Barrie's Ski and Sports

What Barrie's Ski and Sports does

Barrie's Ski and Sports is a privately held specialty retailer operating from a single storefront at 624 Yellowstone Ave., Pocatello, Idaho, with an accompanying e-commerce site that supports in-store pickup and shipping within the Continental US. The company sells bicycles, components, cycling apparel and accessories, ski and snowboard equipment, helmets, goggles, car racks, and a secondary line of water sports equipment (including inflatable stand-up paddleboards and life jackets). Its catalog spans premium and mainstream brands such as Specialized, Santa Cruz, Head, Fischer, Elan, Never Summer, Burton, CamelBak, Craft, and Switchbak Designs, with individual products ranging from low-ticket accessories to premium bikes priced above $7,500.

Beyond retail, Barrie's monetizes a service layer that includes ski/snowboard rentals and tuning, bike and water sport rentals, professional bike fit, ski/snowboard boot fitting, and repair services. The go-to-market is community-led: the store organizes weekly bicycle rides, hosts events, and maintains local trail content for City Creek, Mink Creek, Gibson Jack, Satterfield, and Scout Mountain, using these touchpoints to drive foot traffic, repeat visits, and word-of-mouth in a small regional market. There is no proprietary technology, no AI/ML capability, no parent company, no institutional investors, and no disclosed revenue or headcount in the available source material.

The revenue model combines one-time product sales (unit-priced, with periodic promotional discounting up to 89% off) with fee-based professional services. Customer segments are horizontal use cases — primarily cycling and winter sports enthusiasts, with a smaller water sports segment — served predominantly through individual consumer transactions rather than enterprise or B2B contracts. Geographic reach is effectively one physical location plus a direct-to-consumer online channel.

Name

Barrie's Ski and Sports

Legal name

Barrie's Ski and Sports

Website

https://barriessports.com

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

1–10 employees

Short description

Barrie's Ski and Sports is a privately held single-location specialty retailer in Pocatello, Idaho, selling bicycles, ski/snowboard equipment, apparel, and water sports gear alongside repair, fitting, and rental services, supported by an e-commerce site shipping within the Continental US.

Ownership category

akta.pro rank

Product category

Specialty Outdoor Recreation Retail

NAICS

Sporting Goods Retailers (45911), Recreational Goods Rental (532284), Sporting Goods Retailers (459110)

SIC

Sporting & Athletic Goods, Nec (3949), Retail-Apparel & Accessory Stores (5600), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Winter Sports (Ski/Snowboard) Retail (CRAMABAJ)

akta.pro secondary industries

Ski & Snowboard Equipment Retail (Skis, Boards, Boots, Bindings, Poles) (CRAMAJAA), Ski & Snowboard Rental & Demo Shops (CRAMAJAE), Ski & Snowboard Service & Repair Shops (Tuning, Mounting, Boot Fitting) (CRAMAJAF), Ski & Snowboard Apparel Retail (Outerwear, Base Layers, Gloves, Socks) (CRAMAJAB)

Keywords

• Specialty sporting goods
• Bicycle retail sales
• Ski snowboard equipment
• Outdoor recreation gear
• Bike repair fitting

Headquarters

HQ city

Pocatello

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Product Sales: Retail sales of bicycles, ski/snowboard equipment, parts, accessories, and clothing through physical store and e-commerce platform. The store offers in-store pickup for online orders and ships within the Continental US.
2. Service Fees: Revenue from repair services (bike repair, ski/snowboard tuning), fitting services (bike fit, boot fitting), and rental services (ski/snowboard rentals, bike rentals, water sport rentals).

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Barrie's Ski and Sports is a specialty outdoor recreation retailer selling bicycles, ski and snowboard equipment, parts, apparel, accessories, and water sports gear from premium brands such as Specialized, Santa Cruz, Head, Fischer, Elan, Never Summer, and Burton. The store supplements product sales with professional services including bike repair, bike fitting, ski/snowboard boot fitting, ski and snowboard tuning and repair, and seasonal rentals across bikes, skis, snowboards, and water sports equipment. It also operates organized weekly bicycle rides and hosts outdoor recreation events for the Pocatello, Idaho community.

Product overview

Barrie's Ski and Sports is a retail e-commerce store offering a comprehensive range of outdoor sports equipment and services. The product portfolio includes: Bicycles (Specialized, Santa Cruz brands) in Electric, Road, Mountain, Cyclocross, Commuter, Comfort, Cruiser, Fitness, Hybrid, and Children's categories; Bicycle Parts and Components; Wheels, Tires, and Tubes; Cycling Clothing and Accessories from brands like Craft; Car Racks; Water Sports equipment including Tianyun paddleboards and Recreation Outlet life jackets. Winter sports inventory features Skis from Head, Fischer, Elan with All-Mountain, Freeride, Backcountry, Freestyle, Racing, and Cross Country options; Snowboards from Head, Never Summer, and Burton in All-Mountain and Freeride categories; Bindings, Boots, Poles, Goggles, Helmets, Bags & Luggage, and Tools & Tuning. The company also provides services including Ski & Snowboard Rentals, Boot Fitting, Tuning & Repair, Bike Repair, Bike Rentals, Bike Fit, Water Sport Rentals, Weekly Bicycle Rides, and Events.

Differentiator

Problem solved

Functional benefit

Products and services

• Bicycles

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• REI Co-op: Large U.S. outdoor co-op retailer operating stores nationwide and a major e-commerce platform; overlaps directly with Barrie's across bikes, ski/snowboard, apparel, and outdoor gear, but at vastly greater scale and geographic reach.
• Backcountry.com: Leading online specialty retailer of premium outdoor gear including bikes, skis, snowboards, and apparel; competes with Barrie's on the same premium brand assortment and customer base across the Continental U.S.
• Moosejaw: Outdoor specialty retailer (online and physical) selling apparel, gear, and equipment for skiing, snowboarding, hiking, and cycling; broad overlap with Barrie's product categories.

Direct peers

• Christy Sports: Regional multi-store ski and snowboard retailer offering rentals, boot fitting, tuning, and apparel in mountain communities; mirrors Barrie's service-heavy winter sports specialty model across multiple locations.
• evo: Specialty ski/snowboard and action sports retailer with both physical stores and a strong online platform; directly comparable to Barrie's in ski/snowboard equipment, rentals, tuning services, and premium brand mix.
• Skis.com: Specialty online retailer of skis, snowboards, bindings, boots, and winter accessories with rental and tuning service options; directly comparable in winter sports assortment and service breadth.
• Competitive Cyclist: Premium online road and mountain bike retailer; directly comparable to Barrie's cycling assortment of high-end brands like Specialized, Santa Cruz, and similar premium road/mtb lines.
• Jenson USA: Online-direct bicycle retailer carrying premium road, mountain, and e-bike brands; competes head-on with Barrie's cycling assortment and serves overlapping cycling enthusiast customers nationwide.
• Sun & Ski Sports: Multi-store specialty retailer of ski, snowboard, bike, and outdoor gear with services including boot fitting and tuning; closest direct comparable in model, product mix, and service offering to Barrie's.

Emerging players

• REI Adventures / Local Mountain Shop Coalition: Coalitions of independent ski/bike specialty stores collectively competing on shared services, training, and brand assortments; represents the competitive coalition Barrie's effectively operates within at the local mountain-community level.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xx.com/barriescrew

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Barrie's Ski and Sports