / Situ Serviced Apartments Limited, registered in England and Wales).

Situ's core product is a serviced accommodation booking service delivered through its proprietary technology platform, Xenia. Xenia combines live availability, direct integrations with supply partners, comprehensive reporting, and advanced security features, and is positioned as the operational backbone for both internal account management and client-facing workflows. The company supplements the platform with a 24/7/365 Guest Care team, dedicated account managers for corporate clients, and a thought leadership content programme (the Beyond Booking webinar and podcast series).

The business model is agency-based: Situ acts as an intermediary placing bookings on behalf of clients and earns commission from third-party accommodation suppliers, without retaining direct inventory risk. Pricing is per-booking and varies by location, apartment size, and duration, with extended-stay and corporate rates quoted on request. Go-to-market is primarily enterprise and TMC-focused, with distribution through direct sales, corporate account management, and intermediary TMC partnerships, supported by content marketing, industry events, and membership in major travel and relocation associations (GBTA, ASAP, ITM, ARP, ABRA, BATM, Expat Academy, CHPA). The company holds ISO 27001, ISO 9001, and ISO 14001 certifications, is a UN Global Compact signatory, and has achieved EcoVadis Silver Medal status, supporting procurement-level credibility with enterprise clients.

Name

Situ

Legal name

Situ Serviced Apartments Limited

Website

https://staysitu.com

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

101–250 employees

Short description

Situ is a global serviced accommodation agency that books serviced apartments for corporate clients, TMCs, and global mobility programmes across 144+ countries. It operates through its proprietary Xenia platform, earning agency commissions on per-booking transactions via regional offices in the UK, Americas, and APAC.

Ownership category

akta.pro rank

Product category

Corporate Serviced Accommodation Booking Services

NAICS

Travel Agencies (561510)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Temporary Housing & Extended-Stay Corporate Accommodation (THACALAC)

akta.pro secondary industries

Temporary Housing & Serviced Accommodation Coordination (HSAKACAG), Co-Host / On-the-Ground Operations & Guest Services (BPAJAIAI)

Keywords

• Serviced accommodation booking
• Corporate travel housing
• Global mobility services
• Business relocation accommodation
• Serviced apartment agency

Headquarters

HQ city

Exeter

HQ country

United Kingdom

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Agency Commission from Third Party Suppliers: Situ acts as an agent placing bookings on behalf of clients. The company receives commission payments from Third Party Suppliers (serviced accommodation providers) in consideration for placing Bookings with them. Situ clarifies that commission availability or lack thereof does not influence their decision to use a particular Third Party Supplier, maintaining objective client service.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Situ operates as a global serviced accommodation agency, sourcing and booking high-quality serviced apartments on behalf of corporate clients, Travel Management Companies, and global mobility/relocation teams across 144+ countries. The agency leverages its proprietary Xenia technology platform for live availability, direct integrations, and reporting, supported by a managed network of 500+ partner properties and dedicated account managers providing 24/7/365 guest support.

Product overview

Situ is a global serviced accommodation specialist offering a unified platform and service portfolio centered around its proprietary Xenia technology platform. The core offering combines Xenia (the booking and management platform) with expert serviced accommodation booking services, providing corporate clients access to over 144 countries worldwide. Additional offerings include global mobility solutions for relocations and corporate travel accommodation. Situ also produces the Beyond Booking content series, a webinar program for industry insights. The company operates regionally through Situ Americas and Situ APAC offices, alongside its UK headquarters.

Differentiator

Problem solved

Functional benefit

Brands

• Xenia: Proprietary technology platform combining live availability, direct integrations, comprehensive reporting, and advanced security features for serviced apartment booking
• Beyond Booking

Products and services

• Serviced Accommodation Booking Services Expert agency service that sources and books high-quality serviced apartments on behalf of corporate clients, Travel Management Companies, and global mobility teams across 144+ countries. Includes account management support, policy compliance, and 24/7/365 guest assistance.
• Global Mobility and Business Relocation Accommodation

Quantifiable outcome

• Net Promoter Score (NPS) of 84
• +1 more outcomes

Segments5 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature1 record

Partnerships

15 partnerships are on record, tiered core and minor.

• I-PRAC (International Professional Rental Accreditation Association)coreStrategic or Co-development Partner · 18 August 2021I-PRAC is the globally recognized trust certification allowing operators to display credibility, trust, and professionalism to potential guests. Situ partnered with I-PRAC as part of their Credibility Programme to complete an in-depth certification process.
• ISAAP (International Serviced Apartment Accreditation Programme)coreStrategic or Co-development Partner · 17 August 2021One of the most recognized accreditation bodies in serviced apartment accreditation, ISAAP sets high standards for the industry. Partnership part of Situ's Credibility Programme.
• Greengage SolutionscoreStrategic or Co-development Partner · 6 August 2021Partnership to provide sustainability accreditation for serviced apartment suppliers. Greengage is excited to partner with Situ to help validate and improve sustainability standards across the supply chain. This supports Situ's ESG commitments and Be More Starfish initiative.
• Quality in Tourism (QIT)minorStrategic or Co-development PartnerPartnership to validate, improve, and accredit Situ's operational processes as a company.
• Association of Serviced Apartment Providers (ASAP)coreStrategic or Co-development PartnerSitu is part of The Association of Serviced Apartment Providers community, which is a not-for-profit trade body representing only serviced accommodation, as a buyer.
• Global Business Travel Association (GBTA)coreStrategic or Co-development PartnerSitu is a proud GBTA member, allowing access to leading source of business travel knowledge worldwide.
• Association of Belgian Relocation Agents (ABRA)minorStrategic or Co-development PartnerSitu is honored to be a member of ABRA as part of the Belgian relocation community.
• The Association of Relocation Professionals (ARP)minorStrategic or Co-development PartnerSitu is a proud member of ARP, the professional body for relocation professionals including Corporate Relocation Specialists, Property Finders, and specialist relocation services providers.
• The Institute of Travel Management (ITM)minorStrategic or Co-development PartnerSitu is a member of ITM, which is dedicated to supporting and developing all those involved in corporate travel.
• Belgian Association of Travel Management (BATM)minorStrategic or Co-development PartnerSitu is a member of BATM as part of the Belgian business travel community, connecting with business travel professionals and corporates.
• Expat AcademyminorStrategic or Co-development PartnerSitu is proud to be one of Expat Academy's trusted temporary accommodation suppliers, serving guests with great serviced accommodation and professional recommendations in the corporate Global Mobility community.
• Positive PlanetminorStrategic or Co-development PartnerSitu is working closely with Positive Planet to understand and reduce carbon emissions as part of their sustainability initiatives.
• Talent Beyond Boundaries (TBB)coreStrategic or Co-development PartnerSitu received Integration Partner of the Year award at the Displaced Talent Mobility Awards 2023 organized by Fragomen in London. Partnership supports displaced talent mobility initiatives.
• what3wordscoreTechnology or IntegrationSitu has integrated what3words location technology into their core platforms to help guests precisely locate their accommodation. The partnership uses what3words addressing (e.g., assure.unless.cloth) to provide accurate location information.
• Mr B & FriendsminorStrategic or Co-development PartnerCreative agency partner that helped Situ create their Booking Brilliant rebranding campaign in 2021-2022, resulting in the Best Marketing/Branding Campaign award at Serviced Apartment Awards 2022.

Scale indicators3 records

Recent moves9 records

Expansion highlights6 records

Direct peers

• Roomspace (formerly SACO): Serviced apartment operator and agent offering serviced apartments and corporate housing solutions across multiple geographies, closely comparable to Situ's serviced accommodation agency proposition.
• SilverDoor: UK-based serviced apartment agency serving corporate clients and TMCs with a global portfolio of apartments for extended stays, directly competing with Situ in the same agency booking model and corporate customer base.
• Synergy Global Housing: Global corporate housing and serviced accommodation provider focused on relocation, business travel and assignment management, directly comparable in target customers and service model.
• Blueground: Tech-enabled furnished apartment provider for extended business and relocation stays, competing with Situ by offering inventory plus technology, increasingly overlapping in the corporate mobility segment.
• BridgeStreet Worldwide: Corporate housing provider offering serviced apartments for business travel and relocations across multiple regions, comparable in customer segments and extended-stay focus.
• The Apartment Network: Aggregator and distribution network for serviced apartments targeting TMCs and corporate bookers, comparable as an intermediary in the same serviced accommodation agency category.

Broad incumbents

• Booking.com for Business: Largest online travel agency with a corporate travel product, competing for the same corporate booking wallet with broader (hotel + apartment) inventory than Situ.
• Oakwood (MapleTree): Global serviced residence and apartment operator with owned inventory, providing an integrated alternative to agency-led serviced accommodation for extended business stays.
• Airbnb for Work: Major global accommodation marketplace with a dedicated corporate offering, an incumbent alternative to serviced apartment agencies for short and extended business stays.

Emerging players

• Homelike: Digital platform for long-stay furnished apartments focused on business travellers, an emerging tech-forward alternative in the same extended-stay corporate segment.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UC79XwiFPyfQoTakM37fM5Wg
• Facebookfacebook.com/SITU.living.ltd
• LinkedInlinkedin.com/company/situ
• Instagraminstagram.com/lifeatsitu

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Situ