Sierra Flower Trading

What Sierra Flower Trading does

Sierra Flower Trading Inc. is a privately held Canadian company headquartered in Saint-Laurent, Quebec, founded in 2000. It operates Sierra Flower Finder, a B2B collaborative web platform that serves the professional floral industry by connecting the four tiers of the cut-flower supply chain — breeders, growers, wholesalers, and florists — within a single directory and knowledge-sharing environment.

The core product is a cloud-based marketplace and catalog platform hosted on Microsoft Azure (sierraservices.azurewebsites.net and flowerfinderdata.blob.core.windows.net). The platform exposes an extensive flower catalog spanning 16+ categories (Alstromeria, Asters, Carnations, Chrysanthemum, Exotic Blooms, Gladiolas, Greens/Foliages/Branches, Gypsophila, Lilies, Limonium, Orchids, Preserved and Dried, Proteas and Leucadendrons, Roses, and others), with detailed variety profiles, images, and a continuous stream of new additions. Supporting modules include My Albums (personal collections for members), a Growers & Breeders directory, a Where to Buy resource, and a dedicated Sierra Farms/Clients Login portal for order confirmation. The site is offered in English and French.

The business model is membership-based B2B subscription access to the Sierra Flower Finder platform, with pricing that is not publicly disclosed and is likely negotiated per client. Go-to-market is sales-led and direct, targeting professional florists, wholesalers, growers, and breeders through account creation, email bulletins, and content marketing via the platform itself. No revenue, funding, or investor data is publicly disclosed.

Name

Sierra Flower Trading

Legal name

Sierra Flowers Trading Inc.

Website

https://sierraflowerfinder.com

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

51–100 employees

Short description

Sierra Flower Trading operates Sierra Flower Finder, a B2B collaborative web platform that connects breeders, growers, wholesalers, and florists in the professional cut-flower supply chain through a shared catalog, directory, and membership-based services.

Ownership category

akta.pro rank

Product category

B2B Floral Industry Marketplace

NAICS

Web Search Portals and All Other Information Services (51929)

akta.pro primary industry

Domain, Website & App Discovery Portals (BPAMAAAM)

Keywords

• B2B floral marketplace
• Wholesale flower trading
• Flower variety catalog
• Professional florist platform
• Grower breeder directory

Headquarters

HQ city

Saint Laurent

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Personnel, Infrastructure, Operations, Marketing or Sales

Revenue model

1. Platform Membership Services: Sierra Flower Finder operates as a membership-based B2B platform for the professional floral community, likely generating revenue through membership fees for breeders, growers, wholesalers, and florists who use the platform to showcase and discover flower varieties

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Sierra Flower Trading operates Sierra Flower Finder, a membership-based B2B collaborative web platform serving the professional floral community. The platform connects breeders, growers, wholesalers, and florists, enabling them to share knowledge and discover flower varieties across 16+ categories including roses, carnations, orchids, lilies, proteas, and exotic blooms. It also provides a dedicated client login portal for Sierra Farms clients to confirm and manage orders.

Product overview

Sierra Flower Trading operates Sierra Flower Finder (SFF), a unified B2B web platform designed for the professional floral industry. The platform serves as a collaborative hub connecting breeders, growers, wholesalers, and florists. Its core product includes the Sierra Flower Finder website with integrated modules for My Albums (personal flower collections), a Growers & Breeders Directory, a Where to Buy resource, and a dedicated Sierra Farms/Clients Login portal for order management. The platform features an extensive flower catalog spanning 16+ categories including roses, carnations, chrysanthemums, orchids, lilies, and exotic blooms, with individual product listings containing detailed variety information and images.

Differentiator

Problem solved

Functional benefit

Products and services

• Sierra Flower Finder Platform A membership-based B2B collaborative web platform dedicated to the professional floral community, enabling breeders, growers, wholesalers, and florists to share knowledge and discover flower varieties across 16+ categories.
• Sierra Farms/Clients Login Portal A dedicated login portal hosted on Microsoft Azure for Sierra Farms clients to confirm and manage orders with Sierra Flower Trading's own farm operations.

Named customers5 records

Segments3 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Scale indicators2 records

Recent moves4 records

Expansion highlights4 records

Broad incumbents

• Teleflora: Teleflora is a long-established floral delivery network in North America connecting retail florists for order fulfillment. It is comparable to Sierra as a long-standing floral industry intermediary, though focused on consumer delivery rather than B2B variety discovery.
• FTD Companies: FTD is a major floral marketplace and delivery brand with a broad multi-channel presence in the floral industry. It is comparable to Sierra through its marketplace model linking florists and buyers, though at much larger scale and with consumer-facing orientation.
• BloomNet: BloomNet is a floral industry technology and wire-service network providing POS, websites, and order transmission to retail florists. It is comparable to Sierra through its vertical technology and network focus serving professional florists.
• 1-800-FLOWERS: 1-800-FLOWERS is a large multi-brand floral and gifting retailer with a broad portfolio spanning consumer gift-giving. It is comparable to Sierra as a marketplace-style operator within the floral ecosystem, though much larger and consumer-facing.
• Globalrose: Globalrose is a wholesale flower distributor selling bulk flowers to florists and event planners. It is comparable to Sierra as a wholesale-focused floral trade participant, though operating as a direct supplier rather than a discovery platform.

Emerging players

• Lovingly: Lovingly is a floral ecommerce platform and local florist network that powers websites, marketing, and delivery for independent florists. It is comparable to Sierra as a vertical platform serving the professional floral community, though with stronger consumer-facing ecommerce tooling.
• The Bouqs Co. The Bouqs Co. is an online floral brand connecting farms directly to consumers with a vertical e-commerce model. It is comparable to Sierra through its focus on the floral supply chain and farm-to-buyer connectivity, though aimed at end consumers.

Direct peers

• BloomNation: BloomNation is an online marketplace connecting local florists with consumers, with a network-based model for the floral trade. It is comparable to Sierra through its marketplace-style platform serving the floral community, though positioned more toward consumer demand aggregation.
• Royal FloraHolland (Floriday): Royal FloraHolland operates Floriday, the dominant global B2B digital platform for the floral industry, connecting growers, buyers, and traders. It is the most direct comparable to Sierra Flower Finder given its vertical focus on professional floral trade and marketplace-plus-software model.
• Floranext: Floranext provides website, POS, and ecommerce software tailored to retail florists, with deep integration into the professional floral supply chain. It is comparable to Sierra as a vertical software and discovery platform serving professional florists.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/_SierraFlower_
• Facebookfacebook.com/SierraFlowerFinder
• LinkedInlinkedin.com/company/sierra-flower-trading-inc.

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sierra Flower Trading