Blue Forest
- Company typePrivate
- Founded2003
- HeadquartersWadhurst, United Kingdom
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
Blue Forest firmographics
Firmographics- Name
- Blue Forest
- Legal name
- Blue Forest (UK) Ltd
- Website
- https://blueforest.com
- Company type
- Private
- Founded year
- 2003
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Blue Forest industry classification
Industry- Product category
- Bespoke Treehouse Construction
- NAICS
- Prefabricated Wood Building Manufacturing (321992), Residential Building Construction (23611)
- SIC
- Prefabricated Wood Bldgs & Components (2452), General Bldg Contractors - Residential Bldgs (1520)
- akta.pro primary industry
- Treehouses & Canopy Stays (THAMADAC)
- akta.pro secondary industries
- Safari & Wilderness Luxury Resorts (THAGACAD), Rainforest, Jungle & Canopy Experiences (THAJAIAE)
Keywords
Where Blue Forest is headquartered
LocationHeadquarters
- HQ city
- Wadhurst
- HQ country
- United Kingdom
- HQ region
- Europe
Offices2 records
Markets served
Blue Forest business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Bespoke Treehouse Design & Construction: Project-based revenue from designing and constructing bespoke luxury treehouses for private residential clients. Pricing is quote-based and varies significantly based on complexity, materials, features, and site conditions. A typical family treehouse takes 8-12 weeks of construction.
- Commercial Hospitality Installations: Design and construction of treehouses, lodges, and adventure structures for hotels, resorts, and hospitality operators. Projects include suites for luxury hotels and glamping accommodation with revenue per unit ranging from £230-£3,000 per night in commercial settings.
- Aftercare & Maintenance Services: Ongoing aftercare services including scheduled condition inspections, planned maintenance programs, repairs, structural adjustments for tree movement, and safety inspections. Provided on scheduled or ad-hoc basis for private owners, operators, and estates.
- Consultancy Services: Specialist consultancy for glamping, eco-tourism, biophilic design, sustainability strategy, and technical/design review. Provided as standalone appointments or integrated with design/construction services. Includes feasibility studies, site appraisal, planning support, and operational insights.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Bespoke Residential Treehouses |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels7 records
Blue Forest product offering
Product offeringCore offering
Blue Forest designs and constructs bespoke luxury treehouses and nature-connected structures for private residential families, luxury hospitality operators, educational institutions, and commercial leisure clients. They offer end-to-end project delivery encompassing consultancy, architectural design, planning applications, specialist timber construction, and ongoing aftercare. Projects range from family garden treehouses to commercial safari lodges, resort suites, school buildings, and adventure playground installations.
Product overview
Blue Forest is an award-winning luxury treehouse and nature-connected structure construction company offering a comprehensive portfolio of bespoke products and services. The core product offering comprises four main categories: (1) Residential Treehouses, Cabins & Pavilions for private families; (2) Resorts, Lodges & Hotels for commercial hospitality clients; (3) Yoga Studios, Hobbit Holes & Home Offices for garden retreats; and (4) Zipwires, Treetop Nets & Play Areas for adventure playgrounds. These are supported by five service modules: Consultancy Services (feasibility, eco-tourism, biophilic design), Design Services (architectural, master planning, interior), Construction Services (specialist timber construction), Aftercare Services (inspections, maintenance), and International Services (safari lodges, boutique hotels). The company also offers a dedicated Blue Forest East Africa division for African safari lodge projects.
Differentiator
Problem solved
Functional benefit
Products and services
- Residential Treehouses, Cabins & Pavilions Bespoke luxury treehouses designed and built for private families, featuring imaginative designs including fantasy castles, fairytale themes, slides, rope bridges, secret rooms, and custom features.
- Resorts, Lodges & Hotels Commercial treehouse accommodation solutions for the hospitality sector, including luxury resort treehouses, boutique hotel treehouses, and glamping accommodations designed to maximize occupancy and premium nightly rates.
- Yoga Studios, Hobbit Holes & Home Offices Bespoke garden structures including yoga studios, hobbit holes, home offices, and look-out decks designed for sustainable outdoor living and working.
- Zipwires, Treetop Nets & Play Areas Adventure playground structures including zipwires, treetop nets, climbing walls, and imaginative play areas for children and families at commercial visitor attractions and country estates.
- Safari Lodges & Boutique Hotels Luxury safari lodge designs in Malawi and Kenya, and boutique resorts in the Maldives and Chile, combining exclusive experiences with environmental integrity through sustainable construction.
- Consultancy Services Specialist consultancy services for clients working in sensitive natural environments, including feasibility studies, glamping and eco-tourism consultancy, biophilic design for wellness spaces, technical and design review, and sustainability strategy.
- Aftercare & Maintenance Services Ongoing aftercare services including scheduled inspections, monitoring of tree growth and structural interaction, planned maintenance, repairs, and safety and operational support for long-term performance of completed structures.
Quantifiable outcome
- Chewton Glen achieved 98% occupancy in first month with £3,000 per night weekend rates
- +5 more outcomes
Companies that use Blue Forest
Customer profileNamed customers10 records
Segments5 records
Ideal customer profiles5 records
Blue Forest technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Blue Forest partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered minor.
- The Pure Package (Jennifer Irvine)minorBlue Forest designed and constructed a commercial kitchen treehouse for The Pure Package, a gourmet catering business. The treehouse serves as both a functional professional kitchen and private retreat space, with the client using it for cooking lessons that raise funds for the Prince's Trust.
- Hannah Lohan InteriorsminorInterior designer Hannah Lohan provided interior design services for The Fish Hotel treehouses, styling the luxurious treetop retreats with bespoke furnishings and décor.
- Tate Harmer ArchitectsminorBlue Forest led a design team including Tate Harmer Architects for the Cranleigh School Townsend Building project, with Tate Harmer producing technical drawings and details.
- Soneva Fushi Resort & Six Senses SpasminorBlue Forest completed bridge work for the Soneva Fushi Resort in the Maldives, as referenced in client testimonial from Chief Engineer Mahesh R. Agnihotri.
Scale indicators5 records
Recent moves7 records
Expansion highlights6 records
Blue Forest competitors and assessment
Company assessmentRegional players
- &Beyond: Luxury African safari lodge and travel operator across multiple African countries. Comparable to Blue Forest East Africa's regional safari lodge segment and shared ultra-luxury eco-tourism customer base.
- Singita: African luxury safari lodge and eco-tourism operator with high-end lodges in South Africa, Tanzania, Kenya, and Rwanda. Comparable to Blue Forest East Africa's safari lodge work in target customer segment, geography, and luxury sustainability positioning.
- Winvian Farm: US luxury resort featuring a signature treehouse suite among its cottages. Comparable to Blue Forest's hospitality treehouse accommodation product on a property-by-property basis, though in a different geography.
Emerging players
- Featherdown Farms: UK glamping and unique-stay accommodation operator offering luxury tents, lodges, and cabins on farms and estates. Comparable to Blue Forest's hospitality segment from the operator/perspective side rather than the builder side.
- Canopy & Stars: UK marketplace for unique and treehouse/glamping accommodations. Adjacent player that channels demand toward the category Blue Forest serves via bespoke build.
Direct peers
- Sky Den Treehouses: UK-based bespoke treehouse builder competing in the same UK luxury residential treehouse segment as Blue Forest, offering design and build of elevated garden structures with a comparable premium positioning.
- Nelson Treehouse: US-based bespoke treehouse design and build company founded by Pete Nelson. Operates the same specialist bespoke model as Blue Forest (consultancy → design → construction) for both private residential and commercial/hospitality clients, and is the most internationally recognized treehouse specialist.
- Tree House Wales: UK bespoke treehouse design and construction firm. Directly comparable to Blue Forest in product offering (residential treehouses), target customer (private families), and geography (UK).
Broad incumbents
- Soneva: Luxury sustainable resort operator (Soneva Fushi, Soneva Jani) for which Blue Forest has executed treehouse and bridge work. Comparable luxury eco-resort positioning and shared emphasis on biophilic, low-impact design.
- Forever Redwood: US-based manufacturer and builder of large-scale wooden structures including treehouses, cabins, and pavilions. Broader product portfolio than Blue Forest but overlapping on the premium timber treehouse category and similar sustainability positioning.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Blue Forest social profiles
Digital presenceBlue Forest financial estimates
Financial estimateRevenue estimate
Valuation estimate
Blue Forest leadership team
Management profileNumber of profiles
Profiles12 records
Blue Forest subsidiaries and ownership
Company hierarchySubsidiaries1 record
Blue Forest funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Blue Forest M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Blue Forest
What does Blue Forest do?
Blue Forest designs and constructs bespoke luxury treehouses and nature-connected structures for private residential families, luxury hospitality operators, educational institutions, and commercial leisure clients. They offer end-to-end project delivery encompassing consultancy, architectural design, planning applications, specialist timber construction, and ongoing aftercare. Projects range from family garden treehouses to commercial safari lodges, resort suites, school buildings, and adventure playground installations.
Is Blue Forest a public or private company?
Blue Forest is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Blue Forest founded?
Blue Forest was founded in 2003. It employs 11 to 50 people.
Where is Blue Forest based?
Blue Forest is headquartered in Wadhurst, United Kingdom, in the Europe region.
How does Blue Forest make money?
Four revenue lines are on record. Bespoke Treehouse Design & Construction is the primary driver. The others are commercial Hospitality Installations, aftercare & Maintenance Services and consultancy Services.
Who are Blue Forest's main competitors?
Regional players on record are &Beyond, Singita and Winvian Farm. Emerging players are Featherdown Farms and Canopy & Stars. Direct peers are Sky Den Treehouses, Nelson Treehouse and Tree House Wales. Broad incumbents are Soneva and Forever Redwood.
Does Blue Forest have an API?
No public API is recorded for Blue Forest.
What industry is Blue Forest in?
Blue Forest's product category is Bespoke Treehouse Construction. Its primary akta.pro industry code is THAMADAC, Treehouses & Canopy Stays, with a secondary code of THAGACAD, Safari & Wilderness Luxury Resorts. Its NAICS code is 321992 and its SIC code is 2452.