Molly's in Soulard

What Molly's in Soulard does

Molly's in Soulard is a private, single-location restaurant and bar operating at 816 Geyer Ave in the historic Soulard neighborhood of St. Louis, Missouri. The venue spans a large indoor footprint plus what the company describes as the largest year-round, weather-proofed patio in St. Louis, with five distinct private event spaces (Copper Bar & Private Dining, Copper Bar, The Bistro, The Tavern, Lower Patio & Deck) supporting gatherings of 30 to 125 guests. Service hours run Tuesday through Sunday with lunch and dinner available Tuesday–Saturday, weekend brunch Saturday and Sunday, and a bar operating late into the night seven days a week. Menu offerings center on American and NOLA-inspired cuisine (burgers, salads, sandwiches, bowls, brunch, and a build-your-own Bloody Mary bar), complemented by a full cocktail, beer, and wine program. Seasonal revenue layers include the LIT Christmas Pop-Up (late November through December 23) and FIFA World Cup watch parties; a complimentary shuttle service ferries customers to Cardinals, City Soccer, Blues, and Battlehawks games plus Enterprise Center concerts; and a separate Molly's Mob loyalty program drives repeat visitation.

The business makes money through four primary streams: walk-in food and beverage sales (transaction pricing, no publicly disclosed menu prices), private event venue rentals (quote-based, with private bars, dedicated bartenders, and AV equipment), premium bottle service for groups and special occasions, and ticketed/hosted special event programming. Customer acquisition is direct-to-consumer through walk-ins plus reservation-based bookings via Explore Tock, while private event inquiries are routed through a dedicated email channel ([email protected]). Marketing is event-driven and social, with Instagram as the primary organic channel, Eventbrite for event RSVPs, email blasts via [email protected], and partnership activations such as the May 15, 2025 Anheuser-Busch 150-year anniversary event featuring a Clydesdales visit. Target customer segments are diversified across casual diners and brunch seekers, St. Louis sports fans, private event hosts, and entertainment-seeking patrons for Mardi Gras, World Cup, and holiday programming. The company is independent and locally owned, with no disclosed parent company, no funding rounds, and headcount in the 11–50 range.

Name

Molly's in Soulard

Legal name

Molly's in Soulard

Website

https://mollysinsoulard.com

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

11–50 employees

Short description

Molly's in Soulard is an independent St. Louis restaurant and bar operating from a single Soulard-neighborhood venue with the city's largest year-round weather-proofed patio, five private event spaces, weekend brunch, sports shuttle service, and seasonal pop-ups like the LIT Christmas experience.

Ownership category

akta.pro rank

Headquarters

HQ city

Saint Louis

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain

Revenue model

1. Food and Beverage Sales: Primary revenue from serving lunch/dinner menu (Tuesday-Saturday 11am-9pm, Saturday dinner 3pm-9pm), weekend brunch (Saturday/Sunday 10am-3pm), and full drink menu including cocktails, beer, wine, and specialty drinks. Covers indoor and outdoor patio seating.
2. Private Event Venue Rental: Revenue from renting five distinct event spaces (Copper Bar & Private Dining, Copper Bar, The Bistro, The Tavern, Lower Patio & Deck) with capacities ranging from 30-125 guests. Includes private bar access, personal bartender, and AV equipment.
3. Bottle Service: Premium bottle service available for reservations, targeting bachelor/bachelorette parties and special occasions
4. Special Event Programming: Revenue from seasonal events including World Cup watch parties (FIFA 2026), Mardi Gras celebrations, LIT Christmas pop-up experience, and weekend DJ nights with no cover charge

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Molly's in Soulard is a St. Louis restaurant and bar offering lunch and dinner service Tuesday through Saturday, weekend brunch Saturday and Sunday, and a full bar program with cocktails, beer, wine, and non-alcoholic options. The venue operates five distinct private event spaces (Copper Bar & Private Dining, Copper Bar, The Bistro, The Tavern, and Lower Patio & Deck) hosting gatherings of 30-125 guests. It also features the largest year-round weather-proofed patio in St. Louis, a complimentary shuttle to local sports games, and seasonal programming including World Cup Watch Parties and the LIT Christmas Pop-Up Experience.

Product overview

Molly's in Soulard is a St. Louis-based restaurant and bar offering a unified hospitality experience centered around dining, entertainment, and private events. The core offerings include the Lunch and Dinner Menu (Tuesday-Saturday), Weekend Brunch (Saturday-Sunday), and full Drink Menu served on the venue's year-round weatherproofed patio. The business operates five distinct Private Event Spaces (Copper Bar & Private Dining, Copper Bar, The Bistro, The Tavern, and Lower Patio & Deck) for gatherings from 30 to 125 guests. Seasonal offerings include FIFA World Cup Watch Parties and the annual LIT Christmas Pop-Up Experience. Additional amenities include a complimentary shuttle service to local sporting events, Molly's Mob loyalty program, and bottle service. The venue is family-friendly until 9pm and hosts special events including Mardi Gras celebrations in the Soulard neighborhood.

Differentiator

Problem solved

Functional benefit

Brands

• LIT: A Christmas Pop-Up Experience featuring immersive decor, Christmas themed menu, costumes, music, and photo ops. Available Wednesday-Sunday evenings November 28th - December 23rd. Must be 21+ to enter.

Quantifiable outcome

• Free shuttle service to Cardinals, City Soccer, Blues, Battlehawks, and Enterprise Center concerts

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature3 records

Partnerships

One partnership is on record.

• Anheuser-BuschminorGTM or Marketing Partner · 15 May 2025Molly's hosted Anheuser-Busch's 150-year anniversary celebration with Clydesdales visit on May 15, 2025. Event featured Clydesdales walking by at 4:10pm. Joint marketing opportunity connecting the historic St. Louis brewery with the Soulard establishment.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Yacovelli's Restaurant: Long-running Soulard neighborhood Italian restaurant and bar operating in the same historic district. Comparable single-location establishment with established local following and event-hosting capabilities.
• Broadway Oyster Bar: St. Louis restaurant and bar offering Cajun/Creole cuisine with nightly live music in a comparable bar-and-music venue format. Closely comparable local institution combining food, cocktails, and entertainment for overlapping customer segments.
• BB's Jazz, Blues & Soups: St. Louis restaurant and live music venue combining Southern food with nightly jazz and blues performances. Similar local institution combining F&B with entertainment programming for overlapping customer segments.
• PBR St. Louis: St. Louis honky tonk sports bar and live music venue combining bar service with event-driven entertainment. Closely comparable model combining sports viewing, live entertainment, and nightlife in the same metro.
• McGurk's: Historic Soulard neighborhood bar operating in the same district with comparable patio and nightlife offerings. Direct competitor for the same local bar-going clientele and Mardi Gras/event traffic.
• Tucker's Place: Soulard neighborhood steakhouse and bar with private event capabilities and a bar-forward atmosphere. Comparable single-location St. Louis restaurant-bar hybrid targeting similar local clientele and event hosts.

Broad incumbents

• Buffalo Wild Wings: National chain sports bar with multiple St. Louis locations offering TVs for game viewing, group event packages, and standardized wings/beer programming. Broad incumbent competing for the same sports fan and casual dining segments.
• Twin Peaks Restaurant: National chain lodge-style sports bar with multiple locations featuring extensive TV coverage of sports and casual American food. Comparable sports-bar concept at scale competing for similar game-day traffic.
• Ballpark Village: St. Louis sports entertainment complex adjacent to Busch Stadium with multiple bars, restaurants, and event spaces. Larger-scale incumbent targeting the same sports-watching and group-event customer base with a broader amenity mix.

Emerging players

• Punch Bowl Social: Multi-unit entertainment-bar chain combining food, drinks, games, and private event spaces. Comparable concept at scale with multi-venue private-event capability similar to Molly's five event spaces, but with broader entertainment programming.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/mollysinsoulard
• Xx.com/mollysinsoulard
• Facebookfacebook.com/mollysinsoulard

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Molly's in Soulard