Biz2People

What Biz2People does

Biz2People is a private global technology consulting firm founded in 2020 and headquartered in Lisbon, Portugal (legal entity MITUP, taxpayer number 515.866.121) with dual operational headquarters in Florianópolis, Brazil. The firm operates across three continents and four countries, employing 51–100 multicultural, certified professionals and delivering Salesforce CRM consulting, custom digital solutions, IT outsourcing, and artificial intelligence services to mid-market and enterprise clients. Its recurring customer base spans healthcare, technology, and CRM-intensive industries, with named enterprise clients including Grupo Primo (Brazil), Fluence (USA), and Softventure (Portugal), and a published case study in construction-sector digital transformation.

Biz2People's core technology centers on the Salesforce ecosystem — leveraging Sales Cloud, Service Cloud, and Agentforce AI — augmented by proprietary tooling. Its flagship product, OrgAudit 360, launched in February 2026, is positioned as the first AI-powered Salesforce auditing platform; it connects to client Salesforce instances via OAuth and delivers a dashboard with risk-prioritized findings on security, compliance, performance, and scalability. Supporting capabilities include AI agents for autonomous lead qualification, support automation, and record updates, as well as agile squads and extended teams delivered across Onshore, Nearshore, and Offshore models. The firm holds ISO/IEC 27001:2013 and ISO/IEC 27701:2019 certifications and is GDPR and CCPA compliant.

The business model is predominantly professional services revenue — consulting engagements, managed IT outsourcing, and project-based custom development — sold through direct enterprise field sales and the Salesforce partner ecosystem. The OrgAudit 360 product introduces a potential productized, recurring-revenue surface. GTM relies on content marketing (blog, LinkedIn, YouTube, email), industry event sponsorship (e.g., Empresa Agêntica with Salesforce), and partnership channels (Salesforce, BALF 360 Program). No pricing is publicly disclosed, and no funding rounds or revenue figures are reported in the source data.

Name

Biz2People

Legal name

MITUP

Website

https://biz2people.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

51–100 employees

Short description

Biz2People is a private, Salesforce-native technology consulting firm operating across three continents, delivering CRM consulting, IT outsourcing, custom digital solutions, and AI services to mid-market and enterprise clients via its OrgAudit 360 auditing platform and agile delivery teams.

Ownership category

akta.pro rank

Product category

Technology Consulting Services

NAICS

Management Consulting Services (54161), Custom Computer Programming Services (541511), Software Publishers (5132)

SIC

Services-Management Consulting Services (8742)

akta.pro primary industry

CRM Strategy & Consulting (BPAFAFAA)

akta.pro secondary industry

Data Platform, BI & Analytics Integration (BPAEAAAI)

Keywords

• Salesforce consulting
• IT outsourcing services
• Custom digital solutions
• AI consulting services
• CRM optimization

Headquarters

HQ city

Lisbon

HQ country

Portugal

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Salesforce Consulting Services: Professional consulting services for Salesforce CRM implementation, optimization, and strategic support with certified specialists. Delivered through project-based engagements and ongoing advisory relationships.
2. IT Outsourcing: Managed services providing specialized IT outsourcing consultancy with agile squads, extended teams, and strategic recruitment. Offers Onshore, Nearshore, and Offshore location models for flexibility.
3. Custom Digital Solutions: Custom-built digital solutions using scalable, modern, and secure technologies tailored to solve complex challenges and support strategic objectives of organizations.
4. Artificial Intelligence Solutions: Tailored AI solutions to optimize processes, drive results, and lead innovation for business transformation.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Biz2People is a global technology consulting firm that delivers Salesforce CRM consulting (implementation, optimization, and strategic support), IT outsourcing through agile squads and extended teams, custom digital solution development, and tailored artificial intelligence services. It also sells OrgAudit 360, a proprietary AI-powered Salesforce auditing platform that connects via OAuth and produces risk-prioritized findings on security, performance, scalability, and compliance.

Product overview

Biz2People is a global technology consulting firm offering a portfolio of services and products centered on Salesforce CRM, IT Outsourcing, Custom Digital Solutions, and Artificial Intelligence. The core offering includes Salesforce Consulting and the proprietary OrgAudit 360 product (an AI-powered auditing platform), complemented by Custom Digital Solutions, IT Outsourcing with agile squad and extended team models, and AI services. The company operates across three continents with multicultural teams.

Differentiator

Problem solved

Functional benefit

Brands

• OrgAudit 360: Salesforce auditing platform with AI that diagnoses issues, bottlenecks, and risks, focusing on security, performance, scalability, and compliance.

Products and services

• Salesforce Consulting

Quantifiable outcome

• 29% higher revenue for companies using CRM strategically with defined processes and active governance
• +2 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability3 records

Feature3 records

Partnerships

Three partnerships are on record, tiered core.

• BALF 360 ProgramcoreStrategic or Co-development Partner · 11 May 2026Premium sponsor of BALF 360, a program that forms talents in the Salesforce ecosystem with high standards of rigor, practice and depth demanded by the current market.
• SalesforcecoreTechnology or IntegrationCertified Salesforce partner providing consulting, implementation, and optimization services for Salesforce CRM environments. Leverages Salesforce platform capabilities including Sales Cloud, Service Cloud, and Agentforce AI.
• MITUPcoreOthersLegal entity name for Biz2People operations, particularly in Portugal. Taxpayer number 515.866.121, headquartered in Constância, Portugal. Responsible for data processing and compliance operations.

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Infosys: Global IT services and consulting firm with a Salesforce practice (including acquired Simplus and Silverline). Competes broadly with Biz2People across CRM and IT outsourcing.
• Accenture: Global consulting and systems integrator with a major Salesforce practice. Competes on large enterprise CRM transformations where Biz2People also plays.
• Cognizant: Large IT services firm with a Salesforce practice and digital transformation services, serving many of the same enterprise clients as Biz2People.
• Deloitte Digital: Global professional services firm's digital arm, a top-tier Salesforce partner competing for the same enterprise CRM and digital transformation mandates.
• Persistent Systems: Large IT services firm with a dedicated Salesforce and digital transformation practice. Competes for similar Salesforce and IT outsourcing deals but at significantly larger scale.

Direct peers

• Simplus (an Infosys company): Pure-play Salesforce consulting and implementation partner acquired by Infosys. Directly competes with Biz2People in Salesforce implementation, optimization, and managed services.
• Slalom: Mid-sized, regionally focused consulting firm with a strong Salesforce practice and similar enterprise transformation, IT outsourcing, and AI service offerings. Most directly comparable peer in size and go-to-market.
• Silverline (an Infosys company): Salesforce consultancy (now part of Infosys) offering CRM implementation, integration, and managed services — directly comparable in scope to Biz2People's Salesforce and custom digital offerings.
• Atrium (a Globant company): Salesforce-focused consultancy acquired by Globant, providing CRM strategy, implementation, and AI services to enterprise clients similar to Biz2People's target market.
• Coastal Cloud: Independent Salesforce consulting partner focused on implementations, managed services, and AI enablement — closely overlapping Biz2People's offerings and customer profile.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@Biz2people
• LinkedInlinkedin.com/company/biz2people
• Instagraminstagram.com/biz2people
• Facebookfacebook.com/biz2people

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Biz2People