P. Johnson
P. Johnson is a Sydney-based, privately held premium fashion retailer (founded 2008) selling ready-to-wear and made-to-measure menswear and womenswear through 12 owned showrooms across Australia, the UK, the US, and Indonesia, plus a global DTC e-commerce site.
- Company typePrivate
- Founded2008
- HeadquartersSydney, Australia
- Headcount51–100
- GTM typeB2C
- OfferingHardware or Manufacturing
What P. Johnson does
P. Johnson is a privately held, Sydney-based fashion retailer founded in 2008 that designs, produces, and sells premium ready-to-wear and made-to-measure apparel for men and women. The core product range spans shirts, knitwear, trousers, blazers, outerwear, swimwear, footwear, and accessories made from natural materials including Merino wool, cashmere, linen, silk, and organic cotton, with a dedicated made-to-measure service offering thousands of cloths and finishing options guided by in-house expert fitters. The company operates 12 owned retail showrooms across Australia (Sydney, Paddington, Melbourne, Windsor, Armadale, Brisbane), London, New York, and Jakarta, complemented by a global direct-to-consumer e-commerce storefront at pjt.com and a trunk show program across Australia and Asia.
The business runs a hybrid physical-and-digital go-to-market: appointment-based showroom consultations drive made-to-measure and wedding party sales, while fixed retail pricing supports ready-to-wear transactions in AUD with USD and GBP options online. Pricing spans from approximately AUD $195 for entry tees to AUD $1,545 for premium blazers, with made-to-measure and wedding suiting priced on application. Marketing is anchored by seasonal professional-photographer lookbooks (2020–2026), Instagram and TikTok accounts under @pjohnsonworld, an email newsletter, the P. Johnson World editorial blog, and earned media exposure including a high-profile Meghan Markle sighting. Headcount sits at 51–100 and the company is privately held with no disclosed external investors or funding rounds.
P. Johnson firmographics
Firmographics- Name
- P. Johnson
- Legal name
- P. Johnson
- Website
- https://pjt.com
- Company type
- Private
- Founded year
- 2008
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- P. Johnson is a Sydney-based, privately held premium fashion retailer (founded 2008) selling ready-to-wear and made-to-measure menswear and womenswear through 12 owned showrooms across Australia, the UK, the US, and Indonesia, plus a global DTC e-commerce site.
- Ownership category
- akta.pro rank
P. Johnson industry classification
Industry- Product category
- Premium Apparel and Made-to-Measure Tailoring
- NAICS
- Clothing and Clothing Accessories Retailers (458110), Apparel Manufacturing (315)
- SIC
- Retail-Apparel & Accessory Stores (5600), Retail-Women's Clothing Stores (5621)
- akta.pro primary industry
- Men’s Styling & Tailoring Coordination (HSACAJAG)
- akta.pro secondary industries
- Luxury Menswear (CRAAAFAF), Formalwear Alterations (Bridal, Bridesmaid, Prom, Tuxedo) (HSAJAFAJ), Dress & Formal Footwear (CRAAACAC)
Keywords
Where P. Johnson is headquartered
LocationHeadquarters
- HQ city
- Sydney
- HQ country
- Australia
- HQ region
- Oceania
Offices12 records
Markets served
P. Johnson business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Operations, Supply Chain, Marketing or Sales, Others
Revenue model
- Ready-to-wear apparel sales: P. Johnson generates revenue through the sale of premium ready-to-wear menswear and womenswear across categories including shirts, knitwear, trousers, blazers, outerwear, swimwear, accessories, and footwear. Products are sold at fixed retail prices via owned e-commerce storefront and physical showrooms.
- Made-to-measure and custom tailoring: P. Johnson offers made-to-measure (MTM) suiting, shirting, and relaxed tailoring services guided by expert fitters. Customers choose from thousands of cloths and finishing options to create garments made for their body, wardrobe, and occasion. This bespoke service commands a premium and is offered across multiple tailoring lines and price points.
- Wedding party suiting: P. Johnson creates custom suiting for entire wedding parties, hosting grooms and their parties in dedicated showroom spaces. This represents a high-value, multi-item revenue stream targeting wedding occasions.
- Gift cards: P. Johnson sells gift cards denominated in AUD, enabling customers to purchase them as gifts for recipients who then redeem them against any product or service.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Free shipping on all Australian orders over $150 AUD |
| Unit Pricing | Pay-as-you-go | Ready-to-wear apparel price points |
| Other | Pay-as-you-go | Gift cards from $50 AUD |
| Other | Pay-as-you-go | Made-to-measure tailoring - pricing not publicly disclosed |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels7 records
P. Johnson product offering
Product offeringCore offering
P. Johnson designs, produces, and retails premium ready-to-wear menswear and womenswear crafted from natural materials including fine wool, cotton, linen, cashmere, and silk. In parallel, it operates a made-to-measure tailoring service offering custom suiting, shirting, and relaxed tailoring with thousands of cloth and finishing options, supported by expert fitters in physical showrooms across Australia, the UK, the US, and Indonesia. The brand also offers wedding party suiting and a curated selection of accessories, footwear, and gifts.
Product overview
P. Johnson is a fashion retailer offering a dual-gender product portfolio spanning menswear and womenswear collections. The core offering includes ready-to-wear clothing across categories such as tops (shirts, polos, tees, knitwear), bottoms (trousers, denim, shorts), outerwear (blazers, jackets, coats), and accessories (belts, ties, eyewear, bags). The company distinguishes itself through made-to-measure tailoring services, allowing customers to customize suits, shirting, and relaxed tailoring with expert fitters and thousands of cloth options. P. Johnson also offers wedding-specific suiting for grooms and wedding parties, with physical showroom locations across Australia (Sydney, Melbourne, Brisbane, Armadale, Paddington), London, New York, and Jakarta. The brand operates primarily through its e-commerce platform with complimentary shipping on orders over $150 AUD.
Differentiator
Problem solved
Functional benefit
Products and services
- Menswear collection Complete menswear ready-to-wear collection for men, including tops (shirts, polos, tees, knitwear), bottoms (trousers, denim, shorts, swim shorts), outerwear (blazers, jackets, coats), ready-to-wear suits, accessories (ties, belts, eyewear, bags, books) and footwear, crafted from fine wool, cotton, linen, cashmere, and silk.
- Womenswear collection Complete womenswear ready-to-wear collection including tops, bottoms, dresses, outerwear, knitwear, accessories (sarongs, scarves, bags, belts), swimwear, and footwear, with a focus on refined everyday and occasion dressing in natural materials.
- Made-to-Measure Tailoring Custom suiting, shirting, and relaxed tailoring services for individual customers, guided by expert fitters with access to thousands of cloths and finishing options across various budget levels. Pricing is quote-based and requires a showroom consultation booked through the Timely appointment system.
- Wedding suiting Made-to-measure wedding suiting service for grooms and their entire wedding party, hosted in dedicated showroom spaces with expertise across summer beach, winter mountain, city, and destination weddings. Represents a high-value, multi-item offering coordinated across multiple locations through the showroom network and trunk shows.
Quantifiable outcome
- Searches for designer Karen Gee increased over 5,800 percent after Meghan Markle wore the brand, suggesting significant visibility impact for featured designers in the fashion media context
Companies that use P. Johnson
Customer profileSegments3 records
Ideal customer profiles3 records
P. Johnson technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
P. Johnson partnerships and signals
Strategic signalScale indicators1 record
Recent moves6 records
Expansion highlights5 records
P. Johnson competitors and assessment
Company assessmentDirect peers
- SuitSupply: Dutch-founded premium menswear brand combining ready-to-wear with made-to-measure suiting across global showrooms; directly comparable to P. Johnson's premium menswear + custom tailoring + showroom model at similar price points.
- Indochino: Made-to-measure menswear DTC brand offering custom suits and shirts at accessible premium price points; competes with P. Johnson in the custom suiting category, with overlapping target customer (grooms, professionals) and a similar occasion-driven value prop.
- Oliver Wicks: London-based DTC custom menswear brand offering made-to-measure suits and shirts shipped globally; directly overlaps with P. Johnson's MTM-only positioning, price ladder, and appointment-light e-commerce flow.
- Tom James: One of the largest custom tailoring companies in North America, with at-home/in-office fittings and trunk shows — comparable to P. Johnson's appointment-based made-to-measure service model and trunk show distribution.
- M.J. Bale: Australia-founded premium menswear and suiting brand with retail stores across Australia; competes directly with P. Johnson in the domestic Australian menswear and made-to-measure category at overlapping price points.
Broad incumbents
- Hugo Boss: Global luxury menswear incumbent with broad portfolio across suiting, casualwear, and accessories; overlaps with P. Johnson's premium menswear positioning and international retail footprint at a substantially larger scale.
- Brooks Brothers: American heritage menswear brand offering tailored clothing, casualwear, and dress furnishings; shares with P. Johnson the premium tailored menswear positioning, made-to-measure service heritage, and global retail showroom model.
- Paul Smith: British designer menswear and womenswear brand known for tailored clothing with a refined, understated aesthetic — closely aligned with P. Johnson's editorial styling, premium positioning, and dual-gender product offering.
Emerging players
- Alton Lane: US-based DTC custom menswear brand combining showrooms with made-to-measure service and styling appointments; an emerging competitor in the same premium custom menswear category as P. Johnson with a tech-enabled fit experience.
- Hockerty: Online custom menswear brand (suits, shirts, jackets) serving global customers with made-to-measure at premium-but-accessible pricing; competes with P. Johnson's MTM offering through a more digitally native, lower-overhead model.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
P. Johnson social profiles
Digital presenceP. Johnson financial estimates
Financial estimateRevenue estimate
Valuation estimate
P. Johnson leadership team
Management profileNumber of profiles
Profiles1 record
P. Johnson funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
P. Johnson M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about P. Johnson
What does P. Johnson do?
P. Johnson designs, produces, and retails premium ready-to-wear menswear and womenswear crafted from natural materials including fine wool, cotton, linen, cashmere, and silk. In parallel, it operates a made-to-measure tailoring service offering custom suiting, shirting, and relaxed tailoring with thousands of cloth and finishing options, supported by expert fitters in physical showrooms across Australia, the UK, the US, and Indonesia. The brand also offers wedding party suiting and a curated selection of accessories, footwear, and gifts.
Is P. Johnson a public or private company?
P. Johnson is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was P. Johnson founded?
P. Johnson was founded in 2008. It employs 51 to 100 people.
Where is P. Johnson based?
P. Johnson is headquartered in Sydney, Australia, in the Oceania region.
How does P. Johnson make money?
Four revenue lines are on record. Ready-to-wear apparel sales are the primary driver. The others are made-to-measure and custom tailoring, wedding party suiting and gift cards.
Who are P. Johnson's main competitors?
Direct peers on record are SuitSupply, Indochino, Oliver Wicks, Tom James and M.J. Bale. Broad incumbents are Hugo Boss, Brooks Brothers and Paul Smith. Emerging players are Alton Lane and Hockerty.
Does P. Johnson have an API?
No public API is recorded for P. Johnson.
What industry is P. Johnson in?
P. Johnson's product category is Premium Apparel and Made-to-Measure Tailoring. Its primary akta.pro industry code is HSACAJAG, Men’s Styling & Tailoring Coordination, with a secondary code of CRAAAFAF, Luxury Menswear. Its NAICS code is 458110 and its SIC code is 5600.