Experience Oman

What Experience Oman does

Experience Oman (experienceoman.om) is the official national tourism portal of the Sultanate of Oman, operated directly by the Ministry of Heritage and Tourism as a public-service destination-marketing platform rather than a commercial enterprise. The portal aggregates travel information across all 11 Omani governorates — Muscat, Dhofar, Al Dakhiliyah, Musandam, Al Sharqiyah South, Ash Sharqiyah North, Al Batinah South, Al Batinah North, Al Wusta, Al Dhahirah, and Al Buraimi — and serves international leisure tourists, regional/domestic visitors, and tour operators seeking vetted, authoritative information about Oman's destinations, activities, accommodations, and events. Core product modules include destination guides, a categorised 'Things To Do' discovery layer (aerial, mountain, desert, water, heritage, leisure, special interests), 360-degree virtual tours built on Matterport 3D capture, accommodations and tour-operator directories, a visa information service linked to the Royal Oman Police e-visa system, an events calendar, weather forecasts, and downloadable multilingual promotional brochures.

Underlying technology is a conventional web-based information portal offered in seven languages (English, Arabic, German, French, Italian, Russian, Dutch) with social media integration on Instagram via the #experienceOman and #OmanByYou campaigns. The most notable technical component is the Matterport-powered 360° virtual tour layer covering forts, castles, museums, and natural reserves, which enables remote exploration as a top-of-funnel content asset. Supporting infrastructure includes regional tourism office phone directories, a dedicated IRONMAN sub-portal, and a booking subdomain (booking.experienceoman.om) that funnels traffic to third-party platforms for transactions.

The business model is government-funded destination promotion, not commercial revenue generation. The platform is free to users, contains no pricing tiers or transaction fees, and generates no disclosed revenue. Distribution is direct-to-consumer via the website and social media, complemented by in-country physical touchpoints through governorate tourism offices. Customer acquisition relies on organic digital discovery, multilingual content marketing, and user-generated content campaigns rather than paid performance marketing, and bookings are facilitated through vetted third-party tour operators and accommodation providers rather than captured on-platform.

Name

Experience Oman

Legal name

Ministry of Heritage and Tourism, Sultanate of Oman

Website

https://experienceoman.om

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Experience Oman is the official government tourism portal of the Sultanate of Oman, operated by the Ministry of Heritage and Tourism. It provides free, multilingual travel information, virtual tours, and directories across all 11 Omani governorates for international and domestic tourists.

Ownership category

akta.pro rank

Product category

National Tourism Promotion

NAICS

Tour Operators (561520)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Custom Itinerary Planning with Booking & Fulfillment (Full-Service) (THAKAOAO)

akta.pro secondary industries

Culture, Heritage & Arts Itinerary Planning (THAKAOAK), Multi-Activity & Expedition Packages (Guided Adventure Trips) (THAJABAL)

Keywords

• National tourism portal
• Destination information
• Travel planning
• Virtual tour technology
• Tourism marketing

Headquarters

HQ city

Muscat

HQ country

Oman

HQ region

Middle East

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Government-Funded Tourism Promotion: Experience Oman is operated by the Ministry of Heritage and Tourism of the Sultanate of Oman as the official national tourism portal. The platform serves a public service function to promote Oman as a tourist destination rather than generating commercial revenue directly.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Experience Oman is the official tourism portal of the Sultanate of Oman, operated by the Ministry of Heritage and Tourism. It provides comprehensive travel planning resources including destination guides for all 11 Omani governorates, 360-degree virtual tours, activity listings (aerial, mountain, desert, water, heritage, leisure, special interests), accommodation and tour operator directories, events calendar, visa information, and weather forecasts. The free-to-use platform serves international and domestic travelers in seven languages and integrates with third-party booking services for accommodations and tours.

Product overview

Experience Oman is the official tourism portal of the Sultanate of Oman, operated by the Ministry of Heritage and Tourism. The platform serves as a comprehensive digital gateway for travel planning, offering a unified portal with multiple integrated services including destination guides, 360° Virtual Tours, Things To Do activity discovery, accommodations directory, tour operators directory, events calendar, visa information, weather forecasts, and downloadable promotional brochures. The platform covers all 11 Omani governorates and is available in multiple languages (English, Arabic, German, French, Italian, Russian, Dutch) to serve international visitors.

Differentiator

Problem solved

Functional benefit

Products and services

• Experience Oman Tourism Portal Official tourism website of the Sultanate of Oman operated by the Ministry of Heritage and Tourism. Provides comprehensive travel planning resources including destination information, activities, accommodations, tour operators, events, and virtual tours for international and domestic travelers.
• 360° Virtual Tours Immersive virtual tour experience allowing visitors to explore Oman's destinations including forts, castles, natural reserves, and archaeological sites through interactive 360-degree imagery using Matterport technology. Available for regions including Dhofar, Al Dakhiliyah, Musandam, Al Sharqiyah South, Al Batinah South/North, and Al Wusta.
• Things To Do Activity discovery platform categorizing tourism experiences including aerial activities, desert activities, heritage and culture activities, leisure activities, mountain activities, special interests activities, and water activities for visitors to Oman.
• Destinations Comprehensive guide to Oman's 11 governorates covering Muscat, Dhofar, Al Dakhiliyah, Musandam, Al Sharqiyah South, Ash Sharqiyah North, Al Batinah South, Al Batinah North, Al Wusta, Al Dhahirah, and Al Buraimi, with regional attractions and travel information.
• Visa Information Service Resource providing visa requirements, application procedures, and links to Royal Oman Police e-visa system for tourist entry to Oman.
• Accommodations Directory Directory of hotels, resorts, and lodging options across Oman's various regions and governorates for travelers.
• Tour Operators Directory Directory of licensed tour operators providing guided tours, transportation, and travel services throughout Oman for visitors.
• Promotional Brochures Digital downloadable brochures and travel guides for Oman's various regions, available in multiple languages for prospective visitors.
• Events Calendar Calendar of tourism events, festivals, and activities across Oman including the Khareef Dhofar Festival and IRONMAN Oman for visitors.
• Weather Information Weather forecasts for major Omani cities including Muscat, Salalah, Sohar, Nizwa, Khasab, Sur, Rustaq, and Ibri to help travelers plan their visits.

Quantifiable outcome

• Oman ranked as the 5th safest country in the world
• +1 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Three partnerships are on record, tiered supporting and core.

• MatterportsupportingTechnology or IntegrationMatterport 3D capture technology is utilized to deliver immersive 360-degree virtual tours of Omani destinations including forts, castles, and natural attractions, enabling remote exploration of the country's tourism offerings.
• Panorama TravelsupportingChannel Partner/ Reseller/ DistributorListed tour operator on the Experience Oman platform offering guided tourism services, representing one of the approved tour operator partners facilitating visitor experiences in Oman.
• Tour Operators NetworkcoreChannel Partner/ Reseller/ DistributorThe platform maintains a directory of approved tour operators across all Omani regions, enabling visitors to book guided experiences, transportation, and customized tours through vetted local providers.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Visit Dubai: Official Dubai tourism portal operated by the Department of Economy and Tourism. Direct peer as a government-backed destination marketing website providing comprehensive trip planning, multilingual content, booking facilitation, and event promotion.
• Visit Maldives: Official Maldives Marketing and PR Corporation tourism portal. Direct peer as a government-operated destination marketing website for a regional tourism market, covering resorts, activities, and travel planning.
• Visit Qatar: Official Qatar tourism portal operated by Visit Qatar under the country's national tourism authority. Direct peer as a regional government destination marketing website covering culture, adventure, events, and accommodations.
• Tourism Authority of Thailand: Official Thailand tourism portal operated by the national Tourism Authority. Direct peer as a government-run national destination marketing organization providing trip planning, attractions, events, and multilingual content.
• Saudi Tourism Authority (Visit Saudi): Official Saudi Arabia tourism portal operated by the national tourism authority. Direct peer as a neighboring Gulf government-run destination marketing platform offering destination guides, activities, visas, and immersive content.
• Incredible India: Official India Ministry of Tourism portal. Direct peer as a government-operated national tourism information platform providing destination information, activities, visas, and cultural heritage content.
• Visit Bahrain: Official Bahrain tourism portal operated by the Bahrain Tourism and Exhibitions Authority. Direct peer as a regional government-run destination marketing platform serving GCC and international travelers.
• Visit Jordan: Official Jordan Tourism Board portal. Direct peer as a regional government tourism marketing platform featuring heritage sites, nature, adventure activities, and multilingual visitor information.
• Visit Abu Dhabi: Official Abu Dhabi tourism portal by the Department of Culture and Tourism. Direct peer as a regional government-operated destination marketing platform covering attractions, accommodations, activities, and events with multilingual accessibility.
• Visit Morocco: Official Moroccan National Tourist Office (ONMT) portal. Direct peer as a national government-operated destination marketing platform covering culture, heritage, adventure, and accommodations in a regional tourism market.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks4 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/experienceoman/?hl=en
• Xx.com/experienceoman
• Facebookfacebook.com/ExperienceOman

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Experience Oman