Adventure Yogi

What Adventure Yogi does

AdventureYogi Ltd, trading as Adventure Yogi, is a UK-based direct-to-consumer wellness travel operator that designs and sells multi-night yoga retreats combining twice-daily yoga sessions with guided outdoor activities, primarily hiking. The company was established in 2003 in Hove, East Sussex, and positions itself as one of the first dedicated yoga holiday companies in the UK. It operates across more than 32 destinations spanning the UK (Cornwall, Peak District, Yorkshire, East Sussex, Norfolk, Brecon Beacons, Lake District, Somerset, Kent, Oxfordshire, Dartmoor) and international markets (Morocco, France, Italy, Portugal, Spain, Greece, Sweden, Norway, Slovenia, Montenegro, Sri Lanka, Costa Rica, Kenya, Madeira, Indonesia). Group sizes are typically 12-14 guests per departure, with pricing ranging from £599 to £1,279 per person depending on duration, accommodation tier, and destination.

The core product portfolio comprises 3- to 7-night Yoga Retreats UK and Yoga Holidays Abroad, supplemented by special-date retreats for New Year, Summer Solstice, and August Bank Holiday, plus ancillary offerings including Gift Vouchers, a £147 Flexi-Booking add-on, and a 'Book with Confidence' flight-disruption protection scheme. A digital extension called 'That Retreat Feeling', launched in 2020, adds virtual retreats, DIY at-home packages, and an online yoga studio. The technology stack is built entirely on third-party SaaS rather than proprietary systems: Bookinglayer for booking management and the 'My Retreat Hub' customer portal, Stripe for payment processing, KEAP for email and CRM, and Google Analytics and reCAPTCHA for analytics and bot protection.

Revenue is generated on a direct-to-consumer basis through the company website and phone channel, with a 30% deposit required at booking and balance due 8 weeks before departure. Bookings are structured as package travel under the UK Package Travel and Linked Travel Arrangements Regulations 2018. Customer segments consist of individual wellness seekers aged roughly 25-55 seeking yoga, hiking, and active-relaxation experiences (primary) and corporate wellness clients seeking team-building and employee-wellness retreats (secondary). The company is privately held and founder-owned, with no disclosed external institutional investment.

Name

Adventure Yogi

Legal name

AdventureYogi Ltd

Website

https://adventureyogi.com

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

1–10 employees

Short description

AdventureYogi Ltd is a UK-based direct-to-consumer operator of multi-night yoga retreats that combine twice-daily yoga with guided hiking across 32+ UK and international destinations, serving individual wellness seekers and corporate groups via a Bookinglayer-powered booking platform.

Ownership category

akta.pro rank

Product category

Wellness Retreats

NAICS

Tour Operators (561520), Recreational and Vacation Camps (except Campgrounds) (721214), All Other Traveler Accommodation (721199)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Yoga & Meditation Experiences (Studio Classes, Guided Meditation, Mindfulness) (THAJAHAA)

akta.pro secondary industries

Wellness Retreats & Immersions (Multi-day, Digital Detox, Mind-Body Programs) (THAJAHAB), Wellness Retreat Centers (Yoga, Meditation & Mindfulness) (THAGAMAB), Wellness, Spa & Retreat Travel Agencies (THAKAFAI)

Keywords

• Yoga retreats
• Wellness holidays
• Hiking yoga breaks
• Mindfulness travel
• Vegetarian wellness retreats

Headquarters

HQ city

Hove

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Others, Supply Chain, Technology or R&D

Revenue model

1. Yoga Retreat Bookings: Adventure Yogi generates revenue through the sale of yoga retreat packages in the UK and abroad. Pricing follows a package model with deposits (30% minimum) and final balance due 8 weeks prior to the retreat. The company acts as an organizer under the Package Travel and Linked Travel Arrangements Regulations 2018.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Adventure Yogi organises and sells multi-day yoga retreat packages in the UK and abroad, combining twice-daily yoga sessions with guided outdoor activities (primarily hiking, plus wild swimming and paddleboarding), vegetarian/vegan meals, and accommodation at curated venues. Bookings are sold per-package under UK Package Travel Regulations via its own website, phone line, and Bookinglayer-powered 'My Retreat Hub' portal, with a 30% deposit and final balance due 8 weeks before each retreat.

Product overview

Adventure Yogi operates as a multi-product wellness travel company offering in-person yoga retreats and holidays alongside digital wellness offerings. The core product portfolio consists of Yoga Retreats UK (3- and 4-night hiking yoga retreats at UK venues including the Peak District, Yorkshire, Cornwall, Norfolk, East Sussex, Brecon Beacons, Somerset, Kent, Oxfordshire, Dartmoor, and the Lake District) and Yoga Holidays Abroad (4-7 night retreats across Morocco, France, Italy, Portugal, Spain, Greece, Sweden, Sri Lanka, Kenya, Costa Rica, Slovenia, Norway, and Montenegro). Each retreat combines twice-daily yoga, guided outdoor activities (primarily hiking), and vegetarian/vegan cuisine. The product range is extended by a suite of sub-products under 'That Retreat Feeling' (Virtual Yoga Retreats and DIY @ Home Retreats launched circa 2020) and an Online Yoga Studio offering exclusive classes to subscribers. Ancillary offerings include Gift Vouchers, a Flexi-Booking add-on (£147 for one-date transfer on UK/Europe retreats), and the 'Book with Confidence' flight-disruption protection scheme. The company also runs time-specific retreats for New Year, Summer Solstice, and August Bank Holiday. All bookings are managed through the third-party Bookinglayer platform.

Differentiator

Problem solved

Functional benefit

Brands

• That Retreat Feeling: Online DIY at-home retreat packages, virtual yoga retreats, and online live-streamed yoga studio launched to provide at-home wellness experiences.

Products and services

• Yoga Retreats UK Multi-night yoga retreats held at venues throughout the United Kingdom (Cornwall, Peak District, Yorkshire, Norfolk, East Sussex, Brecon Beacons, Somerset, Kent, Oxfordshire, Dartmoor, Lake District), combining twice-daily yoga, guided hiking, vegetarian/vegan meals, and accommodation.
• Yoga Holidays Abroad International yoga retreats across destinations including Morocco, French Alps, Greece, Italy, Kenya, Madeira, Montenegro, Norway, Portugal, Slovenia, Spain, Sri Lanka, Sweden, and Costa Rica, combining yoga with hiking, swimming, cultural visits, and relaxation.
• 3-Night Weekend Hiking Yoga Retreat A 3-night (Friday to Monday) weekend yoga and hiking retreat held at UK destinations such as Hope Valley in the Peak District, Yorkshire Dales, Cornwall, and Norfolk. Includes guided hikes, twice-daily yoga, vegetarian/vegan meals, and accommodation. Priced from £699 per person.
• 4-Night Mid-Week Hiking Yoga Retreat A 4-night (Monday to Friday) mid-week yoga and hiking retreat at UK venues such as Carsington Water and Hope Valley in the Peak District, Brecon Beacons, and Yorkshire. Includes two guided hikes, twice-daily yoga, and vegetarian/vegan meals. Priced from £599 per person.
• New Year Yoga Retreats Multi-night retreats timed around the New Year period (late December to early January), combining yoga, countryside walks, a setting-intentions workshop, celebratory New Year's Eve dinner, and sauna access.
• Summer Solstice Yoga Retreats Special retreats scheduled around the summer solstice in June, offering longer daylight hours for outdoor yoga and activities.
• August Bank Holiday Yoga Retreats UK and international retreats scheduled over the August Bank Holiday weekend, combining yoga with outdoor adventure activities.
• Last-Minute Yoga Retreats Discounted or quickly-bookable retreats with imminent departure dates promoted as last-minute holiday options for rest and adventure.
• New Year Yoga Retreat in Sussex A 4-night/5-day New Year retreat at a private 12-acre estate in Mayfield, East Sussex, in the High Weald AONB. Includes twice-daily yoga, countryside walks, a setting-intentions workshop, New Year's Eve dinner, and sauna access, with accommodation in converted barns, farmhouse rooms, eco-lodges, and shepherd huts. Priced from £1,049 to £1,279 per person.
• 3-Night Yorkshire Hiking Yoga Retreat A 3-night weekend hiking yoga retreat in Swaledale, Yorkshire Dales. Includes guided hike, twice-daily yoga, vegetarian/vegan meals, hot tub, sauna, and river cold-water dipping, at a luxury country farmhouse with yoga barn and outdoor yoga deck. Carbon footprint 56 kg. Priced from £699 (shared twin) to £1,049 (single master bedroom).
• Mount Toubkal Yoga Holiday Morocco A 5-night/6-day hiking yoga holiday in Morocco that includes guided treks up Mount Toubkal, North Africa's highest peak. Combines daily yoga with multi-day guided hikes, Moroccan cultural experiences, and accommodation.
• Mountains & Sea Yoga Holiday, Almeria Spain A 7-night yoga holiday in Almeria, Spain, combining mountain and coastal experiences with yoga sessions and activities including hiking and paddle boarding on Spain's southern Mediterranean coast.
• Sicily Yoga Holiday, Italy A 7-night wellness yoga holiday in Sicily, Italy, combining twice-daily yoga practice with relaxation at a venue featuring pool and sea views. Dates available May 2026.
• Summer Walking & Yoga Holiday, French Alps A 7-night summer hiking and yoga holiday in the French Alps (Samoens and La Rosiere), combining mountain walking with twice-daily yoga sessions at ski resorts increasingly powered by green energy.
• Wellness Yoga Holiday in Sweden

Quantifiable outcome

• Carbon footprint as low as 56kg per person for UK retreats
• +1 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Partnerships

Two partnerships are on record, tiered core.

• BookinglayercoreTechnology or IntegrationThird-party booking system integrated into the Adventure Yogi website for processing retreat reservations, customer accounts, and booking management.
• StripecoreTechnology or IntegrationOnline payment processing platform used for secure credit/debit card transactions. Card details are encrypted and stored by Stripe, not by Adventure Yogi.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Health and Fitness Travel: UK-based wellness travel agency specializing in retreats combining fitness, yoga, and active holidays. Comparable target customer, geography, and package-based model.
• Purple Valley Yoga: Yoga retreat operator offering international yoga holidays with a focus on small group experiences. Comparable in product format, customer base, and multi-destination retreat model.
• Healing Holidays: UK wellness travel specialist offering yoga, detox, and spa retreats across international destinations. Competes for the same UK-based wellness traveler with similar product and pricing tiers.
• Mandali Retreats: Yoga and wellness retreat center in Italy offering yoga holidays with vegetarian cuisine and holistic activities. Directly comparable product, location type, and target customer.
• BookYogaRetreats.com: Global online marketplace for yoga retreats worldwide. Directly comparable to Adventure Yogi as it aggregates multi-destination yoga retreat offerings targeting similar individual wellness-seeking customers.
• Suryalila Yoga Retreat: Spain-based yoga retreat center offering yoga holidays with plant-based cuisine. Comparable in combining yoga with wholesome food, small group retreats, and European destination focus.

Broad incumbents

• Six Senses: Global luxury hotel and resort brand with a strong wellness retreat portfolio. Operates in the same wellness travel category but at significantly higher price points and broader scale, including owned-and-operated properties.
• Kamalaya: Established luxury wellness sanctuary in Thailand offering yoga, detox, and holistic health programs. Comparable wellness retreat product but at premium price point and destination.
• Ananda in the Himalayas: Luxury wellness retreat in India combining yoga, Ayurveda, and holistic programs. Comparable in combining yoga with cultural destination experiences, though at a substantially higher price point.
• Chiva-Som: Pioneering luxury wellness resort in Thailand offering comprehensive wellness retreats including yoga. Overlaps with Adventure Yogi's retreat format but at the top end of the market.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/adventureyogi
• Facebookfacebook.com/AdventureYogi
• Instagraminstagram.com/adventureyogi
• LinkedInlinkedin.com/company/adventureyogi

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Adventure Yogi