A++ Group
A++ Group is a Swiss-headquartered multidisciplinary design and real estate firm founded in 2001, serving luxury fashion and automotive brands, HNW individuals, and developers across eight global studios with integrated architecture, interior design, construction, real estate development, brand licensing, and hospitality management services.
- Company typePrivate
- Founded2001
- HeadquartersMassagno, Switzerland
- Headcount101–250
- GTM typeB2B
- OfferingServices
What A++ Group does
A++ Group (also known as A2Plus or Arch Group) is a privately held Swiss-headquartered multidisciplinary real estate and design firm founded around 2001 by architects Carlo and Paolo Colombo, originally as a five-person studio in Milan before relocating its headquarters to Massagno (Lugano) in 2010. The group operates through six integrated divisions: A++ Human Sustainable Architecture (core architecture, interior, and yacht design), A++ Real Estate (high-end residential development and asset management), Corporate Brand (brand extension and licensing strategy), CB Maison (official licensee of the ELIE SAAB Maison furniture collection since 2019), A++ Experience (hospitality management with properties in Puglia and the Swiss Alps), and Source (total-contractor construction and procurement services).
The firm serves enterprise luxury clients, including fashion houses (Fendi, ELIE SAAB), automotive brands (Bugatti, Bentley), yacht builders (Rossinavi), and high-net-worth individuals and real estate developers, with a project portfolio spanning residential towers, branded residences, yacht design, hotels, and mixed-use developments across Switzerland, Italy, UAE, USA, Russia, China, Panama, and the Cayman Islands. It employs 120-150+ staff across eight global studios, with reported annual revenue of approximately 15 million CHF.
The business model combines project-based professional services fees (architecture, interior design, construction/procurement) with licensing royalties (ELIE SAAB Maison), real estate development participation (ONDA Residences in Miami, Stabio Garden Living, Post by Elie Saab), and hospitality operations. Go-to-market is direct enterprise field sales to luxury brands, developers, and HNW individuals, supported by editorial presence in design publications, participation in industry events such as MIPIM, and a multi-channel organic social presence. The firm's underlying 'technology' is its Human Sustainable Architecture design methodology, a multidisciplinary philosophy integrating people, space, and environment — rather than a software or AI platform.
A++ Group firmographics
Firmographics- Name
- A++ Group
- Legal name
- A2plus
- Website
- https://a2plus.green
- Company type
- Private
- Founded year
- 2001
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- A++ Group is a Swiss-headquartered multidisciplinary design and real estate firm founded in 2001, serving luxury fashion and automotive brands, HNW individuals, and developers across eight global studios with integrated architecture, interior design, construction, real estate development, brand licensing, and hospitality management services.
- Ownership category
- akta.pro rank
A++ Group industry classification
Industry- Product category
- Architecture and Interior Design Services
- NAICS
- Architectural Services (54131), Interior Design Services (54141), Other Specialized Design Services (541490)
- SIC
- General Bldg Contractors - Residential Bldgs (1520), Operative Builders (1531), Hotels & Motels (7011)
- akta.pro primary industry
- Residential Luxury / High-End Home Construction (IMAFABAJ)
- akta.pro secondary industries
- Residential Design-Build & Renovation-Integrated Builders (IMAFABAE), Residential Interior Fit-Out (Multi-Family & High-End) (IMAFANAE), Luxury Vacation Rental Management (BPAJAIAD), Corporate & Executive Short-Term Housing Management (BPAJAIAH)
Keywords
Where A++ Group is headquartered
LocationHeadquarters
- HQ city
- Massagno
- HQ country
- Switzerland
- HQ region
- Europe
Offices6 records
Markets served
A++ Group business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain
Revenue model
- Architecture & Interior Design Services: A++ Human Sustainable Architecture provides comprehensive architectural and interior design services for residential towers, shopping centers, private residences, yachts, and commercial projects globally
- Real Estate Investment & Development: A++ Real Estate develops high-end residential projects in sought-after locations through development, repositioning, and active asset management
- Construction & Procurement Services: Source is the total contractor and procurement services provider operating across the entire construction chain from realization to final delivery
- Branded Furniture Licensing: CB Maison operates as official licensee of ELIE SAAB Maison collection since 2019, creating and distributing furniture and hospitality products for luxury brands
- Hospitality Management: A++ Experience offers hospitality services blending elegance, design, and comfort with focus on well-being across properties in Puglia and Swiss Alps
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
A++ Group product offering
Product offeringCore offering
A++ Group is a multidisciplinary architecture and design firm that delivers high-end architecture, interior design and masterplanning for residential, commercial, hospitality and yacht projects, operating under its 'Human Sustainable Architecture' philosophy. The group complements design with construction and procurement services, real estate development and asset management (A++ Real Estate), brand extension and licensing advisory for luxury brands (Corporate Brand / CB Maison, official licensee of ELIE SAAB Maison), and hospitality management (A++ Experience) across properties in Italy and Switzerland.
Product overview
A++ Group is a multidisciplinary real estate and architecture company comprising multiple divisions: A++ Human Sustainable Architecture (core architecture and design studio), A++ Real Estate (high-end residential development), Corporate Brand (branding and licensing), CB Maison (furniture/hospitality brand extensions for luxury brands), A++ Experience (hospitality management), and Source (construction/procurement). The group operates internationally with projects spanning residential, commercial, hospitality, and yacht design sectors.
Differentiator
Problem solved
Functional benefit
Products and services
- A++ Human Sustainable Architecture International architecture and design studio providing masterplan, architecture, interior design and yacht design services for residential towers, commercial developments, hotels, private residences and superyachts worldwide, operating under the 'Human Sustainable Architecture' philosophy.
- A++ Real Estate Real estate division of A++ Group dedicated to developing high-end residential projects in sought-after locations, combining iconic design with strategic development, repositioning and active asset management to maximize asset value.
- Corporate Brand A++ Group division dedicated to helping clients identify premium brands for acquisition or licensing opportunities, specializing in creating and managing brand extensions, licensing strategies, retail concepts and procurement for luxury fashion and hospitality brands.
- CB Maison (Corporate Brand Maison) Division of Corporate Brand specializing in brand extension projects in the furniture and hospitality industry for prestigious international fashion and luxury brands; since 2019 the official licensee of the ELIE SAAB Maison collection, produced entirely in Italy as a 'total look' for the home.
- A++ Experience Hospitality management division of A++ Group offering luxury hospitality experiences blending elegance, design and comfort with a focus on guest well-being, operating properties in Puglia (Italy) and the Swiss Alps (Andermatt).
- Source (Construction Management & Procurement) Construction and procurement services provider within A++ Group acting as a total contractor with expertise spanning the entire construction chain, from initial realization through to final verification and delivery, optimizing resources and coordinating execution for projects delivered by the wider group and external clients.
Quantifiable outcome
- Developments in Panama, Switzerland, Italy, Dubai, USA, China, Russia, and Cayman Islands
Companies that use A++ Group
Customer profileNamed customers11 records
Segments3 records
Ideal customer profiles3 records
A++ Group technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
A++ Group partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and minor.
- ELIE SAAB (via CB Maison SA)coreSince 2019, CB Maison SA has been the official licensee of the ELIE SAAB Maison collection for furniture and hospitality industry. The collection is entirely produced in Italy, created and distributed by Corporate Brand Maison SA as a 'total look' embracing every corner of the house
- HP (DesignJet Studio)minorHP DesignJet printer collaboration under 'Think Big Print Easy' initiative, revolutionizing interaction with printing devices. The DesignJet Studio is Carbon Neutral, aligning with A++ sustainability philosophy
- RossinavicoreStrategic collaboration for yacht design projects including FLORENTIA 52 and ATTITUDE vessels, combining nautical architecture with luxury design
- Greenhope FoundationminorPartnership in sports-for-charity initiatives supporting cancer research and promoting young sports talents, including GREENHOPE DAY 2019 event
- P. Johnson and BugatticoreCollaboration on NINIETTE yacht project, inspired by Bugatti automobile design aesthetics and technical innovation
Scale indicators3 records
Recent moves10 records
Expansion highlights6 records
A++ Group competitors and assessment
Company assessmentDirect peers
- Heatherwick Studio: London-based design studio working across architecture, interiors, and public-realm design for premium global clients. Comparable to A++ in cross-disciplinary practice, founder-led design identity, and trophy-project positioning.
- Yabu Pushelberg: Toronto- and New York-based interior design firm specializing in luxury hotels, residences, and branded developments globally. Directly comparable to A++ Human Sustainable Architecture in clientele (Four Seasons, Edition, Ritz-Carlton residences) and multidisciplinary scope across architecture and interiors.
- Hirsch Bedner Associates (HBA): Singapore-headquartered hospitality interior design firm with studios in Dubai, Los Angeles, Mumbai, and London, working on luxury hotels and residences. Comparable to A++ in luxury hospitality design focus, global office footprint, and luxury-segment client base.
- Rockwell Group: David Rockwell's New York-based multidisciplinary design firm spanning hospitality, residential, and branded experiences for clients such as Nobu, Disney, and various luxury hotel groups. Mirrors A++'s combination of architecture, interiors, and experiential branding for luxury clients.
- Dimorestudio: Milan-based luxury interior and product design practice by Britt Moran and Emiliano Salci, working on high-end residences, hotels (Six Senses, Four Seasons), and retail for fashion brands. Closely comparable to A++ in boutique scale, Italian design pedigree, and luxury hospitality/residential crossover.
- Patricia Urquiola Studio: Milan-based luxury design studio working across architecture, product/industrial design, and interiors for high-end brands (Cassina, B&B Italia, Four Seasons). Similar Italian/European design DNA, hospitality-to-product breadth, and luxury brand collaborations as A++.
- Matteo Thun & Partners: Milan-based architecture and design studio with hospitality, residential, and branded-interior work for European luxury clients. Similar Italian luxury design heritage, boutique scale, and integrated architecture-plus-product positioning to A++.
Broad incumbents
- Minotti: Italian luxury furniture manufacturer with its own contract division designing interiors for premium hospitality and branded residences. Overlaps with CB Maison's furniture licensing activity and A++ Experience's hospitality design supply chain.
- Foster + Partners: London-based globally renowned architecture firm (Norman Foster) working on luxury towers, mixed-use developments, and masterplans worldwide. Competes with A++ for trophy commissions and has expanded into interiors, though at much larger scale and broader scope.
- Kohn Pedersen Fox Associates (KPF): New York-headquartered architecture firm designing supertall luxury towers globally (including branded residences comparable to Fendi Tower). Larger scale and broader portfolio than A++ but a direct competitor in the high-end residential tower segment where A++ is increasingly active.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
A++ Group social profiles
Digital presenceA++ Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
A++ Group leadership team
Management profileNumber of profiles
Profiles2 records
A++ Group subsidiaries and ownership
Company hierarchySubsidiaries10 records
A++ Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
A++ Group M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about A++ Group
What does A++ Group do?
A++ Group is a multidisciplinary architecture and design firm that delivers high-end architecture, interior design and masterplanning for residential, commercial, hospitality and yacht projects, operating under its 'Human Sustainable Architecture' philosophy. The group complements design with construction and procurement services, real estate development and asset management (A++ Real Estate), brand extension and licensing advisory for luxury brands (Corporate Brand / CB Maison, official licensee of ELIE SAAB Maison), and hospitality management (A++ Experience) across properties in Italy and Switzerland.
Is A++ Group a public or private company?
A++ Group is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was A++ Group founded?
A++ Group was founded in 2001. It employs 101 to 250 people.
Where is A++ Group based?
A++ Group is headquartered in Massagno, Switzerland, in the Europe region.
How does A++ Group make money?
Five revenue lines are on record. Architecture & Interior Design Services are the primary driver. The others are real Estate Investment & Development, construction & Procurement Services, branded Furniture Licensing and hospitality Management.
Who are A++ Group's main competitors?
Direct peers on record are Heatherwick Studio, Yabu Pushelberg, Hirsch Bedner Associates (HBA), Rockwell Group, Dimorestudio, Patricia Urquiola Studio and Matteo Thun & Partners. Broad incumbents are Minotti, Foster + Partners and Kohn Pedersen Fox Associates (KPF).
Does A++ Group have an API?
No public API is recorded for A++ Group.
What industry is A++ Group in?
A++ Group's product category is Architecture and Interior Design Services. Its primary akta.pro industry code is IMAFABAJ, Residential Luxury / High-End Home Construction, with a secondary code of IMAFABAE, Residential Design-Build & Renovation-Integrated Builders. Its NAICS code is 54131 and its SIC code is 1520.