What Unifleet does

Unifleet AB is a Swedish digital-first corporate car leasing and fleet management platform, operating since 2018 as a wholly-owned subsidiary of Hedin Mobility Group, a European mobility conglomerate active in 14 countries. Headquartered in Mölndal, Sweden, the company offers operational leasing with guaranteed residual values, bundling vehicle financing, insurance, maintenance, winter tires (with storage and seasonal swap), road assistance, and fleet management software into a single all-inclusive monthly invoice. Its primary customer segment is Swedish businesses of varying sizes that need company vehicles for employees or commercial transport; a secondary segment is individual employees who access vehicles through the Personalbil salary-deduction scheme, structured around Swedish bruttolöneavdrag tax treatment.

The company's core technology stack comprises the Fleetportal web dashboard for fleet visibility and cost control, the Unimile GPS-based digital driving journal (with 1,200+ users and Skatteverket-compliant automatic private/business trip classification), and the Unifleet mobile app for drivers and fleet managers. Distribution is hybrid: customers can self-serve online at unifleet.se to configure vehicles and submit applications across a broad catalog spanning Alfa Romeo through Volvo (including Tesla, Polestar, BYD, Zeekr, and EV/transport variants), while personal customer managers support enterprise accounts and policy decisions nationwide. The platform extends the parent's dealer and service network and is reinforced by partnerships with Arval (full-service leasing operations), Hedin Supercharge (EV fast-charging up to 400 kW), Hedin Automotive (vehicle supply), If (fleet insurance), and Interwheel (tire management).

Revenue is generated entirely through recurring monthly subscription-style payments on operational leases, with sub-brands ReLease (lightly used vehicles, 12-24 month terms) and Personalbil (salary-deduction company cars) extending the addressable offering. Unifleet's competitive position rests on consolidating fragmented fleet services into a single monthly invoice backed by parent-company distribution and a proprietary software layer. Specific revenue, fleet size, and headcount figures are not publicly disclosed, which constrains precise benchmarking against peers.

Name

Unifleet

Legal name

Unifleet AB

Website

https://unifleet.se

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Corporate Fleet Leasing and Fleet Management

NAICS

Passenger Car Leasing (532112), Automotive Equipment Rental and Leasing (5321)

SIC

Services-Auto Rental & Leasing (No Drivers) (7510)

akta.pro primary industry

Corporate/Enterprise Car Leasing (Closed-End/Open-End) (TLABAAAA)

akta.pro secondary industries

Fleet Leasing (Closed-End & Open-End) (THADAKAB), Used Vehicle Leasing (Pre-Owned Lease Programs) (TLABAAAG)

Keywords

• Corporate fleet leasing
• Operational vehicle leasing
• Fleet management software
• Company car benefits
• Digital driving journal

Headquarters

HQ city

Mölndal

HQ country

Sweden

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales

Revenue model

1. Operational Leasing: Operating lease with guaranteed residual value for company vehicles. Monthly payment includes insurance, service, winter tires, and full fleet management. All costs consolidated into one monthly invoice.
2. Personalbil (Company Car Benefit): Salary deduction model where the employer leases the car but the employee pays through salary deduction. Cost-neutral for employer, beneficial tax treatment for employee. Includes all standard fleet services.
3. ReLease (Light Used Cars): Lease of slightly used vehicles aged 12-36 months with 1,500-4,500 km mileage. Includes full fleet management services in a shorter 12-24 month contract term.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels3 records

Core offering

Unifleet provides online operational fleet leasing for Swedish companies, bundling vehicle financing with insurance, service, winter tires (including storage and swap), road assistance, and digital fleet management into a single monthly invoice with a guaranteed residual value. The platform is supported by Fleetportal (web dashboard), the Unifleet mobile app, and the Unimile digital driving journal, with sub-brands Personalbil (salary-deduction employee car scheme) and ReLease (lightly used vehicle leasing).

Product overview

Unifleet is an online fleet leasing platform operated by Unifleet AB (founded 2018, part of Hedin Mobility Group). The core offering is operational fleet leasing (Företagsleasing) with a guaranteed residual value, covering vehicles ranging from compact electric cars to SUVs and transport/commercial vehicles. All leasing packages bundle vehicle financing with insurance, maintenance, winter tires (including storage and swap), road assistance, and fleet management into a single monthly invoice. The platform's digital layer consists of the Fleetportal (web-based fleet management dashboard), the Unifleet App (mobile companion), and the Unimile digital driving journal (GPS-based automatic trip logging that meets Skatteverket requirements). A separate sub-brand, Personalbil, extends salary-deduction car schemes to employees. ReLease provides lightly used vehicle leasing with the same full-service package. An add-on fast-charging benefit (Hedin Supercharge) gives customers discounted access to a nationwide EV charging network.

Differentiator

Problem solved

Functional benefit

Brands

• Fleetportal: Web-based fleet management portal providing vehicle fleet overview, expense tracking, and driver management.
• Unimile

Products and services

• Företagsleasing (Corporate Operational Leasing) Unifleet's primary operational fleet leasing product for Swedish companies, bundling the vehicle lease with insurance, service, winter tires with storage and swap, replacement tires, road assistance, and Fleetportal access into a single monthly invoice with a guaranteed residual value. Targeted at businesses operating company cars and commercial transport vehicles.
• Fleetportal Web-based fleet management portal providing companies full visibility and control over their vehicle fleet, trips, drivers, and costs, including consolidated invoicing and accounting support. Included as part of the standard monthly leasing package.
• Unimile Digital Driving Journal (Unimile Körjournal) GPS-based digital driving journal that automatically tracks all trips and distinguishes between private and business driving directly in the mobile app. Meets Swedish Tax Agency (Skatteverket) requirements with no manual reporting needed; over 1,200 users.
• Personalbil (Salary-Deduction Company Car Scheme) Salary-deduction personal car scheme where the employer leases a vehicle used by the employee, with the employee paying through payroll deductions. The arrangement is cost-neutral for the employer while giving the employee access to corporate vehicle discounts and favorable tax treatment. Includes the same standard fleet services as operational leasing.
• ReLease (Lightly Used Vehicle Leasing) Operational leasing of lightly used vehicles aged 12-36 months with typically 1,500-4,500 km mileage, bundled with the same full-service package as new car leasing. Available with shorter 12 or 24-month contract terms.
• Hedin Supercharge Fast Charging Access Add-on fast charging benefit providing Unifleet customers access to Hedin Supercharge's nationwide network of charging stations at competitive prices. Charging speeds up to 400 kW, managed through the Hedin Supercharge app with payments via tag, app, or payment card.
• Unifleet Mobile App Mobile application providing drivers and fleet managers access to fleet information, trip tracking, and management tools on mobile devices as the companion to the Fleetportal web dashboard.

Quantifiable outcome

• Over 1200 users of Unimile digital driving journal

Segments2 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Hedin Mobility GroupcoreStrategic or Co-development PartnerUnifleet is a wholly-owned subsidiary of Hedin Mobility Group, one of Europe's largest mobility providers operating in 14 countries. This parent company relationship provides strategic backing, access to dealer networks, and operational synergies across the European mobility market.
• ArvalcoreStrategic or Co-development PartnerArval is Unifleet's leasing partner specializing in full-service leasing and new mobility solutions. The partnership enables Unifleet to offer operational leasing with guaranteed residual values and comprehensive fleet management services.
• Hedin SuperchargeminorGTM or Marketing PartnerPartnership with Hedin Supercharge provides Unifleet customers with access to a nationwide network of fast charging stations for electric vehicles at competitive prices. Charging speeds up to 400 kW available through the HedinSupercharge app.
• Hedin AutomotivecoreChannel Partner/ Reseller/ DistributorHedin Automotive, part of Hedin Mobility Group, provides vehicle sales and after-market services across Europe. Unifleet leverages Hedin Automotive's dealer network for vehicle supply and maintenance services, offering customers Hedin Automotive Lease as an operational leasing option.
• If InsuranceminorOthersIf is a Nordic insurance provider that partners with Unifleet to provide fleet insurance solutions. Included in fleet packages as If Fleet Försäkring.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• LeasePlan: Pre-merger, LeasePlan was one of the world's largest fleet management and operational leasing companies with strong presence across Europe. It directly overlaps Unifleet in offering operational leases, bundled services, and digital fleet management to corporate customers in Sweden.
• Ayvens: Formed from the 2023 merger of ALD Automotive and LeasePlan, Ayvens is the largest European full-service fleet leasing and mobility provider. It competes head-on with Unifleet in Sweden for corporate operational leasing, used-car remarketing, and digital fleet management.
• Sixt Leasing: The leasing arm of Sixt, providing operational leasing and fleet management to corporate customers in several European markets. Competes with Unifleet in Sweden for SME and mid-market corporate fleet contracts with bundled service offerings.
• ALD Automotive: Pre-merger Société Générale subsidiary and now part of Ayvens, ALD Automotive was a leading European full-service leasing company. It serves the same Swedish corporate fleet segment as Unifleet with comparable operational leasing, insurance bundling, and digital reporting.
• Arval: BNP Paribas-owned full-service vehicle leasing and fleet management operator active across Europe. Arval is both Unifleet's core leasing partner and a direct competitor for Swedish corporate fleet customers, offering operational leasing, bundled services, and multi-country fleet capabilities.

Broad incumbents

• KINTO Europe: Toyota Group's European mobility services brand providing operational leasing, subscriptions, and fleet management. Competes with Unifleet for hybrid and electrified corporate fleet customers, particularly those with sustainability mandates.
• Volvo Car Mobility: OEM-backed mobility arm of Volvo Cars offering subscription and corporate fleet solutions in Sweden and Europe. As a Swedish OEM incumbent, it competes with Unifleet in EV-leaning corporate fleet programs and benefits from direct manufacturer financing.
• Volkswagen Financial Services: Captive financial services arm of the Volkswagen Group providing corporate fleet leasing and fleet management across Europe. As a large OEM-backed player, it offers a comparable bundled leasing proposition to Unifleet's customers in Sweden.

Regional players

• Northgate (ALD/Ayvens subsidiary): European flexible vehicle rental and operational leasing provider focused on light commercial vehicles and corporate fleets, with operations in markets such as the UK, Spain, and Ireland. It is comparable to Unifleet's commercial transport vehicle offering, though its primary geographies are not the Nordics.

Others

• Hedin Automotive Lease: Sibling product within the Hedin Mobility Group, offering operational leasing through Hedin Automotive's dealer network. It is an adjacent channel within the same parent group rather than a direct competitor, and Unifleet references it as a complementary offering to its own Företagsleasing product.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/unifleetse
• Facebookfacebook.com/unifleetse
• LinkedInlinkedin.com/company/unifleet

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Unifleet