Wallner Marketing
Wallner Marketing is a Bavarian regional digital marketing agency serving trades, retail, and hospitality SMBs with branding, web design, online marketing, and social media services, anchored by a proprietary strategy methodology and recent sub-brand expansion into the trades sector.
- Company typePrivate
- Founded2012
- HeadquartersKelheim, Germany
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Wallner Marketing does
Wallner Marketing is a regional full-service digital marketing agency headquartered in Kelheim, Bavaria, Germany, founded in 2012 as a marketing consulting practice and formalized as an agency in 2016. The firm employs approximately 5 people and delivers branding, web design, online marketing (SEO, SEA, Google Ads, Meta), and social media marketing services to small and mid-sized businesses. Its core customer base is concentrated in three verticals: Handwerk (trades), Handel (retail), and Gastronomie (hospitality), with a geographic focus on East Bavaria and the broader DACH region.
The agency's technical stack is built on standard martech infrastructure: WordPress and WooCommerce for web and e-commerce builds, Google Analytics and Google Tag Manager for measurement, Google Ads and Meta Business Suite for paid media, supplemented by a Shopify Partner relationship for retail clients. Differentiated positioning rests on a proprietary trademarked methodology called "Herz + Kopf = Cash" (Heart + Head = Cash), which structures marketing strategy around emotional and rational customer decision drivers. The agency has received third-party validation through the German Web Award (2022) and the German Agency Prize (2023).
The business model is a mix of project-based and recurring engagements. Website projects carry a €3,500 minimum, while social media retainers start at €550 per month. In 2025, the company extended its vertical focus by launching Onwerker, a sub-brand dedicated to digital marketing for trades businesses. Customers span many SMB accounts alongside recent larger regional wins including Schneider Weisse, Stadtwerke Kelheim, SCHECK Logistics, and RENG Ventiltechnik. Active hiring across design, creative direction, and inside sales roles in 2024-2025 indicates capacity expansion ahead of expected demand.
Wallner Marketing firmographics
Firmographics- Name
- Wallner Marketing
- Legal name
- Wallner Marketing
- Website
- https://wallner-marketing.de
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Wallner Marketing is a Bavarian regional digital marketing agency serving trades, retail, and hospitality SMBs with branding, web design, online marketing, and social media services, anchored by a proprietary strategy methodology and recent sub-brand expansion into the trades sector.
- Ownership category
- akta.pro rank
Wallner Marketing industry classification
Industry- Product category
- Digital Marketing Services
- NAICS
- Advertising Agencies (54181)
- SIC
- Services-Advertising Agencies (7311)
- akta.pro primary industry
- Promotions, Shopper & Retail Marketing (Sales Promotion, POS) (BPAFAAAO)
- akta.pro secondary industry
- Digital Performance Marketing (SEM, Paid Social, Programmatic) (BPAFAAAD)
Keywords
Where Wallner Marketing is headquartered
LocationHeadquarters
- HQ city
- Kelheim
- HQ country
- Germany
- HQ region
- Europe
Offices1 record
Markets served
Wallner Marketing business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure
Revenue model
- Professional Services - Marketing Agency: Wallner Marketing generates revenue through service-based professional fees. Services include branding, web design, online marketing, social media marketing, SEO, Google Ads campaigns, and consulting. Revenue is derived from project-based fees (websites, branding projects) and recurring monthly retainer engagements (social media management packages).
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Social-Media-Basic-Packet (Facebook & Instagram management) |
| One time/ perpetual license | Pay-as-you-go | Professional Website (minimum starting budget) |
| Hybrid | Pay-as-you-go | Online Shop / E-commerce |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels6 records
Wallner Marketing product offering
Product offeringCore offering
Wallner Marketing is a full-service digital marketing agency offering four core service lines: Branding, Webdesign, Online-Marketing, and Social-Media-Marketing. The agency designs and develops responsive WordPress-based websites, manages social media channels, runs Google Ads and SEO campaigns, and creates brand identities for small and medium-sized businesses in the trades, retail, and hospitality sectors across Bavaria, Germany.
Product overview
Wallner Marketing is a full-service digital marketing agency based in Kelheim, Bavaria, offering four core services: Branding, Webdesign, Online-Marketing, and Social-Media-Marketing. The agency specializes in serving the Handwerk (trades/crafts), Handel (retail/commerce), and Gastronomie (hospitality/food service) industries. Its service portfolio includes WordPress-based web design, WooCommerce e-commerce stores, Google Ads campaigns, SEO, and social media management. The agency operates on a proprietary 'Herz + Kopf = Cash' (Heart + Head = Cash) marketing strategy developed by founder Thomas Wallner, and uses an internal 'Onlinemarketing-Cockpit' analytics dashboard for performance measurement. Services are offered as a bundled offering, with social media management starting from a Social-Media-Basic-Paket at 550 EUR/month.
Differentiator
Problem solved
Functional benefit
Products and services
- Branding Custom brand identity development for businesses, including logo design, visual identity systems, and brand strategy. Designed to help SMB clients in trades, retail, and hospitality stand out from competitors.
- Webdesign Responsive, SEO-optimized website design and development built primarily on WordPress, including UX design, CMS integration, and content management systems. Includes booking system integration, dealer locators, and e-commerce functionality. Minimum recommended budget of 3,500 EUR; typical development time 6-12 weeks.
- Online-Marketing Comprehensive online marketing services including SEO, Google Ads campaign management, email and messenger marketing, e-commerce setup, affiliate marketing, and review management. Targeted at SMBs seeking measurable online customer acquisition.
- Social-Media-Marketing Social media strategy, content creation, community management, and paid social advertising across Instagram, Facebook, TikTok, and LinkedIn. Includes professional photo, video, and reel content creation for SMB clients.
Quantifiable outcome
- SalaDent established regional visibility and patient trust through social media within a short timeframe
- +7 more outcomes
Companies that use Wallner Marketing
Customer profileNamed customers28 records
Segments5 records
Ideal customer profiles4 records
Wallner Marketing technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration11 records
Feature1 record
Wallner Marketing partnerships and signals
Strategic signalScale indicators3 records
Recent moves9 records
Expansion highlights5 records
Wallner Marketing competitors and assessment
Company assessmentDirect peers
- Netformic: Stuttgart-based digital agency providing web design, online marketing, and e-commerce services to mid-market German businesses. Comparable in technology stack (WordPress, WooCommerce) and service breadth.
- Online Solutions Group (OSG): Munich-based performance marketing agency focused on Google Ads, SEO, and digital advertising for SMBs and mid-market clients. Directly comparable in paid search, SEO, and conversion-oriented service lines.
- Hutter Consult: Munich-based digital agency serving SMBs across web design, online marketing, and social media. Closely mirrors Wallner Marketing's service portfolio, customer size, and south-German regional focus.
- mindworks: Cologne-based digital marketing agency providing web design, SEO, and social media marketing to SMBs. Comparable in service breadth, German SMB target market, and project-plus-retainer revenue model.
- TRYMEDIA: Munich-based full-service digital marketing agency offering web design, SEO, social media, and online marketing for SMBs in the DACH region. Directly comparable in service mix, target customer size, and Bavaria-adjacent positioning.
- Projecter: Hamburg-based digital agency specializing in SEO, Google Ads, and online marketing for SMBs and B2B clients. Comparable in performance marketing focus and SMB-centric service model.
Broad incumbents
- Jung von Matt: Hamburg-headquartered major German creative and digital agency. Overlaps with Wallner on branding, web, and social media but operates at national/international enterprise scale rather than regional SMB.
- Scholz & Friends: Hamburg-headquartered full-service creative agency group with digital, brand, and social media capabilities. Comparable service categories but serves larger national and international brand clients, providing competitive pressure at the upper end of Wallner's target market.
- nexum: Cologne-based full-service digital agency offering web, content, performance marketing, and social media for mid-market and enterprise clients. Larger scale and broader portfolio than Wallner, but directly overlapping service categories.
- diva-e: Stuttgart-based end-to-end digital agency covering web platforms, e-commerce, performance marketing, and content. Larger incumbent operating across DACH with overlapping web design and online marketing capabilities.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Wallner Marketing social profiles
Digital presenceWallner Marketing financial estimates
Financial estimateRevenue estimate
Valuation estimate
Wallner Marketing leadership team
Management profileNumber of profiles
Profiles5 records
Wallner Marketing funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Wallner Marketing M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Wallner Marketing
What does Wallner Marketing do?
Wallner Marketing is a full-service digital marketing agency offering four core service lines: Branding, Webdesign, Online-Marketing, and Social-Media-Marketing. The agency designs and develops responsive WordPress-based websites, manages social media channels, runs Google Ads and SEO campaigns, and creates brand identities for small and medium-sized businesses in the trades, retail, and hospitality sectors across Bavaria, Germany.
Is Wallner Marketing a public or private company?
Wallner Marketing is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Wallner Marketing founded?
Wallner Marketing was founded in 2012. It employs 1 to 10 people.
Where is Wallner Marketing based?
Wallner Marketing is headquartered in Kelheim, Germany, in the Europe region.
How does Wallner Marketing make money?
One revenue line is on record: professional Services - Marketing Agency.
Who are Wallner Marketing's main competitors?
Direct peers on record are Netformic, Online Solutions Group (OSG), Hutter Consult, mindworks, TRYMEDIA and Projecter. Broad incumbents are Jung von Matt, Scholz & Friends, nexum and diva-e.
Does Wallner Marketing have an API?
No public API is recorded for Wallner Marketing.
What industry is Wallner Marketing in?
Wallner Marketing's product category is Digital Marketing Services. Its primary akta.pro industry code is BPAFAAAO, Promotions, Shopper & Retail Marketing (Sales Promotion, POS), with a secondary code of BPAFAAAD, Digital Performance Marketing (SEM, Paid Social, Programmatic). Its NAICS code is 54181 and its SIC code is 7311.